I'm not debating its entire run, just the week-to-week hold. Yes, it did poorly in its 1st weekend so some theaters dropped it this weekend but the whole point I was trying to make is that even with the loss of theaters, another animation hitting screens, it only dropped 40.5% on Saturday. That is a good drop given all the factors going against it.

Yahoo Movies...lol. Using Yahoo Movies as a barometer for word of mouth here is wrong and outdated. It became no longer usable when Japanese enthusiasts overtook the site. Judging from YM, Ant-Man should have mixed word of mouth; Minions should have positive word of mouth and Monster Hunt should have toxic word of mouth but that has not been the case therefore it is not useful as a site to gauge public reaction.

Monday admissions

Rank	Movie	Last Thu.	Mon.	% chg
1	Inside Out	17,165	17,919	+4.4%
2	Ant-Man	20,859	17,540	-15.9%
3	Minions	12,372	10,101	-18.4%
4	Monster Hunt	4,254	3,587	-15.7%
5	Insidious: Chapter 3	3,116	2,646	-15.1%
6	Paris Holiday	1,851	1,357	-26.7%
7	Magic Mike	1,741	1,166	-33.0%
8	Terminator: Genisys	1,002	1,037	+3.5%
9	Jurassic World	386	378	-2.1%
10	Ted 2	474	309	-34.8%

Amazing for Inside Out. It increased from its opening day admissions and beat Ant-Man for #1. The rest of the top 5 all had standard drops.

	Tuesday adm.				July 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	--	23,145	--	+29.2%
2	Ant-Man	--	20,348	--	+16.0%
3	Minions	--	11,325	--	+12.1%
4	Monster Hunt	--	4,436	--	+23.7%
5	Insidious: Chapter 3	--	2,815	--	+6.4%
6	Paris Holiday	--	1,557	--	+14.7%
7	Magic Mike	--	1,395	--	+19.6%
8	Terminator: Genisys	--	1,083	--	+4.4%
9	Ted 2	--	397	--	+28.5%
10	Jurassic World	--	339	--	-10.3%

Magnificent for Inside Out. It had the biggest increase of the top 10 today and is building a nice gap over Ant-Man. Not bad for Ant-Man. Terrible increase for Minions. Despite having almost 3x the admissions of Monster Hunt, it only increased a little over 1,000 admissions on Tuesday versus 850 for Monster.

	Wednesday adm.	(so far)			July 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	--	7,231	--	--
2	Ant-Man	--	5,815	--	--
3	Minions	--	3,285	--	--
4	Mission Impossible: Rogue Nation	--	2,255	--	--
5	Monster Hunt	--	625	--	--
6	Insidious: Chapter 3	--	550	--	--
7	Magic Mike	--	426	--	--
8	Paris Holiday	--	321	--	--
9	Terminator: Genisys	--	282	--	--
10	Jurassic World	--	107	--	--

Great for Inside Out. Ok for Ant-Man and Minions.

Mission Impossible 5 sneaks gets off to a solid start. Theaters are running the film after 9:30 PM which makes pre-sales difficult to achieve since it's a weekday. I expect it to get to about 4,000 admissions today. A lot of places are half or more than half full already.

Thursday schedules

Broadway/AMC

Palace APM
New	Holdovers	Leaving
Mission Impossible: Rogue Nation - 13 showings (▲ 3)	Inside Out (3D Can.) - 1 showing (▼ 4)	Ant-Man 3D
What We Do in the Shadows - 2 showings	Inside Out (Can.) - 7 showings (▲ 5)	Terminator: Genisys
	Insidious: Chapter 3 - 1 showing (▼ 5)	Ted 2
	Paris Holiday - 1 showing (▼ 3)	Jurassic World
	Ant-Man - 8 showings (▲ 7)
	Monster Hunt - 7 showings (▼ 8)
	Minions (3D Can.) - 1 showing (=)
	Minions (Can.) - 6 showings (▼ 10)

The ONE
New	Holdovers	Leaving
Mission Impossible: Rogue Nation - 13 showings (▲ 3)	Inside Out (Can.) - 3 showings (▲ 0)	Inside Out (3D Can.)
What We Do in the Shadows - 3 showings	Inside Out (3D Eng.) - 2 showings (▼ 6)	Minions (3D Can.)
	Inside Out (Eng.) - 2 showings (=)	Minions (Can.)
	Insidious: Chapter 3 - 2 showings (▼ 3)	Ted 2
	Magic Mike XXL - 1 showing (▼ 3)
	Ant-Man 3D - 1 showing (▼ 8)
	Ant-Man - 7 showings (▲ 3)
	Monster Hunt - 6 showings (▼ 7)
	Minions (Eng.) - 4 showings (=)

Mission Impossible 5 gets 2 screens here (the biggest + small screen). Ant-Man and Inside Out jostle for 2nd/3rd largest screen and Monster Hunt continues to get 1 screen. Minions will see its showtimes cut by 40%.

UA

tmtplaza
New	Holdovers	Leaving
Mission Impossible: Rogue Nation - 12 showings (▲ 1)	Inside Out (3D Can.) - 2 showings (▼ 4)	Magic Mike XXL
	Inside Out (Can.) - 2 showings (=)	Paris Holiday
	Inside Out (3D Eng.) - 1 showing (▲ 0)	Monster Hunt
	Inside Out (Eng.) - 1 showing (=)	Minions (Can.)
	Ant-Man 3D - 3 showings (▼ 4)
	Ant-Man - 2 showings (▼ 3)
	Minions (3D Can.) - 1 showing (▼ 4)
	Minions (Eng.) - 1 showing (▲ 0)

Mission Impossible nabs 1-2 screens while Inside Out is ahead of Ant-Man. Minions retains most of its showtimes from Wednesday but will be put on a much smaller screen.

