
NBC Panics; Changes Almost Everything for Fall '06
NBC in 2006-07:
Changes on Five Nights; 10 Series Shuffled
Although the move of upcoming dramedy Studio 60 on the Sunset Strip was expected, NBC will make changes to its just announced fall 2006 primetime schedule on five nights of the week, impacting 10 series. Only Saturday and Sunday (movies and football) will remain unchanged.
Beginning with Monday, Studio 60 on the Sunset Strip will move to 10 p.m., replacing sophomore drama Medium, which will return Sunday at 10 p.m. in midseason (in place of the new drama Raines). Law & Order: Criminal Intent, originally scheduled Friday at 10 p.m., will shift to Tuesday at 9 p.m. out of new drama Friday Night Lights and into veteran Law & Order: SVU. Kidnapped, originally scheduled Tuesday at 9 p.m., will shift to Wednesday at 10 p.m. in place of incumbent Law & Order, which moves to Friday at 10 p.m. The Wednesday 8-10 p.m. block has also been revamped, with new sitcoms 20 Good Years and 30 Rock now leading into The Biggest Loser.
In a move that is sure to prematurely kill the current “golden goose,†the Friday 8 p.m. edition of game show Deal or No Deal has been shifted to Thursday at 9 p.m. opposite CBS’ CSI and ABC’s relocated Grey’s Anatomy. Friday will now open with Crossing Jordan, originally on hiatus, into Las Vegas and the relocated Law & Order.
While it’s never a surprise for any network to make a change (or two) after the schedules are announced, shifting eight hours (or 36 percent) of the schedule sends a message of panic into the marketplace. Although it is obvious that Law & Order is no longer a priority for NBC, wouldn’t it have been better to put The Apprentice back into the Thursday 9 p.m. hour and leave Deal or No Deal Friday at 8 p.m., where it was winning the time period?
Here is NBC’s revised fall 2006 primetime line-up (with new shows capped and changes noted in parentheses).
Monday
8:00 p.m. Deal or No Deal
9:00 p.m. HEROES
10:00 p.m. STUDIO 60 ON THE SUNSET STRIP (new day and time)
Tuesday
8:00 p.m. FRIDAY NIGHT LIGHTS
9:00 p.m. Law & Order: Criminal Intent (new day and time)
10:00 p.m. Law & Order: SVU
Wednesday
8:00 p.m. 20 GOOD YEARS (new time)
8:30 p.m. 30 ROCK (new time)
9:00 p.m. The Biggest Loser (new time)
10:00 p.m. KIDNAPPED (new day and time)
Thursday
8:00 p.m. My Name Is Earl
8:30 p.m. The Office
9:00 p.m. Deal or No Deal (new day and time)
10:00 p.m. ER / THE BLACK DONNELLYS
Friday
8:00 p.m. Crossing Jordan (new day and time)
9:00 p.m. Las Vegas
10:00 p.m. Law & Order (new day)
Saturday
8:00 p.m. Dateline
9:00 p.m. Drama Series Encores
Sunday
7:00 p.m. FOOTBALL NIGHT IN AMERICA
8:00 p.m. SUNDAY NIGHT FOOTBALL
Source:
http://www.mediaweek.com/mw/newsletters ... /index.jsp