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 Summer 2010: Retrospective 
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Extraordinary

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Post Summer 2010: Retrospective
Looking back on summer 2010, here are some film accomplishments I've come up with. Feel free to use these, or add your own.

Most unnecessary sequel: Cats and Dogs 2
Runner up: Nanny McPhee 2

Best actor/actress comeback: Sylvester Stallone in The Expendables (1st $100 m film in 25 years).
Runner up: Russell Crowe in Robin Hood

Franchise ender: Shrek 4 (domestic)
Runner up: Step Up 3D

Worst idea for a movie: Magruber
Runner up: Marmaduke

Most underwhelming box office run despite a massive box office tally: Shrek 4
Runner up: Iron Man 2

Most disappointing box office weekend: May 28-30 with Prince of Persia, SATC 2, and Shrek 4 all disappointing

Most surprising box office weekend: July 9-11 with Despicable Me. This was supposed to be one of the weakest weekends of the summer but turned out to be one of the strongest.

Most surprising sequel box office disappointment: SATC 2
Runner up: Iron Man 2 (Underwhelming)

Film that had the highest potential for a mega box office run but didn't: A-team
Runner up: SATC 2

Most shocking box office performance: Despicable Me
Runner up: The Karate Kid

Most predictable box office run: Eclipse
Runner up: Toy Story 3

Biggest flop of the summer: Jonah Hex
Runner up: Magruber

Best ensemble box office performance: Grown Ups
Runner up: Inception

Biggest comeback: Universal Studios with Despicable Me
Runner up: M. Night Shymalan for The Last Airbender

Favorite box office performance of the summer: Despicable Me
Runner up: Inception

Most unnecessary tentpole blockbuster with a $150 m + budget: The Sorceror's Apprentice
Runner up: Prince of Persia

Most talked about box office run of the summer: Inception
Runner up: Despicable Me

Best example of starpower: Angelina Jolie in Salt (Actress), Adam Sandler (Actor)

Worst example of starpower: Tom Cruise/Cameron Diaz in Knight and Day

Most deserved bad box office run: Cats and Dogs 2

Most deserved good box office run: Toy Story 3


Wed Sep 08, 2010 8:14 pm
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Post Re: Summer 2010: Retrospective
Grown Ups was the most predictable.

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Wed Sep 08, 2010 8:28 pm
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Post Re: Summer 2010: Retrospective
This is very good, O

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Wed Sep 08, 2010 9:40 pm
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Post Re: Summer 2010: Retrospective
Agree with all of them O.

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Wed Sep 08, 2010 11:49 pm
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Post Re: Summer 2010: Retrospective
Chipo DiCaprio wrote:
Grown Ups was the most predictable.


I don't agree with this at all. The total, yes but not it's entire run. Those tiny drops it were having were, imo, pretty surprising.

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Thu Sep 09, 2010 7:10 am
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Post Re: Summer 2010: Retrospective
O wrote:
Worst idea for a movie: Magruber


Hard to disagree with this one in terms of BO - - but the movie itself was one of the funniest of the summer - - check out the KJ review thread and it's string of rave reviews from a diverse group of KJ critics including myself, Gunslinger, jmovies, snack, Chippy, MovieGeek, and Jmart...


Thu Sep 09, 2010 7:36 am
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Post Re: Summer 2010: Retrospective
I disagree with almost all said about Sex and the City 2. There was so much history backing it up from female sequels with big openings like CA2, Lara Croft, and even ensemble films where less happens the second time around like Ocean's. There was absolutely nothing surprising about its run, but it was still not a disappointment by any means.

Maybe its just cause I rocked this summer by nailing Shrek 4, SATC, Despicable Me, ATeam, Grown UPs and The Expendables that this just seems like one of the most predictable summers ever. The only real surprises would have to be K&D (Though only in the soft weekend, everything else has been pretty good about it) Iron Man decreasing, and Karate Kid being so much of a monster opening weekend (Surprised that isn't on there for you at all)

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Thu Sep 09, 2010 3:35 pm
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Post Re: Summer 2010: Retrospective
Sure there gun


Thu Sep 09, 2010 6:26 pm
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Post Re: Summer 2010: Retrospective
I agree in most of them, but
"Favorite box office performance of the summer: Despicable Me
Runner up: Inception"

both Inception and TS3 were the most favorites

Despicable Me was just a big surprise

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Thu Sep 09, 2010 8:40 pm
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Post Re: Summer 2010: Retrospective
Jim Halpert wrote:
Sure there gun


I just don't understand what was so surprising about most of these films.

