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 HK: Look ahead - 12/23: HP7 vs. Megamind vs. Tron (WTF!?) 
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Post Re: HK Weekend: IRON MAN 2 Leads, But IP MAN 2 Edges Closer
i.hope wrote:
Friday numbers:

Iron Man 2 opened to about HK$3,300,000 (US$425,000).

On its second day, Ip Man 2 fell 14% to HK$2,400,000 (US$310,000). Its total stands at HK$6,100,000 (US$790,000).

^ About Ip Man 2: Are they fighting Japanese guys this time around?


Looks like Ip Man 2 will win the weekend.

And no, this time, Ip Man goes up against the British.

Sunday adm.May 2
RankTitleLW's adm.TW's adm.% chg
1Iron Man 2--76730--
2Ip Man 2--73483--
3Toy Story 2 (3D Cantonese)--2328--
4Toy Story (3D Cantonese)--1762--
5The Ghost Writer--1288--


I never expected that Ip Man would catch up this fast. Its Saturday-to-Sunday drop is only -1.2%.

From my calculations:

Ip Man 2 - $1,885,000 US (est.) - 4 day total
Iron Man 2 - $1,705,000 US (est.) - 3 day total

These may be entirely off but it looks certain that with Ip Man 2's strong Sunday, Iron Man 2 will not be able to catch Ip Man 2 and win the weekend.

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Sun May 02, 2010 12:37 pm
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Post Re: HK Weekend: IRON MAN 2 Leads, But IP MAN 2 Edges Closer
It depends on how you define "weekend". If you look at 4 day (Thu-Sun), Ip Man 2 wins easily. If you look at 3 day (Fri-Sun), Iron Man 2 takes the lead, though the lead keeps shrinking as the weekend proceeds. If the trend continues, Ip Man 2 will win the overall battle.


Sun May 02, 2010 8:15 pm
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Post Re: HK Weekend: IRON MAN 2 Leads, But IP MAN 2 Edges Closer
i.hope wrote:
It depends on how you define "weekend". If you look at 4 day (Thu-Sun), Ip Man 2 wins easily. If you look at 3 day (Fri-Sun), Iron Man 2 takes the lead, though the lead keeps shrinking as the weekend proceeds. If the trend continues, Ip Man 2 will win the overall battle.


True, although I think people will end up playing the what-if scenario. If Iron Man 2 was released on Thurs. instead of Fri., it would have won the weekend. If Ip Man 2 was released on Fri. instead of Thurs., it would have lost the weekend...

I think Ip Man 2 should still be declared the winner of the weekend. Traditionally, it's the 4 day that always defines who the winner is. Maybe this time though, there could be an asterisk saying that Iron Man won the 3 day? In any case, Iron Man 2 should see a better hold than Ip Man 2 next weekend unless if it falls at an astronomical rate.

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Mon May 03, 2010 12:51 am
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Post Re: HK Weekend: IRON MAN 2 Leads, But IP MAN 2 Edges Closer
Bluebomb wrote:
True, although I think people will end up playing the what-if scenario. If Iron Man 2 was released on Thurs. instead of Fri., it would have won the weekend. If Ip Man 2 was released on Fri. instead of Thurs., it would have lost the weekend...



That's not 100% certain. I think it would be a tight race for 4-day between the two if Iron Man 2 were released Thursday. I begin to think Ip Man 2's losing 3-day to Iron Man 2 was because Thursday deflated its Fri-Sun gross.

P.S. I am still waiting for weekend actuals to come out.

Bluebomb, since you have seen the movie, how "Sino-centric" do you think IP MAN 2 is? How did it compare to Jet Li's Wong Fei Hung?


Mon May 03, 2010 1:04 am
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Post Re: HK Weekend: IRON MAN 2 Leads, But IP MAN 2 Edges Closer
i.hope wrote:
Bluebomb wrote:
True, although I think people will end up playing the what-if scenario. If Iron Man 2 was released on Thurs. instead of Fri., it would have won the weekend. If Ip Man 2 was released on Fri. instead of Thurs., it would have lost the weekend...



That's not 100% certain. I think it would be a tight race for 4-day between the two if Iron Man 2 were released Thursday. I begin to think Ip Man 2's losing 3-day to Iron Man 2 was because Thursday deflated its Fri-Sun gross.

P.S. I am still waiting for weekend actuals to come out.

Bluebomb, since you have seen the movie, how "Sino-centric" do you think IP MAN 2 is? How did it compare to Jet Li's Wong Fei Hung?


I'm going to disagree here. The Thursday gross for Ip Man 2 was hugely inflated by the fact that almost every theater gave it multiple (sometimes 4 or 5) screens. People knew that Iron Man 2 was going to be big and used the Wednesday night/Thursday screenings to see it before they thought it was too late. When the schedule for Friday came out, most theaters cut down on their Ip Man 2 screens or moved the movie to smaller theaters.

Even though Iron Man 2 is looking like it is frontloaded, the extra business generated from Thursday and the bigger screens would have put it over the top.

