So far no trailer yet and its almost march. It would of had to build awareness back around January which it didnt quite do it with the lackluster reactions of the trailer attached to HP. I wish there is an outside poll thats done about people wanting to see Superman since internet polls are always bombared by fanatics who vote multiple times on polls or ask every fan to vote for a particular movie in a certain poll to dominate it

Like I said there are no actual money shot pictures to tell us exactly what to really expect from the movie, at least last year the alien pods and concept art for WOTW was released and so were pictures of General Grievance for ROTS. Nothing yet so far from Superman Returns

Saying SPIDERMAN is no longer the King of Franchises when both the 1st and 2nd movie made nearly 400 Million DOMESTICALLY and more than Both BATMAN and SUPERMAN is Questionable.. Let me remind you that 1 pic of that Black Suit SPIDERMAN will be wearing that SONY released 1 Year early is better than all pics released of SUPERMAN RETURNS or X3 alone.. As much as I hate to burst your obvious fanboyism toward SUPERMAN RETURNS, this movie is gonna have a tough hill to climb in getting the average moviegoer to accept someone in the role of SUPERMAN/Clark Kent that Christopher Reeve pretty well owned and the feat is not going to be easy.. The problem with this new SUPERMAN movie is that we've already seen this before with a much better Cast and the character by today's standards and audience is too Goody Too Shoes.. You really think Kevin Spacey is going to play Lex Luthor any better than Gene Hackman or Brandon "Boy Toy" Routh is going to be any better than the imposing Christopher Reeve was at 6'5???

Honestly?? If they were to make an Outside Poll to see if anyone were excited about the prospects of a new SUPERMAN movie, the results would show that people really aren't and don't care..

If Superman happens to get the young kids interested it could end up being 250m+ big, it has a better chance at getting the youngins then X2 or Batman Begins did thats for sure. It'll never reach Spider-Man level though.

its not with v, it comes out in april according to bryan singer.

Crazy marketing does not necessarily equal audience interest. Remember how hyped King Kong was, but how little great reaction it got from the general public? This could (probably will) be the same way.

WB could advertise all they want, but I'll never be interested in this movie. I'd rather go rent and see the Christopher Reeve movie(s) for the first time than sit and watch some tiny pretty boy try to live up to the title of Man of Steel. Nope, ain't gonna happen.

Joy

I would still like to point out just because its a Superman movie doesnt always guarantee it to make huge amount of money. Look at what happened with Supe 4, and even its inflated gross doesnt exceed 50 million.
Look at it this way, Im in no way saying Superman 1's adjusted gross of 360 million is bad but it will have a tough time trying to reach remotely close to that amount considering there was alot less competition back in the 70s and 80s. Even Starwars:New Hope is adjusted for 1billion dollars while Raiders of the lost Ark made 560 adjusted. Superman 1's 360 take looks very miniscue compared to the Indiana Jones and SWs movie. In no way Im saying S1's gross is low but if it made only 360 million in a time of less competition, I cant see how it can retain 80% of that amount from a 5th movie at all

And can anyone explain why the overpredictors in the Superman boards over the other websites keep lumping Superman in there with SW and Indiana Jones when the Supe franchise has come nowhere near there grosses

what....supermans got way more appeal and is a summer film. that alone assures atleast 35 million more then kong assuming supes is good. what movies like kong n godzillan hulk lack is that good vsa. evil element that makes blockbusters so good.

positive. bryan singer said in apodcast the trailers out aprilfor the internet and with some small hit like a scary movie 4 or something(just like spiderman 2s trailer was).

then on may 2ndtons of toys are released.by early june most kids will have tons of superanstuff already. i think this will be a huge hit film with kids which again assures big money.

but then the theatrical will get major airage when it reairs with poseidon and airs on tv. that combined with the massive media hype this film will recieve, will easily create awareness heading into june. then in JUNE, they bombard uswith everything that makes not only itsalready high awareness sky rockets, but makes it go from awareness to anticpation for most. the kids love superman toys and games and look-whats coming out in a week or two?? a superman movie! you can bet the house theyll begging their parents to go and take them.

its actually a very smart plan if you think about it. and i mean i just feel it-june will be huge!i mean w.b. is dishing out extra money to get an empire of dreams type documentry made onthe movie and character by kevin burns and will then air it on a majornews station.


