no update for this week?

Update will come on Monday.

Inception sneaks start on Saturday.

Hmm it will be interesting to see how Inception with good WOM performs on it OW in the OS markets

who cares about inception

all i want to know is how is ts3 holding up in 2nd week

i've check @ the website on page 1, and ts3 still ranks #1 above the opening of salt and aftershock!

6m total is happening, right?

Ha ha sure this is a TS3 thread and it is holding up really well at the places it opened well

Inception appears on the bottom of top 5 chart already with p/v on Sunday

what interests me more is that compare to last sunday, toy story 3 drops just 23%

that means, its 2nd wknd should be around 2.25m
with total 6m+ already!
#1 of 2010 after 11 days of release!

Daily Admissions

	Thursday adm.			July 22
Rank	Title	LW	TW	% chg
1	Toy Story 3 (3D Cantonese)	54680	27991	-48.8%
2	Salt	--	20258	--
3	Aftershock	--	9545	--
4	Toy Story 3 (3D English)	16983	9414	-44.6%
5	La Comédie Humaine	5228	2130	-59.3%

	Friday adm.	(so far)		July 23
Rank	Title	LW	TW	% chg
1	Toy Story 3 (3D Cantonese)	30666	17245	-43.8%
2	Toy Story 3 (3D English)	12052	8367	-30.6%
3	Salt	--	7912	--
4	Aftershock	--	4474	--
5	Shrek: Forever After (3D Cantonese)	1109	635	-42.7%

	Saturday adm.	(so far)			July 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Toy Story 3 (3D Cantonese)	48992	34815	-28.9%	+101.9%
2	Toy Story 3 (3D English)	18223	14106	-22.6%	+68.6%
3	Salt	--	10969	--	+38.6%
4	Aftershock	--	7197	--	+60.9%
5	Inception	--	1343	--	--

	Saturday adm.				July 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Toy Story 3 (3D Cantonese)	86029	63519	-26.2%	--
2	Salt	--	35404	--	--
3	Toy Story 3 (3D English)	26942	20951	-22.2%	--
4	Aftershock	--	18527	--	--
5	Inception	--	4053	--	--

	Sunday adm.	(so far)			July 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Toy Story 3 (3D Cantonese)	54434	41692	-23.4%	+19.8%
2	Toy Story 3 (3D English)	17432	14152	-18.8%	+0.3%
3	Salt	--	13473	--	+22.8%
4	Aftershock	--	12123	--	+68.4%
5	Inception	--	2328	--	+73.3%

	Sunday adm.				July 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Toy Story 3 (3D Cantonese)	94369	67719	-28.2%	+6.6%
2	Salt	--	32513	--	-8.2%
3	Aftershock	--	20870	--	+12.6%
4	Toy Story 3 (3D English)	24771	19932	-19.5%	-4.9%
5	Inception	--	4952	--	+22.2%

Note: Friday's admissions are missing because I was unavailable to catch them at that time. The figures I got for Friday night were at 9 PM. All admissions/grosses will be larger than what is presented here.

Weekend adm. July 22-25

1 Toy Story 3 - 252526 (-32.6%) [est. $2,082,072]
2 Salt - 108675
3 Aftershock - 59942
4 Inception - 9005
5

Weekend Summary:

Stunning hold for Toy Story 3. I really underestimated it and overestimated Aftershock. Even though I thought Aftershock would do well, I didn't expect it to gross this poorly. It didn't even make the low end of my predictions. Salt, meanwhile, grossed more than I expected and did the high end of my predictions. I think it's a good opening in a very tough week. Inception sneaks did ok although I'm not really convinced that Sunday number is good. Sunday had more showtimes than Saturday and Sunday is when everyone is off so that number leaves something to be desired. It will definitely be #1 next week. At this point, I see about a $1.5m opening with the sneaks included in its OW...enough to overtake Toy Story 3 next week.

Toy Story 3 is already ranked (or should have been) #1 and has passed Alice for the biggest movie of 2010. Next week will be interesting to see how much it drops with Inception opening. At this rate, I see no less than 8.5m and it could even hit $10m depending on how it holds up against Inception and the August 5 slate of movies.

Also, Variety reports that Toy Story 3 made $3.19m over the July 15 weekend. Take it for what it's worth.

July 29 preview:

It's all about INCEPTION. Inception wins. Not even Toy Story 3 will take it down.

Toy Story 3 Breakdown

Last Thursday: 71663
This Thursday: 37405
& chg: -47.8%

Last Friday: 71042
This Friday: 43000 [est.]
& chg: -39.5% [est.]

Last Saturday: 112971
This Saturday: 84470
& chg: -25.2%

Last Sunday: 119140
This Sunday: 87651
& chg: -26.4%

I dont know, bluebomb

i have a feeling for sub30% drop next week

but 8m total is nice, top 10 of all time, i assume?

btw, i really wish South Korea will follow the trend as impressive as the rest of Asia markets

Showings Report

Pacific Place
New	Holdovers	Leaving
Inception - 8 showings	Toy Story 3 (3D English) - 7 showings (down from 14 on Wed.)
Letters To Juliet - 6 showings	Shrek: Forever After (3D English) - 2 showings (no change)
	Twilight 3: Eclipse - 1 showing (no change)
	Furry Vengeance - 1 showing (down from 4)

