Hmmmm, Alice is opening next weekend which should lead to a sharp drop for Avatar. Will it crawl to $200 million, though? Looks like $195 million is the very minimum and $197 million is likely too...

I'm pulling for it to happen, cuz it'd be pretty cool.

Darn you Alice!

I still think it will happen. After all what we have seen in other markets Avatar is not falling sky high but following nice drops after the first sharp drop. Also China is having a lot of 3D screens and if they continue giving Avatar some shows in IMAX it can reach that spot specially with 192M already in bag

Avatar is topped by a spoof comedy which makes fun of big-budget films. I call that irony.

The updated number says Alice opened to 65m yuan, or $9.5m.

And Avatar dropped over 50%, so $200m is indeed out.

Last week's actuals:

1. Alice in Wonderland（爱丽丝梦游仙境）- 67m ($9.81m) New 52,210 1,420,394 67m ($9.81m)
2. Just Another Pandora's Box（越光宝盒）- 45m ($6.59m) -19.6% 43,296 1,395,348 101m ($14.80m)
3. Avatar（阿凡达）- 10.3m ($1.51m) -61.9% 5,118 175,797 1.3223b ($193.70m)
4. Percy Jackson & the Olympians: The Lightning Thief（波希杰克逊与神火之盗）- 6.5m ($0.95m) -59.4% 12,969 209,880 28.1m ($4.12m)
5. Gamer（天地逃生）- 6.0m ($0.88m) +9.1% 11,751 199,335 11.5m ($1.68m)
6. Sherlock Holmes（大侦探福尔摩斯）- 2.4m ($0.35m) -62.5% 5,254 74,119 73.8m ($10.81m)
7. Big Soldiers（大兵小将）- 0.45m ($0.066m) -82.7% 1,859 16,703 151.65m ($22.22m)

LOL Nazgul is going to have a heart attack.

How are multipliers normally in China, xiayun? Comparable with North America, weaker, stronger?

Mostly weaker, due to shorter release window and the degree a film could lose screens from week to week.

China's actuals (3/29-4/4):

1. Alice in Wonderland（爱丽丝梦游仙境）- 84m ($12.31m) +25.4% 37,185 1,748,178 151m ($22.12m)
2. Future X-Cops（未来警察）- 30m ($4.40m) New 23,579 963,081 30m ($4.40m)
3. Just Another Pandora's Box（越光宝盒）- 18m ($2.64m) -60.0% 20,968 566,037 119m ($17.43m)
4. Beauty on Duty（美丽密令）- 16.5m ($2.42m) New 15,623 548,172 16.5m ($2.42m)
5. Fire of Conscience（火龙对决）- 7.7m ($1.13m) New 9,366 241,530 7.7m ($1.13m)
6. Crossing Hennessy（月满轩尼诗）- 6.0m ($0.88m) New 6,307 183,150 6.0m ($0.88m)
7. Avatar（阿凡达）- 2.7m ($0.40m) -73.8% 140 31,023 1.325b ($194.10m)
8. Percy Jackson & the Olympians: The Lightning Thief（波西·杰克逊与神火之盗）- 1.0m ($0.15m) -84.6% 2,348 31,705 29.1m ($4.26m)

Damn, Avatar's gonna get so close...$195+ million.

When is the premiere of How to train your Dragon,Xiayun?

April 23rd.

4/5 - 4/11:

1. Alice in Wonderland（爱丽丝梦游仙境）- 54m ($7.91m) -35.7% 29,980 1,130,179 205m ($30.03m)
2. Future X-Cops（未来警察）- 21m ($3.08m) -30.0% 23,116 666,243 51m ($7.47m)
3. Beauty on Duty（美丽密令）- 14.5m ($2.12m) -12.1% 16,158 478,074 31m ($4.54m)
4. Just Another Pandora's Box（越光宝盒）- 9.8m ($1.44m) -45.6% 13,668 308,953 128.8m ($18.87m)
5. Crossing Hennessy（月满轩尼诗）- 8.0m ($1.17m) +33.3% 11,568 250,312 14m ($2.05m)
6. Fire of Conscience（火龙对决）- 7.8m ($1.13m) +1.3% 12,866 252,019 15.5m ($2.27m)
7. Direct Contact（孤胆拯救）- 2.4m ($0.35m) New 4,692 75,973 2.4m ($0.35m)

Prince of Persia is approved and set to be released on May 28th.

Actuals in China will be reported a day late this week due to the one-day national grievance for the earthquake victims on Wednesday. The early report from mtime indicates a 50m yuan ($7.3m) start for Clash of the Titans.

