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 China Box Office 
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Extraordinary

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Post China Box Office
[*]China box office saw new height in 2009, delivering three 400m yuan grossers, and 2010 looks to start out with a bang due to the release of Avatar. I'll have the full details on 2009 performances some time later, but figure I'll start a separate thread given its rapid growth and the additional resources I have now to post more detailed information. I'd not be surprised to see a couple of movies making 500m yuan this year.

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Mon Jan 04, 2010 3:29 am
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Extraordinary

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Post Re: China Box Office (2010)
First on Avatar, even with the big snowstorm over the weekend, Beijing is looking very good the first day. 41 theaters, 39 of which had midnight shows, are giving it 1,551 total showings for the opening day (over 60% of the total # of showings); that's almost 38 showings per theater, amazing. And the midnight showings were averaging over 80% full, 3am showings averaging 60% full, with both IMAX theaters selling out their shows for the entire week.

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Mon Jan 04, 2010 3:32 am
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Post Re: China Box Office (2010)
I read from a Hong Kong newspaper that the cinemas in China are giving most of the nighttime showings to Avatar while local films are getting only daytime showings.

Also, Avatar is the only foreign release (or at least the only Hollywood release) playing in China at the moment.


Mon Jan 04, 2010 3:40 am
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Extraordinary

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Post Re: China Box Office (2010)
Here is the showing breakdown in Beijing today:

Avatar - 41 theaters, 1551 showings
Bodyguards and Assassins - 41, 378
A Simple Noodle Story - 38, 293
The Treasure Hunter - 16, 58
The Storm Riders 2 - 15, 40
Poker King - 10, 22
Midnight Taxi - 6, 11

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Mon Jan 04, 2010 3:47 am
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Post Re: China Box Office (2010)
Yay, another international thread! :-D

xiayun, are you able to post a yearly Top 5/10 for 2009 or any previous years this decade?

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Mon Jan 04, 2010 3:51 am
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Extraordinary

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Post Re: China Box Office (2010)
I'll try to locate them. :)

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Mon Jan 04, 2010 3:53 am
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Post Re: China Box Office (2010)
Corpse wrote:
Yay, another international thread! :-D

xiayun, are you able to post a yearly Top 5/10 for 2009 or any previous years this decade?


I second that request.

P.S. I will post Hong Kong's top 10 in 2009.


Mon Jan 04, 2010 3:54 am
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Post Re: China Box Office (2010)
xiayun wrote:
Here is the showing breakdown in Beijing today:

Avatar - 41 theaters, 1551 showings
Bodyguards and Assassins - 41, 378
A Simple Noodle Story - 38, 293
The Treasure Hunter - 16, 58
The Storm Riders 2 - 15, 40
Poker King - 10, 22
Midnight Taxi - 6, 11


I am surprised to see Hong Kong film Bodyguards and Assassins has more showings than Zhang Yi Mou's Noodle Story in Beijing.


Mon Jan 04, 2010 4:06 am
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Post Re: China Box Office (2010)
I'm curious to know how Pleasant Goat and Big Big Wolf performed. I read a sequel was going to be released really soon as well, so I'd assume it did well (or maybe they were made at the same time or something).

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Mon Jan 04, 2010 4:11 am
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Extraordinary

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Post Re: China Box Office (2010)
i.hope wrote:
xiayun wrote:
Here is the showing breakdown in Beijing today:

Avatar - 41 theaters, 1551 showings
Bodyguards and Assassins - 41, 378
A Simple Noodle Story - 38, 293
The Treasure Hunter - 16, 58
The Storm Riders 2 - 15, 40
Poker King - 10, 22
Midnight Taxi - 6, 11


I am surprised to see Hong Kong film Bodyguards and Assassins has more showings than Zhang Yi Mou's Noodle Story in Beijing.


It's not surprising when you consider B&A was released a week after Noodle Story and is performing better overall.

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Mon Jan 04, 2010 4:23 am
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Post Re: China Box Office (2010)
Corpse wrote:
I'm curious to know how Pleasant Goat and Big Big Wolf performed. I read a sequel was going to be released really soon as well, so I'd assume it did well (or maybe they were made at the same time or something).


It grossed 76m yuan, or $11.1m, which was definitely a positive surprise.

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Mon Jan 04, 2010 4:28 am
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Post Re: China Box Office (2010)
Heard the first concrete report on Avatar's midnight performance: in Guangdong (Canton) province, it surpassed both Transformers 2 and 2012 to break the record, in terms of both the gross and the admissions.

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Mon Jan 04, 2010 4:35 am
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Post Re: China Box Office (2010)
That's huge! Guangdong is the richest province, isn't it?

So we can expect the film to do at least as well in relation to recent blockbusters in China as it has done in other territories.

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Mon Jan 04, 2010 4:56 am
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Post Re: China Box Office (2010)
How are the prices for 3D tickets in China, and how's the availability of digital 3D screens? That could push Avatar well beyond Transformers 2 and 2012 if it's already set to perform on a higher level admissions wise...


Mon Jan 04, 2010 5:34 am
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Post Re: China Box Office (2010)
xiayun wrote:
i.hope wrote:
xiayun wrote:
Here is the showing breakdown in Beijing today:

Avatar - 41 theaters, 1551 showings
Bodyguards and Assassins - 41, 378
A Simple Noodle Story - 38, 293
The Treasure Hunter - 16, 58
The Storm Riders 2 - 15, 40
Poker King - 10, 22
Midnight Taxi - 6, 11


I am surprised to see Hong Kong film Bodyguards and Assassins has more showings than Zhang Yi Mou's Noodle Story in Beijing.


It's not surprising when you consider B&A was released a week after Noodle Story and is performing better overall.


But still, in Beijing, Zhang Yi Mou is BIG, much bigger than the Hong Kong actors in Assassins.