MCL

STAR Cinema
New	Holdovers	Leaving
Mission Impossible: Rogue Nation - 19 showings (▲ 3)	Inside Out (3D Can.) - 2 showings (=)	Paris Holiday
	Inside Out (Can.) - 4 showings (▼ 6)	Insidious: Chapter 3
	Inside Out (Eng.) - 2 showings (▼ 4)	Magic Mike XXL
	Ant-Man - 5 showings (=)	Ant-Man 3D
	Monster Hunt - 1 showing (▼ 4)	Minions (Eng.)
	Minions (Can.) - 3 showings (▼ 4)
	Terminator: Genisys - 1 showing (=)

Since Mission Impossible 5 is distributed by Paramount and MCL is the distributor for Paramount (Intercontinental) in HK, it is no surprise that MI5 comes out on 3-4 screens. The GRAND is going all out guns blazing by scheduling this with 29 showtimes on Thursday.

GH

Mission Impossible will be put on 2 screens while Ant-Man gets the bigger screen over Inside Out here. Minions will see its showtimes dwindle by 40%.

Mission Impossible Opening Day Watch

The One
	Mission Impossible: Rogue Nation					Inside Out	(all v.)				Ant-Man	(all v.)				Minions	(all v.)
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 30	9:10 AM	32	163	19.63%	Jul. 30	9:30 AM	11	163	6.75%	Jul. 30	9:25 AM	4	163	2.45%	Jul. 30	9:15 AM	4	111	3.60%
	10:55 AM	13	111	11.71%		11:25 AM	6	163	3.68%		11:40 AM	12	163	7.36%		1:20 PM	4	111	3.60%
	11:40 AM	35	163	21.47%		1:20 PM	6	163	3.68%		1:50 PM	4	163	2.45%		3:40 PM	6	111	5.41%
	1:10 PM	6	111	5.41%		4:00 PM	6	163	3.68%		3:15 PM	4	163	2.45%		7:15 PM	22	111	19.82%
	2:10 PM	19	163	11.66%		5:55 PM	10	163	6.13%		5:25 PM	7	163	4.29%
	3:05 PM	6	111	5.41%		7:50 PM	20	163	12.27%		7:35 PM	57	163	34.97%
	4:40 PM	10	163	6.13%		9:50 PM	20	163	12.27%		9:50 PM	8	163	4.91%
	5:25 PM	10	111	9.01%							12:00 AM	4	111	3.60%
	7:10 PM	47	163	28.83%
	7:55 PM	17	111	15.32%
	9:40 PM	52	163	31.90%
	10:25 PM	6	111	5.41%
	12:10 AM	6	163	3.68%
Total		259	1807	14.33%	Total		79	1141	6.92%	Total		100	1252	7.99%	Total		36	444	8.11%

Good for Mission Impossible 5. It did get a couple of extra days of pre-selling though. Ant-Man leads Inside Out because of the 7 PM showtime but it has switched to 2D this week while Inside Out gets a mixture of 3D and 2D showtimes. While Ant-Man's is massively inflated by the 7 PM showtime, Inside Out is the only one of the 3 to not have an empty showtime. Not bad for Minions. Admissions at The ONE are good.

July 23 Weekend Actuals

1. Ant-Man - around $1,570,000 (-30.0%)/$4,772,310
2. Inside Out - $1,425,288/$1,767,338
3. Minions - around $800,000 (-57.4%)/$9,076,146
4. Monster Hunt - around $240,000 (-45.6%)/$914,785
5. Insidious: Chapter 3 - $152,794
6. Paris Holiday - $95,909/$100,860
7. Magic Mike - $86,287
8. Terminator: Genisys - $3,868,864
9. Jurassic World - $12,384,264
10. Ted 2 - $3,807,940

Excellent hold for Ant-Man. Deadline reports that Inside Out bows to the biggest OW Pixar release ever (although Incredibles made 1.52m OW according to BOM.) Minions had another iffy hold but it fell less than expected. Encouraging hold for Monster Hunt. Insidious 3 opens below the original but above the second installment. Paris Holiday and Magic Mike opened horribly.

July 30 Predictions

1. Mission Impossible 5 - $2,500,000
2. Inside Out - $1,100,000 (-23%)
3. Ant-Man - $738,000 (-53%)
4. Minions - $300,000 (-63%)
5. Monster Hunt - $110,000 (-54%)

Mission Impossible 5 will be HK's last 2m OW grosser of the summer. Pre-sales look good and reviews will bolster walk-ins quite a bit. In the face of big competition, Inside Out will ease off about 20-30% this weekend thanks to low admissions on Thursday/Friday. Pre-sales are looking very strong with some theaters already matching MI5's pre-sales on Friday despite only being out half a day. Ant-Man had a great hold last weekend but another action film being in the marketplace will slice its legs. Minions has not had good holds but it has not experienced a terrible hold yet. Mission Impossible 5 will take away screens and showtimes from it but no new direct competition should keep it from being hurt drastically. Monster Hunt had an OK hold last weekend but Mission Impossible 5/Inside Out should pose a threat to it on the weekend at Broadway/AMC theaters which should see it stumble more than 50%.

