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 June 24 - 26 Predictions 
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Post Re: June 24 - 26 Predictions
1. CARS 2 - $67.2M
2. BAD TEACHER - $27.7M


Thu Jun 23, 2011 1:28 pm
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Post Re: June 24 - 26 Predictions
BK wrote:
Oh shit!

Better make at least 25 now O has had his word. :p


Haha! My predictions have been so terrible lately, I don't mind saying Cars will barely do $50 m and end up in the low $50's, while Bad Teacher could do $40 m in a best, best case scenario (though mid $30's is more likely).


Thu Jun 23, 2011 11:40 pm
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Post Re: June 24 - 26 Predictions
I may be alone, but I feel like Bad Teacher is headed for a disappointing weekend. I don't get any sense of buzz for it and its pretty low (relatively) on Fandango right now (just 3%, even with Potter in the mix). Marketing has been all over the place in tone and Diaz hasn't been much of a draw in recent years. The R-rating could further keep it from the audience its aiming toward (teens) with some of the off-color jokes and selling of Diaz's sex appeal, while women probably won't be going anywhere near this thing.

BOM polls are good, but I suspect an anomaly there. Tough call, especially with tracking's mixed signals.


Fri Jun 24, 2011 12:59 am
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Post Re: June 24 - 26 Predictions
ShawnMR wrote:
I may be alone, but I feel like Bad Teacher is headed for a disappointing weekend. I don't get any sense of buzz for it and its pretty low (relatively) on Fandango right now (just 3%, even with Potter in the mix). Marketing has been all over the place in tone and Diaz hasn't been much of a draw in recent years. The R-rating could further keep it from the audience its aiming toward (teens) with some of the off-color jokes and selling of Diaz's sex appeal, while women probably won't be going anywhere near this thing.

BOM polls are good, but I suspect an anomaly there. Tough call, especially with tracking's mixed signals.
I'm with you. I've been predicting a sub-$20m opening for awhile for the reasons you stated, and because there's plenty of alternative R-rated comedies.


Fri Jun 24, 2011 3:32 am
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Post Re: June 24 - 26 Predictions
ShawnMR wrote:
I may be alone, but I feel like Bad Teacher is headed for a disappointing weekend. I don't get any sense of buzz for it and its pretty low (relatively) on Fandango right now (just 3%, even with Potter in the mix). Marketing has been all over the place in tone and Diaz hasn't been much of a draw in recent years. The R-rating could further keep it from the audience its aiming toward (teens) with some of the off-color jokes and selling of Diaz's sex appeal, while women probably won't be going anywhere near this thing.

BOM polls are good, but I suspect an anomaly there. Tough call, especially with tracking's mixed signals.


ummm... wrong.

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Fri Jun 24, 2011 3:40 am
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Post Re: June 24 - 26 Predictions
I don't understand the appeal of Bad Teacher either, but *shrugs*.

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Fri Jun 24, 2011 3:44 am
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Post Re: June 24 - 26 Predictions
ShawnMR wrote:
I may be alone, but I feel like Bad Teacher is headed for a disappointing weekend. I don't get any sense of buzz for it and its pretty low (relatively) on Fandango right now (just 3%, even with Potter in the mix). Marketing has been all over the place in tone and Diaz hasn't been much of a draw in recent years. The R-rating could further keep it from the audience its aiming toward (teens) with some of the off-color jokes and selling of Diaz's sex appeal, while women probably won't be going anywhere near this thing.

BOM polls are good, but I suspect an anomaly there. Tough call, especially with tracking's mixed signals.


Where is tracking giving mixed signals specially when talking below $20m for BT? The target demo is still women even though they are selling Diaz's sex appeal.


Fri Jun 24, 2011 5:49 am
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Post Re: June 24 - 26 Predictions
ShawnMR wrote:
I may be alone, but I feel like Bad Teacher is headed for a disappointing weekend. I don't get any sense of buzz for it and its pretty low (relatively) on Fandango right now (just 3%, even with Potter in the mix). Marketing has been all over the place in tone and Diaz hasn't been much of a draw in recent years. The R-rating could further keep it from the audience its aiming toward (teens) with some of the off-color jokes and selling of Diaz's sex appeal, while women probably won't be going anywhere near this thing.

BOM polls are good, but I suspect an anomaly there. Tough call, especially with tracking's mixed signals.


Some great points. It did very well on Twitter, but Timberlake most definitely had an impact. The fact that it wasn't on Fandango's Top 5 last night had me drop my prediction 25%.

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Fri Jun 24, 2011 6:00 am
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Post Re: June 24 - 26 Predictions
Scottie's Predictions
The Turk's Predictions

Let them know what you think!

