According to DHD, ROCKY BALBOA did $3.4m (-45 %) on Thursday...

http://www.deadlinehollywooddaily.com/w ... ill-sly-3/

SBD:
1. ROCKY BALBOA MGM 2,752 3,410,000 1,239 n/a 9,614,105
2. PURSUIT OF HAPPYNESS, THE 20TH CENTURY FOX 2,852 3,220,000 1,129 n/a 38,430,000
3. CHARLOTTE'S WEB PARAMOUNT 3,566 2,325,000 652 n/a 18,837,000
4. ERAGON 20TH CENTURY FOX 3,020 2,000,000 662 n/a 30,495,000
5. HAPPY FEET WARNER BROS. 3,335 1,560,000 468 95% 153,968,000
6. HOLIDAY, THE PARAMOUNT 2,614 1,415,000 541 33% 30,100,000
7. NATIVITY STORY, THE NEW LINE 2,574 1,250,000 486 94% 27,314,000
8. CASINO ROYALE SONY 2,437 905,000 371 28% 140,683,000
9. BLOOD DIAMOND WARNER BROS. 1,910 875,000 458 2% 22,005,000
10. APOCALYPTO BVI 2,465 850,000 345 -25% 31,696,000
11. UNACCOMPANIED MINORS WARNER BROS. 2,775 705,000 254 262% 11,995,000
12. SANTA CLAUSE 3: THE ESCAPE CLAUSE BVI 1,535 425,000 277 89% 81,172,000
13. DEJA VU BVI 1,985 355,000 179 -20% 59,202,000
14. DECK THE HALLS 20TH CENTURY FOX 1,851 250,000 135 28% 33,678,000
15. DREAMGIRLS PARAMOUNT 3 56,475 18,825 n/a 623,600
16. LETTERS FROM IWO JIMA WARNER BROS. 5 19,110 3,822 n/a 39,631
17. CURSE OF THE GOLDEN FLOWER SONY CLASSICS 4 14,114 3,529 n/a 14,114
18. PAINTED VEIL, THE WARNER BROS. 4 10,545 2,636 n/a 21,145
19. GOOD GERMAN, THE WARNER BROS. 5 9,646 1,929 n/a 118,638
20. VENUS MIRAMAX 3 5,762 1,921 n/a 5,762

Late numbers there are usually accurate. Expected drop, will be interesting to see how much it increases today. I don't agree with her lucky punch assessment. It's at worst a toss up between Pursuit and Rocky and personally I think Rocky is the slight fav.

I see Rocky at pretty similiar numbers to World Trade Center this weekend.

I think it will do about 20-25% more than WTC for the weekend. Maybe 20-21 mill. Adn I think it should now be on pace to do about 75-85 mill, and perhaps 170 WW.

Movies at this time usually get increases in the 40% range. I expect Rocky to do the same. So I say it will do a just under 5 million.

1. ROCKY BALBOA MGM 2,752 3,410,000 1,239 n/a 9,614,105
2. PURSUIT OF HAPPYNESS, THE 20TH CENTURY FOX 2,852 3,220,000 1,129 n/a 38,430,000
3. CHARLOTTE'S WEB PARAMOUNT 3,566 2,325,000 652 n/a 18,837,000
4. ERAGON 20TH CENTURY FOX 3,020 2,000,000 662 n/a 30,495,000
5. HAPPY FEET WARNER BROS. 3,335 1,560,000 468 95% 153,968,000
6. HOLIDAY, THE PARAMOUNT 2,614 1,415,000 541 33% 30,100,000
7. NATIVITY STORY, THE NEW LINE 2,574 1,250,000 486 94% 27,314,000
8. CASINO ROYALE SONY 2,437 905,000 371 28% 140,683,000
9. BLOOD DIAMOND WARNER BROS. 1,910 875,000 458 2% 22,005,000
10. APOCALYPTO BVI 2,465 850,000 345 -25% 31,696,000
11. UNACCOMPANIED MINORS WARNER BROS. 2,775 705,000 254 262% 11,995,000
12. SANTA CLAUSE 3: THE ESCAPE CLAUSE BVI 1,535 425,000 277 89% 81,172,000
13. DEJA VU BVI 1,985 355,000 179 -20% 59,202,000
14. DECK THE HALLS 20TH CENTURY FOX 1,851 250,000 135 28% 33,678,000
15. DREAMGIRLS PARAMOUNT 3 56,475 18,825 n/a 623,600
16. LETTERS FROM IWO JIMA WARNER BROS. 5 19,110 3,822 n/a 39,631
17. CURSE OF THE GOLDEN FLOWER SONY CLASSICS 4 14,114 3,529 n/a 14,114
18. PAINTED VEIL, THE WARNER BROS. 4 10,545 2,636 n/a 21,145
19. GOOD GERMAN, THE WARNER BROS. 5 9,646 1,929 n/a 118,638
20. VENUS MIRAMAX 3 5,762 1,921 n/a 5,762

What is up with Unaccompanied Minors??

Rocky bringing in under 5 million today would be pretty surprising. I don't know where the 40% number you suggest comes from. World Trade Center increased 75% from its Thursday number. I expect Rocky will outdo that and finish in the 6.5 range.

World Trade Center was released in September though. Big difference.

August, during Summer.

It was released Aug 9. Not sure why there would be a big difference for any date its released.

Look at box office charts for past winters, nvincible.

Oops.

That is what I meant. I think...heh. Thanks.

I guess we can already say that with a 25 Mio Budget Rocky is gonna be a great sucess. And I am pretty sure it will do also nice international number for a good WW total!

Look at the year 2000, and even last year. All movies only increased in the 40% range.

Since most of us don't have the luxury of a premier pass, could you post the Thu-to-Fri increases from 2000?

BOM

Not a bad start. It only showed in NY yesterday and expanded to LA and SF today. With mixed reviews and how HOFD did two years ago, I was expecting The Painted Veil number.

All movies except Grinch and The Emperor's New Groove so we can expect higher increases for Charlotte's Web and even Happy Feet

I think pretty much all the films will be increasing over 100% this friday or at least close to it. Usually the the two days before chistmas are some of the busiest times for films to increase that much, and last year Friday was one of them. This year its Sat and Sun, and most people are now off from School and work, Rocky, and Pursuit should see very healthy adult increases.

http://www.the-numbers.com

Premier Pass is a waste of money.

Some actuals:

some results, actuals for Thursday
Title/theatres/thur gross/chg Last Night/chg Last week
1-Rocky Balboa 2787 3,489,109 -44%
2-Pursuit 2852 3,204,515 +14%
3-Charlottes 3566 2,336,705 +16%
4-Eragon 3020 1,976,629 +13%
5-Happy Feet 3335 1,545,216 +29%,+96
6-Holiday 2614 1,406,479 +12%,+32

happy feet is E.N.O.R.M.O.U.S.

Weekend will exceed 12 million.

I'm glad THE HOLIDAY is having great weekday legs

That's terrible for ROCKY and on the radio right now, there discussing why this movie didn't open better than what it did for a movie so good and a character so popular.. Perhaps times have changed and people are merely looking at this as ROCKY 6 and in the back of their mind, there thinking who's he gonna fight now?? Retirement?? This was bound to happen and I called it a month ago.. Now I'm 5/500 on my box office predicting..

As much as I wanted it to bomb, it just isn't...yet. That is a decent hold for a Wednesday start for a film that was bound to be frontloaded to some extent. As long as it ends up north of $60 million (which is fairly certain), it won't be a "bomb" especially given the budget ... I'd actually say anything north of $50 million precludes it from being a "bomb".