Iron Man 2 right now is still in the biggest theaters everywhere. Would Ip Man 2 have gotten more or bigger screens had both been released on Thursday? Maybe, maybe not, but I don't think so.

The one thing that I'm surprised is how well Ip Man 2 was able to hold its own this weekend. I thought it was going to get clobbered with the screen loss but it looks like it was playing to full capacity while Iron Man was only playing to about 75-80%.

Ip Man 2 was very Sino-centric. I can't really compare between Wong Fei Hung and this movie because both are very Sino-centric in my opinion.

Oh, forgot to mention this.

Iron Man 2
IMAX
85-90% full - around 350+ seats

I think people liked it. I preferred the first one but this is a good sequel. 8/10

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Mon May 03, 2010 2:09 am
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Post Re: HK Wknd: IRON MAN 2 Wins 3-Day While IP MAN 2 Wins 4-Day
Monday's admissions (May 3):

1. Ip Man 2 - 28,965
2. Iron Man 2 - 18,161
3. Toy Story 2 (3D Cantonese) - 920
4. The Ghost Writer - 860
5. Toy Story (3D Cantonese) - 566

Sunday-to-Monday drops:

Ip Man 2: -60.6%
Iron Man 2: -76.3%

Incredible drop for Ip Man 2. I wonder if it will drop less than -30% this weekend. Maybe not with its inflated Thursday gross. As for Iron Man 2, with that number it's looking like a less than 50% drop (incl. Thursday gross).

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Mon May 03, 2010 1:09 pm
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Post Re: HK Wknd: IRON MAN 2 Wins 3-Day While IP MAN 2 Wins 4-Day
Opening Thursday:

Dear John - Wide
The Crazies - Wide
Mother And Child - Limited
Let the Right One In - Limited
Remember Me - Limited

Wednesday Early Updates:

IP MAN 2 is outselling IRON MAN 2 two to one Wednesday. True, Wednesday being a school day can be a disadvantage to IRON MANS whose demo is younger. That said, there is little doubt IP MAN 2 has better legs and will win the ultimate battle.


Wed May 05, 2010 8:26 am
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Post Re: HK Weekdays: IP MAN 2 Outselling IRON MAN 2 Two to One
Last Thursday (4/29/2010) Recap:

New Releases April 29, 2010
RankTitleOriginRating# Theaters # ShowingsPlatformOpening DayAdmissions per showing
1Ip Man 2HK/ChinaIIB36470Ultra WideHK$2,817,776100
-Iron Man 2*USIIA38490Ultra WideHK$3,300,000107
2Toy Story 2 (3D)USI1798WideHK$174,57425

Ratings Legend:
I - Suitable for All Ages, IIA - Not Suitable for Children, IIB - Not Suitable for Young Persons and Children, III - Persons Aged 18 and Above Only

*IRON MAN 2 opened Friday, April 30, 2010.

HoldoversApril 29, 2010
TWLWTitleOriginWeeksThursday% Change from LWTotal
33Kick-AssUS/UK3HK$106,831-48%HK$4,484,138
410AvatarUS20HK$105,230+140%HK$178,029,440
55The Ghost WriterUK/France2HK$55,432-37%HK$1,010,000
61LegionUS2HK$45,236-87%HK$2,200,000
76Echoes of the RainbowHong Kong8HK$38,621-55%HK$22,937,403
87Love in a PuffHong Kong6HK$27,867-63%HK$6,160,013
98Date NightUS4HK$22,058-68%HK$5,306,277
102Toy Story (3D)US2HK$19,649-92%HK$2,230,000


Everything got killed due to loss of screen count maybe except for The Ghost Writer and Avatar, which concluded its run before IRON MAN 2 took its screens.


Thu May 06, 2010 12:14 am
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Post Re: HK Weekdays: IP MAN 2 Outselling IRON MAN 2 Two to One
5/6/2010 Openers:

New Releases May 6, 2010
TitleOriginRating# Theaters # ShowingsPlatform
The CraziesUSIIB18100Wide
Dear JohnUSIIA18100Wide
Mother and ChildUS/SpainIIB630Limited
Let the Right One InSwedenIIB210Limited

Ratings Legend:
I - Suitable for All Ages, IIA - Not Suitable for Children, IIB - Not Suitable for Young Persons and Children, III - Persons Aged 18 and Above Only


The Crazies
- Another Hollywood horror flick that people crave.
Image

Dear John
- Another Hollywood chick flick that people crave.
Image

Mother and Child
- The ad campaign emphasizes the film is produced by the director of Babel and 21 Grams.
Image

Let the Right One In
- Finally this critically acclaimed horror flick gets picked up and released though in limited platform. Distributor's eyes are definitely on the home market. The theatrical release paves a path for a potentially strong home market sales.
Image


Thu May 06, 2010 1:01 am
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Post Re: HK Weekend: 'Crazies, Dear J, Mom N Child, Let 'Right One In
You need to check out Let the Right One In. Terrific film.