Palace APM
New	Holdovers	Leaving
Inception - 9 showings	Aftershock - 7 showings (up from 6)	Toy Story 3 (3D English)
Letters To Juliet - 6 showings	Salt - 8 showings (down from 15)	Ocean Heaven
My Rainy Days - 5 showings	Toy Story 3 (3D Cantonese) - 9 showings (down from 17)	Twilight 3: Eclipse
	Shrek: Forever After (3D Cantonese) - 1 showing (no change)
	La Comédie Humaine - 1 showing (down from 5)

Festival Walk
New	Holdovers	Leaving
Inception - 9 showings	Toy Story 3 (3D Cantonese) - 6 showings (down from 10)	Furry Vengeance
Letters To Juliet - 6 showings	Toy Story 3 (3D English) - 7 showings (down from 14)	Ocean Heaven
My Rainy Days - 5 showings	Aftershock - 6 showings (no change)	Twilight 3: Eclipse
	Salt - 8 showings (down from 12)	La Comédie Humaine
	Shrek: Forever After (3D Cantonese) - 1 showing (no change)	Shrek: Forever After (3D English)

Weekend of July 15-18, 2010:

1 N Toy Story 3 Disney $3,239,287 - 110 - $29,448 $3,239,287 1
2 1 Predators Fox $268,988 -64.6% 37 -8 $7,270 $1,320,022 2
3 4 La Comédie Humaine Golden Scene $208,319 -22.9% 29 -2 $7,183 $656,190 2
4 2 Shrek Forever After Intercontinental $147,575 -80.4% 32 -20 $4,612 $3,217,399 3
5 3 The Twilight Saga: Eclipse Golden Scene $102,474 -69.6% 30 -14 $3,416 $1,941,972 3
6 N The Fantastic Water Babes Newport $69,411 - 26 - $2,670 $69,411 1
7 5 Cheung wong chi wong (Triple Tap) Lark $29,454 -81.6% 11 -27 $2,678 $896,572 3
8 9 Ocean Heaven EDKO $17,264 -53.8% 10 -4 $1,726 $328,475 4
9 10 Fun sau suet oi nei (Breakup Club) Gala $16,196 -52.2% 7 -4 $2,314 $1,309,263 5
10 6 Knight & Day Fox $12,388 -82.8% 5 -17 $2,478 $1,549,571 4
11 7 The Legend Is Born: Ip Man Newport $9,156 -85.4% 6 -7 $1,526 $886,697 4
12 8 Tang Bai Hu Dian Qiu Xiang (Flirting Scholar 2) Intercontinental $8,699 -77.4% 8 -8 $1,087 $67,439 2
13 12 Fish Tank n/a $5,223 -15.0% 1 -1 $5,223 $14,696 2
14 11 Chloe Golden Scene $5,182 -34.1% 3 -1 $1,727 $77,598 4
15 13 Sex and the City 2 WB $1,566 -68.4% 2 - $783 $1,380,942 6

The story of this weekend is Toy Story 3. It is the only movie to gross more than $2 million on its opening weekend this year. It should pass Alice for #1 of the year by next week.

Predators suffered a big drop but competition from Toy Story 3 didn't seem to affect it too much. The franchise has always been frontloaded but it didn't collapse in front of huge competition. It should claw its way to about $1.5m.

La Comédie Humaine had the best hold in the top 12 as competition didn't seem to faze it too much and an offering from the other new Chinese release didn't seem to interest moviegoers.

Shrek 4 pretty much fell into a wormhole after Toy Story 3 stole almost all of its screens. Still, it has managed to bank a very good total and is #1 in the franchise.

Eclipse had a big drop but it has eclipsed and made more than New Moon here. It will still fall short of the first film's gross though.

Moviegoers pretty much avoided The Fantastic Water Babes like the plague.

Triple Tap was forgotten as most of the attention was on Toy Story 3 this week.

Ocean Heaven and Breakup Club had decent holds. Breakup Club's hold is more impressive than Ocean Heaven's. Ocean Heaven has had a couple of chances to bank more money but I don't think the starpower of Jet Li can save what many people consider to be a boring story.

Knight & Day didn't hold well but it has made more than The A-Team and should be considered somewhat of a success here.

Fish Tank and Chloe both had superb holds and the theaters showing them benefited from the audiences that like these less mainstream/more off-kilter types of movies.

Weekend of July 22-25, 2010:

1 1 Toy Story 3 Disney $2,259,838 -30.2% 96 -14 $23,540 $7,070,812 2
2 N Salt Sony $778,172 - 51 - $15,258 $778,172 1
3 N Aftershock n/a $434,425 - 24 - $18,101 $434,425 1
4 - Inception WB $104,362 - 41 - $2,545 $104,362 -
5 3 La Comédie Humaine Golden Scene $89,656 -57.0% 25 -4 $3,586 $856,325 3
6 4 Shrek Forever After Intercontinental $68,986 -53.3% 26 -6 $2,653 $3,362,766 4
7 2 Predators Fox $33,035 -87.7% 19 -18 $1,739 $1,459,158 3
8 N Furry Vengeance Golden Scene $27,467 - 15 - $1,831 $27,467 1
9 5 The Twilight Saga: Eclipse Golden Scene $21,868 -78.7% 10 -20 $2,187 $2,018,400 4
10 6 Chut sui fu yung Newport $20,413 -70.6% 11 -15 $1,856 $126,265 2
11 N Daikessen! Chô urutora 8 kyôdai (The Superior 8 Ultraman Brothers) n/a $5,078 - 2 - $2,539 $5,078 1
12 7 Cheung wong chi wong (Triple Tap) Lark $5,014 -83.0% 3 -8 $1,671 $915,598 4
13 8 Ocean Heaven EDKO $3,639 -78.9% 5 -5 $728 $338,926 5
14 9 Fun sau suet oi nei (Breakup Club) Gala $3,412 -78.9% 2 -5 $1,706 $1,321,893 6
15 10 Knight & Day Fox $2,384 -80.8% 2 -3 $1,192 $1,557,998 5
16 14 Chloe Golden Scene $1,920 -63.0% 2 -1 $960 $83,162 5
17 11 The Legend Is Born: Ip Man Newport $1,271 -86.1% 4 -2 $318 $891,780 5
18 N Neetam Galileo Panasia $1,184 - 1 - $1,184 $1,184 1
19 12 Tang Bai Hu Dian Qiu Xiang (Flirting Scholar 2) Intercontinental $1,119 -87.1% 2 -6 $560 $72,324 3
20 13 Fish Tank n/a $1,109 -78.8% 1 - $1,109 $17,945 3

