Variety is wrong. Transformers 3 made $5,059,735 OW unadjusted. (http://www.boxofficemojo.com/intl/hongkong/opening/)

Admission is down about 25% from T3. And the movie is getting universally trashed by critics.

Having a quarter of the movie set in HK does not seem to have helped its box office much. Goofs are spotted in scenes set in HK but shot elsewhere: right-hand traffic, cars with China's license plates, US traffic lights, etc. Overt product placement is another source of distraction. The mention of China in full support of HK in the movie has many middle fingers up. The only bright spot may be witnessing the HK government handquarter smashed to pieces, says a well-known newscaster.

HK may ask for Beijing's support in the film, but I don't think anyone comes besides a jet or two. :p

Oh, this might pertain to some reality there. Beijing is a talker, not a doer. Perhaps a liar. lol

Apparently set the OW record in my country. Fucking disappointing bunch of mofos. TF4 setting Ow record? Yeesh

Annual July 1st protest march (#july1hk, #HK71)

Live videos:

Apple Daily live broadcast


SocREC http://new.livestream.com/socreclive/events/3147315







@byAlanWong

LOL

@tomgrundy

@erinhale

Police about to break up a sit-in protest which has lasted 5 hours after midnight.

With that face, she'd be lucky to find a guy that would fuck her.

Lots of twins and triplets celebrating the handover (takeover) anniversary!





Now I know why Algren says Chinese make bad PS.

A pro-Beijing event in Kowloon (probably somewhere near Tsim Sha Tsui)

@PekingMike

Protest marchers in Causeway Bay

@byAlanWong

Hong Kong people voted with their feet yesterday.

People waiting in line to see Transformers 4 amid fierce heat and downpours.



http://www.youtube.com/watch?v=chsS_Okc8XU



http://www.youtube.com/watch?v=Gy_W0WSemK4

Yes, it looks like Mong Kok.

Night at the Museum 3 has quickly moved up the year end rankings and will soon join the ranks of the 5m grossers by the end of next week.

Meanwhile, Big Hero 6 and Paddington continue to battle it out over on the family friendly audience side. Paddington won some theaters in admissions last weekend but Big Hero 6's 3D ticket prices have put it well ahead in gross.

The Hobbit 3 has now gone down to 4th in admissions after Paddington passed it today. It looks like it will miss 4m.

	Wednesday adm.	(so far)			December 31
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Night at the Museum 3	--	9,134	--	--
2	Big Hero 6	--	7,752	--	--
3	Taken 3	--	7,733	--	--
4	The Hobbit: The Battle of the Five Armies	--	6,661	--	--
5	Paddington	--	6,032	--	--
6	Love, Rosie	--	2,461	--	--
7	The Crossing	--	1,419	--	--
8	The Theory of Everything	--	955	--	--
9	Seventh Son	--	873	--	--
10	Women Who Flirt	--	711	--	--

Ok for Night at the Museum. Not bad for Big Hero 6. Excellent start for Taken 3. It is up +131.9% from Taken 2's first opening previews day in pre-sales. That opened on the holiday weekend of Mid Autumn Festival but the good news for Taken 3 is that it was limited to only night previews whereas some theaters gave Taken 2 full day showtimes. Not good for The Hobbit. Great admissions figure for Paddington. Theaters had to keep on increasing its screens/showtimes last week after it beat out Hobbit's admissions in many places and Big Hero 6's in a couple of theaters.

Down the list Seventh Son and Women Who Flirt also got sneak previews today.

Taken 3 is off to a fantastic start in HK. It is currently close to Taken 2's OW number (- sneaks) in only 3 days including sneaks.

Propelling it to new heights is the excellent WOM it has received so far. Currently, it stands at 4.5/5 rating, above Interstellar, Night at the Museum 3 and The Hobbit 3.

I believe 2.5m total is very much in the works with 3m a possibility.

I'll be more interested to see how big of a bomb The Seventh Son is

	Friday				January 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Taken 3	--	20,840	--	--
2	Night at the Museum 3	--	9,221	--	--
3	Big Hero 6	--	7,904	--	--
4	Seventh Son	--	6,582	--	--
5	Women Who Flirt	--	6,122	--	--
6	Paddington	--	5,597	--	--
7	The Hobbit: The Battle of the Five Armies	--	5,432	--	--
8	Love, Rosie	--	2,643	--	--
9	The Crossing	--	985	--	--
10	The Theory of Everything	--	810	--	--

Huge for Taken 3. The drops for all Christmas movies are heavily inflated since last Friday was a holiday. Seventh Son and Women Who Flirt did surprisingly OK. Not that great for Love, Rosie.

