It will be well over 600m by December 31s, Avatar will be crushed in less than 20 days.

HA!

Suck it, Chippy!!!

Gitesh is an idiot.

Believe in BJ he knows the ways of the FORCE!

Even IF SW made $200 mil over OW, and even IF it made $100 mil in the 2nd weekend, it would need to make $38 mil PER DAY to reach $600 mil before New Years. You'd have to be fucking INSANE to think that's possible. The largest December day EVER was less than that. And you think it can do that for 13 days?

obviously it will.

OK, so depending on how wide and how often The Phantom Menace plays, its opening weekend gross could be $80M, $90M, or even $100M. But how long will it last and where will it end up after all is said and done? The quality of the picture is always a major factor as proven by last year's Godzilla. With all the hype leading up to its release, the updated monster flick seemed destined for $200M+ in domestic sales until fans got to see the movie and were largely disappointed. George Lucas' reputation, however, leads most to believe that the actual final product will be very entertaining and enjoyable enough for repeated viewing. Episode I has so much momentum going into its release that it is likely to cross the $100M, $200M, and $300M levels in record time.

But after that, the film's commercial potential will stand its toughest test. Repeat business and crossover appeal are the keys to monster box office hits. Star Wars fans a generation ago went over and over again to see the original trilogy. Chances are today's fans will do the same to some extent. But Menace's appeal is heavily slanted towards males which will probably not give it the incredibly long-lasting legs that Titanic had. The important matter will be how many fans will still be going to see Star Wars in weeks 13, 14, 15, and on. Titanic was still the number one movie in the land during those weeks and grossing over $15M per weekend at that late point. Episode I will have much stiffer competition to deal with as all the top summer films will enter the marketplace week after week drawing away the attention of moviegoers. After seeing the prequel a couple of times, mainstream film patrons will want to move on and see Austin Powers 2, Adam Sandler's Big Daddy, Wild, Wild West, Tarzan, Notting Hill with Julia Roberts and Hugh Grant, and Eyes Wide Shut among others. While Star Wars : The Phantom Menace is likely to become one of the biggest box office titans of all time, it does not look likely that it will have the crossover appeal and staying power to break Titanic's $601M domestic record. Even its worldwide record of $1.84 billion looks to remain unharmed.

What? WOM is amazing. 4.0 multiplier for sure.

Remember when you predicted a 4x MAN OF STEEL multiplier because of how amazing the word-of-mouth was? You're awesome at separating nerd hype from real world hype.

Remember when you predicted a 4x MAN OF STEEL multiplier because of how amazing the word-of-mouth was? You're awesome at separating nerd hype from real world hype.

They don't even mention the December opening.

No need to its fucking Star Wars they have 100% faith in the power of the force.