Mon Jan 04, 2010 5:56 am
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Post Re: China Box Office (2010)
the lesser evil wrote:
How are the prices for 3D tickets in China, and how's the availability of digital 3D screens? That could push Avatar well beyond Transformers 2 and 2012 if it's already set to perform on a higher level admissions wise...


From what I read from a Hong Kong blogger, ticket price for the 3D version is 25% higher than that for the 2D version (80 Yuan vs. 60 Yuan).


Mon Jan 04, 2010 6:07 am
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Post Re: China Box Office (2010)
2009 China TOP10:
movie--------------------------total gross-----release
1 2012------------------------------$6750-----11.13(now playing)
2 Transformers 2-----------------$6661-----06.24
3 The Founding Of A Republic--$6149-----09.16
4 Red Cliff 2-----------------------$3807-----01.07
5 Bodyguards And Assassins--$3805-----12.17(estimate,now playing)
6 A Simple Noodle Story--------$3689-----12.10(estimate,now playing)
7 The Message-------------------$3192-----09.29
8 Nanking Nanking---------------$2533-----04.22
9 HarryPotter 6-------------------$2284-----07.15
10 Ice Age 3-----------------------$2240-----07.08

may inaccurate
the price in citys like beijing and shanghai for 2D version is 70yuan RMB(about $10.25),3D version is 100yuan, IMAX is 130yuan(about $19) tonight……


Last edited by jonehot on Mon Jan 04, 2010 11:14 am, edited 1 time in total.



Mon Jan 04, 2010 7:52 am
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Post Re: China Box Office (2010)
7 The massage-------------------$3192-----09.29
————————————————————————————
sorry The Message, not The Massage……


Mon Jan 04, 2010 7:55 am
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Post Re: China Box Office (2010)
jonehot wrote:
2009 China TOP10:
movie--------------------------total gross-----release
1 2012------------------------------$6750-----11.13(now playing)
2 Transformers 2-----------------$6661-----06.24
3 The Founding Of A Republic--$6149-----09.16
4 Red Cliff 2-----------------------$3807-----01.07
5 Bodyguards And Assassins--$3805-----12.17(estimate,now playing)
6 A Simple Noodle Story--------$3689-----12.10(estimate,now playing)
7 The massage-------------------$3192-----09.29
8 Nanking Nanking---------------$2533-----04.22
9 HarryPotter 6-------------------$2284-----07.15
10 Ice Age 3-----------------------$2240-----07.08

may inaccurate
the price in citys like beijing and shanghai for 2D version is 70yuan RMB(about $10.25),3D version is 100yuan, IMAX is 130yuan(about $19) tonight……


Are the total grosses in US Dollar (ten thousands)?


Mon Jan 04, 2010 7:55 am
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Post Re: China Box Office (2010)
i.hope wrote:
jonehot wrote:
2009 China TOP10:
movie--------------------------total gross-----release
1 2012------------------------------$6750-----11.13(now playing)
2 Transformers 2-----------------$6661-----06.24
3 The Founding Of A Republic--$6149-----09.16
4 Red Cliff 2-----------------------$3807-----01.07
5 Bodyguards And Assassins--$3805-----12.17(estimate,now playing)
6 A Simple Noodle Story--------$3689-----12.10(estimate,now playing)
7 The massage-------------------$3192-----09.29
8 Nanking Nanking---------------$2533-----04.22
9 HarryPotter 6-------------------$2284-----07.15
10 Ice Age 3-----------------------$2240-----07.08

may inaccurate
the price in citys like beijing and shanghai for 2D version is 70yuan RMB(about $10.25),3D version is 100yuan, IMAX is 130yuan(about $19) tonight……


Are the total grosses in US Dollar (ten thousands)?

Yes,the unit in China is Wan(in pinyin),means ten thousands. And ¥6.83 =$1 now.


Mon Jan 04, 2010 8:35 am
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Post Re: China Box Office (2010)
xiayun wrote:
Heard the first concrete report on Avatar's midnight performance: in Guangdong (Canton) province, it surpassed both Transformers 2 and 2012 to break the record, in terms of both the gross and the admissions.


any early predicts about avatar's potential. you did predict 50m for 2012 just after its release and that proved quite conservative.

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Mon Jan 04, 2010 10:01 am
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Post Re: China Box Office (2010)
Keyser Söze wrote:
xiayun wrote:
Heard the first concrete report on Avatar's midnight performance: in Guangdong (Canton) province, it surpassed both Transformers 2 and 2012 to break the record, in terms of both the gross and the admissions.


any early predicts about avatar's potential. you did predict 50m for 2012 just after its release and that proved quite conservative.


I'm waiting for the first number on the opening day performance. If it breaks 30m yuan ($4.4m), then I could see $100m total.

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Mon Jan 04, 2010 1:21 pm
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Post Re: China Box Office (2010)
thanks. cant wait for your updates.

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Mon Jan 04, 2010 4:16 pm
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Post Re: China Box Office (2010)
All the reports from the big cities (Beijing, Shanghai, Guangzhou, Chengdu) are indicating a humongous opening day. People were lining up 7am in the morning and could only buy a 10pm ticket due to all the sellouts. I'd not be surprised by a 40m yuan (~$6m) day.

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My thoughts on box office


Mon Jan 04, 2010 4:38 pm
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Post Re: China Box Office (2010)
xiayun wrote:
All the reports from the big cities (Beijing, Shanghai, Guangzhou, Chengdu) are also indicating a humongous opening day. People were lining up 7am in the morning and could only buy a 10pm ticket due to all the sellouts.



WOW. You are definitely hyping it. Does that compare to reports for TF2 and 2012.

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Mon Jan 04, 2010 4:39 pm
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