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 The 3D thread 
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Post Re: The 3D thread
TF3 will have strong 3D, however they should keep the film on a lot of 2D screens...

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Sat May 28, 2011 1:40 pm
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Post Re: The 3D thread
Magnus Prime wrote:
The biggest question I wonder is if we'll ever see a 3D share over 80% for a major release film not named Avatar 2. Alice, Resident Evil, Jackass, and Tron all had 3D shares over 80% last year. The highest share this year is Green Hornet, which had 69%. Second highest is 60% for Thor.


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Sat May 28, 2011 7:28 pm
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Post Re: The 3D thread
Without IMAX Pirates did only 38% in 3D.


Sat May 28, 2011 7:33 pm
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Post Re: The 3D thread
Limit 3D to half a dozen live action films a year (ones that may actually be good in 3D) and make it available for half a dozen animated films and that would be enough for it to coexist with 2D and make decent coin. Right now 3D is over saturating the market and because it adds little to the film experience for most films (often detracts from it) audiences are turning away.

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Sat May 28, 2011 8:39 pm
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Post Re: The 3D thread
The First Avenger wrote:
Limit 3D to half a dozen live action films a year (ones that may actually be good in 3D) and make it available for half a dozen animated films and that would be enough for it to coexist with 2D and make decent coin. Right now 3D is over saturating the market and because it adds little to the film experience for most films (often detracts from it) audiences are turning away.


I completely agree with this. There's nothing wrong with 10 or so films a year being in 3D. Right now it's over saturated. Out of all the movies I've seen in 3D, the only ones for me that were improved a substantial amount by the format were Avatar and How To Train Your Dragon. Pirates 4 actually had a few nice 3D scenes, but they weren't worth the super dark night scenes disappointment.


Sun May 29, 2011 6:27 am
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Post Re: The 3D thread
THR about KFP2:

About 45% of the total gross came 3D screens

Doesn't that mean that about 70 % of the tickets sold went to the 2D version?

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Post Re: The 3D thread
Panda's OW is just bloody awful.

Breakdown
$53,800,000
0.45 = $24,210,000
0.55 = $29,590,000

Assuming $7.86 2D and $10.86 3D
2D 3,764,631
3D 2,229,281
To 5,993,912

Original
$60,239,130
$7.18
Admissions= 8,389,850

Drop in admissions: 2,395,938 = 28.56% drop in admissions.

Effing bad.

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Sun May 29, 2011 1:22 pm
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Post Re: The 3D thread
I've about had it with 3D films at the moment. The price increase for the product isn't worth it. The last one I saw with 3D was Thor and there was minimal 3D effects as far as I could tell or maybe I can't tell the difference anymore. Nothing really popped out at me. I do notice that it does darken the picture when wearing the glasses.

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Sun May 29, 2011 1:26 pm
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Post Re: The 3D thread
nghtvsn wrote:
I've about had it with 3D films at the moment. The price increase for the product isn't worth it. The last one I saw with 3D was Thor and there was minimal 3D effects as far as I could tell or maybe I can't tell the difference anymore. Nothing really popped out at me. I do notice that it does darken the picture when wearing the glasses.

The only really noticeable 3D effects in Thor were those crappy cardboard cutout effects which conversions suffer from. If there was a 2D version available I'd never even think of seeing 3D version. 2D version was made available on its 4th week here (last week that is). I waited a week before seeing it assuming 2D would then be available, but it wasn't so I went and saw it in 3D. I would skip Pirates in 3D even though it was filmed like that, but I got invites for the premiere so 3D it was - and I could've easily done without it again.

I'm definitely skipping all 3D films if possible (if I can that is). It just ain't worth it. It's always the same trick and most of the time it isn't THAT noticeable. Avatar had great 3D and Piranha had the most fun with its 3D (tits in 3D!), but the rest of the time it's just something popping out at the beginning, at the middle and at the end of the movie and the rest of the time the depth isn't that perceivable anyway.


Sun May 29, 2011 1:37 pm
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Post Re: The 3D thread
mark66 wrote:
THR about KFP2:

About 45% of the total gross came 3D screens

Doesn't that mean that about 70 % of the tickets sold went to the 2D version?

65% at best.

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Post Re: The 3D thread
be.redy wrote:
Avatar had great 3D and Piranha had the most fun with its 3D (tits in 3D!), but the rest of the time it's just something popping out at the beginning, at the middle and at the end of the movie and the rest of the time the depth isn't that perceivable anyway.

I'd really like to see Pirates 4. I can't imagine 3D being not that noticeable, i just can't. That's hyperbole, i tell you. But i don't wanna spring the cash...

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Post Re: The 3D thread
Nazgul9 wrote:
be.redy wrote:
Avatar had great 3D and Piranha had the most fun with its 3D (tits in 3D!), but the rest of the time it's just something popping out at the beginning, at the middle and at the end of the movie and the rest of the time the depth isn't that perceivable anyway.

I'd really like to see Pirates 4. I can't imagine 3D being not that noticeable, i just can't. That's hyperbole, i tell you. But i don't wanna spring the cash...

