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 Obvious Fudge(s) 
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Joined: Sun May 13, 2007 8:30 am
Posts: 7034
Post Obvious Fudge(s)
Let's get it out of the way 1) I dislike corporate Disney 2) unnecessary sequels 3) Alice in Wonderland


Take a look at this weekend.

Losing 1,385 theatres which was 73.7% of its total, Alice only falls 56.8% and has its PTA rise to $3743 from $2282 in its 5th weekend.

If that was not obvious enough, its overestimation this weekend (prior PTA was $4200) was basically the same as how much Dory was overestimated.

I guess it doesn't matter because Alice ain't reaching $100m anyway, but it's a joke practice that needs to be highlighted.

Ghost Rider + Clash of the Titans = 2x Wrath of the Titans + Ghost Rider 2
Lorax over Despicable Me
Men in Black 3 Under 100m
Madagascar 3 Under 100m
Rise of the Guardians over 250m

Mon Jun 27, 2016 11:20 pm
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You must have big rats
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Joined: Sat Oct 16, 2004 4:28 pm
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Location: Bonn, Germany
Post Re: Obvious Fudge(s)
Welcome to box-office, BK.

The greatest thing on earth is to love and to be loved in return!


Mon Jun 27, 2016 11:36 pm
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KJ's Leading Pundit
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Joined: Tue Oct 12, 2004 4:45 pm
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Post Re: Obvious Fudge(s)
This was enlightening.

trixster wrote:
shut the fuck up zwackerm, you're out of your fucking element

trixster wrote:
chippy is correct

Rev wrote:
Fuck Trump

Tue Jun 28, 2016 1:13 am
You are waiting for a train

Joined: Fri Jun 19, 2009 3:25 pm
Posts: 995
Post Re: Obvious Fudge(s)
I'll field this one! For drive-in movie theaters, when studios play double features (Dory/Alice being a common one in the US right now) the studio reports the same number twice for both. If the double feature got 600k then both films are reported as receiving 600k and the actual math is sorted out by the studio. In all likelihood half of Alice's gross last weekend was from Dory double features.

Disney has nothing to gain by pushing Alice by itself, it's an enormous writeoff for their company. Just easier to report numbers this way.

Tue Jun 28, 2016 1:14 am
Why is the rum gone???
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Joined: Thu Dec 31, 2009 8:15 pm
Posts: 32217
Post Re: Obvious Fudge(s)
I thought they reported half of the gross from drive-ins for each movie?

Tue Jun 28, 2016 10:12 pm
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