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 THE HOBBIT: The Desolation of Smaug (WW ASSAULT) 
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KJ's Leading Idiot

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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Hope this one has better legs than the last one though at this point catching up to the first one seems like a big ask. There is an extra day this time from dates perspective which would help it a bit IMO.


Mon Dec 30, 2013 5:13 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
I still think 1 billion will be reached. This will probably post better numbers in Japan and could easily have better legs after New Year's Eve (given AUJ's were absolutely atrocious).

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Mon Dec 30, 2013 5:29 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Hobbit 2 had huge 5 day OW in Poland. It made more than 18.5M PLN (over $6.2M ) over 5 days. Weekend numbers were more than 13M PLN (over $4.3M) which is new opening record for local currency. ( Probably also OW record in $ )
5 day admissions are over 850K. ( Not even close to Shrek 3 numbers )


Mon Dec 30, 2013 11:46 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Smaug's OD here in Oz was $5.4m - down 8% from AUJ's $5.9m. Very strong and second all time Boxing Day gross (Top 5 are all Middle Earth films).

With AUJ's legs it would end up around $40m total (AUD).

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Mon Dec 30, 2013 7:53 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
The latest update at BO.com says $483.4m before the weekend so almost $60m from the weekdays. The first movie grossed $58.6m this weekend with $562.8m OS total. With the same weekend it DOS should get close to $542m OS total and just $20m behind the previous movies OS total at the same time. It should be able to catch up to first movie soon at this pace.

http://www.boxoffice.com/latest-news/20 ... r-overseas


Sat Jan 04, 2014 6:12 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
I still can't see it making a billion. Not with such a bad domestic tally.

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Sat Jan 04, 2014 8:07 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Domestic tally sucks

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Sat Jan 04, 2014 9:47 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
It would eventually end up with $270m total which should be fine IMO. The difference is not big enough that OS grosses cannot cover. For instance this movie is almost equal to previous movies OS total without Japan that added another $20m. It will still be a slugfest but it will reach $1b mark IMO.


Sat Jan 04, 2014 1:55 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
These films are a beast OS, it should join IM3 as the only 1 billion films from 2013. The last Hobbit film will probably be the only billion dollar film from 2014.


Sat Jan 04, 2014 5:14 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
The Hobbit: The Desolation of Smaug
$135.4 million / $209 million
$97.4 million [56 markets] ($278.4 million) / $406 million
$99.7 million [62 markets] ($424.8 million) / $616.1 million
$58 million [64 markets] ($527 million) / $756.6 million (Est.)

The Hobbit: An Unexpected Journey
$138 million / $222.6 million
$96 million [59 markets] ($288.5 million) / $438.6 million
$106.5 million [62 markets] ($464 million) / $686.7 million
$57.1 million [65 markets] ($561 million) / $824.8 million

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Sun Jan 05, 2014 2:18 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Again a MUCH better drop than AUJ. The OS gap has reduced a bit as well and hopefully like all weekends it increase with actuals


Sun Jan 05, 2014 2:28 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
The Hobbit: The Desolation of Smaug
$135.4 million / $209 million
$97.4 million [56 markets] ($278.4 million) / $406 million
$99.7 million [62 markets] ($424.8 million) / $616.1 million
$58 million [64 markets] ($527 million) / $756.6 million
$22.2 million [62 markets] ($566 million) / $802.8 million (Est.)

The Hobbit: An Unexpected Journey
$138 million / $222.6 million
$96 million [59 markets] ($288.5 million) / $438.6 million
$106.5 million [62 markets] ($464 million) / $686.7 million
$57.1 million [65 markets] ($561 million) / $824.8 million
$26.2 million ($609.3 million) / $887.5 million

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“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Sun Jan 12, 2014 4:34 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Kinda bummed that it did lesser this weekend but the search for $1b still continues.


Mon Jan 13, 2014 1:14 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Jack Sparrow - Smaug is running about 10% behind the pace of AUJ here in Oz. This is BO up until yesterday..