Perhaps in HK$.

Nah, my guess is Disney added on IO's 2 weeks of special screenings into the OW.
_______________________________________________
Vacation, To the Fore and Attack on Titan all get previews this week.

	Wednesday adm.				July 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	--	18,550	--	-19.9%
2	Ant-Man	--	15,743	--	-22.6%
3	Minions	--	8,531	--	-24.7%
4	Mission Impossible: Rogue Nation	--	6,899	--	--
5	Monster Hunt	--	3,177	--	-28.4%
6	Insidious: Chapter 3	--	2,452	--	-12.9%
7	Paris Holiday	--	1,267	--	-18.6%
8	Magic Mike	--	1,077	--	-22.8%
9	Terminator: Genisys	--	929	--	-14.2%
10	Ted 2	--	270	--	-32.0%

Wow, fantastic for Inside Out. It was the only film of the top 10 to increase from Monday's admissions on Wednesday. Great number for MI5 previews.

	Thursday adm.	(so far)		July 30
Rank	Movie	LW	TW	% chg
1	Mission Impossible: Rogue Nation	--	13,863	--
2	Inside Out	7,517	5,705	-24.1%
3	Ant-Man	7,650	2,398	-68.7%
4	Minions	4,599	2,005	-56.4%
5	Monster Hunt	778	391	-49.7%
6	Insidious: Chapter 3	512	233	-54.5%
7	What We Do in the Shadows	--	192	--
8	Magic Mike	694	169	-75.6%
9	Paris Holiday	471	94	-80.0%
10	The Tribe	--	85	--

Good start for MI5.

MI5 pre-sales vs. MI4 pre-sales: 15,863 vs. 10,343 (+34.0%)

MI5 pre-sales are up 34% from MI4's pre-sales when it went head to head against Sherlock Holmes 2 in December 2011.

Excellent hold for Inside Out. I expect less than a 10% hold in admissions for today. Huge but expected drop for Ant-Man. It should do big things with walk-ins (possibly accounting for 3/4 of sales). Minions had a mediocre hold but walk-ins will take a hit from the MI5/IO combo. Average hold for Monster Hunt.

Yeah. Box office reporting in other territories doesn't seem as thorough as in the USA. Studios are more likely to cut corners in order to make records, because nobody is going to call them out on it anyway.

When are you going to watch MI5? I'm checking it out tomorrow.
____________________________
5 PM update: Mission Impossible 5 has passed 30,000 admissions and defeated MI4's opening day admissions already. Inside Out is down less than 20% from opening day's admissions with 6 hours to go.

I'll be waiting for it on the mainland.

Wednesday actuals

1. Inside Out - $226,414/$2,491,841
2. Ant-Man - $192,966/$5,415,927
3. Minions - $95,196/$9,343,439
4. Mission Impossible 5 - $70,754 (previews)
5. Monster Hunt - $29,588/$1,016,290
6. Insidious 3 - $23,155/$225,127
7. Paris Holiday - $11,577/$140,222
8. Magic Mike - $9,776/$119,639
9. Terminator: Genisys - $9,776/$3,891,491

Source: Cinetel

MI5 vs. MI4 previews: MI5 +228.4%

	Thursday			July 30
Rank	Movie	LW	TW	% chg
1	Mission Impossible: Rogue Nation	--	37,112	--
2	Inside Out	17,165	16,073	-6.4%
3	Ant-Man	20,859	9,281	-55.5%
4	Minions	12,372	6,268	-49.3%
5	Monster Hunt	4,254	2,199	-48.3%
6	Insidious: Chapter 3	3,116	980	-68.5%
7	What We Do in the Shadows	--	935	--
8	Magic Mike	1,741	328	-81.2%
9	The Tribe	--	294	--
10	Terminator: Genisys	1,002	264	-73.7%

MI5 vs. MI4 opening day admissions (+52.2%)

Wonderful start for MI5. Incredible hold for Inside Out. Ant-Man got stomped by MI5 but held up quite well. Average holds for Minions and Monster Hunt.

	Friday adm.	(so far)			July 31
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	18,029	--	+30.1%
2	Inside Out	8,875	10,230	+15.3%	+79.3%
3	Ant-Man	10,636	4,136	-61.1%	+72.5%
4	Minions	7,118	3,152	-55.7%	+57.2%
5	Monster Hunt	1,196	564	-52.8%	+44.2%
6	Insidious: Chapter 3	679	310	-54.3%	+33.0%
7	What We Do in the Shadows	--	217	--	+13.0%
8	Magic Mike	951	201	-78.9%	+18.9%
9	Paris Holiday	644	128	-80.1%	+36.2%
10	Terminator: Genisys	370	81	-78.1%	--

Great jump for MI5...but not to be outdone Inside Out actually increased more in pre-sales than MI5 on Friday. Wow. Middling holds for the rest of the top 5.

Cool to see What We Do in the Shadows getting screened in Hong Kong.

