Like i said kids are really digging this and even adults because it is a much better movie than the ad campaign suggested it to be. I thought it will be a movie with fart and poo poo jokes. But surprising whatever u see in the trailers is the only kind of joke.

It is a movie that gives a good and clean message.

I think the tv campaign really sold the cute chipmunk aspect. Who doesn't love cute chipmunks? God, even I kinda wanted to see it.

I was amazed to here a couple friends point out the spot and how much they want to see it even when we weren't paying attention to the TV. Oy.

At least this'll finally reinvigorate the box office? *Shrugs*

Oh man the place where i go to watch movies i asked about TGC and those evening shows were only 35-40% full.

2006: CW made 77% of its gross after Night At The Museum came out.
2005: CBTD2 made $82 m from a $9.3 m 3day opening (5day $14.6 m)
2004: Lemony Snicket dropped 58% in its 2nd weekend, and yet had a 3.98 multiplier.

I think its fair to say that Alvin and the Chipmunks, even with NT2, with its under 10 demos, will NOT be dropping as badly as Lemony Snicket. a 5.0 X + multiplier would be a very strong possiblility imo considering the holiday weekend. There's a big difference between Scooby Doo/Garfield, and Alvin and the Chipmunks, ie the winter season vs the summer season.

that movie was darker than A&C.

Do you really think Alvin and the Chipmunks, which is aimed at the under 10 crowd, is going to drop 58% against NT2, and recover only enough to match Lemony Snicket? Again, under ten crowd...

I Am Legend - 1962 (411), +382 (+86), B+
Alvin and the Chipmunks - 1079 (83), +125 (+20), B+

I Am Legend - 2158 (455), +196 (+44), B+
Alvin and the Chipmunks - 1164 (92), +85 (+9), B+

Still very good pace for both. Look like $20m+ for I Am Legend and $9m+ for Chipmunks, unless we see some unexpected high ratios, but I can't see a reason.

I think it is like the Simpsons were some people really love the property and want to share their enthusiasm by posting a review.

I still think it did quite well.

Final numbers:

I Am Legend - 2292 (482), +134 (+27), B+
Alvin and the Chipmunks - 1190 (97), +26 (+5), B+

If FM's estimates hold, it will be a ratio of 80 for I Am Legend and 90 for Chipmunks, very normal for both genres.

magnus is just pissed that A&C did very well and on top of that it is a fox movie.

I Am Legend - 5808 (482), +3516 (+749), B+
Alvin and the Chipmunks - 2604 (97), +1414 (+164), B+


Both have already surpassed FRI's ratings for SAT significantly.... Especially I Am Legend. And Catzan over at HSX says that Alvin is way up at his theatre/area? and that Legend may be beating it's FRI performance as well..

I'm pretty sure I Am Legend was on frontpage today, making any comparison with yesterday moot.

I know it's early, but assuming they make around what you estimated for the weekend xiayun, what kind of totals would we be looking at for Legend and Alvin?

I would wait until today's numbers are known to get a better idea on the IMs.

Now?

National Treasure: Book of Secrets - 33(30), ?(?), B
Sweeney Todd: The Demon Barber of Fleet Street - 39(20), ?(?), A-
Charlie Wilson's War - 5(9), ?(?), A-
Walk Hard: The Dewey Cox Story - 10(12), ?(?), C-
PS. I Love You - 26(10), ?(?), A-

Insanely clogged.

National Treasure: Book of Secrets - 234 (38), +199 (+8), B+ (Up from B)
Sweeney Todd: The Demon Barber of Fleet Street - 197 (29), +159 (+9), B+ (Down from A-)
Charlie Wilson's War - 47 (11), +42 (+2), B (Down from A-)
Walk Hard: The Dewey Cox Story - 71 (16), +61 (+4), B- (Up from C-)
PS. I Love You - 67 (11), +41 (+1), B+ (Down from A-)

Awesome for Sweeney Todd!

National Treasure: Book of Secrets - 268 (41), +34 (+3), B+
Sweeney Todd: The Demon Barber of Fleet Street - 247 (31), +50 (+2), A- (Up from B+)
Walk Hard: The Dewey Cox Story - 81 (18), +10 (+2), B-
PS. I Love You - 74 (12), +7 (+1), B+
Charlie Wilson's War - 55 (11), +8 (+0), B

What about ratios this weekend?

I'm thinking 80 for National Treasure, 130 for Sweeney Todd, 100 for Walk Hard, 70 for P.S. I Love You and Charlie Wilson's War,

National Treasure: Book of Secrets - 420 (57), +152 (+16), B+
Sweeney Todd: The Demon Barber of Fleet Street - 370 (46), +123 (+15), B+ (Down from A-)
PS. I Love You - 109 (14), +35 (+2), B- (Down from B+)
Walk Hard: The Dewey Cox Story - 106 (21), +25 (+3), C+ (Down from B-)
Charlie Wilson's War - 86 (16), +31 (+5), B- (Down from B)

CWW is not looking to good. All the older folk must be waiting for Denzel new movie