YouTube views aren't necessarily the best way to gauge film interest. SW has a very vocal fan base that is totally likely to watch the trailer ten times and then share it on social media.

Pray tell, what exactly is the best way to gauge public interest?

We both know that won't happen (at least domestically) but that said, not if I like sw.

got any inside info on BvS making you feel so down about it?

Only that it's the direct sequel to a movie audiences didn't like very much, starring a guy as Batman that they seem very (stupidly) mixed about.

I know a number of people who've read the script and they all say it's okay.



How many films trend on Twitter because of a poster? 'Cause THE FORCE AWAKENS was there all day.

I'm pretty sure the recent Mockingjay Part 2 poster, while not as big as Star Wars obviously, did okay. Star Wars is also helped by the fact pretty much nothing is known about it, so any piece of info is precious.

I'm not looking for evidence of interest. I'm looking for reason for interest. I don't need to hear social media stats, I'm perfectly capable of looking that up. It doesn't change the fact that so far, the marketing campaign has taken no angle other than "Star Wars is back!" People will check out the film, but only the fans will go OW. It's just a few days before Christmas. I'm a huge Star Wars fan, and,I'm not even sure I'll catch it OW.

I would fucking love SW to break all the records. But I'm trying to separate my excitement from the box office predicting.

Awesome - this poster brought Magnus back to KJ - its already a winner!

This film will absolutely clean up. And it wont and doesn't need to break the OW record. In December - it just needs a 3-day over $150m (to do serious BO damage) as legs will carry it through January.

This is guranteed.

People even mentioning Avatar as a possible milestone for The Force Awakens are dumb. Dumb fucking comments from dumb fucking people. Welcome back, Magnus.

If I remember correctly, Avengers: Age of Ultron was like one of the most popular trailers ever, and that closed at 459 million. That is a range I expect SW7 to end up in, probably higher due to the legs it will get. But business will be far more spread out, and the film will get at least a 3.5X multiple.

But really, there is little difference between 475-525 million. It will still be a huge hit, and the number one hit of the season nonetheless.

Its legs will only be a result of its contained December opening.

I will eat the most expensive pair of Jordans I own w/ ketch up on livesream if this opens a penny over $150m.

Shouldn't that be "a cent" over?

Just in case.

People here seriously start to think it will beat Avatar? It might end in the top 5 Worldwide but there is a holy rule

THE NEXT MOVIE THAT WILL BEAT A JAMES CAMERON MOVIE WILL BE A JAMES CAMERON MOVIE


If they announce that Cameron will make Episode 9 with a huge friggin epic Space Battle.....than we can start talking.

People always expect something that has huge potential to take down records. It doesn't happen. Because that's not the way it works.

1b+

#BoycottStarWarsVII is trending because the leads are a woman and a black man.

We've lost the support of the white supremacists.

fuck'em!

She's a babe in the cute girl next door type

SUCH a babe!

Movietickets.com jumped the gun and put tickets on sale. Already #1 with 44%.

Tickets were on sale at the Arclight for five minutes before the thousand seat Dome sold out.

Can anyone log onto Fandango? Both Fandango and the Arclight website are down for me.

Fandango works for me, but is very slow...

Showtimes start at 7pm on Thursday...

Okay, Fandango's dead now...

This third trailer better be worth the hype. I still remember how everyone got amped up for that underwhelming second trailer for AOU which also premiered on ESPN during football.