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 Early Friday Estimates 
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Wallflower
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Post Early Friday Estimates
http://deadline.com/2018/02/fifty-shade ... 202283099/

Fifty Shades - 18 Million (40 Million weekend)
Peter Rabbit - 5 Million (22-23 Million weekend)
15:17 To Paris - 4 Million (13.5 Million weekend)


The story of the weekend if it holds true is Jumanji dropping just 8%? How? You'd think Peter Rabbit would eat into the family audience. This is even crazier if Showman really does drop 19%. I can't see that dropping that "high." If it does it will be because of all of the females flocking to Fifty Shades.


Fri Feb 09, 2018 6:18 pm
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KJ's Leading Idiot

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Post Re: Early Friday Estimates
That would be insane hold for Jumanji if true. The openers are doing very well.


Fri Feb 09, 2018 9:59 pm
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Begging Naked
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Post Re: Early Friday Estimates
There has to be a miscalculation going on with Jumanji dropping more than Greatest Showman, I'm almost certain of that. Sub-30% drops for both movies with the three openers possibly making a combined $75+ million would be amazing regardless, though.


Sat Feb 10, 2018 12:11 am
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Post Re: Early Friday Estimates
Jumanji has a chance at beating Spidy for Sony's top film of all time. That was an iconic film run so for all of the films to do it, Jumanji definitely wasn't on anyone's radar to do it. :blink:


Sat Feb 10, 2018 3:51 am
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Wallflower
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Post Re: Early Friday Estimates
Quote:
1..) Fifty Shades Freed (UNI), 3,768 theaters / $18.4M Fri (includes $5.6m previews)/3-day: $40.3M /Wk 1

2..) Peter Rabbit (SONY), 3,725 theaters / $5.7M Fri /3-day: $22M /Wk 1

3..) The 15:17 to Paris (WB), 3042 theaters / $3.7M Fri /3-day: $12.6M /Wk 1

4.) Jumanji: Welcome to the Jungle (SONY), 3,126 theaters (-226) / $2.2M Fri /3-day: $9.6M (-12%)/Total:$365.4M/ Wk 8

5..) The Greatest Showman (FOX), 2,373 theaters (-215) / $1.6m Fri / 3-day: $6.1M (-20%)/Total: $146.2M/Wk 8

6..) Maze Runner: Death Cure (FOX), 2,923 theaters (-870) / $1.45M Fri /3-day: $5.7M (-45%) /Total: $48.7M/Wk 3

7..) Winchester (CBS), 2,480 theaters / $1.4M Fri (-61%) /3-day: $4.7M (-49%)/Total: $16.8M/Wk 2

8..) The Post (FOX/DW), 1,865 theaters (-597) / $863K Fri /3-day:$3.3M (-37%)/Total: $72.6M/Wk 8

9..) The Shape of Water (FSL), 1,780 theaters (-561) / $780K Fri /3-day: $3M (-33%)/Total: $49.7M/Wk 11

10…) Den of Thieves (STX), 1,468 theaters (-644)/ $733K Fri /3-day: $2.7M (-40%) /Total: $40.8M/Wk 4



Jumanji's run is insane. Though Black Panther is going to hit it pretty hard. At least next weekend being a holiday weekend will soften the blow.

I still just can't buy that Showman drop. Jumanji holding so much better than it is odd.

But things will probably change before the weekend is over.


Sat Feb 10, 2018 3:59 am
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KJ's Leading Idiot

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Post Re: Early Friday Estimates
Yeah I don't see why Showman dropped bigger than Jumanji. Regardless both these runs are insane.


Sat Feb 10, 2018 5:05 am
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Post Re: Early Friday Estimates
Looks like 50 Shades was more frontloaded than expected. Excellent for Peter Rabbit.

Anyone think 15:17 to Paris might decrease today? Last night's WOM online was brutal.

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Sat Feb 10, 2018 10:38 am
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100% That Bitch
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Post Re: Early Friday Estimates
Dead at JUMANJI

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Sat Feb 10, 2018 12:17 pm
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KJ's Leading Idiot

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Post Re: Early Friday Estimates
15's Cinemascore is also quite bad for this kind of movie, so yeah there is a good chance it drops off today specially with holdovers still doing great. I think it could be running to become the biggest third weekend theater loser this season.


Sat Feb 10, 2018 12:19 pm
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KJ's Leading Idiot

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Post Re: Early Friday Estimates
Magic Mike wrote:
I still just can't buy that Showman drop. Jumanji holding so much better than it is odd.

But things will probably change before the weekend is over.


The estimates were pretty spot on but I believe Jumanji's Saturday and Sunday jumps won't be as big this time with family competition. TGS though will benefit more over the weekend with a decaying 50SD.


Sat Feb 10, 2018 12:22 pm
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Begging Naked
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Post Re: Early Friday Estimates
Jumanji will need a 4.5 multiplier from this weekend to reach $400 million. Even with Black Panther next weekend, can it do it?


Sat Feb 10, 2018 1:16 pm
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Post Re: Early Friday Estimates
Solid numbers for Fifty Shades Freed. It could have dropped even more from the last movie, but if it does indeed stay over $40M than that would actually be pretty great for it. Decent for Peter Rabbit even though I had it a bit higher and expected for 15:17 To Paris. Based on everything I've been hearing its probably going to leave theaters fast anyways, but with only a $30M budget its at least going to make some money for the studio.


Sat Feb 10, 2018 1:25 pm
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KJ's Leading Idiot

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Post Re: Early Friday Estimates
I don't think 15:17 is going to make back its budget after P&A which should still have been $10m WW. So it needs $100m WW and with an estimated $30m domestic total its not going to make back money. These patriotic movies don't make much movies outside of states.


Sat Feb 10, 2018 3:38 pm
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