NoWIRTitle$%Total $
13FROZEN (PG), WALT DISNEY [460/ $6,806]3,130,836-35%22,698,380
23THE HOBBIT: THE DESOLATION OF SMAUG (M), WARNER BROS [575/ $5,146]2,959,024-52%31,483,305
31THE BOOK THIEF (PG), FOX [241/ $10,075]2,427,988N/A2,615,843
41SAVING MR. BANKS (PG), WALT DISNEY [272/ $8,301]2,257,869N/A2,411,072
53THE SECRET LIFE OF WALTER MITTY (PG), FOX [266/ $5,497]1,462,313-46%10,982,250
64ANCHORMAN 2 (M), PARAMOUNT [238/ $4,706]1,120,007-51%16,143,837
71FREE BIRDS (G), ROADSHOW [277/ $3,952]1,094,800N/A1,251,238
83PHILOMENA (M), EONE /HOPSCOTCH [126/ $6,622]834,425-37%5,849,399
93WALKING WITH DINOSAURS 3D (PG), FOX [358/ $2,288]819,239-46%3,908,614
102AUGUST: OSAGE COUNTY (MA15+), ROADSHOW [219/ $3,111]681,408-53%3,238,090
115AMERICAN HUSTLE (M), ROADSHOW [148/ $4,571]676,579-45%10,205,408
123THE RAILWAY MAN (M), TRANSMISSION/PARAMOUNT [123/ $4,668]574,143-44%4,209,242
138THE HUNGER GAMES: CATCHING FIRE (M), ROADSHOW [120/ $3,917]470,071-44%38,482,127
146CLOUDY WITH A CHANCE OF MEATBALLS 2 (G), SONY PICTURES [160/ $2,428]388,490-47%11,222,587
151VEERAM (MA15+), AYNGARAN VIDEO [7/ $8,830]61,811N/A61,811
1615GRAVITY (M), WARNER BROS [17/ $3,372]57,31755%21,132,669
175THE GILDED CAGE (M), PALACE [16/ $3,089]49,422-62%711,440
181LAN KWAI FONG 3 (MA15+), CHINALION FILM [8/ $5,859]46,868N/A46,868
1916STORIES WE TELL (M), PALACE [2/ $22,705]45,409N/A685,508
203GREAT WHITE SHARK 3D (G), IMAX [2/ $16,783]33,56616%103,929
This table brought to you by Excel2BB Converter. Created by Krem for World of KJ

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Mon Jan 13, 2014 8:15 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Jack Sparrow - Smaug is running about 10% behind the pace of AUJ here in Oz. This is BO up until yesterday..

NoWIRTitle$%Total $
13FROZEN (PG), WALT DISNEY [460/ $6,806]3,130,836-35%22,698,380
23THE HOBBIT: THE DESOLATION OF SMAUG (M), WARNER BROS [575/ $5,146]2,959,024-52%31,483,305
31THE BOOK THIEF (PG), FOX [241/ $10,075]2,427,988N/A2,615,843
41SAVING MR. BANKS (PG), WALT DISNEY [272/ $8,301]2,257,869N/A2,411,072
53THE SECRET LIFE OF WALTER MITTY (PG), FOX [266/ $5,497]1,462,313-46%10,982,250
64ANCHORMAN 2 (M), PARAMOUNT [238/ $4,706]1,120,007-51%16,143,837
71FREE BIRDS (G), ROADSHOW [277/ $3,952]1,094,800N/A1,251,238
83PHILOMENA (M), EONE /HOPSCOTCH [126/ $6,622]834,425-37%5,849,399
93WALKING WITH DINOSAURS 3D (PG), FOX [358/ $2,288]819,239-46%3,908,614
102AUGUST: OSAGE COUNTY (MA15+), ROADSHOW [219/ $3,111]681,408-53%3,238,090
115AMERICAN HUSTLE (M), ROADSHOW [148/ $4,571]676,579-45%10,205,408
123THE RAILWAY MAN (M), TRANSMISSION/PARAMOUNT [123/ $4,668]574,143-44%4,209,242
138THE HUNGER GAMES: CATCHING FIRE (M), ROADSHOW [120/ $3,917]470,071-44%38,482,127
146CLOUDY WITH A CHANCE OF MEATBALLS 2 (G), SONY PICTURES [160/ $2,428]388,490-47%11,222,587
151VEERAM (MA15+), AYNGARAN VIDEO [7/ $8,830]61,811N/A61,811
1615GRAVITY (M), WARNER BROS [17/ $3,372]57,31755%21,132,669
175THE GILDED CAGE (M), PALACE [16/ $3,089]49,422-62%711,440
181LAN KWAI FONG 3 (MA15+), CHINALION FILM [8/ $5,859]46,868N/A46,868
1916STORIES WE TELL (M), PALACE [2/ $22,705]45,409N/A685,508
203GREAT WHITE SHARK 3D (G), IMAX [2/ $16,783]33,56616%103,929
This table brought to you by Excel2BB Converter. Created by Krem for World of KJ