That is MASSIVE for Toy Story 3. Not only does it become the biggest movie of 2010 in just 10 days (it still beats Alice if you exclude Sunday's gross), but it also is on pace to finish #2 of all time. It is the only movie to drop less than 50%. It's Saturday/Sunday drops were better than the Thursday drop which was quite surprising to me. Fantastic performance. More than $8.5m looks real good right now. Screens are being cut across the board for Toy Story 3 this upcoming week and it doesn't look likely it will have a spectacular hold it had this week when next week's numbers come in.

Salt performed to expectations and launched with just under $800,000. It beat the openings of Knight & Day and Predators but opened below Eclipse. Still, it was a successful opening considering the amount of competition it faced. Next weekend, Salt will decline heavily as attention is turned to Inception.

Aftershock bombed and opened below expectations. The big budget disaster had a better PSA than Salt but interest seemed limited. The curse of the foreign language barrier strikes again. Next weekend will probably see Aftershock see a slight drop or increase as it's been outperforming Salt in many places and even Toy Story 3.

Inception opened to just over $100,000 with sneak previews. That is a very good number considering shows were limited to just in the afternoon. So far, this remains a night movie as admissions for this at night are much stronger than in the mornings. This will hammer the rest of the holdovers next week as anticipation has been building since the first trailer came out.

As for the rest of the holdovers, there is nothing of interest to say as the new releases managed to steal most of the screens causing the holdovers to fall over 50%.

Furry Vengeance was the other wide release this week and it pretty much bombed. That PSA is terrible and it won't even make it past $100,000.

August release dates:

Release Date	Movie Title
August xx	The Stool Pigeon
August 5-6	The Karate Kid The Sorcerer's Apprentice Despicable Me 3D Bandage Little Nicholas The Emerald And The Pearl
August 12-13	City Under Seige Step Up 3D The Last Airbender The Road Less Traveled Bare Essence Of Life Keroro 5 Marmaduke
August 16	Piranha 3D
August 19-20	Crayon Shin Chan Vampires Suck Cats & Dogs 2: The Revenge Of Kitty Galore Au Revoir Taipei Street Dance 3D
August 25	All About Love
August 26	Avatar (re-release) The Expendables Bright Star Shanghai Curse Of The Deserted

What this means for the holdovers

Toy Story 3: Inception taking away screens hurt it quite a bit but the August 5th week will pose a big challenge. In terms of direct competition, it is entirely possible that Toy Story 3 ends up hurting Despicable Me instead of the other way around. Toy Story 3 has made so much money already that it's hard to see an animated film of lesser quality and nostalgia cut into its gross so much. Still, screens are very important here so really, it's TKK & TSA & DM vs. TS3. It should eat into a big chunk of Toy Story 3's screens but it has held up quite well so far. August 5th probably won't be the final death knell for Toy Story 3 but it will certainly be looked at as the cause of Toy Story 3's quick demise. Not to be undone, the August 12 week doesn't provide any relief either for Toy Story 3. The Last Airbender is set to be a major release and will take even more screens away from TS3 that it could prove impossible for Toy Story 3 to hold well. You've also got more competition from Keroro 5 and Marmaduke. There is a chance that many of these films bomb and Toy Story 3 will pick up the slack and take screens back but at this point, it's not looking too likely.

Aftershock: Interesting for Aftershock is that it is holding up very well. It has steadily gained back some of its screens and even overtaken Toy Story 3 in some places. August 5 will affect everyone but it may be in Aftershock's favour that none of the films being released are similar to it. Still, its screens are whats important and all the movies opening August 5 won't help matters much. I think it will survive long enough to get past $1m but WOM needs to start spreading faster.

Salt: It has already seen major drops from its opening Thursday up to its opening Wednesday. I expect this to get cut very shortly since it offers little in the way of repeat viewings. Once you've seen it, you don't need to see it again. It won't survive past August 12, I think.

Inception: It will have no problems surviving the August 5 week...purely on release date and high demand. Once the high demand wears off, it will steadily decrease in screens and it may be able to survive purely on its replay factor and unique movie experience for a few weeks. August 26 should pose a bit of a challenge with Avatar re-releasing and The Expendables coming out but for now, Inception is sitting pretty.

Is that in HK $?

How does the all time list look now?

Because the first page of this thread has 20 movies making above 13m just in 2009 and I don't see how good TS3 is if it's only made 7m?

The 7m number is in US$. It's already surpassed 2012 and Transformers II. It's still behind TDK, Kung Fu Hustle though it will easily pass those within the next week.

The list on the first page is all in HKD. If we're talking about HKD, Toy Story 3 has already made $55.15m.

