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 Friday Numbers (BOM) 
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Extraordinary
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Post Re: Friday Early Numbers (BOG)
Gunslinger wrote:
The advertising was very..."Uh, you remember Kung Fu Panda? Well, uh, here's the same characters again. Bye." Not a very electrifying push. Still, though, these numbers are so, so bad.


The Advertising was bad. The commercials were awful like you said. They must have figured people would show up because of the Panda. Now WOM might be solid and it could still make 200 million.


Sat May 28, 2011 12:44 am
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Sbil

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Post Re: Friday Early Numbers (BOG)
Gunslinger wrote:
Perhaps Libs can start a "Kung Fu Panda 2 will increase 100% on Saturday" club.


I certainly don't start clubs.


Sat May 28, 2011 12:47 am
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Post Re: Friday Early Numbers (BOG)
Good numbers for TH, but what the hell happend to Panda ? I really thought it would do well, but I have to agree with everyone else that the makreting was really LAZY. All I can remember from the previews though is that the Panda is back and that's it. They didn't even try explain the plot or make it seem like anything fresh or exciting. I guess this is one of the very first examples of how unpredictable this summer will be.


Sat May 28, 2011 12:50 am
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Extraordinary

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Post Re: Friday Early Numbers (BOG)
zingy wrote:
I would agree that the marketing was lazy for Kung Fu Panda. I can't even tell you what this one's about, to be honest. I haven't seen the trailer attached to anything I've seen - the last footage I saw in theaters was the teaser. But even so, I felt like the popularity of the first would cancel that out. Other than Shrek, I definitely think the first Kung Fu Panda was the most well-liked film for Dreamworks. If this is how Kung Fu Panda performs, I don't see that next How To Train Your Dragon doing that well either.


The multipliers between the two are not comparable though. HTTYD had 4.98 with little summer days help, while KFP had 3.58 from the heart of the summer. KFP did face stronger competition with Incredible Hulk and Wall-E, but in general it had good WOM, while HTTYD had great WOM.

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Sat May 28, 2011 12:50 am
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Post Re: Friday Early Numbers (BOG)
xiayun wrote:
zingy wrote:
I would agree that the marketing was lazy for Kung Fu Panda. I can't even tell you what this one's about, to be honest. I haven't seen the trailer attached to anything I've seen - the last footage I saw in theaters was the teaser. But even so, I felt like the popularity of the first would cancel that out. Other than Shrek, I definitely think the first Kung Fu Panda was the most well-liked film for Dreamworks. If this is how Kung Fu Panda performs, I don't see that next How To Train Your Dragon doing that well either.


The multipliers between the two are not comparable though. HTTYD had 4.98 with little summer days help, while KFP had 3.58 from the heart of the summer. KFP did face stronger competition with Incredible Hulk and Wall-E, but in general it had good WOM, while HTTYD had great WOM.


I agree Dragon had almost a pixar level WOM. Only question is it felt like a standalone film rather than one deserving a sequel. its like pixar making Ratatouille sequel(which I personally wont mind).

But Dragon has almost no competition during its run. Panda had to face Wall-e in its 4th week. But looking at 2nd weekend drops show big difference in WOM between dragon and panda.

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Sat May 28, 2011 12:52 am
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Post Re: Friday Early Numbers (BOG)
Perhaps this suggests a--

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--later this summer.

:P

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Sat May 28, 2011 12:53 am
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Post Re: Friday Early Numbers (BOG)
If HP8 disappoints these forums will implode.

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Sat May 28, 2011 12:55 am
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Extraordinary

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Post Re: Friday Early Numbers (BOG)
Libs wrote:
I have no rooting interest in the Kung Fu Panda movie one way or the other, but I do hope it randomly increases 100% on Saturday to shut everyone up already. lol


Shrek 4 did increase 48.9% on its Memorial Saturday, but that's its second weekend where one would expect the Sat increase to get bigger. Still, a 35% increase for KFP2, better than what Madagascar had, would not be surprising given it did open on Thursday. And it should have one of the best Monday holds % wise. Could be looking at a 4.6-4.7 4-day IM.

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Sat May 28, 2011 12:58 am
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Post Re: Friday Early Numbers (BOG)
Keyser Söze wrote:
xiayun wrote:
zingy wrote:
I would agree that the marketing was lazy for Kung Fu Panda. I can't even tell you what this one's about, to be honest. I haven't seen the trailer attached to anything I've seen - the last footage I saw in theaters was the teaser. But even so, I felt like the popularity of the first would cancel that out. Other than Shrek, I definitely think the first Kung Fu Panda was the most well-liked film for Dreamworks. If this is how Kung Fu Panda performs, I don't see that next How To Train Your Dragon doing that well either.