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Thu May 06, 2010 4:52 am
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Post Re: HK Weekend: 'Crazies, Dear J, Mom N Child, Let 'Right One In
Thursday adm.May 6
TitleLWTW% chg
Ip Man 24760822650-52.4%
Iron Man 2--10667--
Dear John--2243--
The Crazies--2084--
Mother And Child--881--


This data was taken at about 10:30 PM so it is accurate up until the last hour.

No Friday admissions yet. Will post the final admissions later tonight.

Weekend of Apr 29-May 2:

1. Ip Man 2 Mandarin $1,603,914 1 40 $40,098 0 $1,603,914
2. Iron Man 2 Paramount Int'l $1,539,859 1 44 $34,997 0 $1,539,859
3. Toy Story 2 (3D) Walt Disney Int'l $157,604 1 16 $9,850 0 $157,604
4. Kick Ass Lark Films $54,055 3 17 $3,180 -71 $619,813
5. Ghost Writer, The Deltamac $25,610 2 11 $2,328 -72 $148,711
6. Legion Sony Int'l $14,985 2 11 $1,362 -93 $293,224
7. Echos of the Rainbow Mei Ah Films $13,752 8 6 $2,292 -84 $2,855,766
8. Love in a Puff Gala Films $13,621 6 5 $2,724 -80 $803,414
9. Avatar Fox Int'l $13,554 20 4 $3,388 -73 $22,571,396
10. Amalfi: Rewards of the Goddess Panasia Films $13,297 2 7 $1,900 -72 $74,050

From BOM:

1 N Yip Man 2: Chung si chuen kei Newport $1,736,011 - 75 - $23,147 $1,736,011 1
2 N Iron Man 2 Intercontinental $1,529,112 - 103 - $14,846 $1,529,112 1
3 N Toy Story 2 (3D) Disney $155,311 - 16 - $9,707 $155,311 1
4 3 Kick Ass Lark $53,813 -70.9% 17 -15 $3,165 $617,215 3
5 5 The Ghost Writer Deltamac $26,405 -70.7% 10 -3 $2,641 $149,402 2
6 1 Legion (2010) Sony $15,059 -93.1% 27 -4 $558 $292,455 2
7 6 2001: A Space Odyssey (Re-issue) Newport $13,645 -83.6% 7 -19 $1,949 $2,962,088 8
8 8 Chi ming yu chun giu (Love in a Puff) Gala $13,617 -79.9% 7 -14 $1,945 $803,191 6
9 9 Amalufi: Megami no hôshû Panasia $13,351 -74.7% 7 -5 $1,907 $79,736 2
10 10 Avatar Fox $12,391 -75.6% 1 -3 $12,391 $22,923,033 20
11 2 Toy Story in 3D Disney $6,571 -97.0% 4 -14 $1,643 $290,486 2
12 11 How to Train Your Dragon Intercontinental $5,110 -89.2% 1 -19 $5,110 $1,335,318 5
13 14 Agora (Mists of Time) EDKO $4,754 -70.2% 2 - $2,377 $27,231 2
14 17 Micmacs à tire-larigot Intercontinental $3,711 -54.1% 1 -2 $3,711 $36,813 3
15 7 Date Night Fox $2,840 -96.2% 1 -27 $2,840 $683,235 4
16 15 Brothers Panasia $2,017 -84.9% 1 -5 $2,017 $67,345 3
17 25 Little Ashes n/a $1,860 -51.9% 1 -1 $1,860 $8,351 2
18 22 Amphetamine n/a $1,553 -69.7% 1 -1 $1,553 $58,761 4
19 4 Mei loi ging chaat (Future X-Cops) Newport $1,454 -98.6% 1 -29 $1,454 $439,978 3
20 19 A Serious Man Golden Scene $1,246 -82.0% 1 -3 $1,246 $35,738 3
21 24 Viyon no tsuma (Villon's Wife) Lark $1,053 -74.7% 1 -3 $1,053 $59,796 4
22 18 Alice in Wonderland (2010) Disney $952 -87.6% 1 -2 $952 $5,678,519 9
23 12 Monga n/a $594 -98.7% 1 -23 $594 $225,097 3
24 16 Baekyahaeng (White Night) EDKO $384 -96.9% 1 -8 $384 $76,006 3
25 13 Clash of the Titans (2010) WB $330 -99.0% 1 -21 $330 $2,776,211 5
26 30 The Fantastic Mr. Fox Fox $258 -57.9% 1 -1 $258 $57,950 6
27 21 Love Undercover 4 Lark $131 -97.5% 1 -3 $131 $633,324 5
28 29 The Hurt Locker Golden Scene $91 -90.1% 1 -1 $91 $617,614 8

Big discrepancy between Variety and BOM's numbers. Ip Man decreased and Iron Man increased from Variety's numbers. Still, Ip Man 2 won the weekend albeit with an asterisk (it was released on Thursday while Iron Man 2 was released on Friday). Those are some sparkling PSA's for Ip Man 2 and Iron Man 2.

