WW total is now at $689.4 million.

http://www.comingsoon.net/movies/news/6 ... rd-as-well

Mother of God

One. Beelion. Dollars.

Could actually be at $1.1 B + by Sunday. May pass $1 B by Saturday though!

Also, the most interesting number for me here is the Spider-man in 2012 was actually known for something? It was so forgettable that its quite surprising to me that it held the Tuesday all time record. At least it achieved something notable...

I think it was 4th of July weekend which I am sure helped it a lot.

Congratulations to winning another record!

Agreed, WOM has been very good. My girlfriend, a more casual filmgoer, is a bigger fan of Force than the originals. I think this film is resonating with the young adult crowd much better than the prequels.

I drove past one of regular theatres yesterday and the parking lot had the look of a normal evening crowd vs a sparse mid-afternoon regular weekday. I'm sure it will probably look similar today.

It's all pre-sales, obviously.

Not that it matters but did anyone see the last Star Wars trailer before any film in theaters? I didn't.

Yes I saw it in front of The Hunger Games. Its been a year for Box Office Records with JW and SW.

Full numbers are out:

http://www.boxofficemojo.com/daily/char ... -22&p=.htm

On the non-SW front, Alvin's numbers are pretty staggering and indicative of a really good weekend coming up. It's outpacing the dailies of its predecessor pre-Christmas despite opening 38.5% lower.

OW's were likely deflated for Sister/Alvin that dailies are compensating. At this rate, $100 m from a $14 m OW would not be shocking (7+ multiplier). I think it could be at $80 m by the end of New Year's weekend.

Hope not. I've been waiting for evidence of frontloading but this could actually beat Avatar's attendance (valued at $811m)

Wait, you have a girlfriend?


It's Daisy Ridley and John Boyega's appeal.

Increases were much stronger all around this 22nd than in 1999, yet it dropped more than Avatar. Look at Alvin and TGD. TFA dropped 7% even with the family surge. Even with spillover it's lost over 12% on MJ2's pace in 3 days.

this means there is still hope for excel's mj2 admissions > sw7 admissions club to succeed.

If MJ2 is Mockingjay 2, I am not sure what the hell you are talking about because it is way ahead of Mockingjay 2 since it just past its total on Tuesday.

but it didn't pass its admissions total, and perhaps never will.

By pace I mean percentage change since Sat.

I don't know what to think really. I had hoped seeing the movie would clear my thoughts, but I find them more muddled than before. This is a good (great?) film in my opinion. We have not really had that in the series in 30+ years depending on how one feels about ROTS. How much is this an older crowd energized by the return of the OT crowd and savvy enough to take advantage of the new reserved seating function of preordered tickets? I think holds have been extended somewhat from even a few years ago. Was the hold of a film like JW really that much better The Avengers or did it just seem like it, because people didnt want sit in a front row and were able to get a better seat later in the week?

Getting back to this movie being generally considered a return to form or a solid good film. What was the core for this film? 10 years ago would many people have just taken a front row ticket instead of a guaranteed better seat for a later show? If they ordered a ticket on line and showed up to get a lousy seat, would they it see then? Five yrs. ago with the RT scores I would have seen this film over the weekend probably.

An example, let's says there are 10,000 people that want to see movie X on opening weekend in a small country. The movie is only playing in one theater that seats 500 people and is showing the film 20 times over the weekend. 5-10 years ago if people accepted whatever seat, all shows are sold out. Monday morning it has to draw on people that could wait to see it later, people seeing it a second time (for this example they are not allowed to see multiple times over the weekend), and people motivated by WOM. Now, people are more particular about seats. Once an individual show reaches a certain threshold (80% for this exercise) it is effectively sold out. So instead of having to draw from a less dedicated crowd on Monday, they still have five more shows to sell out.

In hindsight, it seems like Revenge of the Sith served the same function as Batman Begins as a staunch to stop the damage. It served as basically a reset. All the decades of previous goodwill was restored in full. If their was no reserved seating maybe it does $300-325m over the weekend. So, if one thought SWTFA's upper bound was TPM's adjusted $ or perhaps ESB if it could hang with the original films, underestimated the cumulative effect of all the films, time (heals all wounds), inflation, tier ticket pricing and reserved seating. Just like TDK was able to expand past Batman'89 adj., perhaps this film will expand beyond ANH adj. $ ( minus rereleases).

Or there might be some factors we are missing. I just don't know what to expect.

Last year, The Hobbit held great over the holidays, and then dropped like a rock after New Years.

This ain't The Hobbit.

No shit. It just means that holding just a bit wprse than ROTK isn't a sign that everyone thinks it is as good as The Godfather

who da fuck is comparing it to the godfather
get over your disgust and just relax, man.