Thursday

1. Mission Impossible 5 - $450,362 (including previews?); +92.6% MI4 OD + previews see below
2. Inside Out - $180,145
3. Ant-Man - $90,072
4. Minions - $42,265
5. Monster Hunt - $13,110
What We Do in the Shadows - $7,720

	Friday				July 31
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	42,153	--	+13.6%
2	Inside Out	18,932	19,889	+5.1%	+23.7%
3	Ant-Man	25,108	11,272	-55.1%	+21.5%
4	Minions	14,644	7,050	-51.9%	+12.5%
5	Monster Hunt	5,051	2,295	-54.6%	+4.4%
6	Insidious: Chapter 3	3,425	1,085	-68.3%	+10.7%
7	What We Do in the Shadows	--	775	--	-17.1%
8	Paris Holiday	1,854	389	-79.0%	--
9	Terminator: Genisys	1,097	351	-68.0%	+33.0%
10	Magic Mike	2,160	321	-85.1%	-2.1%

Note: Admissions were taken at 9 PM. Final numbers are higher.

Good jump for Mission Impossible 5. OD WOM started off grim when it kicked off with a 3.7/5 in the afternoon but it has slowly crept back up and now sits at a decent 4.1/5.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
Mission Impossible 4	24,390	32,400	53,809	52,474	163,073
Mission Impossible 5	37,112	42,153			79,265
Gap	12,722	22,475	-31,334	-83,808

I expect MI5 to pass 60,000 admissions on both Saturday/Sunday giving it a landslide victory over the 4th installment.

Very strong for Inside Out. Mediocre for the rest of the top 5. Rest of the holdovers outside the top 5 got caught up in the MI5 carnage. Horrible for What We Do in the Shadows.

	Saturday adm.	(so far)			August 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	30,385	--	+68.5%
2	Inside Out	16,229	20,373	+25.5%	+99.1%
3	Ant-Man	17,661	6,718	-62.0%	+62.4%
4	Minions	11,848	5,440	-54.1%	+72.6%
5	Monster Hunt	2,069	846	--	+50.0%
6	Attack on Titan	--	685	--	--
7	To the Fore	--	471	--	--
8	What We Do in the Shadows	--	336	--	+54.8%
9	Magic Mike	1,150	276	-76.0%	+37.3%
10	Insidious: Chapter 3	1,158	248	-78.6%	-20.0%

Excellent increases for MI5 and Inside Out. Superb hold for IO as well. Good bumps for Ant-Man and Minions but average holds week to week.

Updated Thursday Actuals

That number for MI5 in the previous post did not include previews. MI5 takes the biggest opening day in the franchise.

	Opening Day (HK$)	Opening Day (USD)	% diff
Mission Impossible 5	$3,430,240	$441,386
Mission Impossible 4	$1,716,643	$220,889	+99.8%
Mission Impossible 3	$1,571,366	$202,195	+118.3%
Mission Impossible 2	$3,409,735	$438,747	+0.6%
Mission Impossible	$2,488,925	$320,262	+37.8%

MI5 total (OD + previews): $526,280

	Saturday				August 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	67,950	--	+61.2%
2	Inside Out	37,674	32,864	-12.8%	+65.2%
3	Ant-Man	46,214	16,266	-64.8%	+44.3%
4	Minions	24,610	10,822	-56.0%	+53.5%
5	Monster Hunt	8,080	3,716	-54.0%	+61.9%
6	To the Fore	--	1,228	--	--
7	What We Do in the Shadows	--	1,138	--	+46.8%
8	Attack on Titan	--	744	--	--
9	Insidious: Chapter 3	4,888	563	-88.5%	-48.1%
10	Magic Mike	2,903	508	-82.5%	+58.3%

Huge bump for Mission Impossible 5. Inside Out had the best increase of the top 10 on Saturday. Yikes for Ant-Man. It was jumping up over 75% last weekend but MI5 has taken away screens but more importantly attention from it. Another weak hold for Minions. Meh for Monster Hunt.

	Sunday adm.	(so far)			August 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	35,023	--	+15.3%
2	Inside Out	25,546	24,427	-4.4%	+19.9%
3	Ant-Man	22,813	7,748	-66.0%	+15.3%
4	Minions	17,001	7,273	-57.2%	+33.7%
5	Attack on Titan	--	2,042	--	+198.1%
6	Monster Hunt	3,307	1,259	-61.9%	+48.8%
7	To the Fore	--	568	--	+20.6%
8	Insidious: Chapter 3	1,241	437	-64.8%	+76.2%
9	What We Do in the Shadows	--	356	--	+6.0%
10	Terminator: Genisys	1,157	310	-73.2%	--

Top 2 is doing great. Ant-Man legs are fading fast. Minions is holding on precariously but next week will be the beginning of the end. Attack on Titan had an insane increase due to more theaters holding previews on Sunday alone than both Saturday/Sunday.

	Weekend Projections			July 30
Rank	Movie	LW	TW	% chg
1	Mission Impossible: Rogue Nation	$2,395,000		$2,465,000
2	Inside Out	$1,205,000	-15.5%	$3,695,000
3	Ant-Man	$580,000	-63.1%	$5,995,000
4	Minions	$350,000	-56.2%	$9,695,000
5	Monster Hunt	$100,000	-58.3%	$1,115,000

Very good opening for MI5. It will be the biggest launch in the series for Ethan Hunt and his crew. After a slightly muted opening, Inside Out came back fighting with an exceptional hold. It will pass 4m by Wednesday and will pass 5m in 2 weeks time. After a very good hold last weekend, Ant-Man has been dealt a crushing blow by MI5. Its legs are getting progressively worse as the weekend goes along. 3rd straight hold in the 50's for Minions. It will end with one of the worst multipliers ever for an animation release. The hunt for HK$10m looks perilous for Monster Hunt. Broadway/AMC will have to start cutting showtimes next week to make room for new openers therefore it will probably juts miss out on HK$10m.

