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 Monster-in-Law Will Gross Over 25 Million This Weekend! 
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Lord of filth

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It's not a dark comedy, have you not seen THE 20.


Tue May 10, 2005 10:54 pm
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Extraordinary
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Nope. What's THE 20?


Tue May 10, 2005 10:56 pm
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Indiana Jones IV

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let me put it this way...we get tons of sneaks...

there has been only 1 sneak that we have EVER had that had people laughing talking etc etc 15 mins in the theatre AFTER the movie was over, with complete strangers about how damn good the movie was...

that movie was Shall we Dance..

my point ?

It happened again last Sunday with Monster in Law, so dont expect anything less than Dance's PTA of 6600... which is shy of 25 mill but nothing to sneeze at


Tue May 10, 2005 11:00 pm
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dolcevita wrote:
Nope. What's THE 20?


Im guessing hes talking about Regals 20 min preshow


Tue May 10, 2005 11:00 pm
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Animosity Reigns wrote:
let me put it this way...we get tons of sneaks...

there has been only 1 sneak that we have EVER had that had people laughing talking etc etc 15 mins in the theatre AFTER the movie was over, with complete strangers about how damn good the movie was...

that movie was Shall we Dance..

my point ?

It happened again last Sunday with Monster in Law, so dont expect anything less than Dance's PTA of 6600... which is shy of 25 mill but nothing to sneeze at


EVERYBODY is saying that people laughed and laughed. Those sneaks are going to generate some good WOM, as people will be spreading that info. The movie was as good a comedy as I've seen in a long time, which I would never have expected.


Tue May 10, 2005 11:19 pm
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Where will you be?

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Libs wrote:
MovieDude wrote:
Maverikk, I may have been wrong about xXx, but before ya say anything remember I called House of Wax underperforming just like you did. ;)

With that and mind, I'm sorry but I realllly think you're being too generous here. Audiences at the sneak previews I've been to have been all over the movie every single time. Free advance screenings and sneak previews, they always get audiences that are more jazzed up since they had to have planned to see the specific movie early, not just people walking in because the time works. And really, the reviews have been absolutely ghastly. Read through some of them, and even some that say they like Fonda and Lopez in general just HATE this movie. It won't nessecarily affect the legs if the word of mouth is really this off the charts (though exit polling didn't really say it was that mind blowingly strong), but a lot of older women whom the movie caters to will be deterred. There's a level where mediocre reviews won't hurt, but if they're on par with Gigli, look out. I'd still give it a solid mid teens bow, but even The Stepford Wives got better reviews, had less competition, much bigger names and more hype, yet only opened to 21 million.


Less competition?

What exactly is out that poses a threat to this movie? If anything, the *lack* of competition for a female audience will help this movie.



May 13th Crash will make over 6 million and The Interpreter will make about 4.5-5 million, whereas Stepford Wives just had Saved! with 2.5 million, Raising Helen with 3. 7 million, and Mean Girls with a bit less then 1.5 million. But mostly, I mean the fact that women have not been coming out to the theater no matter how many movies get adverteised for them. Miss Congeniality 2, Beauty Shop, Fever Pitch, A Lot Like Love have all been dissapointments, so I'm not exactly sure why this would make over twice as much opening weekend as any of them could manage (or over 3 times in the case of A Lot Like Love). They were all comedies with romance, though A Lot Like Love and Fever Pitch might be more romance then comedy, it's a moot point. I really don't see anything to distinguish this from all the other chick flicks lately that everyone said were being underpredicted.


Tue May 10, 2005 11:39 pm
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meh, I think were headed for another dead wknd, neatehr opener will be over 20m, especialy kicking and screaming, when was the last time a soccer films scored big numbers in the U.S. :?: Largest soccer film opeing being lady bugs with 5m (almost 8m adjusted) :lol: I expect an opening in the 15m-17m range only because Farrels attached to it. As for Monster in Law, I expect an opening in the 16m-19m range but just like Kingdom of Heaven fall short of 20m, the other two should just barely squeeze past 10m.

Overall another dead wknd :nono:

The storm starts in 8 days :rock:

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Wed May 11, 2005 12:26 am
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I really don't think Monster in Law will break $25 million this weekend.