It's a fantastic number for a movie that's only been in release for 11 days.

If we're going by BOM's numbers, this is what the top 6 of all-time look like:

All Time

1. Avatar - $22.5m
2. Kung Fu Hustle - $8,100,061
3. The Dark Knight - $7,549,781
4. Spider-Man 3 - $7,202,197
5. Toy Story 3 - $7,070,812
6. Infernal Affairs - $7,035,649

This doesn't take into account any of the movies before 2001, which enjoyed huge success. Some of them probably would end up in the top 5, possibly top 3.

	Thursday adm.	(so far)			July 29
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	--	13963	--	--
2	Toy Story 3 (3D Cantonese)	13421	9041	-32.6%	--
3	Aftershock	2436	4862	+99.6%	--
4	Toy Story 3 (3D English)	6116	2834	-53.7%	--
5	Salt	5525	2640	-52.2%	--

Decent start for Inception. I think it will hit 30,000 admissions on opening day which is fantastic for this type of movie. Night shows will propel it to very good numbers for Thursday-Saturday but Sunday will be affected. That is an amazing drop for the Cantonese version of Toy Story 3. The drop should be slightly bigger in the final update but very solid hold nonetheless. Good WOM is boosting Aftershock's box office and helped it boost its Thursday number by 100% from its opening day. Weekend drop should fall under 20% and could increase from its opening weekend. The English version of Toy Story 3 suffered at the hands of Inception while Salt is not receiving extraordinary word of mouth. WOM is mixed-good but it's pretty much typical summer fluff.

	Thursday adm.			July 29
Rank	Title	LW	TW	% chg
1	Inception	--	36943	--
2	Toy Story 3 (3D Cantonese)	27991	17551	-37.3%
3	Aftershock	9545	12245	+28.3%
4	Salt	20258	7252	-64.2%
5	Toy Story 3 (3D English)	9414	4303	-54.3%

Very good start for Inception. Good drop for Toy Story 3 considering the screen loss. Excellent for Aftershock. WOM has been kicking in and propelling its weekday grosses so far this week. Heavy but expected drop for Salt.

	Friday adm.	(so far)		July 30
Rank	Title	LW	TW	% chg
1	Inception	--	19387	--
2	Toy Story 3 (3D Cantonese)	17245	11656	-32.4%
3	Aftershock	4474	6636	+48.3%
4	Toy Story 3 (3D English)	8367	3609	-56.9%
5	Salt	7912	3577	-54.8%

No changes for Friday as of yet.

August 5 Preview

With the recent successes of Toy Story 3, Aftershock, Salt and Inception, here comes a weekend filled with potential hits trying to snag viewers away.

Let's start with the big 3. The Karate Kid, The Sorcerer's Apprentice and Despicable Me will probably eat into each other's grosses but they will each offer something for audiences. The Karate Kid will try and entice action/martial arts fans into taking a trip to the cinema. Jackie Chan will try and use what's left of his starpower in Hong Kong to get people to go although a lot of people feel resentment and are angered towards him after he aired his "racist" remarks. I see an opening of $600,000 which will be good enough for fourth place. Meanwhile, The Sorcerer's Apprentice hopes to get little kids and fantasy fans into it. Nicholas Cage will bring people in although it will be competing directly with Despicable Me, The Karate Kid and Toy Story 3. I think it will open with about $350,000-400,000 but it could surprise with $800,000. I think one of these films will bomb and it looks like it will be The Sorcerer's Apprentice. One thing is for sure though...Despicable Me will lead all new openers this week. I really do not see this going below $1m but with Toy Story 3 still playing well, it could be hurt from the excellent Toy Story 3 WOM and be left out. Still, it is an animated movie and animated movies usually open to decent numbers. Reviews have been quite good so that should get those pesky on-the-fence moviegoers. I think it will open with $1.2m and it will challenge Inception for #1.

As for the rest of the holdovers, Little Nicholas won't be doing much and it'll be contained to just the arthouse theaters. An opening of $15,000 isn't out of the question although screens will be limited. Bandage and The Emerald And The Pearl will fight for the remaining screens and neither looks like they will do much. Bandage will probably do around $80,000 while The Emerald And The Pearl should achieve $200,000.

Holdovers

Inception - Its screens will be saved thanks to its release date. It won't get kicked out of theatres that quickly and may be the lone survivor this weekend. It will be interesting to see how the WOM will affect its performance this weekend. Screen counts shouldn't be affected too much. The future looks bright for now. I'll say about a 25% drop which would put it in a deadlock with Despicable Me.

Toy Story 3 - It has been holding well but it will have been out for 3 full weeks already when August 5th rolls around. It is been down 40% so far this week with Inception opening but it will not have the luxury of 2 or more screens next week. To compound matters, all 3 major releases will target its demographic leaving the film to fend for itself. This could be the crushing blow that keeps it from making $10m. I'll predict a 60% drop for now.

Salt - It has been falling 60% this week so far so with the big screen loss coming next week, I would not be surprised with a 70% drop.

Aftershock - This is an interesting case. This film has no direct competition for weeks and is the only major Chinese release out. It will probably increase in admissions this weekend from last weekend, but screens will be cut next weekend to make room for the new releases. Can it survive? Possibly. I think it will drop 55% with the screen loss included. Not too bad but not great either even with the good WOM factored in. Even films with excellent WOM would not survive the way theaters schedule the showtimes here. It's possible, however, that after the hoopla of Toy Story 3 and Inception, this may be the moviegoers' 3rd or even 4th choice and this could be the weekend they decide to see this film so a smaller drop is not out of the question.

