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mdana
Veteran
Joined: Wed Apr 27, 2005 11:07 pm
Posts: 3004
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 Quote: Warner Bros. It's still too early to call Superman Returns ($108.1 mil) sluggish, but with a production and marketing outlay of more than $300 mil, it's a safe bet that the movie needs to earn some $600 mil worldwide to break even (don't forget that studios usually have to split a movie's theatrical take with exhibitors 50-50). So execs at the studio (which is also a part of EW.com's parent company, Time Warner) should be sweating. Regardless, the weather in Burbank hasn't been sunny. The well-reviewed V for Vendetta ($70.5 mil) underperformed, as have Firewall ($48.7 mil), The Lake House ($41.3 mil), 16 Blocks ($31.8 mil), and, most of all, Poseidon, which has sunk with $59.1 mil domestically (and only around $100 mil abroad) on costs in excess of $200 mil. It'll take a while for the studio to catch its breath after having released the year's highest-profile disappointment I also read another article, not sure if it was EW, Variety, etc. (unfortunately I can't locate it) that stated if SR didn't pull a profit from its theaterical run, it would put a serious crimp on many Warner projects. Batman Begins didn't turn a profit until it went to DVD. Warners' has sunk a over a half billion dollars to get two franchises running and don't have much to show for them at this point. Compounding it is the fact they have had almost no luck with their movies since HP4. I think the next Batman will do great and should make a good profit, but I am not so sure Superman can continue. However, even Batman will be a problem, because the first one cost over $200m to market (sequels always cost more) and after SR disappointing run, studios get skittish on "sure things" when they cost that much to get to market.
Don't forget studios use their profits to fund projects that never go into production, projects that go into production but never get finished, other movies that go straight to video or never get released, and upgrading their company. I may be overstating the impact of SR box office on Warner Bros., but I don't think many of us understand its impact could be much more than just one non-profitable movie.
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| Sat Jul 08, 2006 11:33 pm |
 
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Archangel
Forum General
Joined: Sat Oct 16, 2004 9:31 pm
Posts: 9998
Location: Australia
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revolutions wrote: RAWSAW wrote: It should send a message to skip the mid week opening and stick with Fridays.... i hope so  i hate wednesday & thursday openings. Nothing wrong with opening on Wednesday and Thursday, it's just that you won't claim that Opening Weekend record and not make opening record headlines.
Still, to each his own, Reloaded/ROTK/Passion/Shrek2/SM2/ROTS show that you could still open huge by spreading your gross through 5-Days.
In fact, even if POTC2 grosses $135m opening Weekend it will still be behind ROTS ($173m), Spiderman 2 ($152m), Reloaded ($134m) heading into the mid-weeks...
So at the end of the day, it's the final number that really matters. 
_________________
Im Archangel. Telin le thaed.
Lasto beth nin, tolo dan nan galad.
I surrender who I've been for who you are
Nothing makes me stronger than your fragile heart
If I had only felt how it feels to be yours
I would have known what I've been living for all along
What I've been living for
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| Sat Jul 08, 2006 11:40 pm |
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choubachou
Indiana Jones IV
Joined: Thu Oct 21, 2004 1:13 pm
Posts: 1796
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$145M weekend and $30M on Monday and Tuesday = $175M in 5 days.
_________________
Best of 2014:
1- Apes 9.5/10
2- Noah 9.0/10
3- Lone Survivor 8.5/10
4- Captain America 8.0/10
5- 300: 8.0/10
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| Sat Jul 08, 2006 11:43 pm |
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lilmac
Veteran
Joined: Wed May 25, 2005 12:07 am
Posts: 3225
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WhatdoesPOTC2'sOpeningMeanForTheFilmIndustry?
It'sALLLIIIIIVEE!
_________________
I believe in God as I believe that the sun has risen: not only because I see it, but because by it I see everything else.
I was blind, but now I see.
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| Sun Jul 09, 2006 1:42 am |
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Bradley Witherberry
Extraordinary
Joined: Sat Oct 30, 2004 1:13 pm
Posts: 15197
Location: Planet Xatar
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gardenia.11/14.... wrote: Make-up > plot...... lol!!!
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| Sun Jul 09, 2006 1:53 am |
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Heinrich Himmler
Cream of the Crop
Joined: Sat Oct 16, 2004 5:17 pm
Posts: 2716
Location: Berlin, Germania
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for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience.
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| Sun Jul 09, 2006 7:33 am |
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Nazgul9
Extraordinary
Joined: Sat Oct 23, 2004 12:32 pm
Posts: 11289
Location: Germany
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Joseba B-Loki wrote: for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience. I know i will be blasted for saying this by some but to me Indiana Jones and Pirates is about the same quality. Dumb fun. _________________
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| Sun Jul 09, 2006 8:04 am |
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Heinrich Himmler
Cream of the Crop
Joined: Sat Oct 16, 2004 5:17 pm
Posts: 2716
Location: Berlin, Germania
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its no use blasting a person that is obviously crazy 
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| Sun Jul 09, 2006 8:14 am |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 23386
Location: Melbourne Australia
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~~~Archangel~~~ wrote: So at the end of the day, it's the final number that really matters. Exactly! Lets wait and see where it ends up! _________________
What's your favourite movie summer? Let us know @
http://worldofkj.com/forum/viewtopic.php?f=2&t=85934
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| Sun Jul 09, 2006 8:53 am |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 23386
Location: Melbourne Australia
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~~~Archangel~~~ wrote: So at the end of the day, it's the final number that really matters. Exactly! Lets wait and see where it ends up! _________________
What's your favourite movie summer? Let us know @
http://worldofkj.com/forum/viewtopic.php?f=2&t=85934
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| Sun Jul 09, 2006 8:53 am |
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Dr. Lecter
You must have big rats
Joined: Sat Oct 16, 2004 4:28 pm
Posts: 92093
Location: Bonn, Germany
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Joseba B-Loki wrote: for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience. Stop being delusional, it won't have a $60 million opening day. _________________The greatest thing on earth is to love and to be loved in return!
