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 The exchange rate thread 
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Extraordinary
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Post The exchange rate thread
INTL box office is significantly driven by the exchange rates so let's take a look how the US-$ is doing this year:

US-$ vs. Euro (monthly average):

1 Euro = $1.49 November 09 (highest monthly average in 2009)
1 Euro = $1.46 Dezember 09
1 Euro = $1.43 Euro January
1 Euro = $1.37 February
1 Euro = $1.36 March
1 Euro = $1.34 April
1 Euro = $1.26 May
1 Euro = $1.22 June (4 days)

US-$ vs. Pound Sterling (monthly average):

1 GBP = $1.66 November 09 (highest monthly average in 2009)
1 GBP = $1.62 Dezember 09
1 GBP = $1.62 January
1 GBP = $1.56 February
1 GBP = $1.50 March
1 GBP = $1.53 April
1 GBP = $1.47 May
1 GBP = $1.46 June (4 days)

FEEL FREE TO ADD OTHER CURRENCIES TO MAJOR INTL. MARKETS!

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Last edited by mark66 on Fri Jun 04, 2010 5:46 pm, edited 1 time in total.



Fri Jun 04, 2010 5:22 pm
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Extraordinary
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Post Re: The exchange rate thread
Wait, isn't it the other way round, like:

€1 = $1.49 November 09 (highest monthly average in 2009)
€1 = $1.46 Dezember 09
€1 = $1.43 January
€1 = $1.37 February
€1 = $1.36 March
€1 = $1.34 April
€1 = $1.26 May
€1 = $1.22 June (4 days)

Same with Pounds...

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Fri Jun 04, 2010 5:38 pm
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Post Re: The exchange rate thread
Of course, you're absolutely right...

BTW: The Euro dropped below the $1.20 mark for the first time in four years...

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Fri Jun 04, 2010 5:46 pm
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Post Re: The exchange rate thread
I'm starting to panic. It better have returned to normal when DH1 comes out.


Fri Jun 04, 2010 9:11 pm
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Post Re: The exchange rate thread
It better drops further before DH1 arrives...

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Fri Jun 04, 2010 9:16 pm
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Post Re: The exchange rate thread
Case study:

When 2012 was released at the Euro peak in November 09 it made $185m of its $603m INTL gross in the Euro Zone and Great Britain. At today's exchange rates that $185m gross would shrink to $151m...

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Sun Jun 06, 2010 4:08 am
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Post Re: The exchange rate thread
Good news for Hollywood:

After the Euro hit a 4 year low during the Greece crises ($1.18), it's back to $1.30 - so every $100m grosser in the Euro Zone is now worth $110m...

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Fri Jul 16, 2010 7:28 pm
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Post Re: The exchange rate thread
UPDATE:

US-$ vs. Euro (monthly average):

1 Euro = $1.49 November 09 (highest monthly average in 2009)
1 Euro = $1.46 Dezember 09
1 Euro = $1.43 January
1 Euro = $1.37 February
1 Euro = $1.36 March
1 Euro = $1.34 April
1 Euro = $1.26 May
1 Euro = $1.22 June
1 Euro = $1.28 July
1 Euro = $1.29 August
1 Euro = $1.31 September

Right now (October 1st) the Euro is trading at $1.375 - bodes very well for HP7....

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Fri Oct 01, 2010 11:34 am
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Post Re: The exchange rate thread
Obama, strengthen the dollar!!!

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Fri Oct 01, 2010 11:44 am
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Post Re: The exchange rate thread
Here's hoping the dollar strengthens enough to prevent HP7 from surpassing TS3 worldwide. It's only right.


Fri Oct 01, 2010 3:41 pm
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Post Re: The exchange rate thread
Ha, the dollar is imploding on itself. AUD has broken parity, which would add 25% to DH1's gross compared to HBP's.

TS3's WW gross still in play.


