Do you have a release schedule for July?

	Saturday adm.				June 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Knight And Day	--	36377	--	+103.7%
2	The Legend Is Born: Ip Man	--	15578	--	+142.1%
3	Break Up Club	17524	13319	-24.0%	+83.4%
4	Ocean Heaven	--	8154	--	+98.7%
5	The A-Team	13283	6056	-54.4%	+74.9%

Remarkable for Knight And Day. It actually beat Prince Of Persia's admission numbers by a few thousand. After a disappointing Friday, TLIB: Ip Man came back strong with a 142% increase. Excellent hold for Break Up Club. Solid number for Ocean Heaven. Iffy drop for The A-Team.

	Sunday adm.	(so far)			June 27
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Knight And Day	--	12717	--	+18.1%
2	The Legend Is Born: Ip Man	--	6235	--	+74.6%
3	Break Up Club	4648	3128	-32.7%	+0.4%
4	Ocean Heaven	--	2985	--	+26.4%
5	The A-Team	5161	1911	-63.0%	--

Nice increases for both Knight And Day and TLIB: Ip Man. Still good for Break Up Club. Very nice for Ocean Heaven. Bad for The A-Team.

Prince of Persia vs. Knight And Day Comparison Chart

	Thu. Adm.	Fri. Adm.	Sat. Adm.	Sun. Adm.
Prince of Persia	12245	--	32591	31827
Knight And Day	16615	17857	36377	?

Notes:

Toy Story 3 tickets for IMAX can now be bought in advance. So far pre-sales have been excellent. It has been selling a lot more tickets than Shrek 4 did in its first 4 or 5 days. The only problem is that both Chinese and English versions have been selling tickets fast so the bigger IMAX theater owner will have a tough time dividing the showtimes for each version especially with Aftershock and Inception on the horizon.

Shrek 4: Forever After tickets are now available for pre-order. Curiously, the only theaters that have not made pre-ordering available for opening day are the 2 most expensive theaters.

Shrek: Forever After takes over for Avatar on the 4D screen starting July 1. Kind of pathetic when the most popular movie only gets cut when there are several new and highly anticipated releases coming out (or because of July).

Notes:

Eclipse is having a robust Wednesday. I think it could get 40,000...possibly 50,000 admissions. Since Thursday night is a holiday, Wednesday night sales will be stronger than usual and play out like a Friday night. It is tough to say what it will get but I think it could get $900,000 for 5-day.

Shrek: Forever After is looking very strong so far for opening day. I think it is looking closer to 60,000-70,000 admissions just for Thursday. IMAX showings haven't sold out or is even close to selling out but it has been doing good business. I think a gross of $1.6m is achievable with the holiday and Saturday acting as buffers.

Inception has been released for advance ordering in IMAX. IMAX schedule looks like this for the month of July:

Shrek - both IMAX screens (July 1)
Toy Story 3 - both IMAX screens (July 15)
Aftershock - 1 IMAX screen (July 22)
Inception - 1 IMAX screen (July 29)

It's somewhat interesting that both the animated films got both IMAX screens and yet the non-animated movies got only 1. I think for the first time ever, the IMAX screens here will have to share the screen to compensate for high demand.

July release dates:

Release Date	Movie Title
July 1	Triple Tap Twilight 3: Eclipse (June 30) Shrek 4: Forever After Happy Feet 4D (short)
July 8	Predators Flirting Scholar 2 La Comédie Humaine (Cantonese movie) Fish Tank
July 9	Memoirs Of A Teenage Amnesiac
July 15	Toy Story 3 The Fantastic Water Babes
July 22	Aftershock Salt
July 23	Liar Game
July 29	The Last Airbender Inception My Rainy Days Letters To Juliet Doraemon The Movie: Nobita's Mermaid Legend

Moved: Inception, Letters To Juliet

Other highlights - release dates:

The Karate Kid - August 5
The Sorcerer's Apprentice - August 5 (new)
Step Up - August 6
Marmaduke - August 12
Despicable Me - August 19
Street Dance - August 20
Resident Evil: Afterlife (3D) - September 10
Wall Street: Money Never Sleeps - September 23
Charlie St. Cloud - October 28
Scott Pilgrim vs. The World - November 25

Here's a look at what some theaters are showing this week:

Palace IFC
New	Holdovers - # of Wed. showings	HOs - # Thu. Shows	Leaving
Twilight 3: Eclipse - Wed. (13), Thu. (8)	Knight & Day - 6 showings	3	Prince Of Persia: The Sands Of Time (Tues)
Shrek: Forever After (3D English) - Thu. (12)	Ocean Heaven - 8 showings	7	Sex And The City 2 (Tues)
	Chloe - 3 showings	1	Green Zone
		The A-Team - 1 showing

Festival Walk
New	Holdovers - # of Wed. showings	HOs - # Thu. Shows	Leaving
Twilight 3: Eclipse - Wed. (12), Thu. (8)	Knight & Day - 7 showings	2	Prince Of Persia: The Sands Of Time (Mon)
Shrek: Forever After (3D Cantonese) - Thu. (8)	Ocean Heaven - 7 showings	7	Exam (Mon)
Shrek: Forever After (3D English) - Thu. (9)			The A-Team (Tues)
Triple Tap - Wed (2), Thu. (6)			Sex And The City 2 (Tues)
			Hot Tub Time Machine (Tues)
			Chloe
			The Legend Is Born: Ip Man
			Break Up Club

Tsuen Wan
New	Holdovers - # of Wed. showings	HOs - # Thu. Shows	Leaving
Twilight 3: Eclipse - Wed. (10), Thu. (6)	Knight & Day - 7 showings	4	The A-Team (Tues)
Shrek: Forever After (3D Cantonese) - Thu. (9)			Hot Tub Time Machine (Tues)
Triple Tap - Wed. (2), Thu. (5)			The Legend Is Born: Ip Man
Ocean Heaven - Thu. (3)			Break Up Club

Big surprise here is Ocean Heaven surviving with many showtimes or even premiering in some new places. I thought Knight & Day would have gotten them but sometimes admission numbers don't match what theaters will schedule.

Very good for Eclipse. Even better for Shrek 4.

Can you post the box office results (opening and total if possible) in HK for the previous Twilight and Shrek films?

	Wednesday adm.	(so far)			June 30
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Twilight 3: Eclipse	--	25553	--	--
2	Knight And Day	--	3186	--	--
3	Ocean Heaven	--	1806	--	--
4	The Legend Is Born: Ip Man	--	1401	--	--
5	Triple Tap	--	1366	--	--

This number is better than what Ip Man 2 got opening day, however, Ip Man did not have a holiday the next day to inflate admission totals. That number is still amazing though. 25,000+ on pre-sales alone. WOW. The summer season has just begun.

With this new development, I'm going to up my Eclipse 5-day prediction to $1.2m. It'll be interesting to see Shrek's #s tomorrow and how much Eclipse will fall. Tomorrow is a holiday so it will fall lightly instead of the harsh drops people are accustomed to seeing from this franchise.

As for the rest, Knight And Day got hit hard by Eclipse. Ocean Heaven did great and I guess theater owners were right in keeping this over Knight And Day. TLIB: Ip Man also took a hit and Triple Tap didn't do much with its nighttime sneak previews.

Twilight - $423,123/$2,213,774 (#18 highest grossing movie of 2008)
Twilight 2: New Moon - $769,125/$1,897,556 (#23 of 2009)

Shrek - unavailable
Shrek 2 - $1,041,285/$2,035,432
Shrek The Third - $1,049,526/$2,757,750

(all in USD)

Shrek the Third actually increased from the second movie. New Moon suffered due to competition from Avatar.

Eclipse should be able to get $1.2m OW while I expect a big increase in OW for Shrek 4 because of the holiday + competition later on (Toy Story 3 in two weeks + other blockbusters released the following weeks).