90 million opening is a legit lock cause:
-no compitition
-huge domestic fan base
-huge kid fanbase. kids will parents
-huge male audience
-hug female audience

I hope when you say "$90 million opening is a legit lock," you're talking about over a 5-day weekend.

Because it is not a lock for a 3-day weekend.

ya, imean if war of the worldswas on a friday it would of got about 82. and that was a dark film in the middle of a slump with good but not great marketing.

i dont see how a film with WAAAAY more appeal-especially towards families-, more star power in the name of superman, better marketing, and not only not being in a slump but in a year when films seem to be extremely frontloaded, can posibly open to less the 90, compared to wars 82.

another smartmove-toys for kids will be released in may. thats 2 monthskidswill have to superman crazy, and im sure they willso when the movies ads start airing on tv, theyll wanna see the film.

zingaling, say why its not?how? you and lecter each had this films total under 200 million...which i flat out dont understand. it is the most antipcated film of next year-and dont say pirates and da vinci are cause in BOTH yahoo.com and USA TODAY surveys, superman won most anticpated film. hell for usa today, it won "biggest story of 2006",not just movie.

CLEARLY the public thinks this movie is going to be a big deal.

and statisitcally,this is next years best shot at breaking records. if supermans making 40 million more in its second week which im sure it will, illbe damn near impossible for pirates to breakany sort of records because its prime demographics are in direct compition of nother huge film, especially because superman willdef. have pirates covered in terms of screen count.

You're ignoring the fact that it's going to be considered a long weekend. Tuesday will be the Fourth of July, so I presume most will have Monday off as well. That's five days for the film to make money, so there's no reason for it to be frontloaded.

I think it'll go like this...

Friday: $25 million
Saturday: $27.5 million (+10%)
Sunday: $22 million (-20%)
Monday: $18.7 million (-15%)
Tuesday: $14 million (-25%)

3-Day: $74.5 million
5-Day: $107.2 million

Perhaps when I actually see this marketing, my opinion will change, but for now, nothing is a lock yet. And, excel, I do think it'll make $200 million now. That was a while ago where I said it'd fall short.

the holiday will keep superman from breaking 110 million+ for its 3 day, but not 90. fact is A LOT of people will wanna see it opening day;supermans domestic fanbase is double the size of batmans. once kids get into the picture, the opening day will be REALLY big. 40 million + is NOT out of the question.

Superman's fanbase is double Batman's fanbase
The numbers dont agree
All these numbers are adjusted

Batman $402,909,600
Superman $367,092,000

Batman Returns $255 million
Superman 2 $252 million

Batman Forever $270 million
Superman 3 $114 million

Batman & Robin $146 million
Superman 4 $29 million!!

How is that a badly received movie like Batman & Robin can still hold more than Superman 3. I like how people try to spin their ideas into telling us to forget about S3&4 but still try to get people to remember S1 & 2. It also looks like the third Batman is still beating Superman 2's gross. From those numbers it doesnt look anywhere close to doubling Batman's fanbase

This has the most anticipated film of the year in its 2nd week. I just don't see this having much of a chance to be among the top 3 finishers of the year, and even top 5 is a stretch imo.

Honestly, I don't see my little cousin (he's 4 or 5, can't remember exactly) even once giving Superman a glance. He's too far into Harry Potter and Spiderman.

Superman is honestly stale, IMHO, and I think Spider-Man is a lot more "today" for kids (and adults; X-Men, too, for adults) than Superman is. A couple decades ago, yeah Superman was way bigger, but his time is past.

