Back to Back to Back... they have Eat, Pray, Love the weekend after The Other Guys...

Moviegoers can't get enough of Inception and that passion is showing up in a big way on Facebook. The most active page for Christopher Nolan's mind-bender saw a daily fan increase of 10,981, giving it a total of more than 250,000. This continued growth combined with the film's strong showing at the box office on Monday bodes well for Inception repeating as the #1 film in North America this coming weekend.

Salt is showing a disconcerting lack of momentum on Facebook. The Angelina Jolie vehicle tacked on only 631 fans today, pushing its total to nearly 190,000. To put that into perspective, The A-Team added 431 fans on the Tuesday before its release before opening to an underwhelming $25.7 million. Salt appeals to the same action-loving crowd that A-Team was gunning for, but it will have much more drawing power among female moviegoers. Any way you look at it, the lack of interest in Salt during the crucial days leading up to release is not a good sign. Stay tuned.

Click here for the full Facebook tracking list.

I disagree about Salt pursuing the same crowd as A-Team. Salt skews older. The only problem for Salt is Inception really. Otherwise it would have been a lock for $35m+

lol seriously

This Twitter and Facebook tracking, imo, does not work for Salt. It will attract a substantially older audience. This isn't 1999 and Angelina Jolie is no longer the object of desire for teenage boys everywhere...she's now a movie star with serious cred, and the audience will follow suit.

Facebook and Twitter are used just as much if not more by girls and women than boys and men. If anything, I think that film message boards are more frequented by men than Facebook and Twitter.

Tweet counts and analysis for Wednesday, July 21st.

Wednesday Morning Update: Salt made up for a mediocre showing on Monday by jumping to 4,079 tweets on Tuesday for 5.6% market share. This was up from 1,354 tweets on Monday for a market share of only 1.1%. By comparison, Killers had 867 tweets on its Tuesday before release, The Losers had 502, The A-Team had 2,039, and Inception had 15,787. Now that's more like it! The Wednesday number will be telling since part of this number for Tuesday was due to news of the premiere no doubt which always inflates tweet counts. The good news is that it has pulled handily ahead of The A-Team and $35 million plus appears to be a lock given these numbers and the expected ratio of 850-900. Maybe it might just give Inception a run for its money after all on the weekend.

Ramona and Beezus also had a bump on Tuesday though it was on a much smaller scale as it rose to 796 tweets and 1.1% market share. This was up from 570 tweets and a 0.5% market share on Monday. By comparison, The Spy Next Door had 226 tweets its Tuesday before release, The Tooth Fairy had 352, Diary of a Wimpy Kid had 347 and Letters to Juliet had 718. Once again a solid number, though like Salt it was boosted by the premiere of the film. There are quite a bit of young girls chatting up a storm about the film which has me slightly worried about its ratio but the buzz levels still are substantial enough to indicate a solid opening in double digits.

OK?

I'm just saying that the largely adult audience for Salt is going to be less likely to geek out over it on social networks. And it's not the kind of movie anyone does that for anyway.

The only reason why I still have Salt above 35m is cause of reviews. If they weren't good, I def. think sub-30m OW would be possible. But its demo is affected by reviews, so good reviews will bring them out.

Though the Inception train may be too much.

Can you send a link?

From Box Office Mojo polls:

When will you see 'Salt?'

28.0% Sometime in Theaters
25.1% Opening Weekend
24.0% On DVD/Blu/VOD
16.9% Never
6.1% On TV

1,398 users polled.


This seems really good to me that the top three choices indicate people wanting to see it in one way or another. I don't usually see that in these polls. Plus, a lot of times, the most popular answer is "Never," or it at least ranks up there.

Does anyone have the RS futures this week?
I haven't seen them yet....

You were the one who made the point about teenage boys not being the film's main demo.

However, my point is that females 18-34 and even 25-49 *should be* prime demos for this film, and yes, they do "geek out" or at least mention what they plan to watch the upcoming weekend - a lot of adults do. If they do it for "chick flicks", then I don't see why SALT would be the exception if they had a really strong interest in watching it.

Yes, action films tend to appeal more to men, but this is one of the only mainstream action films over the last decade to be headlined by a major female
star. If anything, this film should be at least more evenly split between male and female audiences.

OK?

Um, I completely AGREE with you. My point about Angelina Jolie being more than the focus of teenage boys didn't have to do with who will see the movie.

What I was TRYING to say is that she is not Megan Fox, ala a nothing actress viewed as nothing more than eye candy. She has respect among general audiences as a credible actress, which is what should translate to Salt's adult appeal.

What I actually find interesting is that most of my co-workers (guys in their 30s and 40s) don't care much about Salt, while my wife's co-workers (mostly females) are supposedly very into seeing it, kind of the exact opposite of what happened for Inception. The female interests in Salt are definitely much higher, at least percentage wise, and there may not be as much overlapping between the two films as one imagined, a reason why I think the two could certainly co-exist fine.