	Wednesday adm.				June 30
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Twilight 3: Eclipse	--	47217	--	--
2	Knight And Day	--	11401	--	--
3	Triple Tap	--	6240	--	--
4	The Legend Is Born: Ip Man	--	5221	--	--
5	Ocean Heaven	--	4685	--	--

So Eclipse comes in just below Ip Man 2's opening day (47,608). That should translate to about $350,000 USD. I still think it will peter out a bit but Thursday's # should be near or just below Wednesday's #. It looks like people are not taking Friday off (to make it an extra long weekend) so it should suffer quite a bit before rebounding on the weekend. Knight And Day collapsed against Eclipse. Ok for Triple Tap but TLIB: Ip Man got its life sucked out by Eclipse too. Fantastic number for Ocean Heaven.

	Thursday adm.	(so far)			July 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Twilight 3: Eclipse	--	21321	--	--
2	Triple Tap	--	6452	--	--
3	Knight And Day	--	5890	--	--
4	Ocean Heaven	--	3503	--	--
5	The Legend Is Born: Ip Man	--	1520	--	--

Shrek's # is missing. Good hold for Eclipse. Meh for Triple Tap. Knight & Day has eroded. Somewhat disappointing for Ocean Heaven considering that more theaters picked it up and started showing it today. Terrible for TLIB: Ip Man although it is due to its showtimes getting cut.

	Thursday adm.	(so far)			July 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	--	36821	--	--
2	Twilight 3: Eclipse	--	25254	--	--
3	Shrek: Forever After (3D English)	--	12813	--	--
4	Triple Tap	--	8121	--	--
5	Knight And Day	--	7717	--	--

Now updated with Shrek's #s. Altogether, Shrek is very close to 50,000 admissions (49,634). I don't know how much further Shrek can go but 70,000-80,000 looks likely.

Weekend of July 24-27, 2010:

1 N Knight & Day Fox $768,860 - 60 - $12,814 $768,860 1
2 N The Legend Is Born: Ip Man Newport $396,548 - 35 - $11,330 $396,548 1
3 1 Fun sau suet oi nei (Breakup Club) Gala $307,138 -34.9% 31 +3 $9,908 $1,022,206 2
4 2 The A-Team Fox $117,993 -64.1% 34 -7 $3,470 $1,437,358 3
5 N Ocean Heaven EDKO $97,468 - 12 - $8,122 $97,468 1
6 3 Sex and the City 2 WB $91,968 -63.6% 24 -17 $3,832 $1,330,878 3
7 4 Chin do (Ex) Lark $36,018 -55.5% 13 -4 $2,771 $426,816 3
8 N Chloe Golden Scene $28,956 - 5 - $5,791 $28,956 1
9 5 Exam Lark $24,964 -67.4% 10 -2 $2,496 $135,945 2
10 7 Prince of Persia: The Sands of Time Disney $15,950 -71.7% 12 -16 $1,329 $1,822,351 5
11 6 Hot Tub Time Machine Deltamac $15,500 -76.3% 15 -5 $1,033 $112,794 2
12 N Kirâ vâjinrôdo (Killer Bride's Perfect Crime) Panasia $12,502 - 4 - $3,126 $12,502 1
13 N Bad Lieutenant: Port of Call New Orleans n/a $10,814 - 6 - $1,802 $10,814 1
14 8 Da lui toi (Gallants) Newport $8,576 -80.8% 8 -12 $1,072 $585,848 4
15 9 Nodame Kantâbire: Saishuu-gakushou - Kouhen Panasia $6,451 -67.1% 2 -6 $3,226 $612,500 5
16 13 Bhoot Newport $4,015 -61.7% 5 -3 $803 $19,930 2
17 17 Michael Jackson's This Is It Sony $3,466 +78.6% 2 - $1,733 $1,174,486 35
18 12 The Runaways EDKO $2,474 -78.9% 2 -2 $1,237 $20,257 2
19 10 Green Zone EDKO $2,428 -83.4% 1 -9 $2,428 $484,393 4
20 - Jing wu men (Kung Fu Hip Hop) Newport $1,852 - 1 - $1,852 $13,180 103
21 15 Remember Me Golden Scene $1,588 -55.3% 1 -2 $1,588 $318,232 5
22 19 Fujoshi kanojo (My Geeky Girlfriend) Panasia $1,408 +21.6% 1 - $1,408 $32,727 3
23 11 Harmony (2010) Intercontinental $1,070 -92.3% 2 -12 $535 $21,545 2
24 24 Iron Man 2 Intercontinental $513 +99.6% 1 - $513 $3,760,485 9
25 23 Otôto (Younger Brother) Panasia $473 +12.9% 1 - $473 $21,797 4
26 N Yao tiao shen shi (My Fair Gentleman) n/a $135 - 1 - $135 $135 1