Toy Story 2 opened to very good results considering the competition. It definitely shows that there's a market for this movie and it bodes well for the third movie coming out in July.

The rest, however, dropped significantly due to lost showtimes given to the openers. No other analysis needed here. This makes it the shortest weekend report that will likely be written.

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Fri May 07, 2010 2:04 am
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Post Re: HK Weekend: 'Crazies, Dear J, Mom N Child, Let 'Right One In
Upcoming Releases



Release DateMovie Title
May 13The Private Lives Of Pippa Lee
Dream Home
Robin Hood
The Bounty Hunter
Go Find A Psychic
May 20Once A Gangster
Nightmare On Elm Street
Like A Dream
I Love You Phillip Morris
May 27The Refuge
Prince Of Persia: The Sands Of Time
Remember Me
Greenberg
Nodame Cantabile: Part 2
May 30No Puedo Vivir Sin Ti (Special Screening)


Added: Go Find A Psychic, I Love You Phillip Morris, Like A Dream, Greenberg, Nodame Cantabile: Part 2, No Puedo Vivir Sin Ti (Special Screening)
Moved: The Private Lives Of Pippa Lee, Remember Me

I really hope that Nodame Cantabile wins the May 27 weekend. Hopefully, Prince of Persia will flop allowing Nodame to win the weekend.

Friday adm.May 7
RankTitle

LW

TW

% chg
1Ip Man 23824035162-8.0%
2Iron Man 25658219750-65.1%
3Dear John--3259--
4The Crazies--2877--
5Mother And Child--1594--


Excellent drop for Ip Man 2. Awful drop for Iron Man 2. It should be able to make it past its predecessor's total but just barely unless if it takes another tumble next weekend. The rest all saw modest increases from Thursday's admissions.

Saturday adm.(so far)May 8
RankTitle

LW

TW

% chg
1Ip Man 23796224461-35.6%
2Iron Man 25158713825-73.2%
3Dear John--1714--
4The Crazies--1366--
5Mother And Child--860--


Still a good drop for Ip Man 2. Terrible drop for Iron Man 2, however. Both will stabilize and will drop less due to less upfront demand. It'll be interesting to see who wins out between Dear John and The Crazies. It has been close the last 2 days with only 500 admissions difference between the two of them on Friday...although Dear John is gaining on The Crazies. It is possibly a sign that The Crazies is a bit frontloaded.

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Fri May 07, 2010 12:52 pm
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Post HK Thursday Actuals
Thursday, 5/6/2010

New Releases May 6, 2010
RankTitleOriginRating# Theaters # ShowingsPlatformThursdayAdmissions per showing
3Dear JohnUSIIA1997WideHK$153,37826
4The CraziesUSIIB1890WideHK$135,67525
5Mother and ChildUS/SpainIIB630LimitedHK$32,04418
9Let the Right One InSwedenIIB210LimitedHK$13,81223


HoldoversMay 6, 2010
TWLWTitleOriginWeeksThursday% Change from LWTotal
11Ip Man 2HK/China2HK$1,393,334-51%HK$20,011,752
2-Iron Man 2US2HK$908,581N/AHK$16,601,480
63Kick-AssUS/UK4HK$23,581-78%HK$4,981,239
72Toy Story 2 (3D)US2HK$18,735-89%HK$1,619,119
85The Ghost WriterUK/France3HK$17,447-69%HK$1,280,000
108Love in a PuffHong Kong7HK$8,501-69%HK$6,279,052


This is poised to be a slow weekend as none of the new releases make much of a splash. Swedish horror Let the Right One In posted a decent gross for a foreign language release. Mother And Child should see a surge Sunday because of Mothers' Day.

It is good to see holdovers Kick-Ass and Love in a Puff, both rated III, ended up being hits.

A winner has emerged from the battle of the "MAN"'s. IP MAN 2 now is comfortably ahead of IRON MAN 2 in both dailies and totals. So far this year, we saw Hong Kong productions 72 Tenants, Echoes of the Rainbow, and IP MAN 2 stand tall against Hollywood releases. Can we take this as a sign of revival of interest in local productions?

Next week, we have Hong Kong B-Horror movie Dream Home (aka Victoria I; directed by Peng Ho-Cheung) going head-to-head against Hollywood epic Robin Hood. It should be an interesting race to look at.


ROBIN HOOD
Image

DREAM HOME
Image

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Sat May 08, 2010 1:05 am
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Post Re: HK Weekend: 'Crazies, Dear J, Mom N Child, Let 'Right One In
Bluebomb wrote:
Upcoming Releases



Release DateMovie Title
May 13The Private Lives Of Pippa Lee
Dream Home
Robin Hood
The Bounty Hunter
Go Find A Psychic
May 20Once A Gangster
Nightmare On Elm Street
Like A Dream
I Love You Phillip Morris
May 27The Refuge
Prince Of Persia: The Sands Of Time
Remember Me
Greenberg
Nodame Cantabile: Part 2
May 30No Puedo Vivir Sin Ti (Special Screening)



I look forward to DREAM HOME and I LOVE YOU PHILLIP MORRIS (I don't think it has been released in the States yet). I hope both will go out as wide releases.