But, it does have potential to be a sleeper if it's as good as you guys say it is. But, it won't show itself in the first weekend.


Wed May 11, 2005 5:18 am
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BJ wrote:
meh, I think were headed for another dead wknd, neatehr opener will be over 20m, especialy kicking and screaming, when was the last time a soccer films scored big numbers in the U.S. :?: Largest soccer film opeing being lady bugs with 5m (almost 8m adjusted) :lol: I expect an opening in the 15m-17m range only because Farrels attached to it. As for Monster in Law, I expect an opening in the 16m-19m range but just like Kingdom of Heaven fall short of 20m, the other two should just barely squeeze past 10m.

Overall another dead wknd :nono:

The storm starts in 8 days :rock:


It's not aimed at being a soccer movie. Even if it is, I don't think the fact it's a soccer movie will prevent it from opening over $20 million this weekend.


Wed May 11, 2005 6:22 am
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Zingaling wrote:
BJ wrote:
meh, I think were headed for another dead wknd, neatehr opener will be over 20m, especialy kicking and screaming, when was the last time a soccer films scored big numbers in the U.S. :?: Largest soccer film opeing being lady bugs with 5m (almost 8m adjusted) :lol: I expect an opening in the 15m-17m range only because Farrels attached to it. As for Monster in Law, I expect an opening in the 16m-19m range but just like Kingdom of Heaven fall short of 20m, the other two should just barely squeeze past 10m.

Overall another dead wknd :nono:

The storm starts in 8 days :rock:


It's not aimed at being a soccer movie. Even if it is, I don't think the fact it's a soccer movie will prevent it from opening over $20 million this weekend.


Zing, this is a soccer film and as I siad soccer just does not sell in the U.S. :cool: LOL :lol: the higherst grossing soccer film is that indie smash hit Bent it Like Beckham with only 32m :lol: , Zing this film is dead in the water, sinking as we speak faster than the titanic :laugh: As I said before I expect an opening wknd in the 15m-17m range and that is still being very nice considering the track record for soccer films in the U.S. :cool: Will Farrel will not save this inevitable dissapointment.

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Wed May 11, 2005 10:06 am
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Kicking and Screaming will open to $20+ million, even if it's about cricket.

As for MiL, I see no reason why it should be able to make more than Guess Who opened with. Seriously, movies like this one, without a prominent male lead, usually just don't do great.

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Wed May 11, 2005 10:43 am
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Just remember how the heavily-advertised 13 Going for 30 opened to practically no direct competition in over 3,400 theatres and yet didn't make $25 illion in its opening weekend.

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Wed May 11, 2005 10:46 am
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Dr. Lecter wrote:
Kicking and Screaming will open to $20+ million, even if it's about cricket.

As for MiL, I see no reason why it should be able to make more than Guess Who opened with. Seriously, movies like this one, without a prominent male lead, usually just don't do great.


I dont think so, why would a soccer film staring Will Farrel open over 20m :?: There is no good explanation, the drout that the indusry is having is already being filled by Star Wars. The lack of kids films will easily be taken care of by the much greater hyped madagascar. I see no posible way for KaS to open anywhere over 20m.

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Wed May 11, 2005 11:01 am
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http://www.variety.com/article/VR1117922511?c=10

"New Line is expecting big business for "Monster-in-Law" this weekend"


Wed May 11, 2005 11:39 am
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Maverikk wrote:
http://www.variety.com/article/VR1117922511?c=10

"New Line is expecting big business for "Monster-in-Law" this weekend"


how big :?:

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BJ wrote:
Maverikk wrote:
http://www.variety.com/article/VR1117922511?c=10

"New Line is expecting big business for "Monster-in-Law" this weekend"


how big :?:


Well, since 20 million is being talked about in a bad light in the same article, I'm guessing 25 million. :razz:


Wed May 11, 2005 1:28 pm
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Maverikk wrote:
BJ wrote:
Maverikk wrote:
http://www.variety.com/article/VR1117922511?c=10

"New Line is expecting big business for "Monster-in-Law" this weekend"


how big :?:


Well, since 20 million is being talked about in a bad light in the same article, I'm guessing 25 million. :razz:



I think big business for New Line would be around 20 million. I just don't see a movie like this beating the $25 million mark. It might have great legs thanks to strong WOM, but I just don't see everyone rushing out to see this. This kinda crowd won't ALL come out opening weekend.


