Pretty intense weekend up ahead...

Anchorman 2: The Legend Continues - $44.5 million ($65.5 million 5-day)
American Hustle - $15.1 million
Saving Mr. Banks - $9.2 million
Walking with Dinosaurs - $6 million

Dhoom 2 - $2.1 million
Her - $550,000 ($91,667 PTA)

The Hobbit: The Desolation of Smaug -60%
Frozen -33%
Tyler Perry's A Madea Christmas -46%
The Hunger Games: Catching Fire -43%

Should be muted as usual for the weekend before Christmas.

Anchorman 2 - 40 (3 days)
American Hustle - 13
Saving Mr. Banks - 9
Walking with Dinosaurs - 8

(3-Day)

Anchorman 2 - 45
Hustle - 14
Banks - 10
Dinosaurs - 9

Three-day.

Anchorman 2: The Legend Continues: 38 million
Walking with Dinosaurs: 15
American Hustle: 13.5
Saving Mr. Banks: 11

Anchorman 2: $55m/$88m
American Hustle: $16.5m
Saving Mr. Banks: $12m
Walking With Dinosaurs: $6m

I'm still baffled by the ANCHORMAN predictions - it looks to me as funny as A MADEA CHRISTMAS...

The first ANCHORMAN had 1,624 admissions in Germany... So there's room to grow here....

I honestly feel a bit overloaded on Ron Burgundy, and the film is not even out yet. Ferrell is everywhere in character right now.

idk. I kinda feel like Anchorman is gonna underwhelm.

Regarding Anchorman or Burgundy marketing
I really found it effective in at least awareness of the movie in general. The marketing was clever and appealed to the fanbase. People were talking about the Sportscenter appearance at work for days.
On the flip side the trailers look unfunny and for it to break out of its core audience will be a challenge without a truly funny movie with excellent WOM. Maybe Walmart will buy a block of tickets to inflate the opening man of steel style.
Anchorman 5 day 68

Anchorman: 65/90
Hustle: 20

Excel understands marketing. But 90?
Please tell me your rationale and others as well I invite

Anchorman 2: The Legend Continues: $32m
Walking with Dinosaurs: $21m
American Hustle: $15m
Saving Mr. Banks: $15m

Anchorman - 47M/62M 5 day
Walking with Dinosaurs - 9M
American Hustle - 16M
Saving Mr. Banks - 13M

Hobbit -48%

The Hobbit: The Desolation of Smaug -41%

Anchorman - $39m (3-day)/$50m (5-day)
Walking with Dinosaurs - $15m
American Hustle - $18m
Saving Mr. Banks - $16m

Hobbit - 52%

American Hustle will open better than many are predicting. The hype for it is VERY strong now. Seven Golden Globe noms, amazing reviews and let's not forget, The Fighter and Silver Linings Playbook were beloved films. Jennifer Lawrence's starpower is at its peak and the rest makes for a great ensemble too.

I'm thinking a $19-21 million 3-day weekend.

The TV ads for American Hustle have been awesome as well.

I want to predict higher for American Hustle, it's just that the pre-Christmas frame always seems to be slower than people expect.

I'd love it if it did 20 next weekend, though. That would set it up extremely well for the season.

Probably since it does have all the right ingredients, but I'd rather go into it with the lowest expectations possible. Older audiences could just as easily decide to wait until the holidays to catch up on it although there are ALOT of movies coming out Christmas Day.

As for Anchorman 2 yes it does feel like marketing overload and seeing Will Ferrell in pretty much every car/sports commercial can get very annoying, but you have to give the studios major props for not slacking a bit on this campaign. They have been going all out since October and I actually thought the Peyton Manning/ESPN interview was hilarious.

Anchorman - $60M // $90M
Hustle - $20M
Mr. Banks - $12M
Walking With Dinosaurs - $9M

When has a marketing overload ever been a bad thing? Awareness is critical. However, focusing on the racist parts hasn't been the greatest idea and I think that is what's stopping it from $100M.

Yeah, it's also the kind of film whose audience will be willing to wait until after the holiday rush to check it out. I think it'll increase at least 10-15% in its second (wide) weekend, and have really strong holds from there. I'm beginning to feel good about this outgrossing SLP.

Anchorman 2 has incredible awareness and the first one is an instant classic. I think my numbers are more towards the high end, but either way, this will be much closer to MEET THE FOCKERS than LITTLE FOCKERS.

Hustle is what Lecter said. Poised to be the crowd pleaser of the Holidays.

Bale is gawd.

Anchorman 2: The Legend Continues: $43m
American Hustle: $19m
Walking with Dinosaurs: $14m
Saving Mr. Banks: $9m

I think Mr Banks is being over predicted.

I really want American Hustle to break out OW but it will have great legs regardless.

Banks was a film I envisioned doing well early on but I have cooled on since.

Hussle opened wide here over the weekend at No.1 and the US equivalent gross would be about 20m. Can see that happening.

As for Banks - always thought of it as more of a Finding Neverland. Don't see it breaking out at all.