Interesting week upcoming. Fifty Shades of Grey and Kingsman: The Secret Service will be fighting tooth and nail for glory this week but a ton of movies releasing on Chinese New Year will get early sneaks starting on Saturday. Most notably, Stand By Me Doraemon will be getting the big push on Saturday knocking out Fifty Shades of Grey from the biggest theater. Other CNY films like 12 Golden Ducks, From Vegas to Macau II, Penguins of Madagascar and Triumph in the Skies will also be seeing some action this weekend. The Imitation Game will continue to get sneak peeks this weekend.

Thursday screen counts

The ONE
New	Holdovers	Leaving
Fifty Shades of Grey - 14 showings	Jupiter Ascending - 3 showings (▼ 6)	Partners in Crime
Kingsman: The Secret Service - 12 showings	Gangnam Blues - 1 showing (▼ 6)	Black Sea
	Wild - 2 showings (▼ 5)	Mortdecai
	Still Alice - 1 showing (▼ 3)	American Sniper
	The Gigolo - 1 showing (▼ 3)	Parasyte (Cat. III)
	Birdman - 2 showings (=)	Women Who Flirt

Tsuen Wan
New	Holdovers	Leaving
Fifty Shades of Grey - 6 showings	Jupiter Ascending - 5 showings (▼ 6)	American Sniper
Kingsman: The Secret Service - 6 showings	Gangnam Blues - 2 showings (▼ 3)
	Mortdecai - 2 showings (▼ 3)
	The Gigolo - 2 showings (▼ 5)
	Parasyte (Cat. III) - 1 showing (▼ 2)

Fifty Shades of Grey will command the most showtimes this week but Kingsman: The Secret Service is right behind. At all theater chains, Fifty Shades of Grey will have a bigger advantage either in showtimes or screens over Kingsman. Most theaters are split as to who gets the biggest screen. At some theaters, Kingsman will have the biggest screen or the largest screen plus a really small screen but Fifty Shades of Grey will occupy the 2nd biggest and the 3rd biggest and those two combined lifts it over Kingsman in terms of seat count. At other theaters, Fifty Shades grabs the biggest theater.

Saturday is shaping up to be very interesting. Chinese New Year films are getting major sneak peeks this weekend. Stand By Me Doraemon is the standout and will get all day sneaks in the biggest theater at many locations. The Golden Ducks will be the next biggest screen getter out of the CNY films. Some theaters have given this full day while others are only giving it half day sneaks.

In response to the huge screen counts set aside for Doraemon and the rest of the CNY films this weekend, Fifty Shades and Kingsman have been downgraded to a smaller screen. In about half of Broadway/AMC theaters so far, Kingsman will get the bigger screen over Fifty Shades this weekend. The other half will retain Fifty Shades in the bigger screen over Kingsman.

The holdovers will experience a huge decline in showtimes on Saturday to make room for the CNY films. At Tsuen Wan, all holdovers except for Jupiter Ascending will be gone by Friday.

Ticket Sales

Huge ticket sales from early pre-selling in the more foreigner areas (Central, Admiralty, TST, HK Island) are pushing Fifty Shades well ahead of Kingsman in those locations but Fifty Shades is behind Kingsman in more rural areas.

I wonder if Fifty Shades will interest mainlanders to go to Hong Kong for a day trip. It's their only chance to see it because it will never be allowed in Chinese cinemas. But then, there is also a part of me that thinks the Chinese are far too conservative and embarrassed by anything remotely erotic, so it probably wouldn't interest them. Perhaps the youngsters, though. But I think they don't really have any way to get news of the film. I am only interested in this because I remember when Due West was released and I heard reports of mainlanders crossing to see it (me and my wife were two of them).

I remember that Due West, Sex & Zen got a lot of mainlanders that saw it.