Wed May 11, 2005 1:54 pm
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Dr. Lecter wrote:
Just remember how the heavily-advertised 13 Going for 30 opened to practically no direct competition in over 3,400 theatres and yet didn't make $25 illion in its opening weekend.


Wait. My memory might be failing, but didn't man on fire come out that weekend too? And they were within two million of eachother? And both performed above expectations I thought?


Wed May 11, 2005 2:09 pm
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dolcevita wrote:
Dr. Lecter wrote:
Just remember how the heavily-advertised 13 Going for 30 opened to practically no direct competition in over 3,400 theatres and yet didn't make $25 illion in its opening weekend.


Wait. My memory might be failing, but didn't man on fire come out that weekend too? And they were within two million of eachother? And both performed above expectations I thought?

Majority of the predictions were predicting that MOF would get only 16 million while 13Going on 30 would make more than 25 million


Wed May 11, 2005 2:15 pm
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13 Going on 30 did pretty dang badly. Say all you want, but it had an intense marketing campaign, it grabbed 3,400 theatres, and it was clearly dominating in screens. It was destined for $100m. Yet, it barely made $20m.

I'd say 13 Going on 30 had more appeal. The competition wasn't much (Man on Fire = different audience), and the reviews were generally positive. The only possible way I can see MIL beating 13 Going on 30 (or, cracking $20m) is if Fonda has a secret fanbase that's been keepin' quiet for months.


Wed May 11, 2005 3:23 pm
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torrino wrote:
13 Going on 30 did pretty dang badly. Say all you want, but it had an intense marketing campaign, it grabbed 3,400 theatres, and it was clearly dominating in screens. It was destined for $100m. Yet, it barely made $20m.

I'd say 13 Going on 30 had more appeal. The competition wasn't much (Man on Fire = different audience), and the reviews were generally positive. The only possible way I can see MIL beating 13 Going on 30 (or, cracking $20m) is if Fonda has a secret fanbase that's been keepin' quiet for months.


I think 13 Going on 30 did impressively (opening weekend, at least) when you consider that Jennifer Garner is not the world's most bankable actress. A $21M opening is terrific since it was her first headlining film.

As much as some of us might hate her, J. Lo is actually pretty bankable. She managed to open The Wedding Planner to $13M, Enough to almost $15M, Maid in Manhattan to $18M, etc.


Wed May 11, 2005 3:30 pm
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Libs wrote:
I think 13 Going on 30 did impressively (opening weekend, at least) when you consider that Jennifer Garner is not the world's most bankable actress. A $21M opening is terrific since it was her first headlining film.

As much as some of us might hate her, J. Lo is actually pretty bankable. She managed to open The Wedding Planner to $13M, Enough to almost $15M, Maid in Manhattan to $18M, etc.


Yes, J-Lo has her haters, but she's done pretty well in this genre, as far as openings go (and the movie's legs) , so if you take that into consideration, and then the WOM from the sneaks, and then you consider that Jane Fonda's return after 15 years will generate some "generational" business and curious moviegoers, and then you consider that Monster-in-Law is the only thing that even slightly represents a date movie of the new releases, and then you consider that wide release in a summer that is really in need of some fun and laughs, you really have to consider 25 million as a very realistic possibility.


Wed May 11, 2005 3:36 pm
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College Boy T

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Well, the PTA was only around $6000. When you consider that The Wedding Date had PTA's in that range with less than half of the theatres (and probably about a third of the screens), especially with no "real" stars, I'd call it disappointing.

Yeah, Fever Pitch didn't do too well PTA-wise, but it wasn't marketed like 13 Going on 30 was. I just think it's hard to call it impressive when it was in so many theatres and it was marketed for so many months.


Wed May 11, 2005 3:37 pm
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I don't think Fonda's return will impact thge weekend gross positively at all....who really cares if Fonda is back.

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Wed May 11, 2005 3:46 pm
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baumer72 wrote:
I don't think Fonda's return will impact thge weekend gross positively at all....who really cares if Fonda is back.


My mom does.

There's a person over 50 for you!

She has fans, she really does.


Wed May 11, 2005 3:48 pm
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