Plus there's just the whole Brandon Routh thing. He just is NOT my idea (nor many others') of the Man of Steel. Christopher Reeve is just too far ingrained in the minds of the general movie-going public.

There's also the fact that I've been increasingly encountering people who are getting tired of comic-based movies. Sure, you've got all the comic-ers who are of course excited, but you talk to regular people around you and they just aren't really interested as much in comic book movies anymore. I don't know if it's due to the volume of movies coming out in such a short time or the quality of many of the movies (it's rare to see a really GOOD comic book movie that the general public will embrace).

I have not seen one piece of marketing for Superman Returns that looks remotely interesting.

*Maybe* it'll hit a 90mill 3-day OW. But in its second week, Pirates of the Caribbean comes out and Superman is history. PotC just appeals to a far more general audience than Superman. You've got the young kids who love swords and pirates and explosions and ghosts/zombies/creatures; then the teens with their Johnny or Orlando or Keira crushes, plus their interest in comic action-adventure-romance; then the young-to-mid-aged adults, many of whom *also* harbor Johnny or Orlando or Keira crushes, and who also are interested in a great blend of comedy with action-adventure-romance; then the other adults, young and old who are into mythology and Lovecraft and all that fun stuff that the Two T's are drawing off of. And even the elderly people, who surprisingly also loved the first movie.

You've also got the new fans who missed the first movie in theatres but discovered it on DVD. And of course you've got the people who gave PotC1 its wonderful legs by seeing it 10+ times at the theater; they will be back, and there will be more this time planning on seeing the movie multiple times. I'm just not seeing that happen with SR. People may (or may not) flock to it on its OW, but after that, I really don't see anyone other than comic book nuts doing the multiple-viewings thing.

And there's the crossover audience to think about, too. Many, many, many Harry Potter and LOTR and Star Wars fans are also big PotC fans. I'm not seeing nearly as much crossover (if any) for Superman. All I've been seeing for SR has been comic book fans, mainly.

I'm just seeing a far larger range of audience for PotC2 than SR, and I think that will hurt SR in the end, no matter how much marketing they do or merchandise they put out. And don't forget: Disney is going to be marketing and merchandising PotC2 just as much (if not more) than WB is going to for SR... Disney has already started their marketing blitz, with a great teaser trailer (which also played during the Superbowl and has been played twice on E!'s Coming Attractions already [the latest time just last week]) and a segment on Disney Channel's MovieSurfers show (Disney Channel has a huge kid audience; WB will be stuck with Nickelodeon and Cartoon Network [like they did with Charlie], though I can't see them promoting SR as a kids movie; the teaser trailer sure didn't look like they were).

Disney has also started their marketing blitz and already begun putting out its newest action figures for PotC2, and will also be releasing a PotC Monopoly, Game of Life, multi-tiered Battleship, and Liar's Dice games. There will also be an MMORPG for PotC, games for PSP, Gameboy, XBOX, PS2, computer, and more (oh, and mini-arcade games and handheld electronic games). PotC is already being featured on the covers of various film magazines (mainly in Europe right now, but they'll get over here eventually [most mags here understand that Americans have short attention spans, so they do their articles closer to release date]; there *have* already been articles in Premiere and Variety [I think the latter is correct; I know there were two major film mags in the US that have already done stories]. Oh, and can't forget the PotC cereal and fruit snacks and chocolate "cannonballs" that are already on shelves, and then the upcoming M&Ms campaign (and we all know how cool the Star Wars M&Ms campaign was). And then of course, aside from NECA's brilliant action figures and busts, we've got the Master Replicas series of medallions and Jack's compass and other cool artifacts, and Zizzle's brilliant line of playsets, and the MegaBloks PotC line-up.

So... where's the SR marketing and merchandise? Anyone have a list of what WB's planning for SR? I'd love to see what kind of marketing and merchandise they're planning so I can look that stuff up while waiting for the theatrical trailer to premiere for me to make my final decision about whether or not I'll see SR (and whether it'll be at an $8.00 first-run theater, renting it for $3/$4 at Blockbuster, or waiting for the $2 theater... and whether I'll be willing to pay my own way or wait for someone to take me).