	Friday adm.				July 30
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	--	39857	--	+7.9%
2	Toy Story 3 (3D Cantonese)	--	19854	--	+13.1%
3	Aftershock	--	13076	--	+6.8%
4	Salt	--	9152	--	+26.2%
5	Toy Story 3 (3D English)	--	4722	--	+9.7%

Good increase for Inception. It might hit 70,000 admissions for Saturday with that number. Good for Toy Story 3. It hasn't fully collapsed against another major release. The key will be Saturday/Sunday numbers though. Not surprising that Aftershock had the lowest daily increase and Salt with the highest. After this weekend, Aftershock and Salt will be close with each other. It'll be interesting to see who wins out between the two in the end.

	Saturday adm.	(so far)			July 31
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	1343	30850	+2197.1%	+59.1%
2	Toy Story 3 (3D Cantonese)	34815	22777	-34.6%	+95.4%
3	Aftershock	7197	10286	+42.9%	+55.0%
4	Toy Story 3 (3D English)	14106	6682	-52.6%	+85.1%
5	Salt	10969	4922	-55.1%	+37.6%

Superb increase for Inception and Toy Story 3. Pretty good for Aftershock. Decent for Salt.

2010 Releases with $1m+ weekends:

1. 72 Tenants of Prosperity - $1,179,992 (Wk 2 - CNY) - Feb. 18
2. Alice In Wonderland - $1,902,019 (Wk 1) - Mar. 4
3. Clash Of The Titans - $1,379,653 (Wk 1) - Apr. 1
4. Ip Man 2 - $1,736,771 (Wk 1) - Apr. 29
5. Iron Man 2 - $1,529,792 (Wk 1) - Apr. 29
6. Shrek: Forever After - $1,555,601 (Wk 1) - Jul. 1
7. Toy Story 3 - $3,239,287 (Wk 1) - Jul. 15
8. Inception - $1,000,000+ (Wk 1) - Jul. 29

	Saturday adm.				July 31
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	4053	66143	+1532.0%	+66.0%
2	Toy Story 3 (3D Cantonese)	63519	38875	-38.8%	+95.8%
3	Aftershock	18527	20682	+11.6%	+58.2%
4	Salt	35404	13108	-63.0%	+43.2%
5	Toy Story 3 (3D English)	20951	9198	-56.1%	+94.8%

Hefty increase for Inception. $1.5m weekend is a lock. Not much change for the rest of the holdovers. Toy Story 3 is holding up decently while Salt is tumbling. Aftershock is increasing its audience from the great WOM.

	Sunday adm.	(so far)			August 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	2328	33985	+1359.8%	+10.2%
2	Toy Story 3 (3D Cantonese)	41692	23490	-43.7%	+3.1%
3	Aftershock	12123	12818	+5.7%	+24.6%
4	Toy Story 3 (3D English)	14152	6974	-50.7%	+4.4%
5	Salt	13473	4651	-65.5%	-5.5%

	Sunday adm.				August 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	4952	67753	+1268.2%	+2.4%
2	Toy Story 3 (3D Cantonese)	67719	38810	-42.7%	-0.2%
3	Aftershock	20870	23156	+11.0%	+12.0%
4	Salt	32513	12087	-62.8%	-7.8%
5	Toy Story 3 (3D English)	19932	9276	-53.5%	+0.8%

Excellent start for Inception. Expected drop for Toy Story 3. Amazing for Aftershock. It should gross $500,000 this week with this weekend's admission numbers. Salt got hit hard by Inception.

Toy Story 3 Breakdown

Last Thursday: 37405
This Thursday: 21854
& chg: -41.6%

Last Friday: 43000 [est.]
This Friday: 24576
& chg: -43.0% [est.]

Last Saturday: 84470
This Saturday:48073
& chg: -43.1%

Last Sunday: 87651
This Sunday: 48086
& chg: -45.1%

	Weekend adm.			Jul.29 - Aug.1
Rank	Title	LW	TW	% chg
1	Inception	9005	210696	+2239.8%
2	Toy Story 3	252526	142589	-43.5%
3	Aftershock	59942	69159	+15.4%
4	Salt	108675	41599	-61.7%
5

Looks like a $1.8-1.9m start for Inception. Good for Toy Story 3. It fell below where I thought it would fall (-50%) but it is starting to slow down now. Excellent number for Aftershock. Even though last week's opening weekend was the biggest start for a Feng Xiaogang film here, it is still considered a poor opening given the scale of the hype that surrounded this film and how many openers managed to crack $500,000 with far less promotion. Regardless, it rebounded this weekend, gained admissions from last weekend and cracked $1m in total gross. Salt was the biggest loser, dropping over 60%. Inception took the action crowd away and it got tossed aside in the process.

Preview: Next week's movies look to dent the holdovers.

Showings Report

Pacific Place
New	Holdovers	Leaving
Despicable Me (3D English) - 6 showings	Inception - 8 showings (down from 11 on Wed.)	Furry Vengeance
The Sorcerer's Apprentice - 5 showings	Letters To Juliet - 2 showings (down from 5)
The Karate Kid - 6 showings	Aftershock - 1 showing (down from 6)
	Salt - 4 showings (down from 7)
	Toy Story 3 (3D English) - 6 showings (down from 7)
	Shrek: Forever After (3D English) - 1 showing (up from 0)

Palace IFC
New	Holdovers	Leaving
Despicable Me (3D English) - 5 showings	Inception - 6 showings (down from 9)	Shrek: Forever After (3D English)
Little Nicholas - 3 showings	Letters To Juliet - 4 showings (down from 5)
	Aftershock - 5 showings (down from 6)
	Salt - 1 showing (down from 5)
	Toy Story 3 (3D English) - 7 showings (no change)

IFC is somewhat of an arthouse theater so they sometimes pick more indie films than Hollywood mainstream ones. In its place, Pacific Place usually takes all the Hollywood films.

