Yeah, I'm not counting that out. WOM is great, and this feels like an event the way American Sniper or Deadpool did, where everyone is now interested because they want to be of the moment.

But so long as it passes $246 million, it still becomes the biggest R-rated horror film adjusted for inflation since Alien 38 years ago, give or take the Hannibal movies. But it could even outsell Silence of the Lambs (currently adjusted at $276.1 million). That is the level of unprecedented that we are at right now.

This is true. I was in 7th grade when American Beauty came out and I loved it. One of my teachers was shocked I watched it because it wasn't appropriate for my age. I know a group of classmates went to it at the local theater and they thought it was gross and funny for all of the wrong reasons. I mean it does have humor for sure but they thought it was funny because of the sexual content . I was definitely more mature for my age.


I do not think kids should see Deadpool though. IT is way more appropriate than that.

Honestly could have done double digits in a different spot. Maybe last weekend or the weekend before. But going against IT would kill most movies.

I honestly think that it's because IT appeals to everyone. So many women love horror films. Sure Witherspoon isn't near the draw she used to be but all things considered I don't think Home Again did that terribly going against this giant.

It is amusing that a Reese Witherspin vehicle releases on a weekend where the September OW gets destroyed, a record one of her films held for ten fucking years.

Every time there is panic in the industry, I see it as overblown.

If a studio delivers a great product which is broadly appealing, with great marketing to back it up, then the box office results WILL deliver. Always.

I don't think the theater experience is going away anytime soon. With that said, as a movie buff and movie theater buff, they'll have to pry the theater experience from my cold dead hands .



I know exactly what you mean. I had many similar experiences growing up.

The only other time in the past twenty years I could see a film break a monthly OW record on its opening day was SW Ep 7 in 2015 but anyone correct me if I'm wrong. The second closest was THG in 2012 with 67 m opening day vs a March OW record of $70 m. Now IT joins SW there are well.

Now only two months will have less than $100 m + OW records, January and October.

I wonder what impact this has on Mother! I'm sure over time it will find its audience but if you're a horror movie/thriller opening the weekend after the biggest OW for a horror movie of all time, I'd be a bit worried. Poor, poor Paramount. Let's hope people flood to it as well in a mood for horror. They still have seen only one movie make more than $60 m this year with Transformers.

Wow, that's really insensitive right now.

Whoops I didn't notice.

Let's remember, its not just Reese but "stars" as a whole that seem to be less important to film success. The only star that seemed to help any movie this year that I can say definitely was RDJ in Spiderman. Even BATB I'd say could have done huge numbers without Watson. I'm sure there are off cases but most movies were franchise vs star vehicles.

So even though Reese can't open a movie well, neither can her fellow "A-listers" most of the time these days if they aren't in a pre-destined success event.

This may yet change, as NFL ratings continue to drop.

I know it was expected, but a part of me was actually thinking Home Again would surprise a bit based on the amount of people I saw buying tickets for it last night. Hell I even heard some showings were packed which I do believe is due to at least some spillover effect from It. I guess it wasn't the same everywhere though.

Based on what I covered last night, I'm very surprised. I would've been surprised by $60 million ow too. Business was absolutely slow last night. A 9:00 showing of Spider-Man homecoming had more people than a 7:15 IMAX of IT and was pretty similar to a 7:45 showing (both this and SM had about 40 people). It didn't get "really busy" until about the 9:20 showing and even then it was far from a sell out.

What's peculiar though is that according to one of the ticket takers, the manager said that all of the showtimes for IT after the IMAX showtime were SOLD OUT. The manager was even setting up ropes for the lines they were anticipating. That never happened though (at least up until 10:30 when I left). The most egregious example was an MX4D showing. It was "sold out". Out of 62 seats, 8 people were in the theater by the time the movie started. I don't think 54 people wandered in immediately after I left for the next screening.

This happened before with this theater on a somewhat smaller scale when Logan came out. A few showtimes were listed as being sold out, but with the exception of the IMAX showing which was absolutely jammed, there were still seats available for the other showtimes. The manager said at the time that it was probably because some people who bought tickets online probably didn't show up. That could've been feasible then, but there's no way that was what happened last night. I could see that happening if I was in Florida last night, but I wasn't. It was probably just a computer glitch to the one specific theater I was covering, but with some talk about how China is fudging some numbers to appear more positive, it did get me wondering how much it's happened in America.

I think Home Again was a lost cause, when the trailers had pretty much zero jokes that land, and the premise just seemed odd and hard to sell (so three young guys just...live with her family? and she's banging one of them?). And judging from the Cinemascore the movie itself wasn't much good either.

It's a shame, because the market could really use a good PG-13 comedy. When was the last time we had one of those? Daddy's Home? Central Intelligence?

All I'm saying is that the situation was odd.

I could be wrong, but I believe monitoring of box office sales and receipts here in North America is a lot more stringent than in China. I would imagine it would be very hard to completely fudge numbers the way Jmart is describing.

Also this is anecdotal, but over the couple of years I noticed a growing trend at theaters I've been to where some people arrive later and later for the actual showing.

I chino it has to do with the fucking 20 mins commercials/trailers before the actual showing starts

Wow. Stunning number.

At my showing last night tons of people (mostly teenagers) left the movie right before the final scene, which I thought was idiotic.

This is probably more shocking than Deadpool since the superhero genre had well established itself by then with massive or even record openings.

It is on an entirely different scale compared to all other horror films.

They moved mother! Up only weeks ago. It should have remained where it was.

It's not playing like a horror film. It's a coming of age story set in a horror universe as opposed to a sci-fi dystopia universe (Hunger Games) or a fantasy universe (Harry Potter). I called it the Harry Potter of horror a few days ago and I was right. That's how the public perceives it.

_

Warners are really having an amazing year. They might as well, because their slate for 2018 is TRAGIC. Ready Player One is going to be one of the biggest bombs ever.

You really think Player One is going to bomb? I was expecting a solid hit - $150-250m.

Rth just posted $44M for Saturday which would lead to a $120M+ OW. I told you guys that the family appeal was going to go into full effect today as messed up as it might be lol.

WOW!!!!!!!!!! I really hope that's true. Finally some excitement at the box office.

we are witnessing history here, The most shocking box office opening weekend of all time