Sat Nov 06, 2010 9:15 am
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Post Re: The exchange rate thread
Now that PIRATES 4 is opening, here's a look at the exchange rate when PIRATES 3 opened:

€1 = $1.35

Right now the exchange rate is

€1 = $1.42

In addition to 3D prices and inflation PIRATES 4 also has a 5 % exchange rate advantage - at least from the Euro Zone...

BTW: Goldman Sachs just reported that they expect the exchange rate to drop to

€1 = $1.55

within a year - looking good for Summer 2012...

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Fri May 20, 2011 8:36 am
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Post Re: The exchange rate thread
Once again, the Euro went down to €1 = $1.22 - the lowest since 2010...

Bad news for the studios...

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Thu Jul 12, 2012 2:55 pm
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Post Re: The exchange rate thread
mark66 wrote:
BTW: Goldman Sachs just reported that they expect the exchange rate to drop to

€1 = $1.55

within a year - looking good for Summer 2012...

Why should we trust bankers again?

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Thu Jul 12, 2012 2:55 pm
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Post Re: The exchange rate thread
So the US-$ reached a 9 year high - that's very bad news for the Hollywood studios...

The Euro went from $1.40 to $1.20 in just 9 months

Just one example: THE HOBBIT 3 would have made $80.4m in Germany 9 months ago, instead it is at $68.9m right now...

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Mon Jan 05, 2015 5:08 am
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Post Re: The exchange rate thread
Do they hedge against currency fluctuations? Some of them might, considering their exposure.


Tue Jan 06, 2015 11:28 am
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Post Re: The exchange rate thread
Euro is now down to a 11 year low - down to $1.12...

Once again, THE HOBBIT 3 example:
Its German €62.6m gross was $87.6m worth just 10 months ago, but is now only $70.1m worth...

This is serious money for the Hollywood Studios...

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Fri Jan 23, 2015 7:45 am
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Post Re: The exchange rate thread
If the US-$ gained as much vs. other currencies as vs. the Euro, a $1b grosser suddenly becomes a $800m grosser...

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Fri Jan 23, 2015 7:54 am
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Post Re: The exchange rate thread
Good. Hopefully it kills Avengers chances of hitting 1B OS despite big china increase.

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Fri Jan 23, 2015 8:43 am
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Post Re: The exchange rate thread
The Yen has hit a 7/8 year low vs the Dollar since this past fall, too.

Hollywood films don't make as much in Japan as they did in the past, but it's going to make the hit films from this upcoming year look worse than they really are in USD. Just last year, a lot of films beat matched/beat their previous installments or comparable films in Yen and admissions, but were well below in USD.

Using Big Hero 6 as a recent example, which was sitting at ¥6.41 billion as of last Sunday, it'd have earned:

2010 in $75/76 million
2011 in $81/82 million
2012 in $79/80 million
2013 in $65/66 million

And it'd be on track for $100 million+, but currently, it's at $54/55 million with the current exchange rate and will make around $70/75 million.

2014 is going to be up over 2013 in Yen and admissions, and should be above most years since 2000, but it'll be near the bottom of the list in USD.

Frozen got lucky and made all its earnings before the fall last year, otherwise its $250 million total would be looking more like $210/215 million right now. Still huge, of course, but that's only a difference a couple months could have made.

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Fri Jan 23, 2015 10:38 am
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Post Re: The exchange rate thread
Euro dropped to $1.07 - a 12 year low...

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Tue Mar 10, 2015 7:51 pm
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Post Re: The exchange rate thread
WOO! SUCK IT, EURO!

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Tue Mar 10, 2015 7:55 pm
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Post Re: The exchange rate thread
Well, it's bad for Hollywood and bad for my vacation next week...

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Tue Mar 10, 2015 8:44 pm
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Post Re: The exchange rate thread
Euro is in free fall - down to $1.05...

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Wed Mar 11, 2015 2:57 pm
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Post Re: The exchange rate thread
Jiffy wrote:
Here's hoping the dollar strengthens enough to prevent HP7 from surpassing TS3 worldwide. It's only right.


Haw haw.


Thu Mar 12, 2015 11:54 pm
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