So, here's a challenge: impress me.

Joy

I say Superman Returns opens with no more than $60 million 3-Day. X-Men and Pirates will take all of its glory. And if Batman Begins couldn't even do this, no way Superman Returns can. A lot of the Smallville fans I know who aren't supernerds of the show thought it was going to be a film adaptation of the series, so they were highly disappointed when Tom Welling didn't get the part.

yeah your right...supermans obviously not the bigesst and most famous superhero ever...those numbers prove it....

















eh.....dunno bout that, sad.

60 million for its 3 day???

#1 most anticpated film at askmen.com

Number 1

Superman Returns
Stage of production: Post-production.

Expected release date: June 30, 2006

Nerds all across the world have been waiting for this for years. This project has been in limbo forever, with names like Nicolas Cage (who actually named one of his sons Kal-El -- Superman's real name) and Kevin Smith (Clerks) attached to it at various times. Finally, Bryan Singer came onboard and got it off the ground. Newcomer Brandon Routh will play the Man of Steel, who returns to Earth after years of absence to find a world and a woman that have gone on without him.

What to look out for : Kevin Spacey as Lex Luthor and Kate Bosworth as Lois Lane both sound promising. Comic book fans are savvy and won't take any one-dimensional crap, so look for Singer and friends to blow us away with a deep, rich blockbuster that could smash box-office records.

Rest of the list....

http://www.askmen.com/toys/top_10_100/1 ... _list.html


#1 most searched movie on YAHOO.COM

February's Hottest Searches

February, we hardly knew ye. The shortest month on the calendar slipped by, and all we got was this stupid T-shirt. Well, that and the top searches for the second month of 2006. Enjoy...

Top Movie Searches :

1. Superman Returns
2. Brokeback Mountain
3. Star Wars
4. X-Men 3
5. Pink Panther
6. V for Vendetta

http://buzz.yahoo.com/buzz_log/entry/20 ... -buzz-more


Askmen.com Top 99 women (2006 edition)

Kate Bosworth rank #38

2006 Career Forescast

2006 is shaping up to be a big year for this emerging star. She is set to play Lois Lane in the potentially gigantic summer blockbuster Superman Returns , which boasts a $250 million budget and is directed by Usual Suspects-guy Bryan Singer. Bosworth is also starring in A Season of Dust, a Depression-era film about a girl taking over her family farm.

http://www.askmen.com/specials/2006_top ... th-38.html

and this is with NO marketing since november while films like PIRATES 2 got 3 posters and a super bowl spot. imagine how much supermans buzz will swell when the marketing blitz really hits in june.

mean while the theatrical poster is due soon(though it wont be distribued o april). the theatrical traler will be out in april too but wont be getting big exposure to may 12th when it airs with poseidon. rumors are it will air on tv throughout May on Tv Finales before airing with X3 in a deal that gives X3 a trailer with V FOR VENDETTA in 3 weeks.

DUE MAY 2006


MARCH 2006


march 06






























oh yeah...the TIME cover isnt out yet.


da vinci and pirates cant touch free promotion like that...


the hollywood reporter
-Routh to get star treatment from ShoWest

Brandon Routh, star of the upcoming "Superman Returns," will be honored as ShoWest's Male Star of Tomorrow at the annual exhibitors convention, which begins March 13 in Las Vegas. He will receive the recognition March 16 at the closing-night ceremony at the Paris Las Vegas Hotel. Warner Bros. Pictures will release "Returns," directed by Bryan Singer, on June 30. ShoWest is managed by the VNU Expositions Film Group, a division of VNU Business Media, the parent company of The Hollywood Reporter. (staff report)




you cantsee your little cousin playing with superman toys...