Excellent for Knight And Day. To beat Prince of Persia with no IMAX screens or inflated prices is quite a feat.

The Legend Is Born: Ip Man managed to draw people in with the Ip Man premise although most people that watched the original Ip Man movies (with Donnie Yen) ignored this one for the most part.

Great hold by Break Up Club. While everything else managed to drop over 50%, it remained steady. WOM is good for this one.

The A-Team fell harshly with Knight & Day debuting but it's been a success here.

Ocean Heaven opened to good results and its weekend gross should be better next week with the addition of more screens and holiday inflation.

Sex And The City 2 had another big drop. It should finish with around 70% of the predecessor's gross.

Ex was ignored in favor of Break Up Club this week.

Chloe opened to decent numbers and was helped by its category III rating.

Exam and Prince Of Persia both fell sharply with their screens being given to the new openers thsi week.

Killer Bride's Perfect Crime and Bad Lieutenant: Port of Call New Orleans opened to terrible results.

Nodame Cantabile: Part 2 passes $600,000.

Michael Jackson's This Is It increased due to more people deciding to watch it in IMAX before Shrek takes its screens away.

Notes:

Advanced ticketing for Toy Story 3 is now available in both 4D and regular theaters. 4D presales is looking good. Same with regular theatres although a couple of places are lagging behind.

Shrek to finish 4D and IMAX on July 14. Toy Story will take over both on July 15.

	Thursday adm.			July 1
Rank	Title	LW	TW	% chg
1	Shrek: Forever After (3D Cantonese)	--	61008	--
2	Twilight 3: Eclipse	--	45250	--
3	Triple Tap	--	19651	--
4	Shrek: Forever After (3D English)	--	17211	--
5	Knight And Day	16615	16730	+0.7%

Shrek 4's OD admissions total - 78219

Excellent start for Shrek: Forever After. Less than a 10% drop for Eclipse. Pretty good numbers so far. Good for Triple Tap and understandably poor for Knight & Day.

	Friday adm.	(so far)		July 2
Rank	Title	LW	TW	% chg
1	Twilight 3: Eclipse	--	8110	--
2	Shrek: Forever After (3D Cantonese)	--	7680	--
3	Shrek: Forever After (3D English)	--	4117	--
4	Triple Tap	--	2500	--
5	Knight And Day	6985	2077	-70.3%

Shrek 4's opening Friday admissions total - 11797

Admissions have dropped off considerably from the holiday. Eclipse is a night-driven film so it should be able to do better than Shrek in its internal multiplier. Triple Tap's number seems poor to me and that drop is hideous for Knight & Day.

	Friday adm.				July 2
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Twilight 3: Eclipse	--	21399	--	-52.7%
2	Shrek: Forever After (3D Cantonese)	--	15074	--	-75.3%
3	Shrek: Forever After (3D English)	--	6723	--	-60.9%
4	Knight And Day	17857	6518	-63.5%	-61.0%
5	Triple Tap	--	6314	--	-67.9%

Shrek 4's admissions total for Friday - 21797

Excellent number for Eclipse. Decent for Shrek. Pretty awful for both Knight And Day and Triple Tap.