The multipliers between the two are not comparable though. HTTYD had 4.98 with little summer days help, while KFP had 3.58 from the heart of the summer. KFP did face stronger competition with Incredible Hulk and Wall-E, but in general it had good WOM, while HTTYD had great WOM.


I agree Dragon had almost a pixar level WOM. Only question is it felt like a standalone film rather than one deserving a sequel. its like pixar making Ratatouille sequel(which I personally wont mind).

But Dragon has almost no competition during its run. Panda had to face Wall-e in its 4th week. But looking at 2nd weekend drops show big difference in WOM between dragon and panda.


I think Dragon's second weekend was Easter. And I know the legs indicate otherwise, but I think it had to do with perfect timing, lack of competition, rising popularity of 3D at the time, etc. Personally, I feel like more people liked Kung Fu Panda.

btw, the estimates from BOG have been revised to $28m and $13m.


Sat May 28, 2011 1:00 am
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Post Re: Friday Early Numbers (BOG)
giteshpandya Gitesh Pandya
Sources now upping FRI est for Hangover/Panda to 28-ish/13-ish. Solid west coast biz tonight. Huge holiday wknd ahead.

much better for panda.

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Sat May 28, 2011 1:02 am
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Post Re: Friday Early Numbers (BOG)
lol HOW DID I KNOW. crisis averted (sort of?)

"28ish" for Hangover is a monumental achievement considering its Thursday performance. And $13M Friday for Panda strikes me as a good number, if not as high as projections.


Sat May 28, 2011 1:04 am
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Post Re: Friday Early Numbers (BOG)
$100m 4-day is now possible for Hangover 2, although I'm thinking it'll fall short. Warner Bros will certainly try their best to at least estimate to $130m 5-days.

So KFP2 could do $60m 4-day.

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Sat May 28, 2011 1:09 am
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Post Re: Friday Early Numbers (BOG)
From falling only 12% from its opening Thursday, Hangover 2 will now have decent legs at worst now...

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Sat May 28, 2011 1:12 am
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Post Re: Friday Early Numbers (BOG)
Early estimates were well off. Much better for both films.

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Sat May 28, 2011 1:19 am
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Post Re: Friday Early Numbers (BOG)
expect Hangover 2 to go 30 million.

Friday night was the busiest I remember since DH2.

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Sat May 28, 2011 1:20 am
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Post Re: Friday Early Numbers (BOG)
THR:

$30m HANGOVER 2
$13.5m KFP2
$9-10m PIRATES 4

http://www.hollywoodreporter.com/news/b ... ros-192776

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Sat May 28, 2011 1:51 am
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Post Re: Friday Early Numbers (BOG)
xiayun wrote:
To me, Panda is one of those harder-to-explain disappointments. Very good WOM for the original, not that long of a wait, not a film with more narrow appeals that couldn't expand on its initial audience, and fine release date. To potential not able to pass Madagascar's 4-day opening for its 5 days is just ridiculous. When you consider the 3D surcharge, the degree of decrease in admissions is one of the biggest I could remember for family-oriented, well-received original.


Agreed this is looking at very disappointing numbers considering the good WOM of the original and the general appeal. Even with lazy marketing these numbers ($13m estimated Friday) are disappointing.


Sat May 28, 2011 1:53 am
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Post Re: Friday Early Numbers (BOG)
crazy for hangover. it almost stayed flat despite double digit midnights.

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Sat May 28, 2011 1:56 am
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Post Re: Friday Early Numbers (BOG)
from THR
HO2-Exit polls showed that 54 percent of those buying tickets on Thursday were under the age of 25.


Sat May 28, 2011 1:59 am
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Post Re: Friday Early Numbers (BOG)
Troubling indeed for KFP2, this is about half of what most people were expecting over the 5-Day frame.

The Summer mid-weeks and lack of comp until Cars 2 will surely push this above $200m but there's a risk that it may not even pass the original's gross.

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Sat May 28, 2011 1:59 am
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Post Re: Friday Early Numbers (BOG)
@ notfabio
the large increase before dragon was the problem they have to split with real d and Imax on tickets sold and investors demand regular price {nm} notfabio on May 27, 22:40
regular price increases {nm} notfabio on May 27, 22:41

greedy chains are killing 3d.

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Sat May 28, 2011 2:15 am
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Post Re: Friday Early Numbers (BOG)
Come on, I want Bridesmaids numbers :P.