Bluebomb wrote:
I really hope that Nodame Cantabile wins the May 27 weekend. Hopefully, Prince of Persia will flop allowing Nodame to win the weekend.


The first one did just over $4,000,000 in March. The tv series has a loyal fan base. So we are looking at a gross similar to the first one. But I don't think it will break out as its appeal is limited to those who have seen the tv series.


Sat May 08, 2010 11:00 am
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Post Re: HK Thursday Actuals
i.hope wrote:
This is poised to be a slow weekend as none of the new releases make much of a splash. Swedish horror Let the Right One In posted a decent gross for a foreign language release. Mother And Child should see a surge Sunday because of Mothers' Day.

It is good to see holdovers Kick-Ass and Love in a Puff, both rated III, ended up being hits.

A winner has emerged from the battle of the "MAN"'s. IP MAN 2 now is comfortably ahead of IRON MAN 2 in both dailies and totals. So far this year, we saw Hong Kong productions 72 Tenants, Echoes of the Rainbow, and IP MAN 2 stand tall against Hollywood releases. Can we take this as a sign of revival of interest in local productions?

Next week, we have Hong Kong B-Horror movie Dream Home (aka Victoria I; directed by Peng Ho-Cheung) going head-to-head against Hollywood epic Robin Hood. It should be an interesting race to look at.


Let The Right One In didn't make as much as The White Ribbon did on its Thursday but it could end up surpassing it on the weekend. It's pretty much aiming for that number anyway.

The only reason 72 Tenants did so well was because of Chinese New Year. As for the other two, as long as they keep making good movies like those, people will watch it.

If by interesting you mean Robin Hood will beat the crap out of Dream Home then I agree. Heh. Unless if there's something that I am missing about Dream Home...

Saturday adm.May 8
RankTitleLWTW% chg
1Ip Man 27436865430-12.0%
2Iron Man 29607835231-63.3%
3Dear John--4423--
4The Crazies--4096--
5Mother And Child--2049--


Great hold for Ip Man 2. I was not expecting it to drop just 12%. Not much more I can say about Ip Man 2. Just terrific. The other story is the big collapse of Iron Man 2. I knew it would be frontloaded but this? Something is wrong here. The movie is good, although not up to the standard set by the first movie so WOM shouldn't be this bad. It does have competition, but all it means is that instead of it being shown on 4 or 5 screens, it's showing on 3 or 4 screens. I am not ready to declare an Iron Man 2: What Went Wrong in HK post just yet. Hopefully it will stabilize soon. The battle between Dear John and The Crazies just got even more interesting. The gap closed to just over 300 admissions and with Sunday's pre-sales update...

Sunday adm.(so far)May 9
RankTitleLWTW% chg
1Ip Man 24229230137-28.7%
2Iron Man 23996514807-63.0%
3The Crazies--1595--
4Dear John--1394--
5Mother And Child--968--


The Crazies has overtaken Dear John for 3rd place! It may come down to a single admission as to who wins Sunday...maybe even the weekend if The Crazies can pull away from Dear John.

Ip Man 2 just keeps chugging along. It will have a larger drop when finals come in due to some theaters allocating the bigger screens to it last Sunday. Iron Man 2 should see a better drop today with the loss of those screens from last Sunday. Mother and Child had a nice boost. Maybe it will increase from Saturday's intake?

i.hope wrote:
I look forward to DREAM HOME and I LOVE YOU PHILLIP MORRIS (I don't think it has been released in the States yet). I hope both will go out as wide releases.

Bluebomb wrote:
I really hope that Nodame Cantabile wins the May 27 weekend. Hopefully, Prince of Persia will flop allowing Nodame to win the weekend.


The first one did just over $4,000,000 in March. The tv series has a loyal fan base. So we are looking at a gross similar to the first one. But I don't think it will break out as its appeal is limited to those who have seen the tv series.

I have no idea what Phillip Morris is about. I have to check it out.

As for Nodame, all I ask is that it beats Prince of Persia opening weekend, total and beats its predecessor's total. Wait, is that too much to ask?

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Sat May 08, 2010 12:57 pm
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Post Re: HK Sophomore Weekend: IP MAN 2 Leads, IRON MAN 2 Bleeds
Bluebomb wrote:
If by interesting you mean Robin Hood will beat the crap out of Dream Home then I agree. Heh. Unless if there's something that I am missing about Dream Home...


It will be closer than you think between the two. Robin Hood is the weakest of the bunch of Hollywood summer movies. And it is a period piece, a genre that does not have broad appeal in Hong Kong (Look at Kingdom of Heaven, Alexander, and King Arthur).