	Saturday adm.	(so far)			July 3
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	--	14382	--	+87.3%
2	Twilight 3: Eclipse	--	11038	--	+36.1%
3	Shrek: Forever After (3D English)	--	6709	--	+63.0%
4	Triple Tap	--	3294	--	+31.8%
5	Knight And Day	10771	2965	-72.5%	+42.8%

Shrek 4's total admissions (Saturday) - 21091

Nothing really worthy of note here.

	Saturday adm.				July 3
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	--	28989	--	+92.3%
2	Twilight 3: Eclipse	--	27503	--	+28.5%
3	Shrek: Forever After (3D English)	--	11272	--	+67.7%
4	Triple Tap	--	10743	--	+64.8%
5	Knight And Day	36377	10129	-72.2%	+60.4%

Shrek 4's combined admissions total - 40,261

Every number looks so blah after the holiday.

	Sunday adm.	(so far)			July 4
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	--	17728	--	+23.3%
2	Twilight 3: Eclipse	--	11985	--	+8.6%
3	Shrek: Forever After (3D English)	--	6891	--	+2.7%
4	Triple Tap	--	3839	--	+16.5%
5	Knight And Day	12717	3475	-72.7%	+17.2%

Shrek 4's combined admissions total - 24,619

Impressive increase for the Cantonese version of Shrek.

I really like how admissions for each version are available.

	Sunday adm.				July 4
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	--	36386	--	+25.5%
2	Twilight 3: Eclipse	--	28005	--	+1.8%
3	Triple Tap	--	12977	--	+20.8%
4	Shrek: Forever After (3D English)	--	11937	--	+5.9%
5	Knight And Day	33920	11233	-66.9%	+10.9%

Shrek 4's combined admissions total - 48323

Interesting how every movie increased across the board.

Eclipse's 5-day total - $1.21m (estimate)
Shrek: Forever After's 4-day total - $1.7m (estimate)

These are estimates that I made up using the data collected from Ip Man 2. To account for Shrek's higher ticket prices, I multiplied all dollar figures by 25%.

July 29 - Inception vs. Holdovers

The Last Airbender has moved to August 12 so it looks like Inception will handily win the weekend. Still, there are some factors that will hinder Inception's performance overall.

In my previous analysis, I stated that Aftershock's success is the key to how Inception performs. With The Last Airbender moving, Inception won't be affected as much now with more screens available for the taking. The point still stands though. If Aftershock is as good as they say it is and the reactions it's been getting online, how will Inception rise up to the challenge?

Reviews for Inception have been very positive so far but the movies coming out during the three weeks starting from the middle of July are all heavy hitters. Will viewers continue to shell out cash or will they suffer from fatigue and ignore this movie and wait till it's out on DVD?

Screen counts are also a big concern. The business districts will be saturated with Toy Story 3, Aftershock and Salt all playing. Toy Story 3 should still command very high demand with at least 2 screens. If the word on Aftershock is very good, it could also take away another 2 screens leaving 1 or 2 other screens for Salt/Inception. Even in the non-business districts, Aftershock should play even stronger there along with Toy Story 3 leftovers and theater owners there won't be as willing to give up screens like in the business counterparts. Still, The Last Airbender moving can only be good news for it as it will not have to compete for another Western title for screens.

Another factor to consider is IMAX. Inception has gotten the bigger IMAX screen but it could be sharing the screen with Toy Story 3 on the weekends since only 1 showing has been posted so far.

With all these points to consider, anticipation for this movie is very high and reviews have been exceptional. It will have to contend with the holdovers so OW will be deflated because of it. Looking at the future, it has The Karate Kid and The Sorcerer's Apprentice the week after so it'll have its work cut for it. At this point, I'm tentatively going to say it will open with $800,000 OW because of the sheer competition that it has. I think the total will be much better and it should be able to garner great legs possibly even getting a 5x multiplier depending on how low it opens.

