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 TMNT Previews 
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Begging Naked
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Post Re: TMNT Previews
They started at 7PM, but that's still a great number. To put it in perspective, the only movie with $4+ million previews to miss $20 million opening day is Paranormal Activity 4. Even the more fanboy-heavy The Wolverine did $20.65 million off $4 million previews. I know we've been seeing increased frontloading with these previews, but $17-18 million is probably the bare minimum.


Fri Aug 08, 2014 11:09 am
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The Incredible Hulk

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Post Re: TMNT Previews
High 40s to 50 million should be in pkay. Michael Bay wins again. Did not think TMNT was still popular but i was wrong.


Fri Aug 08, 2014 11:09 am
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Speed Racer
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Post Re: TMNT Previews
7pm


Fri Aug 08, 2014 11:09 am
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Post Re: TMNT Previews
800K previews for Into the Storm would mean what? 4-5M OD? Low teens OW? That's around expectations.


Fri Aug 08, 2014 11:25 am
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Post Re: TMNT Previews
So around $45-50M for TMNT. Pretty much the higher end of the expectations I always had for it, but I knew it shouldn't have been underestimated.

Guardians was really the only thing holding back.


Fri Aug 08, 2014 11:32 am
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Begging Naked
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Post Re: TMNT Previews
Magnus wrote:
Jonathan wrote:
They started at 7PM, but that's still a great number. To put it in perspective, the only movie with $4+ million previews to miss $20 million opening day is Paranormal Activity 4. Even the more fanboy-heavy The Wolverine did $20.65 million off $4 million previews. I know we've been seeing increased frontloading with these previews, but $17-18 million is probably the bare minimum.


If it matches Guardians ratio, it gets 15.5m OD. I think thats the minimum.

of course, we really haven't been able to properly gauge preview numbers yet. It's not as easy as it was with midnight numbers.

So I wouldn't be surprised by a 20m+ OD. If it matches 22JS ratio, it gets a 21m OD.


Giving it Guardians' ratio seems way off, as the only films with previews below $8 million that had ratios that weak were PA4 (which came from an abnormally frontloaded franchise) and Anchorman 2. Otherwise, almost all other movies have at least a 4.0 multiplier. I don't see why TMNT should be any different. I know it has fanboys, but it should also have some family appeal and more relaxed fan interest to counter that.


Fri Aug 08, 2014 11:35 am
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KJ's Leading Pundit
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Post Re: TMNT Previews
GO NINJA GO NINJA GO NINJA GO

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Fri Aug 08, 2014 11:38 am
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Ocarina of Time
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Post Re: TMNT Previews
GREAT NUMBER

GO Mr. BAY

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Fri Aug 08, 2014 11:43 am
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Post Re: TMNT Previews
Image

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Fri Aug 08, 2014 11:51 am
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Wallflower
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Post Re: TMNT Previews
SolC9 wrote:
800K previews for Into the Storm would mean what? 4-5M OD? Low teens OW? That's around expectations.


It's good for low teens at least I think, but maybe higher teens. Million Ways To Die In The West did .89 on its way to a 16.7 Million weekend. Non-Stop, which admittedly skewed older, did .72 on its way to a 28.9 Million weekend.


Fri Aug 08, 2014 11:58 am
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KJ's Leading Pundit
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Post Re: TMNT Previews
It should do more than Million Ways because that would be more frontloaded due to SethMac, right?

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Fri Aug 08, 2014 12:03 pm
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Post Re: TMNT Previews
Chippy wrote:
It should do more than Million Ways because that would be more frontloaded due to SethMac, right?


I would think. I still believe it will probably see an opening similar to Final Destination 5. What did that do in Thursday shows out of curiosity? Does anyone know?

Quote:
Meanwhile, Warner Bros. Into The Storm grabbed $800K in late nights that began at 8 p.m. TMNT started at 7 PM. For a comp, it’s Red 2 which also opened at 8 p.m. in late nights, was also a PG-13 and also grossed 800K; it was an action comedy (not a disaster film) from Lionsgate but it went on to pull in $6.3M on Friday and ended up with an $18M three-day weekend. Into the Storm is on the same track.


http://www.deadline.com/2014/08/box-off ... ore-806963


Fri Aug 08, 2014 12:11 pm
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KJ's Leading Idiot

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Post Re: TMNT Previews
Damn!! $4.6m is a very good number for TMNT. Fine for Into the Storm and confirms that it won't break out.


Fri Aug 08, 2014 11:01 pm
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