Dream Home has a strong premise: a loser-type OL (short for office lady) who struggles to buy a house amid the subprime mortgage crisis decides to go on a killing spree to bring down the price. It is so bizarre yet so relevant to today's situation. It is directed by Peng Ho-Cheung, director of Love in a Puff.

Let me quote a review from MTV IGGY (http://blog.mtviggy.com/2010/04/28/movi ... of-horror/):


Quote:
Movie Review: Dream Home, The Hong Kong House of Horror

BY: Adriane


A Slasher Flick for the Thinking Man: The Sub-prime Mortgage Crisis Meets Campy Hong Kong Horror

It was when Pang Ho-Cheung and his friends were sitting around one day, kvetching about what it would take to be able to buy an apartment, that they came up with the concept of the young director’s next film. To snag a flat in a city where real estate prices have sky-rocketed, they wondered, “Would you have to kill someone?”

That’s the brilliant premise of Dream Home, a horror film for the thinking man that’s both a suspenseful thriller about a murder spree in a Hong Kong high-rise and a satire of one of the world’s most expensive cities, whose 1997 hand-over saw real estate prices rise a whopping 15%. Cleverly cutting between grisly old-school, Guignol horror and a back story of real estate despair that has led our killer here, this is perhaps the only slasher flick ever filmed wherein the sub-prime mortgage crisis is a major plot point.

Pang Ho-Cheung, one of Hong Kong’s hottest young directors, has made a name for himself pegging genre flicks to the turmoil of the city. In the wake of the Asian financial crisis of the 1990s, his debut You Shoot, I Shoot followed a contract killer who, facing a decline in demand due to the economy, turns to marketing — teaming up with a film-maker who captures his hits on video. His most recent film, Love in a Puff, was a romantic comedy about lovers who meet up as a result of the city’s new anti-smoking laws. As in those films, Dream Home is a satire of a wicked city. But oh, for you horror fans — there’s plenty.

Heroine Cheng Lai-sheung will do anything to get an apartment in the world's most expensive city. Photo Credit: 852 Films

Our heroine Cheng Lai-sheung (Josie Ho) is a smart, hard-working employee of a bank, where it’s her job to push card-holders into debt. She feels morally queasy about what she’s doing, but she’s got too little time to think about it — she’s bent on buying her dream home, an apartment on Victoria Bay on sale for $4.9 million. Growing up across the street in Tsim Tsa Tsui, she knew No. 1 Victoria Street as where her friend Jimmy lived. But when the government, in alliance with Triad members and business tycoons (we’re looking at you, Stanley Ho!), condemned the house — forcing its residents out, she watched the violence, destruction, and the construction of a glimmering new high rise. In Hong Kong — and elsewhere in China — young people don’t prove their mettle until they’re able to buy their own apartment.

Her father, a builder, has worked for decades constructing such mega-rises but has never earned enough to buy a nice flat of his own. Now, despite the fact Cheng works two jobs, gets life-insurance from a family member’s death, and the bank is willing to lend her 70% (this is so pre-recession), the home-owners of her dream home are seeing the market rise. It’s 2007 and the bubble hasn’t burst. When they tell her they’re going to try for more, Lai-Sheung turns quickly from devastation to planning…

So what does our heroine do? We watch her in the apartment’s gleaming hallways, walking obsidian floors beneath twinkling chandeliers as she stalks her prey — the building’s other residents. Her goal slowly becomes clear to us — she’s not here to kill those who occupy the apartment she wants, she’s here to kill all their surrounding neighbors, thereby lowering property value.

Like all good horror directors, Ho-Cheung isn’t afraid to have us sympathize both with our heroine — the woman who is poor, despite having worked a life-time — and her victims. One of the first killed is a pregnant woman, whose unborn baby literally drips out. (Eeeeeeeeeeeeew!) But horror sequences aren’t just grizzly, they’re clever; Lai-sheung kills all her victims with the household items she finds in these rooms she’s lusted after. A kid smoking pot is killed by shoving a bong into his throat (its glass bulb slowly fills with the blood flowing in); a wealthy woman is killed by shoving her head into the very vacuum bag her Filipino maid had been using to more efficiently store her clothes. (Brilliant!) Significantly, Cheng performs much of this violence with her father’s tool belt — which she wears clipped around her waist. While the tools would never serve him to get an apartment, they will serve her.

But this is far from the serious, symbolic satire of revenge. There’s a real sense of humor. Ho-Cheung has said he was inspired by the cultish comedy of Nightmare on Elm Street’s Freddy Kreuger, and one can see it when the drugged-out kid she disembowels tries, slumped over, to smoke a last jay; “Sh*t,” he says. “It’s gone out.” Then, when (spoiler!) she moves into the apartment, the radio’s playing. It seems that, overnight, the stock market crashed. Property’s tumbling. It’s the sub-prime mortgage crisis…

At the screening, Ho-Cheung was on hand to answer questions. When asked what inspired him, he admitted, “Up to this point, I still haven’t been able to buy a flat in Hong Kong.”

