A friend of mine and I are pretty excited for it. I wasn't excited until the surprisingly good reviews came in though. Now I'll definitely see it theatrically.

1. HOP - 20.1 MILLION (New)
2. SOURCE CODE - 16.1 MILLION (New)
3. DIARY OF A WIMPY KID 2 - 11.4 MILLION (-52%)
4. INSIDIOUS - 10.7 MILLION (New)
5. LIMITLESS - 9.8 MILLION (-35%)
6. THE LINCOLN LAWYER - 7.5 MILLION (-30%)
7. SUCKER PUNCH - 6.7 MILLION (-65%)
8. RANGO - 6.1 MILLION (-38%)
9. PAUL - 4.9 MILLION (-37%)
10. BATTLE: LOS ANGELES - 4.1 MILLION (-46%)
11. RED RIDING HOOD - 2.5 MILLION (-41%)

Tuesday's Twitter activity: http://www.boxoffice.com/statistics/twi ... -big-gains

Insidious shouldn't do any less than 10 Million, so anyone predicting under might want to change their predictions .

Source Code is at 91% at RT with 45 reviews. Impressive.

If it disappoints OW, the only explanation would be is that the targeted demographic has been more than sufficiently served lately.

Indeed.

I wonder what will be the first casualty of movies aimed at adult audiences. They can't all be hits. Sooner or later one will disappoint. Will it be Source Code? Probably not. I'm not expecting much from Hanna, though they've certainly done a commendable job advertising it. Maybe it could surprise. After Hanna though it looks like it will be quite a while before there's another wide release aimed at mature adults.

I'm also impressed by the reviews for INSIDIOUS. It's currently at 72% with 21 Fresh and just 8 Rotten. Very good for a horror movie.

Insidious is a haunted-house movie that has some of the most shivery and indelible images I've seen in any horror film in decades.
- Owen Gleiberman, Entertainment Weekly

Doesn't Source Code have lots of teen appeal, too? Certainly more than The Lincoln Lawyer or even Limitless.

I would think so, but I work with teens often and it hasn't generated a lot of water-cooler chatter. There's a lot more talk about Insidious this week.

I wouldn't say it has a lot of teen appeal. More than Lincoln Lawyer for sure, but I think teen appeal may have been more for Limitless. At least the same, IMO.

I disagree. Source Code is a sci-fi film with action sequences, which will draw in more teens than Bradley Cooper vs. Bob De Niro.

I agree, the ads have made it look tense and emphasized the possibility of some action sequences. That's more appealing to the teen action than any concept or aspect of limitless. Although I agree with rt that Insidous will be picking up most of the teens this weekend.

Source Code's BOM poll is really good. 25.8% OW is really solid for a film like this. Limitless had 12.2% OW, Unstoppable had 19.4%, Deja Vu had 18.0%. Strong advertising for this and awesome reviews for this, too. It might be a breakout.

Yeah I'm thinking Source is the most likely to beat MTC this week. The concept seems like it'd be about as accepted as Adjustment Bureau, even if it skews younger, and the top choice for the weekend is very high against a lot of similar-demo movies.

Zodiac's OW percentage is nearly identical to Source Code, and that barely cleared $13m. The PG-13 rating will help the latter, though.

Not to mention the fact it's not a two-and-a-half-hour, dialogue-driven true-crime/journalist drama.

A lot of the teens I know think Limitless looks cool because it has "the guy from THE HANGOVER."

Yeah, but I feel like Zodiac had a good poll result more because of David Fincher and the type of movie it is strongly appealing to BOM members. Source Code seems comparable to Limitless in terms of the crowds it draws and just both being generic-ish thrillers.

From boxoffice - As of 4 p.m. PT, Fandango.com is reporting that HOP is responsible for a very promising 23 percent of daily sales.

I am honestly suprised Hop is doing that well in advance sales considering it doesn't have an etablished fanbase or isn't a major blockbuster. I wonder how many other family flicks have done this strongly this early out with no huge followings because I sense a breakout ?

It is the Easter Bunny after all. And Cyclops. That's a hit.

Hop - $33M
Source Code - $15M

While I agree Fincher's presence skews any online poll beyond repair, I wouldn't say Source Code is just another generic-ish thriller. The fact it's an action/sci-fi type deal, from the director of Moon, gives it a BOM advantage.

I agree Jones is a little known on internet film communities which will skew the poll slightly but not nearly to the extent Fincher would. I still agree with Zingy that Limitless is a far better comparison than zodiac for SC.

My predictions --

Hop: 37m
Source Code: 19
Insidious: 11.1

If that's all it takes turning a profit on a movie should be mind numbingly easy.

Source Code now at 93% with 58 total reviews. Can it stay above 90%?