Prediction:

Who will claim #1 this weekend? - Aftershock
Inception OW - $800,000 (although it could go over $1m)
Inception total - $3m

	Thursday adm.			July 8
Rank	Title	LW	TW	% chg
1	Predators	--	21082	--
2	Shrek: Forever After (3D Cantonese)	61008	10007	-83.6%
3	Twilight 3: Eclipse	45250	9361	-79.3%
4	La Comédie Humaine	--	7116	--
5	Shrek: Forever After (3D English)	17211	3938	-77.1%

Surprising for Predators. I didn't expect it would open with that many admissions. La Comédie Humaine played like any standard Hong Kong flick. As for the holdovers, the drops don't tell us anything since last Thursday was a holiday. Eclipse having a better hold than Shrek is because Shrek opened on the holiday while Eclipse was cushioned with its Wednesday opening.

	Friday adm.	(so far)		July 9
Rank	Title	LW	TW	% chg
1	Predators	--	6893	--
2	Shrek: Forever After (3D Cantonese)	7680	6631	-13.7%
3	Twilight 3: Eclipse	8110	4223	-47.9%
4	Shrek: Forever After (3D English)	4117	3176	-22.9%
5	La Comédie Humaine	--	2033	--

Typical performance for Predators. Good hold by Shrek. Eclipse had a terrible hold considering last Friday was deflated. Meh for La Comédie Humaine.

Notes:

- 200 lucky Hong Kong Disneyland Annual Pass Holders won the opportunity to see Toy Story 3 in special screenings this weekend. The special screenings are divided into the dubbed and original English version with half going to one or the other.

	Friday adm.				July 9
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Predators	--	20479	--	-2.9%
2	Shrek: Forever After (3D Cantonese)	15074	11877	-21.2%	+18.7%
3	Twilight 3: Eclipse	21399	10725	-49.9%	+14.6%
4	La Comédie Humaine	--	8062	--	+13.3%
5	Shrek: Forever After (3D English)	6723	5099	-24.2%	+29.5%

Better than expected hold for Predators. Very good drop for Shrek. Iffy drop for Eclipse. Even though it is a frondloaded franchise, the lack of competition should have helped it get under a 50% drop. Ordinary for La Comédie Humaine.

	Saturday adm.	(so far)			July 10
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	14382	10661	-25.9%	+60.8%
2	Predators	--	8768	--	+27.2%
3	Twilight 3: Eclipse	11038	4867	-55.9%	+15.2%
4	Shrek: Forever After (3D English)	6709	4301	-35.9%	+35.4%
5	La Comédie Humaine	--	2836	--	+39.5%

Good for Shrek. Ok for Predators. Horrible for Eclipse.

How is Shrek 4 performing when compared to Shrek 3?

And do you know what happened to, ihope?

	OW	2nd weekend
Shrek 3	$1,049,526	$576,981
Shrek 4	$1,555,601	$777,800.50
% change from Shrek 3	+48.2%	+34.8%

Shrek 4 is ahead of Shrek 3 on opening weekend and if it falls 50% with the holiday taken into account, it will still be ahead of Shrek 3 in its second weekend. That second weekend figure for Shrek 4 is just my estimate given the trends for Shrek 4 so far. Shrek 4 will definitely pass Shrek 3's total. It is just a matter of how much. Toy Story 3 will affect it a lot but scrounging up a few hundred thousand with big competition is not impossible.

I don't know what happened to ihope.

Weekend of July 1-4, 2010:

1 N Shrek Forever After Intercontinental $1,555,601 - 64 - $24,306 $1,555,601 1
2 N The Twilight Saga: Eclipse Golden Scene $815,355 - 55 - $14,825 $1,069,819 1
3 1 Knight & Day Fox $285,114 -62.9% 39 -21 $7,311 $1,328,067 2
4 2 The Legend Is Born: Ip Man Newport $154,021 -61.2% 27 -8 $5,704 $713,788 2
5 5 Ocean Heaven EDKO $75,222 -22.8% 12 - $6,269 $227,328 2
6 3 Fun sau suet oi nei (Breakup Club) Gala $58,633 -80.9% 12 -19 $4,886 $1,208,300 3
7 8 Chloe Golden Scene $10,439 -64.0% 4 -1 $2,610 $52,264 2
8 6 Sex and the City 2 WB $6,281 -93.2% 2 -22 $3,141 $1,365,033 4
9 4 The A-Team Fox $6,213 -94.7% 3 -31 $2,071 $1,478,346 4
10 9 Exam Lark $4,670 -81.3% 1 -9 $4,670 $151,418 3

