The economy's been shit since 2009 and yet all of a sudden now its an issue? lol



I do agree with him that 3D shares would improve with fewer 3D releases.

Our friends at media consultancy IHS Screen Digest did the math: Global box office for 3D grew from $2.5 billion in 2009 to $6.1 billion last year, which made for a 19.3% share of overall theatrical collections (2009: 8.6%). Of that total, international territories accounted for 64.6% (2009: 53.8%), with nine territories grossing more than $200 million each and 14 others more than $100 million.

In terms of regional distribution, cinema analyst Charlotte Jones noted the largest share in Europe (24%) in comparison to North America (20.5%). 3D accounted for more than one-quarter of total box-office revenues in six territories, including Poland, Russia (33.1% share) and the Czech Republic. Following Japan’s largest individual gross ($471 million), the United Kingdom was the strongest 3D theatrical market in Western Europe ($427 mil. and 27.5% share). Of the countries profiled by IHS Screen Digest, Norway reported the lowest 3D box-office ratio (15.8%), followed by Turkey (15.9%). Norway also recorded the highest average 3D ticket price, but “this was relative to its blended ticket price.”

But elsewhere abroad, the percentage of upcharge seems to have little effect on the format's popularity.

In mainland China, 3D tickets cost between $12 and $18 compared to the country's average 2D ticket price of $9.39. But Chinese moviegoers rarely pay full fare: Besides half-price Tuesdays, online group purchases can cut 3D ticket prices in half, and some theaters discount purchases by certain credit-card holders.

An aggressive 3D rollout has made China one of the biggest boosters of the format, as 3D accounted for the majority of B.O. for "Transformers," "On Stranger Tides" and "Harry Potter," with 82%, 64% and 70%, respectively, in the market.

Despite a much higher 3D premium by percentage for Russian moviegoers vs. 2D prices (at around 36%, according to St. Petersburg-based firm NevaFilm), 3D still rakes in considerable coin there. Japanese filmgoers pay an average 3D upcharge of $3.79, or 27% over the $15.68 average ticket price. And it can be much higher in some locales: In Tokyo's downtown Roppongi Hill theater, for instance, 3D tickets cost as much as $5.11 more than 2D.

3D isn't working everywhere overseas, however.

Spain is seeing the format's biggest downslide (at least in Europe), crippled by a 22% unemployment rate and rampant piracy. The country's 3D premium at 37%, or $3.05 more than 2D, also is contributing to the format's decline. "Transformers" grossed 49% locally from 3D, while "Pirates of the Caribbean" earned 41% and "The Smurfs" earned 39%.

There's no artistic value in 3D. But there's still a commercial value in certain projects.

3D presentations accounted for 92 percent of the gross

Lion King was a big win for 3D.

I don't mind a bunch of 3d re-releases if they cut down on they stop converting every big movie into 3D. Avengers will be the real test.

Was it a real win?

Sadly, parents were forced to take their children to see it for the first time on the big screen in dull, dark 3D. As Dr. Lecter has pointed out elsewhere, there are no other choices at of kids' movies currently at the multiplex. Imagine if parents had had a choice to let their little ones experience in bright, beautiful 2D like they themselves had seen it in it's original release?

I won't be going to see The Lion King 3D re-release, but I would have if it was available in 2D.

If they had also released it in proper 2D, what would the 2D/3D revenue split have been?




Perhaps the Avengers producers should learn from The Lion King 3D re-release and only release it in 3D. I'll bet the 3D revenue share will soar to 100%!

Most of the theaters here had The Lion King showing in 2D..

The re-release, which is playing on some 2D screens as well, is generating more than 90 percent of its grosses from 3D locations. Domestically, the film has one more weekend of full play in theaters before the Diamond Blu-Ray edition of the film is released on Oct. 4.

http://www.hollywoodreporter.com/news/b ... ing-239998

To be honest, I'm surprised by that number...