Shrek 3 was not well liked (I said after the first trailer it had a very good chance to do below the originals, but overseas would be huge enough that it would still be a monster)

SATC has already been stated many times. Name another big opener for females that got a sequel, they all decreased.

Despicable Me- How to train your dragon was a blueprint for middletier animated films that should be in the 180 million range, but 3D gives it a more solid 220+ gross.

The A-team had sucky trailers, Grown Ups and Expendables were both given good examples with bigger ensemble actor films like Valentines Day earlier in the year.

There were a lot of indicators to what these films were going to do before hand. Other than Iron man, Karate Kid, and K&D, Inception was the most unpredictable film of the summer, and even that wasn't a shocker, maybe Sorcerer's Apprentice given its good trailer reaction.

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Post Re: Summer 2010: Retrospective
I would say most lackluster run of the summer- Dinner for Schmucks (I kind of was just there) Runner Up- Predators, especially with the good reviews and good opening. For a summer with pretty better than average legs (Even a hated Shamalan (I know its spelled wrong, but he does not deserve spell check) film held better) Predators was lackluster.

Under the Radar Performance- Expendables (It's getting a 3 multiplier, and has as many younger and female audiences is spectacular)
Runner Up- The Other Guys, it's doing really good numbers and holds, but noone mentions it.

Biggest WoW- Machete outgrossing Grindhouse seems very good. Runner Up- Scott Pilgrim is going to hit a 3 multiplier

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Thu Sep 09, 2010 9:02 pm
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Post Re: Summer 2010: Retrospective
Oh, and also:

Biggest comeback: Universal Studios with Despicable Me
Runner up: M. Night Shymalan for The Last Airbender

the last Airbender was not a big and good comeback IMO, maybe karate kid could be considered instead of Shyamalan last work

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Thu Sep 09, 2010 10:08 pm
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Post Re: Summer 2010: Retrospective
bryanbmp wrote:
I agree in most of them, but
"Favorite box office performance of the summer: Despicable Me
Runner up: Inception"

both Inception and TS3 were the most favorites

Despicable Me was just a big surprise


To clarify, I meant my personal favorite box office performance of the summer. I enjoyed following Despicable Me's box office run the most this summer.


Thu Sep 09, 2010 10:44 pm
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Post Re: Summer 2010: Retrospective
Um, lacklustre? Predators wasn't ever going to get a higher total than what it did and Schmucks too considering all previous flicks.

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Thu Sep 09, 2010 10:46 pm
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Post Re: Summer 2010: Retrospective
O wrote:
bryanbmp wrote:
I agree in most of them, but
"Favorite box office performance of the summer: Despicable Me
Runner up: Inception"

both Inception and TS3 were the most favorites

Despicable Me was just a big surprise


To clarify, I meant my personal favorite box office performance of the summer. I enjoyed following Despicable Me's box office run the most this summer.



I know, for that reason I am writing my point of view !!

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Thu Sep 09, 2010 11:37 pm
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Post Re: Summer 2010: Retrospective
The Karate Kid is probably the 2nd-biggest comeback of the summer - for Jackie Chan. His biggest film since Rush Hour 2.

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Fri Sep 10, 2010 5:51 am
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Post Re: Summer 2010: Retrospective
BK wrote:
Um, lacklustre? Predators wasn't ever going to get a higher total than what it did and Schmucks too considering all previous flicks.


Lackluster after the fact it barely got a 2 multiplier, I never expected to do much more than 65 million at the most, but its legs should have been much better, it basically had the worst legs of the summer for a well received film critically and audiences. Especially that most action films are close to a 3 multiplier or higher.

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