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 Saturday/Weekend Estimates (Nikki) 
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Post Re: Saturday/Weekend Estimates (Nikki)
Good numbers for THG and Wrath. Although I still think the legs for Wrath are going to be pretty shitty even with a B+ Cinemascore. Mirror's opening is only ok, but not that great considering the budget. I can't see it doing more than mid 50's with that low of opening and it might do even less than that with the combination of Titanic 3D and American Reunion next week. The real story of the weekend is obviously 21 Jump Street though. I mean it only dropped -26.7% facing heavy competiton from Wrath and Mirror. $120M+ is locked. Also, I know people are tired of hearing it, but the fact that Act Of Valor is going to likely outgross John Carter is just fucking embarrassing.


Sun Apr 01, 2012 12:57 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Great weekend for THG and 21JS.


Sun Apr 01, 2012 1:48 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
The Hunger Games needs a 3.43 multiplier to get to $400 m, so it's looking like it will just miss it.

The hold by THG is quite solid.

Rough approximations:

Last weekend, it did $10.2 m on Imax. Assume the average ticket price is $8. Assume average IMAX ticket is $16. Assume the people that would have saw it on Imax this weekend instead saw it on regular theaters. Imax tends to hold better, so say it would have done $7.65 m on Imax this weekend otherwise (25% drop).

With these people seeing it on regular screens ($8 tickets instead of $16), that would bring this share perhaps to $3.825 m. So as a rough, rough, approximation, The Hunger Games could have lost about $3.825 m in additional revenue from the switch. It's second weekend if it still had Imax screens may have been $64.925 m, or a drop of 57.44%.

Spring Break/Easter could provide enough of a bump up for it to have more of a chance for $400 m. But indicators still show room for legs later on in April...


Sun Apr 01, 2012 2:01 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
2001 wrote:
David wrote:
Skyfall is a different beast, IMO. Bond is an institution.


It is, but at some points the franchise took a hit as well. For Your Eyes Only dropped from Moonraker and that wasn't due to a change in casting for the title role.


Moonraker spiked from previous Bond films thanks to Star Wars frenzy. For Your Eyes Only just settled back into the familiar gross range.

No Bond film since 1995 has made less than its predecessor. With four years of inflation and a Bond audiences like, I can't see Skyfall making less than Quantum of Solace.


Sun Apr 01, 2012 2:01 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Technically The World is Not Enough and Quantam of Solace both did about 8% less then their predecessors admissions wise. Though almost every 2nd Bond film of any actor has a drop off. Craig is about 3rd best after Connery and Brosnan.

The Extra 4 years will help as well. Like when Die Another Day followed The World is Not Enough, which has strong arguments for the worst of the series, and Die Another Day pushed pushed Bond to new heights just over Tomorrow Never Dies Adjusted. Sky Fall has a good chance for the 180-210 range and maybe 800 WW

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Sun Apr 01, 2012 2:19 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Biggest Bond Drop offs from the series.

On her Majesty's Secret Service 55%
You Only Live Twice was down 53%
The Man with the Golden Gun 44%
A View to a Kill 34%
License to Kill 34%
For Your Eyes Only 29%
The World is Not Enough 7.4%
Quantam of Solace 7.3%
The Living Daylights 7.2%

From this, there's never been two back to back decreases by the same Bond. But it has happened when the Role was passed over. Usually after the drop off there's a nice size increase.

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Sun Apr 01, 2012 2:30 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Didn't Licence to Kill come out under the worst conceivable circumstances? Last-minute title change. Stunted ad campaign. Dalton still establishing himself in the role in terms of the public consciousness. Competing with Batman, Ghostbusters 2, Indiana Jones and the Last Crusade, and Lethal Weapon 2.

It's a shame. Timothy Dalton was the perfect Bond. He deserved at least two more films.

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Sun Apr 01, 2012 2:50 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
O wrote:
The Hunger Games needs a 3.43 multiplier to get to $400 m, so it's looking like it will just miss it.

The hold by THG is quite solid.

Rough approximations:

Last weekend, it did $10.2 m on Imax. Assume the average ticket price is $8. Assume average IMAX ticket is $16. Assume the people that would have saw it on Imax this weekend instead saw it on regular theaters. Imax tends to hold better, so say it would have done $7.65 m on Imax this weekend otherwise (25% drop).

