NRG Tracking:
Quote:
Total / Men -25 / Men +25 / Women -25 / Women +25
Unaided Awareness: 18 23 21 15 15
Total Awareness: 94 95 94 94 93
Definite Interest: 58 68 62 53 50
First Choice: 22 33 22 18 15
Captain America 2 the day of release
Total / Men -25 / Men +25 / Women -25 / Women +25
Unaided Awareness: 36 39 42 31 30
Total Awareness: 92 96 93 90 90
Definite Interest: 63 74 69 56 53
First Choice: 30 42 40 19 21
Obviously, Spider-Man tracking is one week earlier than CA2, but it's hard to imagine Sony can actually do anything else at this point to raise awareness interest levels.