Palace APM
New	Holdovers	Leaving
Despicable Me (3D Cantonese) - 7 showings	Inception - 7 showings (down from 12)
The Sorcerer's Apprentice - 6 showings	Letters To Juliet - 2 showings (down from 4)
The Karate Kid - 5 showings	My Rainy Days - 3 showings (down from 5)
The Jade And The Pearl - 6 showings	Aftershock - 5 showings (down from 7)
	Salt - 2 showings (down from 5)
	Toy Story 3 (3D Cantonese) - 6 showings (down from 11)

Olympian City
New	Holdovers	Leaving
Despicable Me (3D Cantonese) - 6 showings	Toy Story 3 (3D Cantonese) - 4 showings (down from 6)	Toy Story 3 (3D English)
The Sorcerer's Apprentice - 4 showings	Shrek: Forever After (3D Cantonese) - 1 showing (no change)
The Karate Kid - 5 showings	Inception - 7 showings (down from 11)
The Jade And The Pearl - 5 showings	Letters To Juliet - 2 showings (down from 4)
	Aftershock - 4 showings (down from 6)
	Salt - 1 showing (down from 4)
	My Rainy Days - 1 showing (down from 4)

Tsuen Wan
New	Holdovers	Leaving
Despicable Me (3D Cantonese) - 5 showings	Inception - 5 showings (down from 11)	Salt
The Sorcerer's Apprentice - 4 showings	Aftershock - 4 showings (down from 5)
The Jade And The Pearl - 5 showings	Toy Story 3 (3D Cantonese) - 5 showings (down from 6)

The more Chinese theaters are showing The Jade And The Pearl so it might be able to make $400,000 now. I'm bumping up the range to $250,000-$450,000 because of this.

The Karate Kid and The Sorcerer's Apprentice look to battle it out for the #2 new release of the week.

I'm going to hold off posting last week's weekend #s from BOM because I think some of the figures aren't accurate. I'll wait for Variety's first.

	Thursday adm.	(so far)		August 5
Rank	Title	LW	TW	% chg
1	Inception	13963	8533	-38.9%
2	Toy Story 3 (3D Cantonese)	9041	4911	-45.7%
3	Aftershock	4862	3048	-37.3%
4	The Sorcerer's Apprentice	--	2615	--
5	The Jade And The Pearl	--	1911	--

Missing: Despicable Me

Terrific drops for Inception and Aftershock. Good hold for Toy Story 3. Not a great start for The Sorcerer's Apprentice. It should do better on the weekend to give it an opening around $400,000 US. Pretty much expected for The Jade And The Pearl. The HUGE surprise of the weekend was that The Karate Kid flopped. It's pretty sad when even Friday night shows are not even 10% full. Anyways, the top 5 for the weekend probably will end up looking like this:

1. Inception
2. Despicable Me
3. Toy Story 3
4. Aftershock
5. The Sorcerer's Apprentice

Here are Variety's numbers for last weekend:

July 29 - August 1, 2010 Weekend (Variety)

1. Inception Warner Bros. International $1,681,766 1 40 $42,044 0 $1,681,766
2. Toy Story 3 Walt Disney Int'l $1,208,138 3 42 $28,765 -45 $8,983,858
3. Aftershock Media Asia $390,923 2 23 $16,997 -2 $1,058,919
4. Salt Sony Int'l $261,964 2 36 $7,277 -66 $1,342,366
5. Doraemon: Nobita's South Sea Adventure Universe Ent. $161,622 1 20 $8,081 0 $161,622
6. My Rainy Days Sundream $83,330 1 15 $5,555 0 $83,330
7. Letters To Juliet Edko $76,705 1 18 $4,261 0 $76,705
8. Comédie Humaine, La Golden Scene $20,917 4 11 $1,902 -72 $895,434
9. Shrek Forever After Paramount Int'l $20,384 5 10 $2,038 -70 $3,367,510
10. Twilight Saga: Eclipse, The Golden Scene $8,165 5 2 $4,082 -63 $2,129,587

July 29 - August 1, 2010 Weekend (BOM)

1 4 Inception WB $1,668,478 +1,498.7% 70 +29 $23,835 $1,772,840 1
2 1 Toy Story 3 Disney $1,203,404 -46.8% 67 -29 $17,961 $9,197,282 3
3 3 Tangshan dadizhen (Aftershocks) n/a $386,397 -11.1% 23 -1 $16,800 $1,085,217 2
4 2 Salt Sony $271,132 -65.2% 45 -6 $6,025 $1,365,572 2
5 N Eiga Doraemon: Nobita no ningyo daikaisen n/a $158,277 - 21 - $7,537 $158,277 1
6 N Tenshi no koi (My Rainy Days) Cable $82,373 - 15 - $5,492 $82,373 1
7 N Letters to Juliet EDKO $76,490 - 19 - $4,026 $76,490 1
8 5 Ren Jian Xi Ju (Human Comedy) Golden Scene $21,594 -75.9% 13 -12 $1,661 $916,289 4
9 6 Shrek Forever After Intercontinental $19,686 -71.5% 9 -17 $2,187 $3,412,799 5
10 9 The Twilight Saga: Eclipse Golden Scene $8,498 -61.1% 3 -7 $2,833 $2,039,274 5
11 8 Furry Vengeance Golden Scene $4,961 -81.9% 5 -10 $992 $47,662 2
12 7 Predators Fox $3,740 -88.7% 4 -15 $935 $1,479,794 4
13 10 Chut sui fu yung Newport $355 -98.3% 2 -9 $178 $136,686 3
14 17 The Legend Is Born: Ip Man Newport $205 -83.9% 1 -3 $205 $893,361 6

I see what happened. BOM added in Aftershock's previews screenings from 2 weeks ago into last week's #s. That's why I thought BOM's #s looked off since Aftershock increased in admissions this weekend from last.

