Bragi has an announcement on 6th September and Apple has one on the 7th September, plus Bragi's announcement of their announcement featured two time zones. Munich and ... Cupertino. Why mention Cupertino? Seems strange.

But it also seems strange, if indeed that is the "news", for the bought company to announce it before the buying company.

I agree with Daring Fireball's take on it:

That’s stupid. If Bragi had a deal of any sort with Apple, they’d be keeping their mouths shut. And they certainly wouldn’t be announcing anything two days before Apple’s event. And why would Apple need anything from Bragi? Apple just bought a much bigger name in headphones. And why in the world would Bragi schedule an announcement of any sort on Labor Day, a major U.S. holiday?

Here’s what makes sense: Bragi has caught wind of Apple’s imminent wireless AirPods. They’re just like what Gurman reported eight months ago: no-cable ear plugs that come with a smart case for transport and charging. Bragi is trying to jump in front of Apple’s announcement, but the fact that they’re making the announcement in Cupertino on Labor Day makes them look panicked.

I have no idea what Bragi is. And I don't care about Apple also. Unless it's about those billions they have to pay in Ireland. I'm so glad about that.

Bragi makes wireless in-ear headphones, which are rumored to be like the AirPods that Apple may be including with the new iPhone next week.

Yeah. That makes sense.

Apple held back a surprise AirPods accessory for launch day!