The Golden Globe nomination for Cruise, and everyone scratching their heads over it, suddenly made him a household name again. That and didn't he go on TV and apologize for acting wierd a few weeks ago. All that, he has suddenly redeemed himself. That, and the film looks good.

Sorry I don't buy that Cruise's stock ever dropped. People point to MI3 dropping as their best evidence but conveniently ignore that MI2 had horrible WOM (B- at Yahoo) and that it was released 6 years after MI2, which has caused similar drops for a couple other franchises (Rush Hour, Mummy). Valkyrie's biggest problem is that it has 4 new openers that are stealing its dollars. If this had come out in a weekend with only one opener like other previous Cruise movies (LS, VS, Collateral) this would have likely matched the opening weekend figures of those movies.

It had what, OVER ONE YEAR of marketing and trailers playing in front of many many many films?

I never heard of it or seen anything for it until 2 weeks ago...

Really? I didn't see a bit of advertising until a month or so ago.

Same

I only recall seeing the trailer at the most 2 months ago.

easy, bkb went against it. Everyone knows whatever BKB says the opposite happens