Inception had a pretty strong opening. It would be ranked #4 in terms of this year's biggest OWs.

2010 OW:

1 Toy Story 3 $3,239,287
2 Alice in Wonderland $1,902,019
3 Yip Man 2: Chung si chuen kei [Ip Man 2] $1,736,771
4 Inception $1,668,478
5 Shrek Forever After $1,555,601
6 Iron Man 2 $1,529,782
7 Clash of the Titans $1,379,653

Toy Story 3 had a decent drop although it wasn't as spectacular as last week's. It has already become the 3rd biggest foreign film of all time and will soon pass $10m.

Aftershock had a fantastic drop after excellent WOM sparked more interest from on-the-fence moviegoers. It should be able to clear $1.5m.

Salt had a fairly big drop but that was as expected given Inception was opening and both films catered to the same audience. It should finish with around $1.6-$1.7m and will battle it out with Aftershock for bragging rights.

Doraemon had a really solid opening. It comes as no surprise as the anime is very popular here.

My Rainy Days had a decent opening although Japanese films do ok here with a sizeable amount of the population being Japanese or understand the Japanese language.

Letters To Juliet didn't do much and no one cared for it as they all went to watch Inception or one of the other top 4 holdovers.

The rest all saw huge drops thanks to Inception being out and other holdovers playing well.

	Thursday adm.			August 5
Rank	Title	LW	TW	% chg
1	Inception	36943	25585	-30.7%
2	The Sorcerer's Apprentice	--	11804	--
3	Toy Story 3 (3D Cantonese)	17551	9080	-48.3%
4	Aftershock	12245	8512	-30.5%
5	The Jade And The Pearl	--	5987	--

Missing admission numbers: Despicable Me

Excellent drops for Inception and Aftershock. Toy Story 3 had a good hold although it was hit from direct competition by Despicable Me. That is an impressive multiplier for The Sorcerer's Apprentice. Many walk-ins went in to see it so I think it bodes well for this weekend. It might even make it to $500,000 if this continues.

	Friday adm.	(so far)		August 6
Rank	Title	LW	TW	% chg
1	Inception	19387	16900	-12.8%
2	Toy Story 3 (3D Cantonese)	11656	5706	-51.0%
3	Aftershock	6636	4407	-33.6%
4	The Sorcerer's Apprentice	--	3843	--
5	Toy Story 3 (3D English)	3609	2130	-41.0%

Incredible drop for Inception. Decent for Toy Story 3. Very good hold for Aftershock. Ok for The Sorcerer's Apprentice.

Meanwhile, The Karate Kid is nowhere to be seen. This is a certified flop. I'm not even sure if this will make it past The Jade And The Pearl at this point. TJATP is showing in more theaters than TKK. TKK's ticket sales have also been disappointing. Friday night has been brutal. At one theater, only 2 tickets were sold for the Friday night show up until this morning. Friday night shows along with weekends and weekend morning shows are the busiest periods of the week for moviegoers. That just shows how no one cares for this movie nor for Jackie Chan.

	Friday adm.				August 6
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	39857	33251	-16.6%	+30.0%
2	The Sorcerer's Apprentice	--	12445	--	+5.4%
3	Aftershock	13076	10180	-22.1%	+19.6%
4	Toy Story 3 (3D Cantonese)	19854	9789	-50.7%	+7.8%
5	The Jade And The Pearl	--	6378	--	+6.5%

Missing: Despicable Me

Strong holds for Inception and Aftershock. Just ok for Toy Story 3. The Sorcerer's Apprentice is tracking in The A-Team range. It should open around that area. It looks like The Jade And The Pearl is aiming for $200,000 at this point.

Despicable Me numbers are still not in. Judging from Thursday's numbers though, it looks like it disappointed.

1 Inception 53 8 $1,696,595 (HKD) 2225 萬

2 Toy Story 3 50 22 $753,964 (HKD) 7499 萬

3 The Sorcerer's Apprentice 32 1 $743,902 (HKD) 74 萬

4 Despicable Me 35 1 $641,676 (HKD) 64 萬

5 The Jade And The Pearl 35 1 $367,906 (HKD) 42 萬

6 Aftershock 23 15 $351,610 (HKD) 1044 萬

7 The Karate Kid 19 1 $152,349 (HKD) 15 萬

	Saturday adm.	(so far)			August 7
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	30850	29038	-5.9%	+71.8%
2	Toy Story 3 (3D Cantonese)	22777	11104	-51.2%	+94.6%
3	The Sorcerer's Apprentice	--	6790	--	+76.7%
4	Aftershock	10286	5285	-48.6%	+19.9%
5	Toy Story 3 (3D English)	6682	3229	-51.7%	+51.6%