	Sunday				August 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	69,364	--	+2.1%
2	Inside Out	42,405	33,443	-21.1%	+1.8%
3	Ant-Man	45,120	16,030	-64.5%	-1.5%
4	Minions	26,228	11,606	-55.7%	+7.2%
5	Monster Hunt	9,689	4,330	-55.3%	+16.5%
6	Attack on Titan	--	3,944	--	+430.1%
7	To the Fore	--	1,367	--	+11.3%
8	What We Do in the Shadows	--	1,201	--	+5.5%
9	Insidious: Chapter 3	4,662	861	-81.5%	+52.9%
10	Terminator: Genisys	2,261	583	-74.2%	--

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
Mission Impossible 4	24,390	32,400	53,809	52,474	163,073
Mission Impossible 5	37,112	42,153	67,950	69,364	216,579
Gap	12,722	22,475	36,616	53,506

MI5 finishes with a 53,000 admissions win over MI4.

Aside from Friday (which were not final numbers), MI5 widened the gap over MI4 in admissions. Thursday started with a 13,000 gap which built into nearly a 17,000 lead on Sunday.

	Weekend adm.			Jul 30-Aug 2
Rank	Movie	LW	TW	% chg
1	Mission Impossible: Rogue Nation	--	216,579	--
2	Inside Out	116,176	102,269	-12.0%
3	Ant-Man	137,301	52,849	-61.5%
4	Minions	77,854	35,746	-54.1%
5	Monster Hunt	27,074	12,540	--
6	Attack on Titan	--	4,688	--
7	What We Do in the Shadows	--	4,049	--
8	Insidious: Chapter 3	16,091	3,489	-78.3%
9	To the Fore	--	2,595	--

	Weekend Estimates			July 30
Rank	Movie	LW	TW	% chg
1	Mission Impossible: Rogue Nation	$2,395,000		$2,465,000
2	Inside Out	$1,235,000	-13.4%	$3,725,000
3	Ant-Man	$630,000	-59.9%	$6,045,000
4	Minions	$370,000	-56.2%	$9,715,000
5	Monster Hunt	$105,000	-56.3%	$1,120,000

MI5 is off to a very good start. Now it just needs to keep it up. The rest of the top 5 was underestimated. Worthy of note is Ant-Man zipping past 6m by its 18th day.

	Monday adm.	(so far)			August 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	--	5,821	--	-76.2%
2	Mission Impossible: Rogue Nation	--	5,586	--	-84.1%
3	Minions	--	1,868	--	-74.3%
4	Ant-Man	--	1,812	--	-76.6%
5	Monster Hunt	--	293	--	-76.7%
6	What We Do in the Shadows	--	167	--	-53.1%
7	Insidious: Chapter 3	--	150	--	-65.7%
8	Terminator: Genisys	--	87	--	-71.9%
9	Magic Mike	--	63	--	--
10	Paris Holiday	--	38	--	--

Huge coup for Inside Out. It looks like it's headed for 15,000 admissions for the day. Meanwhile, that is a surprising loss for MI5 even with the favorable weekdays for IO. Walk-ins should be very fierce though and it could hit 26,000 today. Minions and Ant-Man swapped places but they will reverse by final admissions.

	Monday adm.				August 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	23,291	--	-66.4%
2	Inside Out	17,919	17,382	-3.0%	-48.0%
3	Ant-Man	17,540	7,626	-56.5%	-52.4%
4	Minions	10,101	5,419	-46.4%	-53.3%
5	Monster Hunt	3,587	1,684	-53.1%	-61.1%
6	Insidious: Chapter 3	2,646	879	-66.8%	+2.1%
7	What We Do in the Shadows	--	799	--	-33.5%
8	Terminator: Genisys	1,037	288	-72.2%	-50.6%
9	Paris Holiday	1,357	276	-79.7%	--
10	The Tribe	--	195	--	--

Harsh drop for MI5 even with summer weekdays. Wonderful hold for Inside Out. Best hold from Sunday of the top 5. Slightly better week-to-week holds for Ant-Man, Minions and Monster Hunt than Sunday's.

Rank	Movie	Last Thu.	Mon.	% chg
1	Mission Impossible: Rogue Nation	37,112	23,291	-37.2%
2	Inside Out	16,073	17,382	+8.1%
3	Ant-Man	9,281	7,626	-17.8%
4	Minions	6,268	5,419	-13.5%
5	Monster Hunt	2,199	1,684	-23.4%
6	Insidious: Chapter 3	980	879	-10.3%
7	What We Do in the Shadows	935	799	-14.5%
8	Terminator: Genisys	264	288	+9.1%
9	Paris Holiday	--	276	--
10	The Tribe	294	195	-33.7%

MI5 did not have a good hold from Thursday's admissions. Well done Inside Out. Ant-Man and Minions both did ordinary numbers. Perhaps Monster Hunt is slowing down just a bit.

	Tuesday adm.	(so far)			August 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	--	9,130	--	+56.8%
2	Mission Impossible: Rogue Nation	--	9,119	--	+63.2%
3	Ant-Man	--	2,496	--	+37.7%
4	Minions	--	2,311	--	+23.7%
5	Monster Hunt	--	403	--	+37.5%
6	What We Do in the Shadows	--	196	--	+17.4%
7	Insidious: Chapter 3	--	184	--	+22.7%
8	Terminator: Genisys	--	133	--	+52.9%
9	Magic Mike	--	109	--	+73.0%
10	Paris Holiday	--	87	--	+128.9%

Superb increases for the top 2. OK increase for Ant-Man. Poor increase for Minions.