It really isn't noticeable in most scenes unless you really put a thought to it and pay attention. If you sit back and just enjoy it's like it even isn't in 3D. They already put the most effective scenes in the trailer which made me feel like the movie will be filled with scenes that were planned with 3D in mind, but I was disappointed to see that wasn't the fact.

Though it was my first time with RealD 3D, so I don't know, it might be that too. Before the old theater was taken over by another chain they used Xpand3D. Now they use RealD 3D too, but I went to a newly opened multiplex that also uses RealD 3D.


Sun May 29, 2011 1:51 pm
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Post Re: The 3D thread
Pirates has horrible 3d. There are too many scenes at night which do not work well with 3d. Outside Avatar 3d has sucked big time. Even Avatar would have worked well without 3d.

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Sun May 29, 2011 2:08 pm
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Post Re: The 3D thread
The anti-3D movement is on the rise!




Quote:
When is Hollywood going to abandon its failed promotion of the abomination that is 3-D?


Will it take until the last moviegoer has abandoned the last multiplex?

I was beginning to think that studios and exhibitors would fight unto death to preserve a flawed technology that overcharges and under-delivers. But recent developments suggest they may be forced to back away from the third dimension, sooner rather than later.

Last weekend’s dull domestic opening of Pirates of the Caribbean: On Stranger Tides, a.k.a. Pirates 4, may have had more to do with rising popular sentiment against 3-D than to the generally negative reviews.

As reported on MovieCityNews.com and elsewhere, 66 per cent of Pirates 4 screens were 3-D, at a record 2,747 locations in the U.S. and Canada (out of a total 4,155 locations).

What should have been a huge promotion (and payday) for the new technology instead looked like a repudiation of it: just 48 per cent of the $90.2 million box-office gross for Pirates 4 came from 3-D screens. More money was made at the fewer locations equipped with old-fashioned 2-D screens.

MCN’s David Poland observed that if this popular trend back to 2-D continues with such big-ticket films this summer as Cars 2 and the final Harry Potter, then “we will find ourselves at a tipping point. Realistically, exhibitors will have to start backing away from 3-D, as it will be apparent that it is costing them money. . .”

If exhibitors begin balking, then studios will have to take notice and make fewer 3-D movies.

The Pirates 4 situation is the clearest sign yet that consumers are growing tired of paying $3 to $5 more per ticket for a viewing experience that isn’t better than what they had before, and is in fact demonstrably worse.

Aside from having to wear those awkward glasses, the 3-D screen is noticeably dimmer — about 25 per cent darker — than a traditional screen, which greatly reduces clarity in scenes that aren’t brightly lit.

The effect is often like watching a movie while wearing sunglasses and the compensating extra texture is minimal at best. Few moviegoers I’ve spoken with report a richer experience watching 3-D movies, apart from the specially engineered Avatar, which now seemed like the exception that proves the rule.

More common are complaints about movies like Thor, The Green Hornet and Drive Angry, where it costs people more to see a darker screen. This week’s Kung Fu Panda 2 is also in 3-D, which reduces the colour and clarity of otherwise outstanding animation.

As Roger Ebert points out in an excellent recent blog post, titled “The Dying of the Light,” there should be no debate about this: “As everyone can tell simply by taking off their 3-D glasses, the process noticeably reduces the visible light from the screen. I got emails from readers saying the night scenes in Pirates of the Caribbean were so dim they were annoying.”

Bravo to Ebert for continuing to fight the 3-D madness, which up until recently looked to get worse rather than better. At the recent Cannes Film Festival premiere of Pirates 4, I was obliged to watch the film wearing heavy next-generation 3-D glasses that operated with a battery and felt like a welder’s mask.

Is this really progress? It’s not, but also at Cannes was Italian auteur Bernardo Bertolucci, receiving a special lifetime achievement award, who was waxing poetic about how he plans to make his next art film using 3-D.

I hope Bertolucci reconsiders, because 3-D threatens even people who are happy to stick with 2-D. An excellent recent exposé by Boston Globe movie critic Ty Burr found that many Beantown theatres haven’t been bothering to remove the polarizing filter used to create 3-D images when they screen 2-D films. It’s too much of a hassle to remove the filter, so projectionists just leave it on.

The polarizer absorbs as much as 50 per cent of the light, a projectionist source told Burr, which means you can’t escape 3-D dimness even when you’re not at a 3-D screening.

Ebert and others are sounding the alarm because they fear a time when moviegoers won’t know what a pristine image looks like. Everyone will be so used to the compromised quality of 3-D films, they’ll forget what a properly lit movie image looks like.

The big selling point of 3-D when the change began a couple of years was that the image would be so much better than 2-D, and also superior to older forms of 3-D used in previous fads of the 1950s and 1970s. This hasn’t proven to be the case at all.

Less publicly stated was the other big reason for 3-D: the hope that it would deter pirates from illegally copying films and trading or selling them via the Internet. Judging by the large number of pirate download sites that still exist, I don’t see any value in this argument, either.

It’s time for all concerned to admit that 3-D: The Sequel has been a massive flop in multiplexes and in the eyes of beholders.

