Easily Super 8. Its put itself out there as a major summer contender. Its a throwback to a previous era which is what JJ planned and I think it will diferentiate itself from the summer superhero pics and sequels.

Transformer also seemed to have converted the doubters and this will help it.

Missed opportunity for Captain America.

Cowboys & Aliens does frighten me a bit, in regards to general audiences. I'm afraid people will perceive it as a Snakes on a Plane type lark. The title ALWAYS gets big laughs with an audience. And it is a funny title. But I hope people realize there's more to the recipe than smirking.

Super 8, definitely. It was very..."Whoa," right? It made you pause.

The Transformers one just did what every piece of Transformers advertising has always done. The big money shot at the end felt incredibly routine.

I'm surprised they sprung for a Limitless spot during the game. Maybe Focus should've bought one for The Eagle...maybe not.

Yeah Super 8 definitely. This could be a $200M film.

If it breaks out huge though, the tide will definitely take a huge turn when it comes to the Fanning sisters. Though it looks like Elle is going down the right path whereas Dakota, ehh not so much in her choices.

Super 8 has the feel of a classic blockbuster in a summer overrun with assembly-line superhero movies and sequels galore. The footage...the Rockwellian childhood innocence, the almost Cold War-esque paranoia (the military), the suggestion of supernatural mystery/terror/wonder unfolding in a small town. Spielberg's name is on it, and it conjures the feeling of his films in the '70s and '80s. The wondrous, -big- feeling you won't find in, say, Fast Five or Captain America.

Super 8 looks good and all but that spot seemed to throw alot of people off. I guess they were expecting more of a Cloverfield monster mash kind of thing, but I really digg the whole E.T/ Close Encounters vibe this movie has going. It proves that this thing will be more about characters and story than your typical alien/ disaster flick and thats signature Speilberg right there. As for the best SB spots besides Super 8 I personally really liked the spots for Cowboys And Aliens, Fast Five and Captain America.

I thought Rango was great and I liked Thor better than Captain America. For general audiences, I think the reactions for Super 8 and Cowboys & Aliens were "what?". I thought the Fast Five ad was standard but effective.

Super 8 and Transformers 3

Answer: Battle Los Angeles

It played well, it played frequently, it appeals strongly to the target audience. I somehow missed the Super 8 AND Captain America spots. The Thor spot looked terrible.

Don't get me wrong



Hugo as the Red Skull looks great and all but there are more things we need from this movie. We can't judge how a movie is just based on a 30 sec TV Spot we need another longer trailer to get a fill for it.

Transformers was the best. Super 8, Cap, Cowboys, and Rango were impressive too. Problem is that I already wanted to see all those movies. The one that sold me was Limitless, which I was completely unaware of before the night began.

I wrote an article for the site or whatever. It's long. Let me know what you all think.

Sold article, but your analysis of the Super 8 spot drove me up the wall. THE HAPPENING?

It's an awesome article BK, I'll feature it tomorrow!

http://www.worldofkj.com/article.php?i=88

I'm disturbed that I find myself (somewhat) in agreement with BKB.

CAPTAIN AMERICA needed to do two things: reassure diehard fans that, costume changes and casting questions aside, it'll be relatively faithful to the concept of Captain America. And two, to let the rest of America (99% of everyone else out there), know that there was actually going to be a Captain America movie. I think it succeeded on both counts: it looks refreshingly old-school -- Indiana Jones-lite, just how it should be. Conceptually, this project has always been in Joe Johnson's wheelhouse; he's not a great director but he's solidly competent at genre stuff, and if he can deliver something along the lines of an updated version of THE ROCKETEER, then I think he'll have a big success on his hands.

I don't think CA is gonna break out like IRON MAN did, btw -- it doesn't have the huge star power of a Robert Downey Jr. But it should be able to hit FF/WOLVERINE levels.

BKB, do you know any Dark Horse whores?

What?? You mean DARK HORSE Comics???? Not outside the internet I don't, no.. Your point???

Like...if the whole world is divided into people in the tank for DC or in the tank for Marvel, it'd be cool if there was someone representing Dark Horse...

Hmm. I'm still not so sure SUPER 8 is the clear winner. Nobody I watched the game with seemed all that impressed by it. I really don't know what film I'd say would be helped out the most, but I think BATTLE: LOS ANGELES may have went over really well.

The ones for THOR and CAPTAIN AMERICA sucked. I'm sure TRANSFORMERS went over really well but that was already going to be a big hit.

I missed these ones:





Hopefully this will help THE ADJUSTMENT BUREAU. Looks like a great flick. DRIVE ANGRY looks really fun too so I'm rooting for that to do well.

From the Box Office Mojo polls:

Which movie had the BEST Super Bowl ad?

26.4% Transformers: Dark of the Moon
17.1% Captain America: The First Avenger
14.9% Super 8
9.9% Pirates of the Caribbean: On Stranger Tides
9.2% Battle: Los Angeles
7.5% Cowboys & Aliens
3.7% Kung Fu Panda 2
3.5% Rango
3.1% Thor
2.7% Fast Five
1.2% Rio
0.8% Limitless

1,419 users polled.

Which movie had the WORST Super Bowl ad?

16.1% Limitless
13.1% Rio
11.7% Transformers: Dark of the Moon
9.8% Fast Five
7.6% Pirates of the Caribbean: On Stranger Tides
7.3% Thor
7.0% Captain America: The First Avenger
6.8% Kung Fu Panda 2
5.6% Cowboys & Aliens
5.3% Rango
4.9% Super 8
4.9% Battle: Los Angeles

1,424 users polled.


Yikes for LIMITLESS .

The Limitless spot was pretty bad. The initial idea is good, but it was missing something crucial: Conflict. As far as I could see, it was a movie about guy having fun and succeeding in everything he does. Which is pretty boring.

Its funny but isnt that what everyone strives for? But it just doesnt make for engaging entertainment I guess (though i'm looking forward to it).

Limitless annoys me.

I hate the tagline on the poster: "What if a pill could make you rich and powerful?" How...blunt.

The whole idea is just grating. Two hours of Bradley Cooper being smarmy and 'cool.'