OH MY GOD THIS! You can have your cake or eat it, not both.

It's already in the breaking records thread, but I'm just gonna leave this here.

'Star Wars: Force Awakens' Trailer Viewed 112 Million Times in 24 Hours

I'm starting to feel this will open huge, but hold worse than any comparable December release. Like a 40% drop (or more!) may be in play with so much upfront demand. It at least seems it should drop significantly more than ROTK.

I tend to agree. I think the legs will be good because of the holidays, but we're not going to see a 5x multiplier. Something like a 3x -- maybe, maybe a 4x -- seems more likely to me.

But guess what it'll do exactly that.

#StarWarsBitch!
#2015Bitch!

You can never predict a juggernaut. Rules are meant to be broken. The potential is so high fir it's OW that even if December dampens it (and it will) it will still be close to a record breaker.

The legs are anyone's guess but a 4 multiplier is very achievable (pending quality offcourse).

I'm gonna laugh when this does 220+ opening weekend.

But it's December !!!

2015 is proving the film biz is indeed a year round one. OW's that were once unthinkable are happening.... refer January and April.

Bring it on.

Reading the comments on the youtube trailer (seen over 40+ million times as of now), you can see among the top comments several 'I've watched this 10+++ times a day since release' or 'I've watched this trailer so many times' which suggest that not all of these 112 million views were individual, far from that. And yet they're adding those views to the 16 million individual viewers who watched the trailer during Monday Night Football. That's like adding apples and oranges.

Of course it will

200m+ OW
4.0+ multiplier

Of course. Do you think everyone who saw the FURIOUS 7 trailer only watched it once? Or the AGE OF ULTRON trailer? It's tallying trailer views, not individual IPs.

It's curious, though because of this:

http://deadline.com/2015/10/star-wars-t ... 201589061/

Just a couple of days ago TFA appeared to be trailing F7 by a lot.

Obviously, no. It's just that usually you would add views to views or individual viewers to individual viewers (like Nielsen ratings with DVR) instead of mixing both.

And personally I'd be more interested in the number of viewers, especially since studios buying views/likes/followers is really not unheard of.

The people that watched it on Monday Night Football could not watch it more than once using that resource so it's fine to add them together. Perhaps many of them went and watched it again on YouTube.

Monday night football was up 16% overall just in the 18-49 demographic. Couldn't find anything else though, but being that is doing the entire 3.5 hour event, seems pretty good, for people that may have only showed up for all of 10 minutes

Everyone would, but there's no way to measure it.

Has anyone read the deadline report on SW presales?

http://deadline.com/2015/10/star-wars-t ... 201592211/

There ARE more nerds than I thought. This does not bode well for
opening weekend in my opinion it just reinforces the thoughts that
this audience will not be as diverse as is needed to "break all records"

Who knows if what deadline is reporting is true but I can see this being the case.

Yep, that surely doesn't bode well for its opening weekend.

34 years old really isn't that high an average. That's actually lower than the age of the franchise.

All that means is its certainly connecting with its target audiences an the people who have pre ordered tickets were ready to do so the moment the film was announced.

What it means is that men are driving the presales
of this movie. I would venture to say white men in particular.
The tie-in to Monday Night Football makes perfect sense now.

My observation is that super popular movies are driven by
multi racial/cultural and cross gender appeal, this movie will
obviously not be a flop but I think the 250+ predictions are not valid either.
We will all see how this plays out.

Star Wars has always been a franchise that skews older anyways, so that data isn't saying anything new. However, I do think it supports my previous suspicion that the die hard fans are the one's that drove the presales madness Monday. I don't see this hurting its potential record breaking opening though and like the article also said both JW and AOU skewed older aswell and still opened HUGE, although it will need a significant amount of younger fans to show up in order to reach these crazy $220M+ predictions some on here seem so confident in.

are the average movie goers either over 30 or under 16 anyway? The 20 year old generation download shit illegally anyway for the most part.

As I mentioned in the weekend thread, I think Star Wars is going to be fucking massive now.

I literally did not know how many of my friends, for whatever reason, seem to like it. Just all kinds of people. I don't understand why. What is the appeal of Star Wars?

The prequels are absolutely terrible.

The only one I like is the original. They get progressively worse.

It also has the same core demo as plenty of sub 600 million films. I'm not saying it definitely won't do 600, but I do think that saying two films with a similar demo did 600 makes 600 locked is ridiculous.AOU had a similar demo and didn't make 460.