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| Sun Jul 09, 2006 9:32 am |
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Bradley Witherberry
Extraordinary
Joined: Sat Oct 30, 2004 1:13 pm
Posts: 15197
Location: Planet Xatar
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Dr. Lecter wrote: Joseba B-Loki wrote: for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience. Stop being delusional, it won't have a $60 million opening day. $60m doesn't seem oout of the question to me -- certainly not delusional...
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| Sun Jul 09, 2006 10:01 am |
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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm
Posts: 12197
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I definitely think an Indiana Jones 4 movie could do $30 m opening day, but not sure about how much higher. If the marketing at Paramount, markets and primes it to be similar to a Phantom Menace like event, than we could really see huge numbers out of it. Films like The Mummy were filling the Indy void, but marketed well, the 4th movie could do really well.
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| Sun Jul 09, 2006 10:10 am |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 23386
Location: Melbourne Australia
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So the new buzz word is "adventure"!?
Indiana Jones, Lord of the Rings, The Mummy, Pirates of the Carribean - seems like more than anything audienced are craving period (no modern day) adventure films.
_________________
What's your favourite movie summer? Let us know @
http://worldofkj.com/forum/viewtopic.php?f=2&t=85934
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| Sun Jul 09, 2006 10:28 am |
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choubachou
Indiana Jones IV
Joined: Thu Oct 21, 2004 1:13 pm
Posts: 1796
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I think "lighthearted" and "comedy" are the new buzz words. With Shrek 2, Meet the Fuckers (:p), and now PotC2............ crazy.
_________________
Best of 2014:
1- Apes 9.5/10
2- Noah 9.0/10
3- Lone Survivor 8.5/10
4- Captain America 8.0/10
5- 300: 8.0/10
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| Sun Jul 09, 2006 10:31 am |
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O
Extraordinary
Joined: Sun Jul 10, 2005 1:53 pm
Posts: 12197
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I use the term myself, "comfort sequel." Movies like POTC 2, Shrek 2, Rush Hour 2, Mummy 2, Toy Story 2, etc.
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| Sun Jul 09, 2006 10:38 am |
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Nazgul9
Extraordinary
Joined: Sat Oct 23, 2004 12:32 pm
Posts: 11289
Location: Germany
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Joseba B-Loki wrote: its no use blasting a person that is obviously crazy You're too much caught up in nostalgia... _________________
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| Sun Jul 09, 2006 10:47 am |
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Nazgul9
Extraordinary
Joined: Sat Oct 23, 2004 12:32 pm
Posts: 11289
Location: Germany
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choubachou wrote: I think "lighthearted" and "comedy" are the new buzz words. Yes, unfortunately...  _________________
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| Sun Jul 09, 2006 10:48 am |
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choubachou
Indiana Jones IV
Joined: Thu Oct 21, 2004 1:13 pm
Posts: 1796
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Joseba B-Loki wrote: for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience. Indy 4 will be lucky to have a $60M opening weekend. Like T3, Batman, and Superman, no-one cares about it anymore.
_________________
Best of 2014:
1- Apes 9.5/10
2- Noah 9.0/10
3- Lone Survivor 8.5/10
4- Captain America 8.0/10
5- 300: 8.0/10
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| Sun Jul 09, 2006 11:02 am |
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MadGez
Dont Mess with the Gez
Joined: Sun Oct 24, 2004 9:54 am
Posts: 23386
Location: Melbourne Australia
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choubachou wrote: I think "lighthearted" and "comedy" are the new buzz words. With Shrek 2, Meet the Fuckers (:p), and now PotC2............ crazy. So maybe we can say the new buzz word is "Lighthearted adventure"  O wrote: I use the term myself, "comfort sequel." Movies like POTC 2, Shrek 2, Rush Hour 2, Mummy 2, Toy Story 2, etc. Hopefully comfort sequel will extend to 3rd films in a series as next summer we have - Spidey 3, Shrek 3, POTC 3, Bourne 3, Rush Hour 3, Ocean's 3....  _________________
What's your favourite movie summer? Let us know @
http://worldofkj.com/forum/viewtopic.php?f=2&t=85934
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| Sun Jul 09, 2006 11:04 am |
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Heinrich Himmler
Cream of the Crop
Joined: Sat Oct 16, 2004 5:17 pm
Posts: 2716
Location: Berlin, Germania
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choubachou wrote: Joseba B-Loki wrote: for me, potc's opening means that indiana jones 4 will have a 60m+ opening day. its also a sad testimony to the lamentable taste of the mass audience. Indy 4 will be lucky to have a $60M opening weekend. Like T3, Batman, and Superman, no-one cares about it anymore. really? must be an american thing then, because here in austria and germany the indiana jones franchise is at least on par with star wars, harry potter and lotr in terms of popularity. its perhaps the most beloved of all franchises here, everyone loves indy.
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| Sun Jul 09, 2006 11:06 am |
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bABA
Commander and Chef
Joined: Mon Oct 11, 2004 12:56 am
Posts: 30505
Location: Tonight ... YOU!
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people care about excitement, thrills, adventure, action and what not.
but above all, they care about having fun.
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| Sun Jul 09, 2006 12:38 pm |
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