And he’s a hit film director.

Dream Home

Directed by Pang Ho-Cheung
Starring: Josie Ho, Eason Chan, Michelle Ye
Language Cantonese with some Mandarin (with English subtitles), (Hong Kong), 2010, 96 minutes.


Sat May 08, 2010 4:52 pm
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Post Re: HK: IP MAN 2 Leads (HK$20.0m), IRON MAN 2 Bleeds (HK$16.6m)
Sunday adm.May 9
RankTitleLWTW% chg
1Ip Man 27348362284-15.2%
2Iron Man 27673027586-64.0%
3Dear John--3227--
4The Crazies--3100--
5Mother And Child--1930--


Over the course of this weekend, Ip Man has proven to be very consistent. These drops are in line with the screens it got last weekend. Iron Man has gone from bad to worse. It had an even bigger drop than it got on Saturday. Dear John just sneaked by The Crazies. Very interesting battle for 3rd place here. Mother And Child ended up decreasing in admissions from Saturday. It's possible that all films saw slight fluctuations in their percentages. Next Sunday could see slightly better drops for all films.

WKND adm.
TitleLWTW% chg
Ip Man 2233699185526-20.6%
Iron Man 222939093234-59.4%


Thursday deflated Ip Man 2's hold. To drop only 20% in week 2 facing competition from a blockbuster movie and an inflated opening day is exceptional. Troubling hold for Iron Man 2. I had expected that with an additional day this week, it would have dropped under 50%. To drop 60% in the second weekend means that all the people that wanted to see this movie saw it opening weekend. I really thought the battle between the 2 was going to last much longer. After hyping last weekend for a good month, Iron Man 2 is looking like it is going out with a whimper while Ip Man 2 is performing to my expectations -- great legs (although I did not expect such a huge opening for Ip Man).

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Sun May 09, 2010 12:23 pm
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Post Re: HK: IP MAN 2 Leads (HK$20.0m), IRON MAN 2 Bleeds (HK$16.6m)
Is WOM really this bad for Iron Man 2?


Sun May 09, 2010 3:11 pm
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Post Re: HK Est: IP MAN 2 Leads (-21%), IRON MAN 2 Bleeds (-59%)
Nope. It actually has good WOM...not overly enthusiastic WOM but enough for people to recommend to their friends. The general consensus that I get here is that it's good but not great.

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Sun May 09, 2010 3:50 pm
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Post Chart Watch: IP MAN 2 vs. IRON MAN 2
Chart Watch
IP MAN vs. IP MAN 2 vs. IRON MAN vs. IRON MAN 2

IP MAN IP MAN 2IRON MANIRON MAN 2
Release Date12/19/2008 (Fri)4/29/2010 (Thu)*4/30/2008 (Wed)4/30/2010 (Fri)
Week 1HK$4,561,176HK$13,370,463HK$9,310,912HK$11,936,577
Week 2HK$9,511,324HK$14,870,000**HK$5,836,572HK$9,953,000**
Week 3HK$6,410,330HK$4,480,470
Week 4HK$3,429,372HK$1,430,828
Week 5HK$1,369,142HK$467,793
Week 6HK$282,964HK$144,134
Week 7HK$22,156HK$59,459
Week 8HK$24,201
TotalHK$25,600,000HK$28,240,000**HK$21,740,000HK$21,890,000**


A week is defined as from Monday to the next Sunday.
* Ip Man 2 held evening previews on Wednesday, April 28, 2010.
** Estimates only


Mon May 10, 2010 8:14 pm
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Post Re: HK Chart Watch: IM 1 vs. IM 2 vs. IM 1 vs. IM 2
5/13 Openers:

ROBIN HOOD (US) - Wide
DREAM HOME (HK) - Wide
THE BOUNTY HUNTER (US) - Wide
THE PRIVATE LIFE OF PIPPA LEE (US) - Limited
GO FIND A PSYCHIC (Japan) - Limited


Comparisons for ROBIN HOOD (opening day)
TROY - 1,050,000
KINGDOM OF HEAVEN - 470,000
GLADIATOR - 390,000
KING ARTHUR - 380,000
ALEXANDER - 350,000
MASTER AND COMMANDER - 240,000

Russell Crowe starrers:
A BEAUTIFUL MIND - 280,000
PROOF OF LIFE - 250,000

Comparison for THE BOUNTER HUNTER (opening day)
DATE NIGHT - 380,000
THE UGLY TRUTH - 330,000
MARLEY AND ME - 300,000
WHAT HAPPENS IN VEGAS - 270,000

Comparison for DREAM HOME (opening day)
ORPHAN - 490,000
THE UNBELIEVABLE (怪談 HK) - 405,000
LOVE IN A PUFF (HK) - 144,000
WOMB GHOSTS (HK) - 160,000


Last edited by i.hope on Wed May 12, 2010 11:02 pm, edited 1 time in total.



