Covanent is a PG-13 movie aimed at the high school age audience. It will do much better this
evening. I wouldn't count it out yet.

Like most movies aimed at this demographic, I have taken this into consideration. Keep in mind that 400 reviews from 12:30 would be a multiplier of 6.78 - one that's difficult (but not impossible) to achieve this time of year.

The Covenant 264, 89 Friday, +28, B-
Hollywoodland 54, +11, A-
The Protector 98, +17, B

Doesn't appear to be clogged so far.

It's been working fine all day. First time in a long time.

Wouldnt The Covenant be like higher than Emily Rose and 100? I mean its demographic are teen girls which is quite high like for movies like Tristan & Isode and John Tucker?

John Tucker and Tristan & Isolde are not good comparisons. The Covenant is more similar to Emily Rose, The Grudge, etc. PG-13 "horror" ratios aren't as high as films that are actually aimed at teen girls. This is a mix of all teens.

damn, went to high on the covenant, nailed the other two though.

The Covenant will get about 120 ratio... methinks...

So here's to hoping it gets over 700 reviews....

It doesnt look like a straight horror either. The Craft wasnt exactly horror either so its different to gauge than say horrors like the Grudge

The Covenant 273, 98 Friday, +9, B-
Hollywoodland 58, +4, A-
The Protector 105, +7, B

It would help if we knew the quadrants for tracking, but I don't know if anyone outside of notfabio has that info.

Ugh. My gamble of going high on The Covenant isn't looking good.

School gets out when? 3pm? Last matinee shows are too early to draw much audience
unless it's a huge movie. So the reviews should really pick up after the first evening
show ends on the West Coast. I think this is going to be very heavily skewed to night
shows.

The Covenant 279, 104 Friday, +6, B-
Hollywoodland 62, +4, A-
The Protector 111, +6, B

And the similarities between The Covenant (action/horror, not straight-up horror) and Tristan & Isolde and John Tucker Must Die are really jumping off the page, right?



It's an action/horror flick, kinda like Underworld (obvious comparison), but with a PG-13 rating and a cast that will primarily attract more teens than Underworld's audience. It's not like it's a chick flick, which would most likely draw at least 70% female audiences. There should be an even split here, and if leaning towards females, not by much to give it a chick flick ratio. It looks like it's doing not doing well anyways, so with the ratios you're suggesting, it's going to make like $4m this weekend.

The Covenant 283, 108 Friday, +4, B-
Hollywoodland 65, +3, A-
The Protector 114, +3, B

It's time to kick back some drinks and wings, so if someone can take over, it would be much appreciated.

The Covenant 283, 108 Friday, +4, B-
Hollywoodland 65, +3, A-
The Protector 114, +3, B

Is it clogged right now? Very low number of reviews per hour right now.

The Covenant 290, 115 Friday, +7, B-
Hollywoodland 75, +10, B+
The Protector 120, +6, B

Does look somewhat clogged. The written reviews are now accounting for a higher percentage.

The Covenant 370, 195 Friday, +80, B-
Hollywoodland 122, +47, B (down from B+)
The Protector 173, +53, B- (down from B)

Back on track.

The Covenant 388, 213 Friday, +18, B-
Hollywoodland 129, +7, B
The Protector 179, +6, B-

The Covenant 398, 223 Friday, +10, B-
Hollywoodland 133, +4, B
The Protector 184, +5, B-

For me Yahoo updated just this one...

The Covenant 455, 280 Friday, +57, B-

EDIT: Now this one as well...

Hollywoodland 163, +30, B

EDIT#2: And now this one too...

The Protector 225, +41, B (up from B-)

So basically, this is like that weekend Dickie Roberts opened to like $6m and topped the weekend.