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 There's no reason to skip the post TG weekend 
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Extraordinary
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Post There's no reason to skip the post TG weekend
I just looked at the biggest post Thanksgiving openers and the list is more impressive than expected ($5+m openers only):

82: -
83: -
84: -
85: $8.6m SPIES LIKE US (adjusts to $20.4m)
86: $8.1m HEARTBREAK RIDGE
87: -
88: $9.3m THE NAKED GUN + $6.4m TEQULIA SUNRISE
89: $11.8m CHRISTMAS VACATION ($24.7m)
90: $10.1m MISERY ($20.1m)
91: $18.2m STAR TREK VI ($36.2m)
92: $10.6m THE DISTINGUISHED GENTLEMAN ($21.5m)
93: -
94: -
95: -
96: $10.0m DAYLIGHT
97: -
98: $10.0m PSYCHO
99: -
00: -
01: $18.7m BEHIND ENEMY LINES ($27.8m)
02: $11.0m ANALYZE THAT + $6.3m EMPIRE
03: $24.3m THE LAST SAMURAI ($33.8m) + $12.9m HONEY ($17.9m)
04: $7.7m CLOSER
05: $12.7m AEON FLUX
06: $7.8m THE NATIVITIY STORY
07: $5.9m AWAKE
08: -
09: $9.5m BROTHERS + $6.5m ARMORED
10: -
11: -
12: $6.8m KILLING THEM SOFTLY
13: $5.2m OUT OF THE FURNACE
14: -
15: $16.0m KRAMPUS

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Last edited by mark66 on Sun Dec 06, 2015 12:13 pm, edited 1 time in total.



Sun Dec 06, 2015 12:10 pm
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Extraordinary
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Post Re: There's no reason to skip the post TG weekend
If you build it, they will come...

2003 proves that, both openers adjust to $51.7m...

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Sun Dec 06, 2015 12:11 pm
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Post Re: There's no reason to skip the post TG weekend
the logic is that Thanksgiving is such a big weekend that people aren't willingly to go right again and also that early December is far away from Christmas that releasing a film that early wouldn't give it much of a boost.

obviously, releasing a major tentpole at this frame is not a good idea. but as films have shown, the idea that you can't have any success is dumb. the frame is very much capable of producing a 20m-25m OW.

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Sun Dec 06, 2015 12:40 pm
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Post Re: There's no reason to skip the post TG weekend
I'm sure it's a bit hard for the studios to release a bigger movie here simply because it's too tempting just to move that same movie up a week to get Thanksgiving business.

Thanksgiving weekend would have to be already pretty packed with new movies to make this option appealing.


Sun Dec 06, 2015 12:50 pm
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Post Re: There's no reason to skip the post TG weekend
There are so many weekends with three, four or five wide releases, I'm sure there are pictures out there, who could do better this weekend...

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Sun Dec 06, 2015 1:13 pm
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Post Re: There's no reason to skip the post TG weekend
Really studios are afraid because of what Magnus said but I agree there are so many stuffed weekends so of the movies can release here and still do better. As far as this year is considered imagine the adult competition was so strong the movies ate into each other. Something like The Secret in Their Eyes or The Walk would have opened to a little or much higher numbers here.


Sun Dec 06, 2015 10:33 pm
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Post Re: There's no reason to skip the post TG weekend
TG weekend is overrated.

You are guaranteed a harsh drop second weekend. At least 50%. So if you don't start well, you're not going to get any luck the next weekend.

Similar to MD weekend.

Christmas is still the best place to release. Hardly anything does really badly.

Big weekends with less adverse effect on the second weekend would be ID and Valentine's/President's Day.

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Sun Dec 06, 2015 11:16 pm
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Post Re: There's no reason to skip the post TG weekend
Not the point of this thread BK ;)


Sun Dec 06, 2015 11:18 pm
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Post Re: There's no reason to skip the post TG weekend
There are just better weekends at this time of the year.


Sun Dec 06, 2015 11:35 pm
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Post Re: There's no reason to skip the post TG weekend
Yes there are better weekends at this time but we are not talking about tentpoles to be scheduled but the movies that would otherwise be dumped in say late August or early September could still be scheduled here and do well. This weekend just has a clout around it because the holdovers fall the openers cannot do well.