	Thursday adm.	(so far)		February 12
Rank	Movie	LW	TW	% chg
1	Fifty Shades of Grey	--	5,330	--
2	Kingsman: The Secret Service	--	2,760	--
3	Jupiter Ascending	--	2,120	--
4	The Gigolo	--	308	--
5	American Sniper	--	222	--
6	Wild	--	168	--
7	Still Alice	--	141	--
8	Gangnam Blues	--	140	--
9	Parasyte	--	125	--
10	Nightcrawler/My Girlfriend is So Sick	--	101	--

Top 2 are the only ones that matter. Strong pre-selling for Fifty Shades has it well out in front of Kingsman but Kingsman will come back with walk-ins.

Jupiter Ascending will crumble on Saturday.

At 1 PM, Kingsman has closed the gap to less than 2,000 admissions.

	Thursday			February 12
Rank	Movie	LW	TW	% chg
1	Kingsman: The Secret Service	--	14,136	--
2	Fifty Shades of Grey	--	11,872	--
3	Jupiter Ascending	--	3,349	--
4	The Gigolo	--	1,227	--
5	American Sniper	--	875	--
6	Wild	--	628	--
7	Parasyte	--	497	--
8	Still Alice	--	454	--
9	Gangnam Blues	--	362	--
10	The Con Artist	--	297	--

Kingsman killed Fifty Shades of Grey with walk-ins. Walk-ins delivered a 5x multiplier and accounted for 80.5% of its total admissions today. Fifty Shades of Grey on the other hand had early pre-selling 2 weeks out, was almost 2 times ahead of Kingsman this morning but only achieved a 2 multiplier from its pre-sales to final admissions number. With Kingsman showing in IMAX, the spread in gross will be larger. The battle for top spot won't be even close.

	Friday adm.	(so far)			February 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Fifty Shades of Grey	--	6,210	--	+16.5%
2	Kingsman: The Secret Service	--	4,813	--	+74.4%
3	Jupiter Ascending	--	1,883	--	-11.2%
4	12 Golden Ducks	--	965	--	--
5	From Vegas to Macau 2	--	432	--	--
6	Wild	--	387	--	+130.4%
7	American Sniper	--	319	--	+43.7%
8	Still Alice	--	315	--	+123.4%
9	Next Station is Love	--	296	--	--
10	The Gigolo	--	230	--	-25.3%

Kingsman is pouring it on now. It will beat Fifty Shades this weekend. The question is whether or not Kingsman will be able to defeat Doraemon or even Triumph in the Skies.

Kingsman is having exceptional word of mouth right now. It is at a stellar 4.8/5, the highest I've ever soon for a Hollywood movie. It is still early days though so it will come down once the weekend crowd catches it. Meanwhile, Fifty Shades is behind with a score of 4.4/5. That's not a bad number for now but it went down from 4.6 earlier so this is unlikely to grab people outside of its target audience.

As far as its performance is concerned, Fifty Shades of Grey fooled theater chain operators into thinking it was going to be a big player with its hot night time pre-selling action but after all the ruckus died down, walk-ins were more interested in seeing Kingsman. Theaters lavished the female friendly picture with 2-3 screens on Thursday but it was to no avail. Some theaters downgraded Kingsman on Friday due to very weak pre-selling on Tuesday but all theaters have adjusted and Kingsman will be put on a bigger screen or more screens on Sunday.

Now, let's head to Tsuen Wan to see how this weekend is shaping up.

[Table deleted due to length.]
*Times are not approximate.

That is not very good for Fifty Shades. It looks like people in more rural areas are ignoring this film. Contrast that with Kingsman where pre-selling is not its strong suit. Very good number for it. I am particularly impressed by the 10 PM showing (actually 10:30 PM) because this is a slightly longer film and 10 PM usually gets lower pre-selling right out of the gate.

Moving onto the Chinese New Year fare. Doraemon is out in front with all day showings but the biggest surprise of this weekend is Triumph in the Skies. The movie is based off the popular local tv series but I did not expect this movie to do such huge business. This could seriously challenge Doraemon for #1 next weekend. Over 60% sold in the prime slots (even at 1 PM!) with 1 day of pre-selling to go. Wow. 12 Golden Ducks/From Vegas to Macau II won't do as much business now than next week so they get a pass but it looks like both will have to settle for a top 5 position. Penguins of Madagascar will probably be overshadowed by Doraemon. I think it could still get to 1-1.5m total but it'll have to fight for screens with the others every day.

If I have time tomorrow, I will look at pre-sales from another theater.