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Mon Jan 13, 2014 8:15 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Nice chart Gez. Great to know Frozen doing SO WELL.


Mon Jan 13, 2014 8:40 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Yeah it deserves it. Loved it. It will continue to do well for the next 2-3 weeks as well due to summer/school holidays.

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Mon Jan 13, 2014 8:43 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
So in the Southern Hemisphere, Frozen is clearly not doing what frozen things do in summer... :funny:

I'm really not sure Smaug can get to $1b, unless it increases over the first in Japan and/or China. Frozen is definitely eating into its OS (and CF has also been nipping at its heels).

If AUJ had been up against a Frozen instead of Wreck-It Ralph/Guardians, I'm not sure it would have reached $1b either.

TABA's family competition will be Big Hero 6 and Home, so it may well do more OS than DOS.


Mon Jan 13, 2014 11:33 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
I predicted $255M domestic and $700M OS, so I'm pretty good.

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Mon Jan 13, 2014 2:43 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
The Hobbit: The Desolation of Smaug
$135.4 million / $209 million
$97.4 million [56 markets] ($278.4 million) / $406 million
$99.7 million [62 markets] ($424.8 million) / $616.1 million
$58 million [64 markets] ($527 million) / $756.6 million
$22.2 million [62 markets] ($566 million) / $802.8 million
$10.9 million ($585 million) / $833.7 million (est.)

The Hobbit: An Unexpected Journey
$138 million / $222.6 million
$96 million [59 markets] ($288.5 million) / $438.6 million
$106.5 million [62 markets] ($464 million) / $686.7 million
$57.1 million [65 markets] ($561 million) / $824.8 million
$26.2 million ($609.3 million) / $887.5 million
$13.2 million ($632.2 million) / $919.6 million

China (Feb. 21st) and Japan (Feb. 28th) are the last remaining markets for The Desolation of Smaug.

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“Gods are great ... but the heart is greater. For it is from our hearts they come, and to our hearts they shall return.”
“We were like gods at the dawning of the world, & our joy was so bright we could see nothing else but the other.”
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”
“You have to pretend you get an endgame. You have to carry on like you will; otherwise, you can't carry on at all.”
"Paper is dead without words / Ink idle without a poem / All the world dead without stories."


Sun Jan 19, 2014 3:33 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
So it's still going to get $900m worldwide, which is fantastic for any franchise to have all 6 installments make $900m.

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Sun Jan 19, 2014 9:48 pm
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Hmm...looks like $1b is not going to happen. It wasn't able to get as much from the remaining markets as the last one did including Japan. Maybe $950m WW if gets better holds from here on.


Mon Jan 20, 2014 1:05 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
looks like my "hobbit 2 less than TTT worldwide" prediction was correct!


Mon Jan 20, 2014 7:18 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
Not too fast. It still has China and Japan.

Every million it makes from now on will be closing the domestic gap on The Two Towers because it has already outgrossed in internationally.

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Mon Jan 20, 2014 7:23 am
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Post Re: THE HOBBIT: The Desolation of Smaug (WW ASSAULT)
It seems that the studio has realized that you get bums on seats if you actually show the dragon. Hence this Chinese poster:

Image

The US marketing focused on the characters and the Hobbit name, whereas it should have been showing the dragon, and not keeping him a secret. The Japanese poster also showed the dragon. They pretty much fucked up the US marketing machine by thinking that people cherished not seeing the dragon until they saw the movie, but with nothing else to interest them in the movie (or differentiate it from the first), they merely didn't attend.

It will probably do well in China.

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Sat Jan 25, 2014 8:20 am
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