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 Yahoo Review Thread - 2010 
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xiayun wrote:
I'm going with 9.5-10m for Prada and $16m for Superman.


do you think prada could open to 30m

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Sat Jul 01, 2006 5:00 am
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Prada will need an $11m opening day to get $30m for the weekend. I think it's unlikely.


Sat Jul 01, 2006 5:01 am
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Zingaling wrote:
$9-10m for The Devil Wears Prada and around $17m for Superman Returns (130 ratio is kind enough)

Killuminati510 wrote:
A ratio of 130 would give Supes 16.9m

DP07 wrote:
I'd guess 16m for SR.

xiayun wrote:
I'm going with 9.5-10m for Prada and $16m for Superman.


:cry:

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Sat Jul 01, 2006 8:39 am
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Dont Mess with the Gez
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Say Superman makes $59m opening weekend (3day). That would make a 5 day total of $93m almost as big as big as Independance day's 96m 5day :)

Very nice!!










offcourse ID4 didnt have *cough* POTC2 *cough* in its 2nd weekend :tongue:

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Sat Jul 01, 2006 8:54 am
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MadGez wrote:
Say Superman makes $59m opening weekend (3day). That would make a 5 day total of $93m almost as big as big as Independance day's 96m 5day :)

Very nice!!










offcourse ID4 didnt have *cough* POTC2 *cough* in its 2nd weekend :tongue:


It was also 10 years ago. :tongue:

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Sat Jul 01, 2006 8:57 am
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ID4 probably didn't cost over $200 million before marketing either. I think WB would have been thrilled with $100 million in five days... less than $90 million won't make anyone happy. Well, there's always international...

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Sat Jul 01, 2006 9:15 am
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misterglass wrote:
Well, there's always international...


Except that ALL superhero movies always only make 45-55% of their gross overseas. So if Superman ends with less than 200 million domestically, it means in all likelyhood less than 400 million worldwide.

All this would be great numbers, if the prize tag wouldn't be so ridicilous. I wonder how the film studio, DC comics, and 3rd party licensers share the merchandise money... Superman is a very good brand for merchandise. If the studio doesn't get a decent share, they are fucked. Even DVD will make it hard for Supes to turn profit... With budget and marketing, the break even point for this film is around 700 million, assuming the studio gets 50% of the theatre and DVD gross.


Sat Jul 01, 2006 9:55 am
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Don't studios get close to 100% of dvd profits?

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Sat Jul 01, 2006 10:09 am
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hehe i was joing around with that ID4 comparison ;)

Yes i think the studios get almost 100% of DVD profits. Ancillary streams generate even more than theatrical - hence why the studios spend so much. They dont spend $200m+ on Superman because they think it will do $300m domestically. They spend that much because they also have foreign BO, dvd, tv, merchandising etc. They'll get their profit - eventually.

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Sat Jul 01, 2006 10:23 am
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Tuukka wrote:
misterglass wrote:
Well, there's always international...


Except that ALL superhero movies always only make 45-55% of their gross overseas. So if Superman ends with less than 200 million domestically, it means in all likelyhood less than 400 million worldwide.


You are aware that Superman is probably one of the most well known and recognized comic book based characters IN THE WORLD. I don't know what you're using as a basis for your "all" and "always" but if you think that any previous movie will set the standard for how much Superman can make worldwide, than you really don't know much about the world. $400 million worldwide is the *minimum* it will make regardless of how much it makes in the US.

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Sat Jul 01, 2006 10:51 am
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misterglass wrote:
Tuukka wrote:
misterglass wrote:
Well, there's always international...


Except that ALL superhero movies always only make 45-55% of their gross overseas. So if Superman ends with less than 200 million domestically, it means in all likelyhood less than 400 million worldwide.


You are aware that Superman is probably one of the most well known and recognized comic book based characters IN THE WORLD. I don't know what you're using as a basis for your "all" and "always" but if you think that any previous movie will set the standard for how much Superman can make worldwide, than you really don't know much about the world. $400 million worldwide is the *minimum* it will make regardless of how much it makes in the US.



I think superman can do between $350-400 million overseas.