Excellent for Shrek and Eclipse. The rest of the top 10 with the exception of Ocean Heaven suffered huge declines because of the new releases. Ocean Heaven increased screens this week. I don't know why it is not reflected in its screen count but that is a good hold for it.

Saturday adm.				July 10
Title	LW	TW	WKD % chg	QD % chg
Predators	--	35595	--	+73.8%
Shrek: Forever After (3D Cantonese)	28989	23545	-18.8%	+98.2%
Twilight 3: Eclipse	27503	14554	-47.1%	+35.7%
La Comédie Humaine	--	13043	--	+61.8%
Shrek: Forever After (3D English)	11272	8676	-23.0%	+70.2%

Fantastic number for Predators. I didn't expect this to win Saturday at all! It is bucking the trend of a typical frontloaded movie. Very good drop for Shrek 4. Not a great hold for Eclipse. At least it will pass New Moon's number. It may even pass Twilight's number. Nice bounce for Humaine.

	Sunday adm.	(so far)			July 11
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Shrek: Forever After (3D Cantonese)	17728	12790	-27.9%	+20.0%
2	Predators	--	9317	--	+6.3%
3	Twilight 3: Eclipse	11985	5106	-57.4%	+4.9%
4	Shrek: Forever After (3D English)	6891	4584	-33.5%	+6.6%
5	La Comédie Humaine	--	3544	--	+25.0%

After this weekend, Shrek 4 should be near $2.5m depending on the weekdays. It might not have enough juice to get it past $3m with Toy Story 3 on the horizon. Very good increase for it from Saturday though. Yikes for Eclipse and good bump for La Comédie Humaine.

	Sunday adm.				July 11
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Predators	--	30418	--	-14.5%
2	Shrek: Forever After (3D Cantonese)	36386	25772	-29.2%	+9.5%
3	La Comédie Humaine	--	13352	--	+2.4%
4	Twilight 3: Eclipse	28005	11698	-58.2%	-19.6%
5	Shrek: Forever After (3D English)	11937	7286	-39.0%	-16.0%

Excellent for Predators. It should be able to muster over $800,000 with these admission numbers. Still very good for Shrek 4. Decent for Humaine. Eclipse is running out of gas.

Shrek 4 admissions:

Opening weekend - 188,600
2nd weekend - 96,200 (-49.0%)

Using last week's Shrek multiplier, I get a $790,615 figure for Shrek 4's second weekend.

Eclipse admissions:

Opening weekend - 122,157 (4-day)
2nd weekend - 46,338 (-62.1%)

Using last week's Eclipse multiplier, I get a $309,290 figure for Eclipse's second weekend.

The week ahead:

Toy Story 3 is set to storm multiplexes and bring in boatloads of cash in. With all the pre-sales going in, it looks like 40,000-50,000 admissions is achievable for opening day. I wouldn't put it past it if Toy Story 3 manages to score 60,000 admissions although it will be very difficult. Opening day morning shows are about 70-95% full but weaker middays won't lead to a huge opening day. Weekend admissions will be much stronger. IMAX is doing brisk business as well.

But the Predators number is below AVP and AVP2 OW. Both of them did total 1.4 and 1.9 million respectively in Hong Kong.

This one might not do more than 1-1.2 million

When you think of the competition it has just in terms of screens, it wasn't going to open as big as the other two films. Shrek 4 and Eclipse are dominating the screens right now. AvP: Requiem and AvP had no competition.

LOL. This one will make $1m before Toy Story 3 opens. It won't fall off the face of this planet. Instead, it will probably finish with around $1.4-$1.6m. This is a good number in terms of how much competition it faced for screens.