Next weekend is looking like this

1. Doraemon/Triumph in the Skies
3. 12 Golden Ducks
4. From Vegas to Macau II
5. Kingsman/Penguins of Madagascar
7. Fifty Shades of Grey

What an exciting two weeks of box office!

Thursday actuals

1. Kingsman: The Secret Service - $152,146 (opening day actual)/$180,512
2. Fifty Shades of Grey - $121,201

	Friday				February 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kingsman: The Secret Service	--	18,913	--	+33.8%
2	Fifty Shades of Grey	--	15,148	--	+27.6%
3	Jupiter Ascending	--	3,284	--	-1.9%
4	12 Golden Ducks	--	3,246	--	--
5	From Vegas to Macau 2	--	2,264	--	--
6	American Sniper	--	1,272	--	+45.4%
7	Wild	--	900	--	+43.3%
8	The Gigolo	--	847	--	-31.0%
9	Still Alice	--	752	--	+65.6%
10	Parasyte	--	608	--	+22.3%

	Saturday adm.	(so far)			February 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	23,846	--	--
2	Triumph in the Skies	--	19,164	--	--
3	Kingsman: The Secret Service	--	16,914	--	+251.4%
4	Fifty Shades of Grey	--	15,638	--	+151.8%
5	Penguins of Madagascar	--	5,309	--	--
6	12 Golden Ducks	--	4,343	--	--
7	From Vegas to Macau II	--	3,985	--	--
8	Jupiter Ascending	--	2,392	--	+27.0%
9	The Imitation Game	--	1,948	--	--
10	Wild	--	746	--	+92.8%

	Saturday				February 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	35,149	--	--
2	Kingsman: The Secret Service	--	31,243	--	+65.2%
3	Triumph in the Skies	--	26,272	--
4	Fifty Shades of Grey	--	25,982	--	+71.5%
5	12 Golden Ducks	--	12,070	--	+271.8%
6	From Vegas to Macau II	--	9,140	--	+303.7%
7	Penguins of Madagascar	--	7,286	--	--
8	Jupiter Ascending	--	3,851	--	+17.3%
9	The Imitation Game	--	2,831	--	--
10	Wild	--	1,317	--	+46.3%

Very good opening day sneaks for Doraemon. It will make 2m by the end of Chinese New Year. Huge admissions for Kingsman. Every Broadway/AMC theater recorded at least 1 sellout for Kingsman today (that includes The ONE/Kingswood Ginza -- both notoriously difficult to sell out) 4m is likely in play with that weekend number. Triumph in the Skies did an excellent job. It got half day showings at quite a few locations. It should be able to beat out Doraemon for #1 in admissions next weekend. Valentine's Day helped Fifty Shades a bit but the gap is growing larger between it and Kingsman with each day that passes. 12 Golden Ducks did great. Solid for From Vegas to Macau II. Penguins of Madagascar did run of the mill cartoon numbers. It'll be contending with Doraemon and Shaun the Sheep for screens next week so it'll already start with a disadvantage. It'll probably be able to push past 1m but it won't go much further than that. Strong sneaks once again for The Imitation Game.

	Sunday adm.	(so far)			February 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	11,689	--	-51.0%
2	Kingsman: The Secret Service	--	10,118	--	-40.2%
3	Triumph in the Skies	--	8,052	--	-58.0%
4	Fifty Shades of Grey	--	5,951	--	-61.9%
5	Penguins of Madagascar	--	4,376	--	-17.6%
6	From Vegas to Macau II	--	3,259	--	-18.2%
7	12 Golden Ducks	--	1,550	--	-64.3%
8	Jupiter Ascending	--	1,546	--	-35.4%
9	The Imitation Game	--	1,046	--	-46.3%
10	Wild	--	442	--	-40.8%

Post Valentine's Day drops will see all films drop more than 10% today. Fantastic for Kingsman: The Secret Service. Great hold for Penguins of Madagascar. Huge drop for 12 Golden Ducks but that is due to the late screenings today which means low pre-sales. From Vegas to Macau II had a nice hold.