	Tuesday adm.				August 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	--	29,111	--	+25.0%
2	Inside Out	23,145	20,893	-9.7%	+20.2%
3	Ant-Man	20,348	8,604	-57.7%	+12.8%
4	Minions	11,325	5,996	-47.1%	+10.6%
5	Monster Hunt	4,436	2,158	-51.4%	+28.1%
6	What We Do in the Shadows	--	844	--	+5.6%
7	Insidious: Chapter 3	2,815	823	-70.8%	-6.4%
8	Terminator: Genisys	1,083	324	-70.1%	+12.5%
9	Magic Mike XXL	1,395	309	-77.8%	--
10	The Tribe	--	294	--	+50.8%

After a bit of a lull on Monday, MI5 looks poised to distance itself from Inside Out. Excellent for Inside Out. It will have passed 4m by today.

	Wednesday adm.	(so far)			August 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Inside Out	7,231	6,545	-9.5%	-28.3%
2	Mission Impossible: Rogue Nation	2,255	5,761	+155.5%	-36.8%
3	Ant-Man	5,815	1,829	-68.5%	-26.7%
4	Minions	3,285	1,747	-46.8%	-24.4%
5	Monster Hunt	625	245	-60.8%	-39.2%
6	What We Do in the Shadows	--	185	--	-5.6%
7	Insidious: Chapter 3	550	172	-68.7%	-6.5%
8	Terminator: Genisys	282	161	-42.9%	+21.1%
9	Magic Mike XXL	426	128	-70.0%	+17.4%
10	Paris Holiday	321	105	-67.3%	+20.7%

Strong hold for Inside Out. The bigger gap between it and MI5 in pre-sales might have something to do with what I'm about to discuss below. Don't like that hold for MI5 at all. Pre-sales should have done better especially since it only had 10 PM shows last Wednesday. Walk-ins will be very good though. Terrible for Ant-Man. Despite holding better than half, Minions was the only one of the top 4 that decreased in pre-sales when compared with Monday's.

Thursday schedules

Broadway/AMC

Hollywood
New	Holdovers	Leaving
Fantastic Four - 7 showings	Mission Impossible: Rogue Nation - 8 showings (▼ 13)	Monk Comes Down the Mountain
Doraemon: Nobita and the Space Heroes - 3 showings	Inside Out (Can.) - 7 showings (▼ 8)	What We Do in the Shadows (Can.)
To the Fore - 5 showings	Ant-Man - 3 showings (▼ 7)
	Monster Hunt - 4 showings (▼ 7)
	Minions Cantonese - 2 showings (▼ 6)
	Jurassic World - 1 showing (=)

Fantastic Four is sharing the biggest screen with Mission Impossible 5 here. FF gets 1 screen at most theaters while MI5 also grabs 1 screen. Inside Out will retain most of its showtimes from Wednesday despite being moved to the 3rd biggest screen. Doraemon will get morning and afternoon showtimes while To The Fore gets 4-5 showtimes. Vacation will be given half day showtimes at select theaters. Pre-sales for Fantastic Four looks good. Mission Impossible is lagging slightly behind FF. Inside Out though is winning massively at most theaters with night shows. At one theater, Inside Out is ahead of FF by 4:1 and 7:1 of MI5. Ant-Man loses 55% of showtimes while Minions gets pummeled by 60%. Monster Hunt is reduced to 3-5 showtimes including a 7 PM showtime.

UA

Cityplaza
New	Holdovers	Leaving
Fantastic Four - 8 showings	Mission Impossible: Rogue Nation - 7 showings (▼ 12)	Inside Out (Eng.)
Doraemon: Nobita and the Space Heroes - 2 showings	Inside Out (3D Can.) - 1 showing (=)	Minions (Can.)
To the Fore - 9 showings	Inside Out (Can.) - 2 showings (▼ 5)
Vacation - 3 showings	Inside Out (3D Eng.) - 1 showing (=)
	Ant-Man - 1 showing (▼ 8)

To The Fore is getting 1 or 2 screens here because it is co-produced by Emperor which owns UA. Fantastic Four also gets 1 screen while Mission Impossible goes down to 1 screen. Pre-sales here show FF out in front of MI5. Doraemon and Vacation lead off with 2-3 showtimes. Holdovers didn't fare so well. Inside Out gets crushed by 60% in showtimes which is really bizarre since it is doing quite well in pre-sales. It has even beaten FF in some places on Thursday. That might explain why its Wednesday pre-sales are higher than usual. Half will continue to play Ant-Man with 1 or 2 showtimes but Minions is given the biggest deathblow with less than 25% of theaters willing to give it another week. Those that do have left it with 1 showtime. Every other holdover is wiped out including Monster Hunt.