Tue May 11, 2010 1:52 pm
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Post HK: ROBIN HOOD Battles BOUNTY HUNTER in DREAM HOME
New Releases May 13, 2010
TitleOriginRating# Theaters # ShowingsPlatform
Robin Hood USIIB27160Very Wide
Dream HomeHong KongIII25126Wide
The Bounty HunterUSIIA22111Wide
Go Find a Psychic! JapanIIA735Limited
The Private Life of Pippa LeeUSIIB316Limited


Robin Hood
Image

Dream Home
Image

The Bounty Hunter
Image

Go Find A Psychic
Image

The Private Life of Pippa Lee
Image


Wed May 12, 2010 10:58 pm
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Post Re: HK: ROBIN HOOD Fights BOUNTY HUNTER in DREAM HOME (5/13)
Weekend of May 6-9, 2010:

1. Ip Man 2 Mandarin $1,247,231 2 40 $31,181 -22 $3,673,146
2. Iron Man 2 Paramount Int'l $804,583 2 44 $18,286 -48 $2,901,076
3. Dear John Golden Scene $106,800 1 19 $5,621 0 $119,693
4. Crazies, The Intercontinental $97,566 1 18 $5,420 0 $110,805
5. Mother And Child Sundream $25,200 1 6 $4,200 0 $27,985
6. Toy Story 2 (3D) Walt Disney Int'l $24,365 2 12 $2,030 -85 $232,341
7. Ghost Writer, The Deltamac $19,076 3 10 $1,908 -26 $184,440
8. Kick Ass Lark Films $18,320 4 9 $2,036 -66 $661,634
9. Let The Right One In Edko $11,249 1 2 $5,625 0 $13,324
10. Love in a Puff Gala Films $6,979 7 5 $1,396 -49 $815,676

Great hold for Ip Man 2. Very nice PSA. It could be heading for a total of $6-7m US.

Iron Man 2 didn't have a great hold as it just fell under 50%. With almost zero competition, it pretty much is fading against Ip Man 2. The weekend hold was inflated due to Thursday's gross added into this weekend's total. Without it, it would have fallen closer to 60%.

The two new wide releases Dear John and The Crazies didn't spark much interest as they opened in the $5,000 PSA range.

The distributor of Mother And Child thought they would be able to use Mother's Day to boost its opening weekend. Well, they were wrong as Sunday fell from Saturday's admissions and played like a typical release.

Toy Story 2 took a nosedive as Thursday and Friday shows were almost nonexistent.

The Ghost Writer held great. It should be able to crack $200,000 US. Not bad for an indie movie.

Kick-Ass tumbled another 66%. Its total will end up being very profitable for Lark and the other distributors.

Let The Right One In bests The White Ribbon's opening weekend and managed to crack $10,000 US.

Love In A Puff had a solid hold and has turned out to be a success after its disappointing opening weekend. Right now it is sitting at a 6.27 multiplier.

Thursday adm.May 13
RankTitleLWTW% chg
1Ip Man 22265010362-54.3%
2Robin Hood--6360--
3Dream Home--5161--
4Iron Man 2106673908-63.4%
5The Bounty Hunter--2965--


Ip Man 2 dropped bigger than usual due to screen allocations. It will definitely have better holds by the weekend as Robin Hood and Dream Home are both underperforming.

Friday adm.(so far)May 14
RankTitleLWTW% chg
1Ip Man 2--5948--
2Robin Hood--3767--
3Iron Man 2--2431--
4Dream Home--1852--
5The Bounty Hunter--1640--

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Thu May 13, 2010 1:04 pm
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Post Re: HK: ROBIN HOOD Fights BOUNTY HUNTER in DREAM HOME (5/13)
Bluebomb wrote:
Thursday adm.May 13
RankTitleLWTW% chg
1Ip Man 22265010362-54.3%
2Robin Hood--6360--
3Dream Home--5161--
4Iron Man 2106673908-63.4%
5The Bounty Hunter--2965--


Ip Man 2 dropped bigger than usual due to screen allocations. It will definitely have better holds by the weekend as Robin Hood and Dream Home are both underperforming.



I'd say Dream Home performs as expected. It is an okay start for a local horror movie.

Any words about its word of mouth? can it be another Love in a Puff?


Thu May 13, 2010 1:21 pm
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Post Re: HK: ROBIN HOOD Fights BOUNTY HUNTER in DREAM HOME (5/13)
i.hope wrote:
I'd say Dream Home performs as expected. It is okay start for a local horror movie.

Any words about its word of mouth? can it be another Love in a Puff?


What I mean is that Dream Home has been underperforming given the size of the screens it has. It has been getting the largest screens in some places and has been underwhelming. Theater owners are frantically trying to correct their big mistake by putting Ip Man 2 back on the largest screens on Saturday (either from Robin Hood underperforming or Dream Home doing so or even both).

That was what I meant when I said Ip Man 2 will have better drops as the weekend progresses.

I'm not sure about the word of mouth yet for Dream Home as it's too early to tell.

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Thu May 13, 2010 1:43 pm
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