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Fri Jun 24, 2011 8:42 am
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Post Re: June 24 - 26 Predictions
Movie Betting Odds
The chalk looks like BT 27, Cars 63

Jun 24, 2011 13:00 Box Office Opening Weekend Gross: Bad Teacher
Option Win Odds
USD 17 Million to USD 22 Million 2.50
USD 22 Million to USD 27 Million 2.50
USD 27 Million or more 3.40
17 million or less 4.00
Jun 24, 2011 13:00 Box Office Opening Weekend Gross: Cars 2
Option Win Odds
USD 55 Million to USD 63 Million 2.50
USD 63 Million to USD 70 Million 2.50
55 million or less 3.40
USD 70 Million or more 4.00


Fri Jun 24, 2011 8:49 am
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Post Re: June 24 - 26 Predictions
My weekend predictions


Fri Jun 24, 2011 9:23 am
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Post Re: June 24 - 26 Predictions


Hey Shawn, what did you predict for Midnight In Paris? Was really tough without a theater count. I have it dropping less than 15%, but was just a guess.

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Fri Jun 24, 2011 9:40 am
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Post Re: June 24 - 26 Predictions
Thanks, guys!

RT: I have $3.5m in the Derby for it. Not having the theater count really stinks (wish BOM wouldn't include movies in the Derby when they don't have counts, but oh well). I almost went lower than that but I gotta figure it should hold well even after Father's Day weekend and with a relatively flat theater count.


Fri Jun 24, 2011 10:03 am
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Post Re: June 24 - 26 Predictions
I had 4.2 for Midnight in Paris (-14%). It looks like it expanded into about 33 theaters judging by its website.

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Fri Jun 24, 2011 10:53 am
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Post Re: June 24 - 26 Predictions
Proud Ryu wrote:
I had 4.2 for Midnight in Paris (-14%). It looks like it expanded into about 33 theaters judging by its website.


I literally spent about two minutes on this weeks Derby predictions. Should be interesting to see how bad I do. I had Midnight at 3.7M for the derby.


Fri Jun 24, 2011 12:33 pm
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Post Re: June 24 - 26 Predictions
Hmm, forgot about the double-booking effect on Pirates 4 from Cars 2. A sub-30% hold is actually likely, going by the Friday increase Pirates 3 got when Ratatouille opened.

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Fri Jun 24, 2011 3:48 pm
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Post Re: June 24 - 26 Predictions
xiayun wrote:
Hmm, forgot about the double-booking effect on Pirates 4 from Cars 2. A sub-30% hold is actually likely, going by the Friday increase Pirates 3 got when Ratatouille opened.


Yeah it crossed my mind. I still went conservative on Pirates with -39% - not sure how the inflated Father's Day or 3D loss would affect it. I noticed in 2006 the reverse situation happened, with Pirates 2 opening onto Cars and Cars had a very favorable weekend drop.

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Fri Jun 24, 2011 4:21 pm
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Post Re: June 24 - 26 Predictions


horrible prediction on BT & GL :disgust: just horrible!

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Fri Jun 24, 2011 6:42 pm
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Post Re: June 24 - 26 Predictions
Rev wrote:


horrible prediction on BT & GL :disgust: just horrible!


BT I can possibly understand (I went with my personal observations on that one -- being zero interest), but GL? I can't see it getting above $17.5 million this weekend.


Fri Jun 24, 2011 6:48 pm
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Post Re: June 24 - 26 Predictions
ShawnMR wrote:
Rev wrote:


horrible prediction on BT & GL :disgust: just horrible!


BT I can possibly understand (I went with my personal observations on that one -- being zero interest), but GL? I can't see it getting above $17.5 million this weekend.


:bang: :wotw:

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Fri Jun 24, 2011 6:57 pm
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Post Re: June 24 - 26 Predictions
God, ShawnMR, those predictions fucking suck! WHAT WERE YOU SMOKING? ARGH! BLARGH! FOOL, I SAY!

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Fri Jun 24, 2011 6:57 pm
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Post Re: June 24 - 26 Predictions
Cars 2 - 70m
Bad Teacher - 30m


Fri Jun 24, 2011 6:59 pm
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Post Re: June 24 - 26 Predictions
Gunslinger wrote:
God, ShawnMR, those predictions fucking suck! WHAT WERE YOU SMOKING? ARGH! BLARGH! FOOL, I SAY!


Give the guy a break...his articles rock and we all miss stuff now and then. :thumbsup:

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Fri Jun 24, 2011 9:51 pm
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Post Re: June 24 - 26 Predictions
Interestingly this weekend is very similar to Memorial Day weekend in terms of tracking and target demo. Both have had a R-Rated Comedy and animation sequel where the latter was tracking poor in terms of previous expectations....needless to say the Memorial Day weekend movies would be affected this weekend for sure


Fri Jun 24, 2011 11:18 pm
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Post Re: June 24 - 26 Predictions
Rolling Thunder wrote:
Gunslinger wrote:
God, ShawnMR, those predictions fucking suck! WHAT WERE YOU SMOKING? ARGH! BLARGH! FOOL, I SAY!


Give the guy a break...his articles rock and we all miss stuff now and then. :thumbsup:

I was kidding, for the record.

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Fri Jun 24, 2011 11:38 pm
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