April 12 - 18:

1. Clash of the Titans（诸神之战） 54m ($7.91m) New 13,751 1,032,504 54m ($7.91m)
2. Go LaLa Go（杜拉拉升职记） 46m ($6.74m) New 24,409 1,420,191 46m ($6.74m)
3. Alice in Wonderland（爱丽丝梦游仙境） 13.6m ($1.99m) -74.8% 15,511 303,639 218.6m ($32.02m)
4. Future X-Cops（未来警察） 6.9m ($1.01m) -67.1% 13,970 227,347 58m ($8.50m)
5. Beauty on Duty（美丽密令） 5.2m ($0.76m) -64.1% 11,437 182,541 36.2m ($5.30m)
6. The Orphanage（孤堡惊情） 4.7m ($0.69m) New 4,574 153,946 4.7m ($0.69m)
7. Echoes of the rainbow（岁月神偷） 3.6m ($0.53m) New 4,724 120,643 3.6m ($0.53m)
8. Crossing Hennessy（月满轩尼诗） 2.7m ($0.40m) -66.3% 6,340 86,566 16.7m ($2.45m)

What I find interesting is this, according to your admissions and gross reports:

Average ticket price OW
Avatar: 44 yuan
Alice: 47 yuan
Clash: 52 yuan

That's nearly a 20% increase in 4 months or so.

Good catch. However, a note would be that the 2D/3D split is different between the three. Avatar had a bigger percentage of 2D screens comparing to the other two on its opening weekend. Also at least a couple of hundred 3D screens and 2 additional IMAX screens have been added since Avatar's historical launch, so Alice and Clash are relying on the 3D gross much more exclusively and thus have a higher average.

How many screens for Dragon,Xiayun?and your first weekend estimates?.Sorry,my english is poor

I was in fact mistaken. The latest release date for Dragon is shown to be May 14th instead.

April 19 - 25:

1. Clash of the Titans（诸神之战） 57m ($8.35m) +5.6% 25,841 1,130,279 111m ($16.26m)
2. Go LaLa Go（杜拉拉升职记） 41m ($6.01m) -10.9% 33,981 1,302,828 87m ($12.75m)
3. East Wind Rain（东风雨） 15m ($2.20m) New 14,815 440,399 15m ($2.20m)
4. Echoes of the rainbow（岁月神偷） 7.2m ($1.06m) +100% 7,948 207,492 10.8m ($1.58m)
5. The Orphanage（孤堡惊情） 5.4m ($0.79m) +14.9% 7,574 181,940 10.1m ($1.48m)
6. Mr. Black（黑猫警长） 3.4m ($0.50m) New 4,584 127,055 3.4m ($0.50m)
7. Alice in Wonderland（爱丽丝梦游仙境） 3.1m ($0.45m) -77.2% 2,659 62,995 221.7m ($32.48m)
8. Avatar（阿凡达） 1.2m ($0.18m) - 103 12,536 1.35b ($197.7m)

Avatar re-enter the chart, but more importantly, we got an update on its total.

Ip Man 2 started this week and should re-ignite the box office. 300m yuan could be achievable.

How much did Ip Man make in China? Is Iron Man 2 coming out in China soon?

http://www.screendaily.com/news/asia-pa ... 78.article

The Chinese film market has demonstrated an explosive growth in the first quarter of 2010, with the box office gross from January to March reaching $428.99m (RMB2.93bn), which is a 134% increase on the first quarter total of 2009, $183m (RMB1.25bn).

Industry experts estimate that the annual box-office gross will reach $1.46bn (RMB10bn) if the market continues its strong performance in the coming months. Previously, Chinese film industry players estimated that the China market would not reach $1.46bn (RMB10m) until the end of 2011.

James Cameron’s Avatar contributed around 45% of the total gross of the quarter. The film made $193.26m (RMB1.32 billion) through the end of March

Foreign films outdid location films during the first quarter. Foreign films made $256.22m (RMB1.75bn) while local films made $172.77m (RMB1.18bn).

Several local-language films that are co-produced between Hong Kong and mainland Chinese companies saw outstanding box office performance during the Chinese New Year holidays. Jackie Chan and Lee-hom Wang starring action film Little Big Soldier, released by Bona Entertainment, made $23.51m (RMB160.6m), making it the second biggest hit during the quarter.

Another action drama, 14 Blades, distributed by Shanghai Film Group, took in $21.02m (RMB143.6m), standing in third place for the quarter. Fox-star’s first Chinese-language production Hot Summer Days, distributed by Huayi Brothers Media, made $19.25m (RMB131.5m), putting it in fourth place. It is also the biggest romantic comedy so far in China.

Alice in Wonderland continued the 3D fever in China and took in $13.3m (RMB90.84m)until the end of March, having only been on release for one week. It stands second place among foreign films and eighth place in the top 10 chart of the first season.

In addition to the Avatar boost, industry experts said the explosive growth was also driven by the continuous growh of screen numbers and the overall expansion of the country’s movie-going population.

Weng Li, spokesperson of China Film Group Corporation, points out the number of 3D screens has been increasing rapidly. Before the release of Avatar, he said, there were only 600 3D screens in the whole country. However, three months after Avatar’s release, there are nearly 1000 3D digital screens in China. “The market is expanding,” Weng said.

Jin Si, manager of Beijing-based Stellar International Cinema, said that Avatar had brought many atypical audiences to go to the cinemas. “These people normally never go to movie theaters. But once they entered the cinemas, they found out that the cinemas are nicer and more fun than home, it’s likely that they will come back to watch another movie,” Jin said. “The result is the movie-going population is bigger.”

Wanda Cinema Line, a completely privately-owned cinema circuit, is the best-performing cinema circuit during the first quarter. Among the total 11 IMAX screens in China, Wanda owns 4, so it benefitted from the release of Avatar and Alice in Wonderland.