Sun Dec 06, 2015 11:40 pm
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Post Re: There's no reason to skip the post TG weekend
Certainly in a year where 3 weeks ago The 33 and Love the Coopers weekend and 5 weeks ago the Burnt/Our Brand is Criss weekend happened, there didn't need to be another punted weekend. And next week sucks too. As alluded to some of those September releases like Everest and The Walk could've found a friendlier spot later in the year. I also LOVE The Intern playing over the holidays. Every Nancy Meyers film should be released in December, that's just her spot

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Mon Dec 07, 2015 1:04 am
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Post Re: There's no reason to skip the post TG weekend
What? Release the Walk so it would lose all its theaters on the 18th? Out of the Furnace sure took advantage of the holidays.

The Intern might have done well though.

It shouldn't be a bomb, it shouldn't be a tentpole, or something frontloaded. Maybe a mid-sized family film or a comedy.


Mon Dec 07, 2015 5:21 pm
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Post Re: There's no reason to skip the post TG weekend
But we also need to look at this from the other angel: are there any real benefits in releasing on the post TG weekend? Or in another word, would those movies have not grossed as much if released on other weekends of the year? It's not necessarily about actively avoiding a particular frame, but more about giving a film the best bet to maximize its gross. Yes, releasing Star Wars on the post TG weekend would certainly still set records, but that itself is not the point; we're not comparing against 0, but comparing against the maximum potential.

In general though, I feel release dates are overrated anyway.


Wed Dec 09, 2015 12:24 am
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Post Re: There's no reason to skip the post TG weekend
DP07 wrote:
It shouldn't be a bomb, it shouldn't be a tentpole, or something frontloaded. Maybe a mid-sized family film or a comedy.


Well, the ones that worked well in the spot, were not comedies or famioy films: Honey, The Last Samurai, Krampus and Behind Enemy Lines.

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Wed Dec 09, 2015 12:27 am
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Post Re: There's no reason to skip the post TG weekend
DP07 wrote:
What? Release the Walk so it would lose all its theaters on the 18th? Out of the Furnace sure took advantage of the holidays.


The Walk in particular would have done better on many weekends. Also if it built WoM before 18th I don't think it will loose all its theatres. Appealing movies do well in December throughout and not just till the high profile movies release. See Avatar, Sherlock and Alvin.


Wed Dec 09, 2015 1:56 am
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Post Re: There's no reason to skip the post TG weekend
Jack Sparrow wrote:
DP07 wrote:
What? Release the Walk so it would lose all its theaters on the 18th? Out of the Furnace sure took advantage of the holidays.


The Walk in particular would have done better on many weekends. Also if it built WoM before 18th I don't think it will loose all its theatres. Appealing movies do well in December throughout and not just till the high profile movies release. See Avatar, Sherlock and Alvin.


With the theater average it would lose a lot of theaters.


Wed Dec 09, 2015 3:33 pm
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Post Re: There's no reason to skip the post TG weekend
Dr. Lecter wrote:
DP07 wrote:
It shouldn't be a bomb, it shouldn't be a tentpole, or something frontloaded. Maybe a mid-sized family film or a comedy.


Well, the ones that worked well in the spot, were not comedies or famioy films: Honey, The Last Samurai, Krampus and Behind Enemy Lines.


What xiayun said. Although Krampus probably had the right date. It doesn't need to be released right before the holidays since it can play well until then. Plus it had slightly more space on the 4th.


Wed Dec 09, 2015 3:36 pm
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Post Re: There's no reason to skip the post TG weekend
DP07 wrote:
Jack Sparrow wrote:
DP07 wrote:
What? Release the Walk so it would lose all its theaters on the 18th? Out of the Furnace sure took advantage of the holidays.


The Walk in particular would have done better on many weekends. Also if it built WoM before 18th I don't think it will loose all its theatres. Appealing movies do well in December throughout and not just till the high profile movies release. See Avatar, Sherlock and Alvin.


With the theater average it would lose a lot of theaters.


You are assuming that it would still be doing what it did in its current release date. I don't think that theater drops are a bigger problem in December as compared to the heat of summer.


Thu Dec 10, 2015 9:44 pm
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Post Re: There's no reason to skip the post TG weekend
The Walk wouldn't have opened much better with any release date. This December 18, and in many other Decembers as well, theater drops are/will be worse than at almost any other time.


Fri Dec 11, 2015 2:23 am
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