It’s as flawed as the AromaRama fad of decades past, but with one big difference: AromaRama is gone, but 3-D still stinks.



Tue May 31, 2011 6:58 am
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Post Re: The 3D thread
People are only tired of paying for and watching 3D that is not of the same quality as Avatar. It's that simple.

If Avatar is "the exception that proves the rule," then obviously the answer is for everyone to step it up and film their movie as good as Avatar, or don't bother filming in 3D at all. That's probably the way things will go. I assume Hollywood at large just lazily decided to sit back and see how long the public would deal with sub-Avatar quality 3D before increasing their budgets and getting off their asses.

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Tue May 31, 2011 11:51 am
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Post Re: The 3D thread
Resident Evil had Avatar-quality 3D because it was shot that way, so that accounts for some of that.

Tron kind of begged for a 3D viewing because the franchise is a celebration of breaking technology boundaries to begin with.

With Jackass, you could argue that the target demo just hadn't had the opportunity to be burnt out on 3D yet because that audience doesn't overlap much with the audience for many other films.

Bay has talked up his 3D and having worked with Cameron Pace so TF3 may get a 3D boost from that as well.

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Post Re: The 3D thread
http://www.deadline.com/2011/05/kung-fu-panda-2-kicks-up-anti-3d-sentiment-on-wall-street/

'Kung Fu Panda 2' Kicks Up Anti-3D Sentiment On Wall Street

Quote:
Investors are jumping on the anti-3D bandwagon as the weekend's lackluster sales of 3D tickets for DreamWorks Animation's Kung Fu Panda 2 seemed to confirm that audiences are fed up with the higher prices exhibitors are charging for the immersive visual experience. Shares of 3D technology company RealD were down 12% in mid-day trading to $27 -- amounting to a 23% decline over the last two weeks. Even with the drop, RealD shares are up nearly 40% from this time last year. Investors appear to be more disenchanted with DreamWorks Animation, which is making all of its films in 3D. Its shares were off 3.3% at midday to about $24 -- which is down nearly 20% vs this time last year. 3D tickets accounted for about 45% of Panda's domestic box office revenues. By contrast, last year DreamWorks Animation's Shrek Forever After generated 60% of its opening-weekend revenues from 3D, even though it was on 343 fewer 3D screens, Lazard Capital Markets analyst Barton Crockett notes. Wall Street's most vocal critic of 3D -- BTIG's Richard Greenfield -- reiterated his "sell" recomendation for DreamWorks Animation and lowered his 2011 earnings estimate for the company to $1.54 a share, from $1.81. The company's movies "have not lived up to expectations and the global DVD market is in a free fall as consumers continue to shift from buying to renting," he wrote in a report.


Tue May 31, 2011 5:09 pm
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Post Re: The 3D thread
Didn't something like this happen after How to Train Your Dragon opened less than expected?

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Post Re: The 3D thread
Magnus Prime wrote:
Corpse wrote:
Didn't something like this happen after How to Train Your Dragon opened less than expected?


It did, but the difference with Dragon is that 68% of its OW was from 3D. That's not the case with KFP2 or POTC4.
It's a continuation of the downward trend 3D films have been seeing since Dragon. I'm pretty sure we'll some films have 3D shares in the 30% range by the end of the year, which is certainly something to worry about since 3D has kind of become Hollywood's new meal ticket.


Wed Jun 01, 2011 1:24 am
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Post Re: The 3D thread
What's this "4-D" business with the new Spy Kids crap? I presume they mean physical interaction in the theatre, but the logistics seem nightmarish.

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Wed Jun 01, 2011 10:07 am
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Post Re: The 3D thread
Gunslinger wrote:
What's this "4-D" business with the new Spy Kids crap? I presume they mean physical interaction in the theatre, but the logistics seem nightmarish.


When the lights go out, ushers repeatedly poke you and ask why you bought a ticket to this crap.

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Wed Jun 01, 2011 10:27 am
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Post Re: The 3D thread
Gunslinger wrote:
What's this "4-D" business with the new Spy Kids crap? I presume they mean physical interaction in the theatre, but the logistics seem nightmarish.


There are 4D screens in Hong Kong and South Korea. They just synchronize some elements like wind, fog (+ bubbles, water spray) along with the movie. From the description,

"4D Version: 3D movies offer special effects such as wind, water spray, fog and bubbles synchronized to particular movie scenes (Need to wear 3D glasses)"

I'm not sure if North America has any 4D screens but I would guess something similar to this.

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Wed Jun 01, 2011 10:31 am
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Post Re: The 3D thread
I remember how someone told me about a theatre in Texas where the seats would move around or maybe it was rumble at certain scenes during a viewing of Expendables. Was that movie in 3d? I don't remember but maybe that's what 4D is in that your seat actually provides another level of interaction for the viewer.

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Wed Jun 01, 2011 10:32 am
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Post Re: The 3D thread
places like universal and sea world has 4d theaters for shows. I remember seeing shrek 4d at seaworld.

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Post Re: The 3D thread
Plus Jordans Imax at Reading, MA can do 4d shows. I think they did it for Polar Express.

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