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 Thursday Numbers (& INCEPTION midnights) 
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Extraordinary
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Post Thursday Numbers (& INCEPTION midnights)
$3.2m SORCERER
$3.0m INCEPTION Midnights

http://www.hollywoodreporter.com/hr/con ... 7044756d02

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Fri Jul 16, 2010 12:38 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
BKB is sooooo happy right now

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Fri Jul 16, 2010 12:43 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
The midnights are good, but not great. The whole weekend will probably be defined as good, but not great (if only because of some expectations), in my opinion.

Someone said it played at 1600 locations, which is fairly wide.

The only somewhat (though not best) comparisions would be 300 (2.5m from 656 locations) and Watchmen (4.5m from 1595 locations). Again though, not the best comparison for several reasons.

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Fri Jul 16, 2010 12:51 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
3m is actually great number I thought that it would be around 2-2.5m


Fri Jul 16, 2010 12:55 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Corpse wrote:
The midnights are good, but not great. The whole weekend will probably be defined as good, but not great (if only because of some expectations), in my opinion.

Someone said it played at 1600 locations, which is fairly wide.

The only somewhat (though not best) comparisions would be 300 (2.5m from 656 locations) and Watchmen (4.5m from 1595 locations). Again though, not the best comparison for several reasons.


Avatar made $3.5m at 2000 locations and that included some 3D boost for the non-IMAX shows.


Fri Jul 16, 2010 12:56 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
It's basically on par with what I expected, and it should lead to a $20-22m day. The IM without midnight will be much better than Watchmen's given Inception's appeal to adults and summer helping out the Sunday decline, so I'll say a $55-60m weekend.

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Fri Jul 16, 2010 12:57 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
IRON MAN 1 did $3.5m BEFORE midnight and ended the weekend with $102m
STAR TREK did $4.0m BEFORE midnight and ended the weekend with $79m

So yeah, I think $3m AT midnight are pretty good...

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Fri Jul 16, 2010 1:08 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
mark66 wrote:
IRON MAN 1 did $3.5m BEFORE midnight and ended the weekend with $102m
STAR TREK did $4.0m BEFORE midnight and ended the weekend with $79m

So yeah, I think $3m AT midnight are pretty good...


With a smaller fanbase since it's not a franchise flick.


Fri Jul 16, 2010 1:10 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
To be honest, Inception wasn't the most midnight-friendly movie. Long, complicated, somber. I am glad I went because it meant seeing it as soon as possible ;), but still.

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Fri Jul 16, 2010 1:15 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
:whaa: REV with the sweet sig :thumbsup:

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Fri Jul 16, 2010 1:33 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
The legs on Inception should be stellar. Doesn't need a massive opening.


Fri Jul 16, 2010 1:54 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Magception wrote:
Hell, I was only able to go to a midnight show because my boss let me work from home today :funny:


You work at night?


Fri Jul 16, 2010 2:03 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
gargantuan for Inception made nearly as much at midnight as that travesty TSA did all day.

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Fri Jul 16, 2010 2:07 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Magception wrote:
No, but I came back home last night at around 3:15AM. If I had to get up at 7:30AM for work I wouldn't have gone to the midnight. I wouldn't want to go into work with just 4 hours of sleep. But since I didn't have to wake up until 9AM (and didn't have to do any commute), it was all good.


Some fan you are...


Fri Jul 16, 2010 2:10 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Are there any good summer (i.e. no school day the next day) midnight comparisons for Inception? Most comparisons seem to be from spring/winter/May or a weekday opening.

Note: I do not consider The Last Airbender a good comparison even though it's also $3m because absolutely toxic WOM from midnight drove people away from seeing it during the normal hours of its opening day.

Also, i cannot find the opening midnight for G.I. Joe, but if it's around the same amount, then I think Inception can be a lot higher than G.I. Joe's $22.2m opening day.


Fri Jul 16, 2010 2:21 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Magception wrote:
Alex Y. wrote:
Also, i cannot find the opening midnight for G.I. Joe, but if it's around the same amount, then I think Inception can be a lot higher than G.I. Joe's $22.2m opening day.


I did a Google search and found this:

http://www.nowpublic.com/culture/yo-joe ... ice-thread

That says 2m for midnights.

mmmmmm. BJs liking the odds more and more.

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Fri Jul 16, 2010 2:30 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Not exactly boffo BO, but good nonetheless. Still have my hopes for an 80mil OW, no matter misguided they might be, hehe.


Fri Jul 16, 2010 2:34 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Biggestgeekever wrote:
Not exactly boffo BO, but good nonetheless. Still have my hopes for an 80mil OW, no matter misguided they might be, hehe.

Im not hoping anymore, I think it will happen.

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Fri Jul 16, 2010 2:39 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Eclipse: $3,439,703

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Fri Jul 16, 2010 3:38 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
BOM is up.

$3,214,440 for TSA.

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Fri Jul 16, 2010 3:51 pm
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Deshi Basara
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Post Re: Thursday Numbers (& INCEPTION midnights)
Some rather rough Thurs drops - people standing in line early for Inception midnights perhaps.

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Fri Jul 16, 2010 4:00 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Proud Ryu wrote:
Some rather rough Thurs drops - people standing in line early for Inception midnights perhaps.


Lol. How do you think TS3 will hold up this weekend?

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Fri Jul 16, 2010 4:04 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
I could easily see a 5x OW multiplier for its total gross. Demands to be seen again (at the end of the movie you'll think you got it........you don't). Not sure if I can wait til DVD myself.


Fri Jul 16, 2010 4:04 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
Dang what happened to the holdovers yesterday?


Fri Jul 16, 2010 4:05 pm
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Post Re: Thursday Numbers (& INCEPTION midnights)
awesome, I expect some big increases today, or we could be looking at implosions all around.

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