Lol, sub 350m for TDK soon to be over 150m off again

You're going to declare a movie to be a phenom after a single day?

Have anything to be prove that claim?

Anyway, The Dark Knight Rises will win in admissions on OW

found TDK tracking data 3 weeks out.

The Dark Knight (Warner Bros., 7.18) is looking huge -- 76, 60 and 19, and it's three weeks away

http://hollywood-elsewhere.com/2008/06/ ... _s_tra.php

Do you think WB would have the balls to brag about that? I would think not considering they used 3D and inflation for Potter to beat TDK's record, but didn't mention either one of them when they bragged to the press about Potter's records.

yes, but its hard to find, i'm currently running the search again.

Spider-Man 3 four weeks out

Tracking on Spider-Man 3 (Columbia, 5.4) is phenomenal -- 95, 44 and 32.

http://hollywood-elsewhere.com/2007/04/ ... ckin_7.php

1st choice would be higher when marketplace is empty or light as it was for SM3. I dont think even Avengers tracked that big.

Spider-Man 3 is way, way up there -- 97, 67 and 35 with two weeks to go.

http://hollywood-elsewhere.com/2007/04/ ... ckin_8.php

it goes insane a week out.

The Dark Knight The tracking -- 97 general, 68 definite and 44 first choice

http://hollywood-elsewhere.com/2008/07/ ... ysmack.php

this is the wk of release, these stats show how impressive TDKR's 3 wk out tracking is, in the end TDKR will have the best tracking ever.

Wow, ok thanks guys.

Tracking can be wrong. I mean, I'm not so brazen as to say it's good news that unaided awareness is lower, but I'm not about to freak out over it. The LA Times actually gives a compelling reason why such variations are possibly irrelevant in direct comparison: Spider-Man and Ice Age 4. That Rises can get 22% first choice with those two around is pretty amazing. The unaided awareness should tell WB to get more fucking TV spots out! Presumably that 4th trailer will also help.

Along with the data already found, Pirates 2 also had a definite interest rating of 67% 3 weeks out, which I think is still more or less unequaled at that time frame.

I would not argue about tracking with BJ. He has been tracking this for a long time. He can give you comparisons to any blockbuster. So TDKR is doing great. Its on course for an OW record. WB just needs to keep the buzz and amp it up the week leading to the release.

Indeed, Pirates 2 and 3 had the best tracking ever, I will have to check TAs, and Pirates final stats to see if it topped em.

Needs 3D.

People should not freak out, remember that most tracking experts did not imagine the avengers would open that high with its early midnight numbers, so The Fire Rises

It's more fun when

The naysayers who are worried or happy about "early tracking" and those who think TDKR won't be even close to The Avengers OW

The low unaided awareness number actually makes sense. WB just went into full marketing overload this week. Before then TDKR was mostly being promoted during the NBA Playoffs/Finals which is understandable. I'm sure if we give it some time TDKR will doubt EXPLODE in terms of awareness.

The issue with tracking is the maximum, and it is why pinpointing where the HUGE ones will land is difficult. The biggest films ever are used as the bench marks; and I do not think a film has ever "tracked" to break the opening weekend record. Pirates 2 tracking at something like 118 the week before it opened in 2006 (the record was 114), but aside from, I don't think tracking ever really tops the current record, as it is uncharted territory.

If one analyzes the tracking of every record breaker since 2002, you will find that tracking always has it pegged about 10-15 million below the current record.

Spider-man was tracking in the 70s. Opened to 114.
Pirates 2 in the 110s. Opened to 135.
Spidey 3 in the 130s. Opened to 153.
TDK was tracking in the 120s. Opened to 158.
Potter was tracking in the 140s, opened to 167.
Avengers in the 150s, opens to 207. This is more of a fluke.

The area 10-15 million below the current record is about as high as tracking can probably go. If it comes within that area of the record, look for the record to fall by a decent amount. I.E. If TDKR is tracking in the 190s or high 180s whenever actual tracking is released, its a good sign.

If final week tracking pegs it at over 200 million...everything is going down.

The # is bullshit, everybody knows this movie is coming out. Its news has made headlines for years, trailers with every mvie. TBH that is the least important number.

lol I loved that guy where did he go ^^^