MCL

The Grand Cinema
New	Holdovers	Leaving
Fantastic Four (Atmos) - 7 showings	Mission Impossible: Rogue Nation (Atmos) - 5 showings (▼ 9)	Inside Out (Eng.)
Fantastic Four - 8 showings	Mission Impossible: Rogue Nation - 10 showings (▼ 17)	Ant-Man
Doraemon: Nobita and the Space Heroes - 3 showings	What We Do in the Shadows (Eng.; IIB) - 1 showing (▼ 3)	Minions (3D Can.)
To the Fore - 6 showings	Inside Out (3D Can.) - 4 showings (▲ 3)	Insidious: Chapter 3
Vacation - 6 showings	Inside Out (Can.) - 1 showing (▼ 3)	Monster Hunt
I Kissed A Girl - 5 showings	Inside Out (3D Eng.) - 7 showings (▲ 5)	Jurassic World 3D
	Ant-Man - 6 showings (▲ 5)	San Andreas
	Minions (Can.) - 1 showing (=)
	Minions (3D Eng.) - 4 showings (▼ 6)
	Minions (Eng.) - 1 showing (▲ 0)
	Magic Mike XXL - 2 showings (▼ 3)
	Paris Holiday - 1 showing (▼ 2)
	Terminator: Genisys - 1 showing (▼ 3)
	The Young and Prodigious T.S. Spivet - 1 showing (▼ 2)
	Ted 2 - 1 showing (=)
	Midnight Diner - 1 showing (=)

MI5 is placed on 2 screens here including the biggest screen while FF gets 1 screen. To the Fore races onto 1 screen. Vacation gets half day showtimes while Doraemon gets half day-full day showtimes. Special release Love Life! School Idol movie gets full day showtimes at 3 theaters. This is doing gangbusters so far with nearly every showtime full or just about. Inside Out gets cut 40%. Ant-Man loses about 70% of showtimes while Minions is dumped by 60%. Monster Hunt is gone.

GH

FF is bestowed the biggest screen here while Inside Out is given the nod over MI5 for the 2nd biggest screen. To The Fore is given 5 showtimes while Doraemon gets 4 showtimes. Ant-Man gets cut in half. Half have whittled it down to just 1 showtime while it will be remain with full day showtimes at other locations. Minions is down about 60% in showtimes here.

July 23 Weekend Actuals

1. Mission Impossible 5 - $2,604,530 (weekend actual)
2. Inside Out - $3,523,777
3. Ant-Man - $5,840,626
4. Minions - $9,691,291
5. Monster Hunt - $1,138,002
Insidious: Chapter 3 - $261,516
Attack on Titan - $43,642 (previews)
Terminator: Genisys - $3,919,657
Magic Mike XXL - $134,019

MI5 was underestimated. IO and Ant-Man were both well over-estimated.
________________________________
Friday update: FF6/MI5 are both battling it out in admissions but IO has a huge lead at quite a few locations. One theater is reporting a 4:1 lead over FF and a near 7:1 advantage over MI5 with Friday night showings. UA is giving Inside Out a couple more showtimes on Friday.

	Wednesday adm.				August 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	6,899	20,899	+202.9%	-28.2%
2	Inside Out	18,550	17,113	-7.7%	-18.1%
3	Ant-Man	15,743	7,052	-55.2%	-18.0%
4	Minions	8,531	4,774	-44.0%	-20.4%
5	Monster Hunt	3,177	1,627	-48.8%	-24.6%
6	What We Do in the Shadows	--	782	--	-7.3%
7	Insidious: Chapter 3	2,452	705	-71.2%	-14.3%
8	Paris Holiday	1,267	331	-73.9%	--
9	Terminator: Genisys	929	330	-64.5%	+1.9%
10	Magic Mike XXL	1,077	259	-76.0%	-16.2%

Troubling admissions for MI5. Inside Out is impressing.

	Thursday adm.	(so far)		August 6
Rank	Movie	LW	TW	% chg
1	Fantastic Four	--	6,730	--
2	Inside Out	5,705	5,398	-5.4%
3	Mission Impossible: Rogue Nation	13,863	4,549	-67.2%
4	Doraemon: Nobita and the Space Heroes	--	3,231	--
5	To the Fore	--	2,165	--
6	Ant-Man	2,398	891	-62.8%
7	Minions	2,005	659	-67.1%
8	Love Live! The School Idol Movie	--	590	--
9	Vacation	--	415	--
10	Monster Hunt	391	160	-59.1%

The race is on for #1 this weekend. Ho hum for Fantastic Four. Exceptional hold for Inside Out despite the UA blow on Thursday. Mission Impossible 5 crumbled. I didn't expect it to dwindle so much in just 1 week. Even its weekday admissions were not that great. It will probably stay at #1. Solid start for Doraemon. Poor for To the Fore. Ant-Man, Minions died. Love Live should be ranked 5th with more than 2,000 admissions. 3 theaters showing it are not being tracked by the website. Disaster for Vacation. Bad for Monster Hunt.

	Thursday			August 6
Rank	Movie	LW	TW	% chg
1	Fantastic Four	--	23,504	--
2	Mission Impossible: Rogue Nation	37,112	17,242	-53.5%
3	Inside Out	16,073	13,797	-14.2%
4	Doraemon: Nobita and the Space Heroes	--	5,920	--
5	To the Fore	--	5,844	--
6	Ant-Man	9,281	3,268	-64.8%
7	Minions	6,268	1,913	-69.5%
8	Vacation	--	1,583	--
9	Monster Hunt	2,199	1,102	-49.9%
10	Love Live! The School Idol Movie	--	627	--

Decent start for F4 but reviews haven't been kind so far. Walk-ins were excellent today but will they continue to be brisk during the weekend? Disappointing hold for MI5. If it had done better Monday-Wednesday, Thursday schedules would have been in its favor. Now that showings are about a quarter full or half full on weekday afternoons, this has allowed Inside Out to trickle back in. Outstanding hold for Inside Out despite losing about 1/3 in showtimes from last Thursday and the UA slashing. Inside Out will likely experience the opposite of what happened last weekend. This week, Thursday/Friday should hold slightly weaker while Saturday/Sunday will hold exceptionally strong, perhaps even increase. Good start for Doraemon. Theaters are increasing this on the weekend. Poor for To The Fore despite getting rave reviews from the general public. Terrible holds for Ant-Man and Minions. Minions is still on track to pass 10m but had it had any one of Monsters University's negative factors on opening weekend (EDKO release, no holiday sneaks, direct competition on opening weekend and beyond, theater politics/reluctance), it would not have passed 10m. Ghastly for Vacation. Bleh for Monster Hunt. Love Live! should be ranked 6th or 7th.