THE HOLLWOOD REPORTER

Warner Bros. Pictures' "Superman Returns," opening in theaters June 30, created enormous excitement among toy retailers with its own share of electronic role-play toys like a flying radio remote-controlled Superman that can soar up to 300 feet in the air for two minutes of non-stop flying. "It's the first time ever kids can make Superman fly," said Geoff Walker, vp of entertainment marketing for master toy licensee Mattel.

Other innovative Superman role play toys include the Inflato-Suit, which uses a battery-operated mini fan to fill the suit with air to mimic the muscular physique of Superman, and Punch n' Crunch gloves, which mimic the sounds of punching and crunching metal when kids bend a toy steel bar sold along with the gloves.

"We've tried to build in as much as we can in terms of the themes of Superman, the role playing and the things that Superman does so kids can experience that in the toys," said Brad Globe, president of Warner Bros. Consumer Products.

Superman is also soaring into the technology space. There's an S-shield-shaped educational laptop from Oregon Scientific that pops open to the Superman theme song when kids wave their hands over it and an extensive line from Kids Station Toys International that includes an MP3 player, a digital camera, TV sets, DVD players, CD players and long-range heat vision headset walkie-talkies. There will also be a second line of products for girls featuring Supergirl.

Yes! In most pics he looks like the Boy of Steel... and in others, when they've got him all made-up and nicey, it looks like they're *trying* (and failing) to capture the Chris Reeve look, and it just is NOT working. Even Dean Cain looked more like a Man of Steel than Routh.

And magazine covers do not equal box-office take. Anyone who buys the magazines are not necessarily going to go see the movie. And as for the "top internet searches" and stuff... People searching for a certain movie may not be searching because they're going to see it; they may want to know what it is and an internet search statistic isn't going to tell us if they liked what they found. And for the "most-anticipated" lists like at AskMen... Those things are created by the people who run the sites, which therefore shows bias and does not cover the opinion of the general populous. And Internet polls are *always* skewed by the fanboys who vote multiple times.

Joy

Excel, the poll on Askmen is very misleading since its a very specific poll on which sequel people are looking forward to. It of course shows 4 movies that are being released this year on the top 5(MI3, X3and POTC). Not to mention the poll has Rambo 4 at number 10. It doesnt quite indicate the general demand for it. Also I have seen X-3 switch places back and forth with Superman Returns on the yahoo buzz and imdb trailer search. It doesnt mean too much wither because no one is predicting X-3 to gross over 250 million, heck X-3 may not even hit 200 million yet its on the top of the list of most anticipated of the year

Movies.com has a good system for tracking anticipation. It uses the "MovieNation Rating," where people can poll from A through F on their level of anticipation (A = I'll be there opening night, B = worth a ticket price, etc.).

Let's compare, shall we?

Pirates of the Caribbean: Dead Man's Chest
Average Grade: A-
Number of Votes: 23248

X3: The Last Stand
Average Grade: A-
Number of Votes: 36107

Superman Returns
Average Grade: B+
Number of Votes: 23548

Pirates and Superman have an identical amount of votes, but Pirates is more anticipated.

Why do they have grades now? Thats retarded, they should've sticked with the numbe system like 8.6 and such. Either way you gotta understand excel that buzz on the internet for isnt anything to write home about, it's a bigger then average comic flick it will obvioulsy be big on the internet. This is a movie trying to reestablish it's franchise, you cant except huge numbers from the get go atleast thats what I think. Obvioulsy if it's well liked it will be great for the sequels and then it could do 300m+, I dont think anyone should expect 300m for a franchise thats been dead for awhile especially when you got a hot franchise like POTC coming out with a movie the week after that will obviously take away a huge chunk of every demo that Superman Returns has.

I dont understand why WB didnt decide to just release Superman Retuns more in mid June since theres nothing that big coming out. Should've came out in the 16th where the only thing you got is Fast and the Furious sequel then you got two more weeks to do your damage before POTC2 comes out.

It shows that X-3 has 1/3 more votes than POTC 2 and Superman Returns. Not as a rebuttal to Zing but to Exel that polls from the internet are very distorted and doesnt tell the whole picture