After possibly the most prominent advertising blitz in print ad format in the past two years or maybe more, the smallest of the major networks in the United Kingdom available to nearly all the population, simply known as "Five", pushed the hugely expensive "Joey" out in a major way - and its paid off too.

"Joey" provided Five with its biggest non-movie or sports presentation audience ever.

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Shame that the program was pretty shite.

It does get much better. Give it a chance.