With these people seeing it on regular screens ($8 tickets instead of $16), that would bring this share perhaps to $3.825 m. So as a rough, rough, approximation, The Hunger Games could have lost about $3.825 m in additional revenue from the switch. It's second weekend if it still had Imax screens may have been $64.925 m, or a drop of 57.44%.

Spring Break/Easter could provide enough of a bump up for it to have more of a chance for $400 m. But indicators still show room for legs later on in April...


I see Hunger Games making 380-400 million. It will depend on how it drops from here out. Wraith could have decent legs but I think 75-90 seems likely.


Sun Apr 01, 2012 6:09 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Agree completely. It's hard to believe License to Kill opened at #4, it even opened in almost 15% less theaters. Living Daylights was the first Bond film since Moonraker to open to #1. Dalton could have definitely had staying power if a film came out in 92 or so. Probably would have been a contender to be the highest grossing of the series. Dalton was too much of a sharp contrast from Moore, you almost wish he had the job right after Connery, like originally planned.

The top 5 films the week prior were Batman, Lethal Weapon 2, Ghostbusters 2, Indy and Honey I shrunk the Kids. You don't get weekends like that anymore.

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Sun Apr 01, 2012 6:19 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
After Nikki's estimates last night I'm disappointed by the # for SALMON FISHING :P. Was hoping for at least 1.5 Million. Still a decent expansion. Hope with actuals it goes up.


Sun Apr 01, 2012 10:42 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
2001 wrote:
Speevy wrote:
MIB3 has Will Smith opening on Memorial Day Weekend


But MIB3 isn't the Will Smith sequel we've wanted to see.. it's ID4 2! :thumbsup:



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Sun Apr 01, 2012 11:27 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
I still don't see legs kicking in after a full month of THG's release atleast not to a degree where it could make a difference for $10m-$20m. I think $380m is a good target for it, but $400m is not yet out of question which will depend on how it holds this weekend with Titanic and American Pie combo taking its females and adult audience as well.


Mon Apr 02, 2012 12:08 am
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Post Re: Saturday/Weekend Estimates (Nikki)
David wrote:
They (Relativity) should have slightly altered their ad campaign for Mirror Mirror. They made it seem SO childish, which I assume alienated groups of older women and other moviegoers who might have given it a whirl based on Roberts and the general premise.


I think appealing to families with young children was the better way to go. May have done worse had they advertised it the way you are suggesting. It's going to do really well over the next couple of weeks with a lot of kids having time off from school.


Mon Apr 02, 2012 3:25 am
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Post Re: Saturday/Weekend Estimates (Nikki)
Yeah I don't see the problem with the approach but the problem in MM's case was THG being this huge. That just took off a lot of its audience resulting in a lower opening plus the marketing wasn't aggressive enough with their approach to lure more families. The movie didn't really looked like a family affair as they were concentrating on adventure while marketing it.


Mon Apr 02, 2012 4:44 am
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Post Re: Saturday/Weekend Estimates (Nikki)
where the fuck are the actuals???


Mon Apr 02, 2012 2:40 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
BOG has only Wrath so far - $33.4M


Mon Apr 02, 2012 2:42 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Mesjarch wrote:
BOG has only Wrath so far - $33.4M

link?

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Mon Apr 02, 2012 2:54 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
http://twitter.com/#!/giteshpandya


Mon Apr 02, 2012 2:55 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
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#HungerGames final $2.5M below est at $58.6M, -62%, $248.5M in 10days. Will now break $250M today in 11days.


Lionsgate isn't the best studio when it comes to estimates apparently.


Mon Apr 02, 2012 3:43 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Mirror Mirror dropped $1m from estimates. The Hunger Games dropped $2.5m.


Mon Apr 02, 2012 3:43 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Too bad Mirror Mirror actually dropped. I'm also disappointed The Hunger Games dropped so much from the estimate. Not that the drop is by any means bad, but a tad disappointing.


Mon Apr 02, 2012 3:45 pm
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Post Re: Saturday/Weekend Estimates (Nikki)
Mike wrote:
Too bad Mirror Mirror actually dropped. I'm also disappointed The Hunger Games dropped so much from the estimate. Not that the drop is by any means bad, but a tad disappointing.


It is dissapoInting because sites like boxoffice and comingsoon totally succumbed to hype and predicted 70-75m 2nd weekend. Pretty much the same here. At some point last week we had even 80m projections and 500m+ for total. Be serious, any drop less than 60% was basically out of question. It will stablize this week and should have solid midweek grosses till the end.


Mon Apr 02, 2012 3:54 pm
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