Sat May 28, 2011 2:23 am
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Post Re: Friday Early Numbers (BOG)
mark66 wrote:
THR:

$30m HANGOVER 2
$13.5m KFP2
$9-10m PIRATES 4

http://www.hollywoodreporter.com/news/b ... ros-192776

With THR numbers I see

$135m H2 (5 days)
$65m-70m KFP2 (5 days)
$40-$45m P4

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Sat May 28, 2011 2:40 am
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Post Re: Friday Early Numbers (BOG)
Darling Nikki:

1. The Hangover Part 2 (Legendary/Warner Bros) NEW [3,615 Theaters]
Thursday $31.6M, Friday $30M, Est 3-day Weekend $90M
Est 4-day Memorial Holiday $110M, Est 5-Day Cume $135M

2. Kung Fu Panda 2 3D (DWA Animation/Paramount) NEW [3,925 Theaters]
Thursday $5.8M, Friday $13.5M, Est 3-Day Weekend $46M
Est 4-Day Memorial Holiday $56M, 5-Day Cume $66M

3. Pirates Of The Caribbean 4 3D (Disney) Week 2 [4,164 Theaters]
Friday $11M (-68%), Est 3-Day Weekend $42M
Est 4-Day Memorial Holiday $55M, Est Cume $166M

4. Bridesmaids (Universal) Week 3 [2,958 Theaters]
Friday $4.4M, Est 3-Day Weekend $15.5M
Est 4-Day Memorial Holiday $20M, Est Cume $88.6M

5. Thor 3D (Marvel/Disney/Paramount Week 4 [3,296 Theaters]
Friday $2.7M, Est 3-Day Weekend $8.5M
Est 4-Day Memorial Holiday $12M, Est Cume $162.7M

6. Fast Five (Universal) Week 5 [2,982 Theaters]
Friday $1.8M, Est 3-Day Weekend $5.8M
Est 4-Day Memorial Holiday $8.5M, Est Cume $197.9M

7. Priest 3D (Screen Gems/Sony) Week 3 [1,918 Theaters]
Friday $700K, Est 3-Day Weekend $2M
Est 4-Day Memorial Holiday $2.8M, Est Cume $28.3M

8. Something Borrowed (Warner Bros) Week 4 [1,440 Theaters]
Friday $550K, Est 3-Day Weekend $1.8M
Est 4-Day Memorial Holiday $2.3M, Est Cume $35.2M

9. Midnight In Paris (Sony Classics) Week 2 [58 Theaters]
Friday $500K, Est 3-Day Weekend $1.7M
Est 4-Day Memorial Holiday $2.2M, Est Cume $3.1M

10. Rio 3D (Blue Sky Studio/Fox) Week 7 [1,672 Theaters]
Friday $475K, Est 3-Day Weekend $1.8M
Est 4-Day Memorial Holiday $2.5M, Est Cume $135.5M

http://www.deadline.com/hollywood/

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Post Re: Friday Early Numbers (BOG)
The Hangover Part 2 (Legendary/Warner Bros) NEW [3,615 Theaters]
Thursday $31.6M, Friday $30M, Est 3-day Weekend $90M
Est 4-day Memorial Holiday $110M, Est 5-Day Cume $135M

2. Kung Fu Panda 2 3D (DWA Animation/Paramount) NEW [3,925 Theaters]
Thursday $5.8M, Friday $13.5M, Est 3-Day Weekend $46M
Est 4-Day Memorial Holiday $56M, 5-Day Cume $66M

3. Pirates Of The Caribbean 4: On Stranger Tides 3D (Disney) Week 2 [4,164 Theaters]
Friday $11M (-68%), Est 3-Day Weekend $42M
Est 4-Day Memorial Holiday $55M, Est Cume $166M

4. Bridesmaids (Universal) Week 3 [2,958 Theaters]
Friday $4.4M, Est 3-Day Weekend $15.5M
Est 4-Day Memorial Holiday $20M, Est Cume $88.6M

5. Thor 3D (Marvel/Disney/Paramount Week 4 [3,296 Theaters]
Friday $2.7M, Est 3-Day Weekend $8.5M
Est 4-Day Memorial Holiday $12M, Est Cume $162.7M

6. Fast Five (Universal) Week 5 [2,982 Theaters]
Friday $1.8M, Est 3-Day Weekend $5.8M
Est 4-Day Memorial Holiday $8.5M, Est Cume $197.9M

7. Priest 3D (Screen Gems/Sony) Week 3 [1,918 Theaters]
Friday $700K, Est 3-Day Weekend $2M
Est 4-Day Memorial Holiday $2.8M, Est Cume $28.3M

8. Something Borrowed (Warner Bros) Week 4 [1,440 Theaters]
Friday $550K, Est 3-Day Weekend $1.8M
Est 4-Day Memorial Holiday $2.3M, Est Cume $35.2M

9. Midnight In Paris (Sony Classics) Week 2 [58 Theaters]
Friday $500K, Est 3-Day Weekend $1.7M
Est 4-Day Memorial Holiday $2.2M, Est Cume $3.1M

10. Rio 3D (Blue Sky Studio/Fox) Week 7 [1,672 Theaters]
Friday $475K, Est 3-Day Weekend $1.8M
Est 4-Day Memorial Holiday $2.5M, Est Cume $135.5M

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Sat May 28, 2011 3:15 am
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