Good move for Vantage. Presidnets Day was too crowded.

when it barely gets a 2 multipler, its safe to say wom sucked.

2.27 multiplier even in this age indicates pretty much bad WOM. SM3 and F42 got simliar multipliers, and both I feel got bad WOM. It's hard to tell which one had the worse WOM based on legs, but the fact is that both bad WOM.

When comparing two summer blockbusters to another which appeal to simliar demographs, multiplier is still a great indication. Anything less than a 2.3 multiplier, even for a frontloaded uber-blockbuster, does not indicate good WOM at all. Now, a film with bad WOM can still get above 2.5+ multiplier, but no way does a film get below a 2.3 multiplier without bad WOM.

Films like Lookout, Smokin Aces, etc. are not blockbuster films. They come in and out of theaters fast. Smokin Aces lost half of its theaters in its fourth weekend. Even with good WOM, a film can't get legs if it loses so many theaters/screens.

Comparing a film like SM3 to Smokin Aces is not a good idea. But comparing two simliar films like F4 and SM3 is as good as you can get these days.

And don't even try to use the whole "WOM doesn't affect blockbusters." Transformers, DH4, Bourne Ultamtum, etc. are clear examples at how good WOM can lead to good legs even if a film has a huge opening.

F42 had bad WOM. Live with it.

Beowulf now opens November 15, 2007 at 9pm.

http://www.comingsoon.net/news/movienews.php?id=39282

CS says that the DBZ film is coming August 15th, 2008. This also has been reported on MovieWeb, so I think we can pretty much say it's offical.

Honestly...that is a PERFECT release date. I mean, a lot is wrong with this project but that release date is pretty much perfect. This film just screams August release. It actually has a shot to maybe get some decent numbers with that slot EVEN IF the film looks like shit. Films like AVP, Freddy v. Jason, and Mortal Kombat had the same exact mid-August release date and all were able to be fairly big hits due to big openings.

I actually think the film could possibly do 30m/70m. Yes, everything looks horrible for this project...but AVP and FvJ were kind of in the same situation as this. And this does have Fox's marketing behind it, and that can work wonders sometimes. I mean, I think this movie will suck but...fact is that DBZ is a big brand. And brand sells in summer. Just look at summer 2007. All the big hits were brands. Hell, even films like KU and Superbad are brands (Judd Apatow brand). DBZ is a brand and that tagged with a great release date and Fox's marketing could seriously be enough to give it a 30m+ OW.

As crazy as this sounds, this film could have just possibly made August 2008 complete. MadGez said he feared late-August wouldn't be crowded, well DBZ may have just solved that problem Looking at that schedule, we should have a pretty big August. Not August 2007 big, but big nonetheless.

July 2008 is the only summer month that has scheduling problems I feel. The first two weeks of July just seem fairly weak with just Hancock, Tropic Thunder, and Hellboy. The first-half of July is a prime-slot for films and should be reserved for big films. July 2007 had Transformers/HP5, July 2006 had SR/POTC2, July 2005 had WOTW, July 2004 had SM2, etc.

TDK should move up a week where it belongs, while Tropic Thunder should move down a week. Hellboy should just get the fuck out of summer. It doesn't belong there. It should either be a spring or a fall movie. An October opening sounds better for it.

The optimal schedule would have TDK opening on Wed. July 9th (same spot as HP5 which did fantastic in that slot) and Tropic Thunder open July 18th. The only issue with this is that Tropic Thunder and Step Brothers will only be one week apart. However, we had a five-week strech this year where Chuck&Larry, Simpsons movie, Rush Hour 3, and Superbad all opened, and aside from RH3, all the films met or surpassed expectations. I feel that stech shows that comedies can co-exist in the summer. So I think Tropic Thunder and Step Brothers can both co-exist.

Aside from July, summer 2008 is in great shape. May is good, June is good, and now August is good. July just needs to do the changes I said and I feel summer 2008 may actually be a pretty balanced schedule.

Oh, and Fox may just once again have a great summer even when they shouldn't. I initally thought the studio wouldn't have enough films for the summer. Now it looks like it may have THE MOST films from any major studio with a grand total of six films (What Happens in Vegas, Starship Dave, Happening, X-Files, DBZ, and Babylon A.D.)

Summer 2007 should have been a bad summer for Fox with all their projects (F42, DH4, and Simpsons) all looking like they should bomb before summer came. And then bam, all become hits.

Fox may just do their magic yet again. The studio just always somehow manages to work magic during summer time.

Angels and Demons moves to May 15th, 2009.

Poor move; not only is gonna do much worse than DC but it is going to be against Justice League unless they change their mind now.

Um...what kind of release date is that for Lovley Bones? Isn't this supposed to be like an award-contender? Didn't Paramount learn from Zodiac? Don't release an award-contender film in March. It doesn't do well. God, studios sometimes are just so stupid when making release schedules.

I guess that's a good release for G.I. Joe. I really don't think the film will do well. It's not a Transforemrs.

Marley and Me would have sounded like a good film...if Owen Wilson didn't try to commit suicide. I don't know if his image will be better by the time this comes out even a year from now.

Um...what kind of release date is that for Lovley Bones? Isn't this supposed to be like an award-contender? Didn't Paramount learn from Zodiac? Don't release an award-contender film in March. It doesn't do well. God, studios sometimes are just so stupid when making release schedules.

DBZ is much cooler than GI JOE.

G.I. Joe - 8/7/09
The Lovely Bones - 3/13/09
Marley and Me - 12/19/08

JESUS that took a long time. I mean, even giving the guy a 2 year break after the ROTK dvd was released would mean it took almost 3 years for him to release his next one.

You'd want a break too if you had just gotten done spending over 500 million on four movies in that timespan.