WORLDWIDE $550-635 million


Sat Jul 01, 2006 11:08 am
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Friday is still the best day for Yahoo. :) The ratio drop would have been too high to make $18m as crowd reports were suggesting for Superman, and the number also showed Prada wasn't going to be as big as $12m.

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Sat Jul 01, 2006 12:07 pm
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MadGez wrote:
They dont spend $200m+ on Superman because they think it will do $300m domestically. They spend that much because they also have foreign BO, dvd, tv, merchandising etc.

At least someone who understands the movie business...

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Sat Jul 01, 2006 12:10 pm
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130 ratio was about right. It makes sense that it was that low since on Thursday the ratio was much lower then expected aswell.

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Sat Jul 01, 2006 2:44 pm
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One thing about this movie though: DVD sales for big tentpole pics aimed at every demographic have been getting far weaker in recent years.


Sat Jul 01, 2006 2:49 pm
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Well SR fell out of the top 50 rather quick, fanboy effect wore off. Now casual moviegoers reviews are coming in.

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Sat Jul 01, 2006 3:17 pm
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supeys added 1000 today is tht good?


Sat Jul 01, 2006 6:53 pm
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Looks like SR will finish with about 2000 for the day, 200 below Friday and Prada looks to finish with almost as much as it did on Friday with 750.

BB did abou 200 more on Saturday then Friday and it increased around 20% on Saturday, so I guess it would mean Supes would increase around the same or less.

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Sun Jul 02, 2006 2:41 am
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Way less.

I'll say a +3% rise tomorrow.

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Sun Jul 02, 2006 3:06 am
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it actually could be a bit more then due kids. saturday is the biggest kids day of the week.


Sun Jul 02, 2006 3:10 am
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Post Definitely not more than 20% at the very rosiest
excel wrote:
it actually could be a bit more then due kids. saturday is the biggest kids day of the week.



While I'm looking at figures and seeing some top grossing locations cracking 20% most are up in the 10% range
with some like 5% up for SUPERMAN.

I won't have numbers from my local theatres for a few hours.

Also, while there were a few locations that did do better, the vast majority of locations I"m looking at did less
today than they did on Friday for PRADA.


Last edited by notfabio on Sun Jul 02, 2006 3:24 am, edited 1 time in total.



Sun Jul 02, 2006 3:16 am
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m brothers theater finished 31% up from yesterday as well.


Sun Jul 02, 2006 3:23 am
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Looks to get around a 12%-15% increase.

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Sun Jul 02, 2006 3:37 am
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Friday: $16.7 million
Saturday: $19.2 million (+15%)
Sunday: $16.3 million (-15%)

$52.2 million weekend. Around $53 million is the maximum I could see for the weekend.


Sun Jul 02, 2006 3:39 am
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misterglass wrote:
Tuukka wrote:
misterglass wrote:
Well, there's always international...


Except that ALL superhero movies always only make 45-55% of their gross overseas. So if Superman ends with less than 200 million domestically, it means in all likelyhood less than 400 million worldwide.


You are aware that Superman is probably one of the most well known and recognized comic book based characters IN THE WORLD. I don't know what you're using as a basis for your "all" and "always" but if you think that any previous movie will set the standard for how much Superman can make worldwide, than you really don't know much about the world. $400 million worldwide is the *minimum* it will make regardless of how much it makes in the US.


Dude... I'm aware that Superman is extremely well known. But like the domestic performance so far has indicated, a well known brand name won't help if people don't want to see a movie. If they make "Mickey Mouse the Movie" some day, it's not gonna break 400 million worldwide just because he is even better known than Superman.

Anyway, "all" and "always" mean exactly that. Literally. ALL superhero movies ALWAYS make only 45-55% of their gross outside USA. This is true for Spiderman franchise, All Batman films, all X-men films, All previous Superman films, Daredevil, Hulk, etc. ALL SUPERHERO MOVIES. Every single installment. Maybe there is an exception somewhere, but I don't know which it is. Can you point it out?

If you claim that superman is going to break this tradition, the burden of proof is on YOU. Not on me. Superhero movie are simply relatively much more popular in USA than in anywhere else. That's why they are never doing 2/3 or 3/4 of their gross overseas - And with other big event films that is otherwise pretty normal.


Sun Jul 02, 2006 1:16 pm
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