I dont know the vibe is that the action is good, but the rest, well here's a quote "When Jet Li tries to emote, my kidney starts to implode. Please stop him."

http://www.rottentomatoes.com/m/unleashed/?critic=all

The drama aspect just doesnt work it seems like.

Well, Harry Knowles said Morgan Freeman was nearly all time best peformance of his, way better them Million Dollar Baby, but he's not quite THE most trustworthy. I think it does look pretty awesome though, and I have seen the marketing campaign be quite backloaded. Not a lot of trailers, but TV spots by the dozen.

Well, Harry Knowles said Morgan Freeman was nearly all time best peformance of his, way better them Million Dollar Baby, but he's not quite THE most trustworthy. I think it does look pretty awesome though, and I have seen the marketing campaign be quite backloaded. Not a lot of trailers, but TV spots by the dozen.

Harry Knowles didn't even see Million Dollar Baby. He was ranting and raving over the Oscars, and was talking about it, and you could tell he was clueless about what happened in the film. He even had some of his "facts" wrong. I don't even go to that site anymore because I got sick of the lack of credibility.

It's still early, but with 64% at RT and an average rating of 6.6, looks like Unleashed could be the first fresh hollywood movie that Jet Li has starred in.

This looks really good, but it is being undermakreted big time. The distributor is dropping a ball on this one and I don't even know why. Because it doesn't star a "gangsta rapper" like some of Li's recent flicks did and is not produced by Joel Silver? :???:

Looks like it'll become Li's best reviewed Hollywood flick so far (Lethal Weapon 4 possibly aside).

Still, looking at all Jet Li flicks so far, all of them had a $5,000+ opening weekend PTA. I don't see why this one should be any different. The final theatre count will be at least 1,900, I think, maybe even close to 2,000. A gross of $10 million this weekend is almost assured, in my opinion. I am going with around an $11 milion weekend as of now.

Could have been much more, though.

I would lik to know what is meant by the above bolded text.

- Unleased trailers have been shown in the theater.

- Unleased has had alot of tv commercials.

- Jet Li has done the tv talk shows

- I even heard Jet LI promoting the movie on the radio.

So I am just wondering as Lecter is in Germany - how does he know and how is the film being badly marketing in the USA.

*************************************************************

Note as I am typing this I just sat a tv commercial for Unleased.

The trailer is barely being shown before any of the movies shown in US theatres yet. I do read crowd reports and I believe I saw only one reporting the trailer before a movie.

* So you are starting this on crowd reports - but as I said above this has been advertised on the tv and radio alot.

* Also how do the trailers work - and how do they get them into theaters?

The estimated theatre count used to be at around 2,200, then it went down to 2,000 and ultimately to 1,750. That doesn't show the confidence of the studio in this movie and little confidence usually is not followed by huge marketing.

In most theatres it is getting only one screen (actually in all of them, except for really really huge ones, like Scott's).

* Do they or the marketing team have a say in this or is it the theater owners who decide what they want.

Cosidering the fact that this one looks better than Li's previous US flicks and is being better reviewed and considering the releases of previous Li flicks, the studio drops the ball on this one and apparently started a last-minute marketing a wekk or two ago, as TV spots start to appear now.

* The tv commericals have been on for awhile and yes now as the movie approaches, it is being stepped up alittle - don't all movies add in the weeks of the opening. And some even add during the first week - they say see the #1 actiion / comedy .....

Trust me, despite living in Germany, I know a thing or two about marketing and box-office.

* I am just curious where and how you are getting your marketing facts and then other comments like the theaters, etc.