	Saturday adm.				August 7
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	66143	53912	-18.5%	+62.1%
2	Toy Story 3 (3D Cantonese)	38875	20475	-47.3%	+109.2%
3	The Sorcerer's Apprentice	--	19237	--	+54.6%
4	Aftershock	20682	14359	-30.6%	+41.1%
5	The Jade And The Pearl	--	6406	--	+0.4%

	Sunday adm.	(so far)			August 8
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	33985	33329	-1.9%	+14.8%
2	Toy Story 3 (3D Cantonese)	23490	13057	-44.4%	+17.6%
3	The Sorcerer's Apprentice	--	8427	--	+24.1%
4	Aftershock	12818	7197	-43.9%	+36.2%
5	Toy Story 3 (3D English)	6974	3779	-45.8%	+17.0%

Missing: Despicable Me

	Sunday adm.				August 8
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Inception	67753	54071	-20.2%	+0.3%
2	The Sorcerer's Apprentice	--	20792	--	+8.1%
3	Toy Story 3 (3D Cantonese)	38810	20748	-46.5%	+1.3%
4	Aftershock	23156	14858	-35.8%	+3.5%
5	The Jade And The Pearl	--	7029	--	+9.7%

Missing: Despicable Me

	Weekend adm.			August 5-8
Rank	Title	LW	TW	% chg
1	Inception	210696	166819	-20.8%
2	The Sorcerer's Apprentice	--	64278	--
3	Toy Story 3	142589	60092	-57.9%
4	Aftershock	69159	47909	-30.7%
5	The Jade And The Pearl	--	25800	--

Note: This week's Toy Story 3 admissions only include the Cantonese version.

Note #2: Despicable Me's numbers are missing.

Weekend Summary:

Fantastic hold for Inception. It went up against many new releases and still come out on top with the best hold out of all the holdovers. $5m is a lock...and #2 for the year is almost there.

Even though The Sorcerer's Apprentice is ranked #2 in the table, in reality, Toy Story 3 is second. The admissions for the English version are not included in the table and if they were, Toy Story 3 would rank ahead of The Sorcerer's Apprentice. A 50% drop isn't terrible but it looks like Toy Story 3's time is just about up. A good run while it lasted though. #3 foreign film of all time and the only animated movie to reach double digits. Simply put, Toy Story 3 overperformed in Hong Kong by a mile.

The Sorcerer's Apprentice opened at #3 to decent reviews and ok business. It didn't exactly set the box office on fire but didn't bomb either. It will make around $350,000-450,000 depending on the

Aftershock survived an onslaught of new openers and only lost 31% of business from last week's overachieving weekend. It'll crawl its way past $1.5m making this mainland movie a hit. Most mainland movies do poorly here so this is a huge success already.

The Jade And The Pearl did what was expected and did mild business. It should near or above $200,000 when weekend grosses come out.

As for Despicable Me, it will be interesting to see where it ends up but I think it will end up at #3 or #4 for the weekend. It seems like Toy Story 3 was still the moviegoer's animated choice this weekend in terms of admissions from a selection of theaters.

Weekend Rankings:

1. Inception
2. Toy Story 3
3. Despicable Me
4. The Sorcerer's Apprentice
5. Aftershock

August 12 Preview

This weekend will try hard to live up to last weekend's take but it will be hard-pressed as only one of the new releases is looking at making any impact.

Step Up 3D will, undoubtedly, be the winner of the new releases this weekend. It has gotten screens from all theater chains and has been doing relatively modest business. It will probably land between in the $300,000-600,000 range.

Avatar: The Last Airbender is the other major foreign release this week. It will have a hard time making anything north of $300,000 as many UA theaters are not showing this. Business has been poor so far as well but it might be able to make what The Jade And The Pearl made last week. Around $250,000-$450,000.

City Under Siege is the only major local release as Aaron Kwok plays a human-turned mutant action hero after an outbreak of toxic fumes changes everyone into mutants. This has been getting strong support from UA theaters but Broadway and AMC have left this untouched as none of their theaters have picked this up. $200,000-$250,000 seems about right.

Keroro 5 is playing in quite a number of theaters but is hampered by limited showtimes. Business hasn't been too bad. It should be able to pick up anywhere between $125,000-$275,000.

Holdovers

Inception - It has held well so far but second week WOM has come and gone. The real test starts with its third week as many people who were on-the-fence or curious but wanted to wait for public reaction saw it last week. I think it will experience a heavier drop with lesser competition than last week. It could decline by -25% but I'm predicting that this will drop in the -30% to -35% range. Screens have not been affected.

Toy Story 3 - It fell modestly last week but this week won't be easy either. Step Up is looking to compete for teens. Keroro is looking to take a chunk away from Toy Story 3 as well. It won't be as bad as Despicable Me but still enough to take another bite out of Toy Story 3's business. -35% to -40%.

The Sorcerer's Apprentice - It opened ok but it has direct competition from The Last Airbender and Step Up. Reviews have been mixed and interest has started to wane. A 55% drop is what I'll predict with a chance of it dropping 65%.

Aftershock - It fell better than I expected but even a 30% dip won't be enough to save its showtimes. City Under Siege will be playing to different audiences but it will still affect it a bit as locals will turn their attention to a local movie. -35% to -40% drop.

Despicable Me - After last weekend's disappointing opening, theaters are looking to cut its showtimes. In some theaters, no night shows are being given which reflects on the movie's disappointing sales so far. I think a -45% drop is in store with Keroro opening and with good WOM that is spreading around.