The official numbers from 20th Century Fox:
Biggest Industry Animated opening day of all-time in Sweden and Peru.
2nd highest Industry Animated opening day of all-time in France, Colombia, Argentina and Chile.
Fox's Biggest animated opening day ever in Central America.
Fox's 2nd highest animated opening day ever in Mexico.
These highlights are even more impressive considering that most of these accomplishments occurred in markets not yet in school holidays.
Please find by market results and details below and get ready for a BIG weekend at the International Box Office!
France: Release date: Wednesday, Jun-27 (Holidays: 5th July - 4th September)
#1 in the market. Best opening day of 2012 and 2nd best animated opening day ever after Ice Age 3.
Wed: € 2.3m ($ 4.5m), Thu: € 760k ($ 943k). Cume to date is € 3.05m (
$ 3.8m) 3D is 55% of the total.
Wednesday opening compares to: IA2 € 2m (lifetime € 39.4m) - in hols, IA3 € 4.8m (lifetime € 51.6m) - in hols, Madagascar 3 € 1.6m (cume to date € 15m), Shrek 3 € 2.2m (lifetime € 33m), Shrek 4 € 1.3m (lifetime € 32m).
Australia: Release date: Thursday, Jun-28 (Staggered Holidays: 23rd June - 15h July).
#1 in the market.
Thurs: AUS$ 920K, (USD $920K) and CUME of AUD $2.3M, (USD
$2.3M), including Queensland previews.
It is school holiday season only in Queensland (22%) of market, and the major markets of NSW and Victoria commence school holidays this evening. From the weekend we will have active holidays in 90% of the Australian market.
Opening day performance is: 341% of ICE AGE; 137% of ICE AGE 2; 90% of ICE AGE 3 (50% of market in holidays); 157% of KUNG FU PANDA 2; 193% of SHREK FOREVER AFTER
Performance in the market is also excellent and our business yesterday represented a massive 276% of BRAVE which opened last week.
Mexico: Release date: Thursday, Jun-28 (Holidays: 6th July - 19th August)
#1 in the market with 71% of share! 2nd highest opening day ever for Fox, behind ICE AGE 3 (opened on a holiday Friday)
Thursday GBO: LC 22,259,428 (US
$ 1,589,479)
Comps (LC): Toy Story 3: 53,474,881 (holiday Friday); IA3: 31,425,860 (holiday Friday); Shrek 4: 27,281,856 (holiday Friday); Shrek 3: 26,205,908 (holiday Friday); IA2: 20,613,168 (holiday Friday); Kung Fu Panda 2: 18,199,450; Madagascar 3: 18,609,957
Sweden: Release date: Wednesday, Jun-27 (Holidays: 11th June - 26th August)
#1 in the market. Best animated opening day of all time.
Wed: LC 3.9m ($ 543k), Thu: LC 1.7m ($ 234k) Cume to date LC 5.6m (
$ 777k)
Wednesday opening compares to: IA2 Friday opening LC 2.4m (lifetime LC 47m), IA3 LC 3m (lifetime LC 56.7m) - in hols, Shrek 3 LC 2.2m (lifetime LC 36.9m).
Belgium: Release date: Wednesday, Jun-27 (Holidays: 1th July - 31st August)
#1 in the market.
Previews: € 46k ($ 58k), Wed: € 121k ($ 150k), Thu: € 54k ($ 67k) Cume to date € 221k (
$ 275k) 3D is 49% of the total.
Wednesday opening compares to: IA2 € 150k (lifetime € 6.6m), IA3 € 153k (lifetime € 6.7m) - in hols, Madagascar 3 € 110k (cume to date € 1.9m), Shrek 4 € 125k (lifetime € 3.5m) - in hols.
Peru: Release date: Thursday, Jun-28 (Holidays: 16th July - 1st August)
#1 in the market with 84% share! Biggest Opening Day Ever for Fox! 2nd Highest opening day ever, Industry wide (behind Transformers 3, which opened on a holiday); Biggest opening day ever for an animated film!
Thursday: LC1,521,446 (US
$562,104)
Outperformed ALL comps by far: Ice Age: Continental Drift: LC 1,521,446; Ice Age: Dawn of The Dinosaurs LC 577,514; Kung Fu Panda 2 LC 568,492; Shrek Forever After LC 512,397; Ice Age: The Meltdown LC 480,133; Toy Story 3 3d LC 459,287; Shrek The Third LC 363,009
Colombia: Release date: Thursday, Jun-28 (Holidays: 10th June - 1st Sept)
Paid previews BOR: LOC$915,824,150; (US
$ 500,040); Fox Biggest Paid Previews ever!!
1st place in the market by far!
Excellent results among comps opening day numbers! (LOC$ Millions): Toy Story 3: 945; Ice Age 4: 916; Ice Age 3: 802; Shrek Forever After: 790; Shrek the Third: 535
Argentina: Release date: Thursday, Jun-28 (Holidays: 9th July - 20th July)
#1 in the market with 62% of share. Biggest opening day for a Fox film on a non-holiday.
Box Office: LC$ 1,689,022 (u
$s 377,816)
Surpassed all comps except Shrek 4 which was released in the middle of Winter Vacations:
Ice Age 2: LC$ 563,072; Ice Age 3: LC$ 569,005; Shrek 3: LC$ 623,605; Kung Fu Panda 2 3D. LC$ 1,182,285; Toy Story 3 3D: LC$ 1,245,274; Ice Age 4 3D: LC$ 1,689,022; Shrek 4 3D: LC$ 1,923,639
Chile: Release date: Thursday, Jun-28 (Holidays: 9th July - 19th July)
#1 in the market with 71% of share. Fox Third Biggest Opening day ever (only after Simpsons & Star Wars EP3); Industry & Fox Second Biggest Opening Day ever for an animated film (only after Simpsons)
Thursday: LC$ 116.733.400 (US
$ 225.179)
Above all comps without school holidays! IA4: LC$ 117m; IA3: LC$ 83m (released in Winter Holidays); Shrek 4: LC$ 80m (released in Winter Holidays); Toy Story 3: LC$ 72m; Shrek 3: LC$ 64m; IA2: LC$ 61m
Central America: Ice Age 4 made
$186K on Thursday in Central America. #1 Thursday ever for a family title; #1 Opening Day of all time in Nicaragua; #1 Thursday ever in Guatemala
#1 in all markets with over 70% market share
Comparing to other key titles opening days, most of them on a Friday: 184% above Ice Age's Opening Friday ($65K); 38% above Avatar's Opening Friday ($134K); 30% above Rio's Opening Friday ($142K); 26% above Ice Age 3's Opening Thursday ($147K); 2.78% above Ice Age 2's Opening Friday ($180K)
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