With X3 making $1o0+ million next weekend (4-day), average WoM and a drop on Saturday (which most didn't believe would happen), I think a drop of 50+% for the 3-day weekend is assured.

Magnus, why do you feel this could still hit $250M? Do you think the bad WOM won't set in until the first few big weekends pass? The Fri-Sat. drop concerned me some, though I think next weekend should still be quite respectable for DVC.

I think the demo breakdown has both + and - news for Da Vinci Code. The large component of young people (53% under 30) that saw it may give it frontloadedness, but also, it would translate to 5.5 million people over 30 seeing Da Vinci Code this weekend, and I'm sure alot more will want to see it than that, and adult oriented films do have adults coming weeks into the film's release, so the opening weekend may not be necessarily indicative of what type of run this film will have, as the lower than expected adult share makes me think that alot of people held back seeing it this weekend, while this opening weekend really was driven by young people to see what the fuss was about.

I just looked at Tom Hanks' films and noticed an interesting pattern with Sony. He had his last comeback after a bunch of disappointments in 1991, with Sony's League of their Own. Now after a few disappointments, he's working with Sony again, with his latest comeback film.

"Sony's exit polling indicated that 53 percent of the audience was under 30 years old and 52 percent was female. Nearly half of moviegoers had not read the book. "

THIS is VERY important news for the films run.

Polling from its first weekend of release.
The true audience for this movie have not yet seen it. I think the fact that it actually skewed younger and nearly half of the people who saw the movie hadnt read the book is proof that there is an older audience who HAVE read the book waiting in the sides to come out and see this movie.

Currently, I project around $205-210 million for the final gross.

I'd say about $220M.

$225 million max. It should make around $215 million, which is excellent.

320m-325m

Im leaning toward $275. Everything banks on its memorial holdover.

I'm thinking $240-250M. Hanks movies typically have solid legs - I don't see why this one will be any different.

$224M sounds like the only right number not claimed already.

Im going to stick with 240m final.

I see a 2.6 multiplier, for 199m. That would be a run slightly below that of Day After Tomorrow. It's performed similarly thus far.

Well, good luck with your under 200 mill prediction. Let's look at this one more time.

OW- 77 mill
weekdays coming up will be:

Monday: 8.0
Tuesday: 5.8
Wednesday 5.0
Thursday: 5.3

This will give it around 25 mill for the 4 days, that will put it at about 100-102 mill. If it drops by 50% for the three day, which I don't think it will as it does have more of an adult base, but say it does. then it will gross 39 mill. Then say it makes another 8 on the Monday....that puts it at 47 mill for the weekend. That puts it at about 150 mill for the first two weeks. You honestly think it will make less than 50 mill more in its entire run? Not a chance.

This will make at least 220. I think it will settle with about 240.

You realize that if it makes $39 million next weekend, it'll make around $17-18 million in its third?

They'd push it beyond $200 million in such a situation.

The reviews are horrible, but I haven't sensed that stopping folks from wanting to see it anyway. One guy said he was aware of the bad reviews but opined they were expected given how controversial the book is. And it's such controversy that I see propelling DVC to $225M+. What other film in the next couple of weeks will draw the adult audience away from it? X-Men 3 will grab the teens, but the older demo will be checking this out well past Memorial Day weekend.

There is no way it finishes with less than 200.

Just like there was no way it comes in under $80 million for the weekend?

Tom Hanks = Long Legs. I can't put it any simpler.

I see about $245 mil right now, could go higher though.

Just thought I'd mention that Da Vinci had the 15th best 4-day opening ever ($85.9 million). The only film to have a 4-day opening of $80 million or more and not make $200+ million total was The Day After Tomorrow.

You and I both know it will make 200 mill, easily. I still believe that 240 is reasonable.