	Weekend Projections			Feb 12
Rank	Movie	TW	% chg	Total
1	Kingsman: The Secret Service	$955,000	--	$983,000
2	Stand By Me Doraemon	$755,000	--	$755,000
3	Fifty Shades of Grey	$725,000	--	$725,000
4	Triumph in the Skies	$450,000	--	$450,000
5	12 Golden Ducks	$190,000	--	$190,000

Kingsman's strong performance the entire weekend will see it ahead of Doraemon by about $200,000. Stand By Me Doraemon will at least nab #3 this weekend but it has the 3D cash grab so its 2 day gross should be enough to take down Fifty Shades' 4-day gross. Speaking of Fifty Shades, it has done quite well this weekend. It might not be the star of the show but it put in a great weekend as well. Triumph in the Skies had a monster weekend despite being outclassed in showtime count. A nice start for 12 Golden Ducks even with the controversy surrounding the film. It will post a huge gross next weekend.

	Sunday				February 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kingsman: The Secret Service	--	27,974	--	-10.5%
2	Stand By Me Doraemon	--	20,485	--	-41.7%
3	Triumph in the Skies	--	17,158	--	-34.7%
4	Fifty Shades of Grey	--	15,224	--	-41.4%
5	Penguins of Madagascar	--	8,203	--	+12.6%
6	From Vegas to Macau II	--	7,392	--	-19.1%
7	12 Golden Ducks	--	5,607	--	-53.5%
8	Jupiter Ascending	--	2,344	--	-39.1%
9	The Imitation Game	--	2,320	--	-18.1%
10	Wild	--	1,243	--	-5.6%

Interesting holds today. Excellent for Kingsman. Very surprising hold from Doraemon. It's baffling how this can fall 40% from VD while Penguins of Madagascar increases. Big dips for Triumph in the Skies and Fifty Shades of Grey. Great for Penguins of Madgascar although next Thu. it will have to contend with 3 other animation releases next week along with the usual CNY fare and returning holdovers Kingsman and Fifty Shades. Solid for From Vegas to Macau 2. 12 Golden Ducks plunged today. Awful for Jupiter Ascending. Good holds for The Imitation Game and Wild.

	Weekend adm.			Feb 12-15
Rank	Movie	LW	TW	% chg
1	Kingsman: The Secret Service	--	92,266	--
2	Fifty Shades of Grey	--	68,226	--
3	Stand By Me Doraemon	--	55,634	--
4	Triumph in the Skies	--	43,430	--
5	12 Golden Ducks	--	20,923	--
6	From Vegas to Macau II	--	18,796	--
7	Penguins of Madagascar	--	15,489	--
8	Jupiter Ascending	--	12,828	--
9	The Imitation Game	--	5,151	--
10	Wild	--	4,088	--

	Weekend Estimates			Feb 12
Rank	Movie	TW	% chg	Total
1	Kingsman: The Secret Service	$980,000	--	$1,008,000
2	Fifty Shades of Grey	$695,000	--	$695,000
3	Stand By Me Doraemon	$665,000	--	$665,000
4	Triumph in the Skies	$425,000	--	$425,000
5	12 Golden Ducks	$200,000	--	$200,000

Spectacular for Kingsman: The Secret Service. This is one case where previews really helped. Fifty Shades of Grey had all the buzz before but Tuesday night sneaks brought a lot more awareness for this film. Fifty Shades of Grey had huge interest and big pre-sales but it fell short starting with the admissions loss on Thursday all the way to the massive 12,000+ admissions gap on Sunday. Overall, this still did quite well. Doraemon had a disastrous Sunday meaning that it ends up behind Fifty Shades for this weekend. This has already jumped to #2 out of all the Doraemon films here with just its sneak peeks and it will pass last year's #1 offering by Thursday. 12 Golden Ducks had a ghastly Sunday fall but it was still enough to beat out all the others for #5.

This upcoming week is Chinese New Year. This year Chinese New Year starts on Thursday which means 4 days of holidays! That likely means setting a new weekend record. Wednesday nights will be very active as well with theaters pushing midnight and late showings (2-4 AM).

Theaters that have already rolled out their Thursday schedules have seen amazing pre-selling (thanks to Triumph in the Skies). At all of those theaters so far, here's how the pre-selling stacks up

1. Triumph in the Skies


2. 12 Golden Ducks/Doraemon/From Vegas to Macau 2

5. Kingsman: The Secret Service
6. Penguins of Madagascar
7. Shaun the Sheep
8. An Inspector Calls
9. Fifty Shades of Grey

What those spaces represent is how much that film is ahead of its nearest competitor so TITS is the runaway winner while the pack of 3 lag well behind it.