	Friday adm.	(so far)			August 7
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Mission Impossible: Rogue Nation	18,029	9,059	-49.8%	+99.1%
2	Inside Out	10,230	8,600	-15.9%	+59.3%
3	Fantastic Four	--	7,915	--	+17.6%
4	Doraemon: Nobita and the Space Heroes	--	2,775	--	-14.1%
5	To the Fore	--	2,611	--	+20.6%
6	Ant-Man	4,136	1,256	-69.6%	+41.0%
7	Attack on Titan	--	1,108	--	--
8	Minions	3,152	969	-69.3%	+47.0%
9	Vacation	--	437	--	+5.3%
10	Monster Hunt	564	228	-59.6%	+42.5%

Missing: Love Live! The School Idol Movie

Way better hold for MI5. Big increase for IO due to upgrades from UA and a handful of theaters giving this more showtimes on Friday. Weak increase for Fantastic Four. Superhero movies should be aiming for a 40-50% increase in pre-sales on Friday. Big drop for Doraemon due to rush factor on Thursday. Not good for To the Fore. This will get downgraded on Saturday/Sunday. Holdovers all had bad holds while Vacation is an absolute mess.

	Showtimes
	Fantastic Four	Mission Impossible 5	Inside Out
Pacific Place
Friday	9	10	7
Saturday	8	9	8
Biggest Screen?	Yes	Yes	No
Palace APM
Friday	9	9	8
Saturday	12	9	8
Biggest Screen?	No	Yes	Yes
The One
Friday	12	8	7
Saturday	11	8	9
Biggest Screen?	Yes	Yes	Yes
Festival Walk
Friday	10	10	8
Saturday	11	8	10
Biggest Screen?	Yes	Yes	No
Palace IFC
Friday	6	6	8
Saturday	8	8	8
Biggest Screen?	Yes	Yes	Yes
Cityplaza
Friday	8	8	7
Saturday	8	8	7
Biggest Screen?	Yes	No	No
Cine Times
Friday	8	7	7
Saturday	8	7	8
Biggest Screen?	Yes	Yes	No
Cine Moko
Friday	8	6 (no IMAX)	2
Saturday	8	7 (no IMAX)	2
Biggest Screen?	Yes	No	No
STAR Cinema
Friday	7	9	4
Saturday	8	9	6
Biggest Screen?	No	Yes	No
The Grand Cinema
Friday	16	16	10
Saturday	14	22	11
Biggest Screen?	Yes	Yes	No
GH Whampoa
Friday	7	7	5
Saturday	8	7	7
Biggest Screen?	No	No	Yes

Fantastic Four/MI5 gets the biggest screens at most places, however, Inside Out's performance has wormed its way into theater operator's minds and some have put this on the biggest screen. GH seems to be most receptive toward Inside Out's early admission selling prowess with a couple of them scheduling Inside Out on the biggest screen for the whole day.

Saturday pre-sales at Palace APM

Palace APM
	Fantastic Four					Mission Impossible: Rogue Nation					Inside Out	(Can.)
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Aug. 8	9:00 AM	52	167	31.14%	Aug. 8	9:00 AM	27	112	24.11%	Aug. 8	9:00 AM	58	286	20.28%
	11:00 AM	24	167	14.37%		11:00 AM	61	112	54.46%		11:00 AM	152	286	53.15%
	11:00 AM	26	114	22.81%		1:00 PM	12	112	10.71%		1:00 PM	30	286	10.49%
	1:00 PM	6	114	5.26%		3:00 PM	14	114	12.28%		3:00 PM	106	286	37.06%
	2:00 PM	12	167	7.19%		4:00 PM	6	98	6.12%		5:00 PM	42	286	14.69%
	4:40 PM	11	167	6.59%		5:00 PM	17	114	14.91%		8:00 PM	28	112	25.00%
	6:00 PM	4	167	2.40%		7:00 PM	33	286	11.54%		10:00 PM	26	112	23.21%
	8:00 PM	10	114	8.77%		10:00 PM	25	286	8.74%		12:00 AM	4	114	3.51%
	8:30 PM	4	167	2.40%		12:00 AM	4	167	2.40%	Total		446	1768	25.23%
	10:00 PM	11	114	9.65%	Total		199	1401	14.20%
	10:00 PM	4	167	2.40%
	12:00 AM	14	286	4.90%
Total		178	1911	9.31%

Disappointing pre-sales for Fantastic Four. It did not even sell 10% of the seats. WOM might be playing a huge effect already. Even more surprising is that both 11 AM shows have less seats sold than the 9 AM showing. Just ok for Mission Impossible 5. Good night shows. Incredible for Inside Out. The 11 AM showtime is more than half full after being out for 1 morning. This theater is one of a few Inside Out's strongholds. UA will definitely be kicking themselves for not scheduling it with full day showtimes.