At The ONE, here's how they are doing on Thursday. Pre-sales were taken at 11 PM.

[Table deleted due to length.]
Triumph in the Skies is the clear winner and is 2:1 in admission pre-sales over 12 Golden Ducks. 2 things that I must point out: it is the only film to have sold more than half of a showing so far and at least 1/4 of each showing has been filled (aside from the morning and midnight). Truly remarkable. TITS and 12 GD along with Doraemon will fight for #1 this weekend.

12 Golden Ducks is doing solid but not spectacular pre-sales. The mid-afternoon and the late evening showings are doing great.

Somewhat of a surprise, From Vegas to Macau II runs past Doraemon into the top 3. All of its showings (including 12 PM) are doing great so it will see an upgrade in showtimes or in screen count as this weekend progresses. On the flipside, Doraemon is having sluggish pre-sales. It is even behind KingsSpeech(man) for 4th. With Kingsman, pre-sales are not its strong suit but Doraemon has had really good pre-sales so far. I wonder if demand is being met. Outside the top 5, Penguins of Madagascar also does not seem to have really strong pre-sales. For a film that has had strong pre-sales, Fifty Shades Thursday pre-sales are a major failure. Not featured here but still on Thursday's schedule is Shaun the sheep. It is performing worse than Fifty Shades at The ONE.

Though that is 1 theater, it seems this is how screen counts will play out on Friday into the weekend

Increasing

Triumph in the Skies
From Vegas to Macau II

Flat or Decreasing

12 Golden Ducks
Doraemon
Kingsman
Penguins of Madagascar

Decreasing

Fifty Shades of Grey
________________________________________________________
I wanted to see how well Triumph in the Skies is doing at other locations so I picked the theater that is not known for hot pre-sales.

Hollywood
	Triumph in the Skies
Day	Time	Seats sold	Seats available	% filled
Feb. 19	8:00 AM	20	225	8.89%
	10:00 AM	56	225	24.89%
	12:00 PM	30	225	13.33%
	1:00 PM	51	243	20.99%
	3:00 PM	181	225	80.44%
	5:00 PM	99	225	44.00%
	8:00 PM	81	225	36.00%
	10:00 PM	103	225	45.78%
Total		621	1818	34.16%

One showtime is 80% full in one day of pre-selling at a theater that is never known for its fast pre-selling. WOW. Triumph in the Skies is more than a third full for the whole day. That is crazy. Even its 10 PM showing is the 2nd highest selling showtime of the day.

February 12 Weekend Actuals

Kingsman: The Secret Service - $892,023 (opening weekend actual)
Fifty Shades of Grey - $629,057 (opening weekend actual)
Stand By Me Doraemon - $608,432
Penguins of Madagascar - $171,443
Jupiter Ascending - $880,422
The Imitation Game - $97,967
Wild - $153,397
20 Once Again - $139,217
Gangnam Blues - $122,459
The Con Artists - $122,459

Kingsman: The Secret Service stormed out of the gate the big winner, dominating Fifty Shades of Grey on the weekend and increasing its gap from Fifty Shades each day to win the top spot by $250,000 overall. Though it did not have the buzz that Fifty Shades had, it grew thanks to stellar word of mouth which led to numerous sellouts on Saturday. Word of mouth continues to build for Kingsman as it is still sporting a 4.7/5 rating from 200 user reviews.

Fifty Shades of Grey had the attention but failed to perform beyond its target fanbase. It rushed out to swell pre-selling on Thursday but walk-ins contributed only half of its admissions total on opening day. Valentine's Day saw it perk up but Sunday saw it crash and burn with it declining 40% from Saturday.

Stand By Me Doraemon did great with previews. Although one wonders if the full scale early launch will dilute its CNY sales, this is a huge number for the franchise. By next Thursday, it will become the #1 Doraemon movie of all time in HK.

Penguins of Madagascar had an early launch as well and it did average. It will likely get to 1m total but not much further than that.

Not a great total for Jupiter Ascending. It will leave theaters with around $900,000.

The Imitation Game is still in sneak previews mode. Altogether it has racked up nearly $100,000 in the past 2 months. Very strong showings overall for those theaters showing previews since January.