It took awhile, but I remember there were reports HP5 was on track to beat 300's IMAX record last AUG, and it did end up beating it near the end of AUG. Almost 100% of that.

There's already reports of sellouts a month in advance. That is ridiculous. If HP5 did $7.3 million, I think TDK will make at least $10 million. How many tickets is that? Mine were $13.50 each but I know down in the south the prices are cheaper than up north so it's probably quite a bit higher in other places. You need around 715,000 tickets sold at $14 a pop nationwide, but my guess is the average IMAX price is higher than that. If you just factor in the big cities across the country, there are millions of Batfans in those cities that are drooling to see it in IMAX.

Ah, thanks. Magnus said it made $7.3 million. Pretty damn good. I think TDK will shatter it.

I was talking about it's total IMAX run/gross.


http://entertainmentnow.wordpress.com/2 ... -potter-5/

It was at 287/288 total at this time, so it may have hit 25M from IMAX, not sure.

Batman Begins set the total IMAX record at some point around $20 million. Not sure if 300 passed it or not, but HP5 definitely did.

nice, tracking should explode over the next couple wks.

400m+

in reguards to imax-



tracking =

Holy bitch, this is going to be huge. Tracking at 100m 4 weeks before release....not something you see every day.

It really is pretty wild, WB really made a huge turn around from BBs marketing. They've done an amazing job getting awareness out. The viral marketing for example might have not hit a tremendous amount of the general public, but what it does is start buzz that eventually goes from one person to hundreds of others.

The fact that fabio is saying "low 100's" is being lowballed when the films 4 WEEKS AWAY is really astonishing.

From what I can tell, it's tracking the same as Indy was 3 weeks before its release. Has the same awareness levels. Indy made $150 million million 5-day, which would probably be a $120 million 3-day so it is definitely possible that they are lowballing it.

Nope. Their great marketing really started with 300. Sometimes cleaning house can work wonders and 300 was proof that they got their marketing department functioning properly again. And now with TDK, they have come up with one of the best marketing campaigns ever and definitely one of the coolest viral campaigns. This is definitely the best turnaround marketing for a sequel that I can remember.

Easily the best ever campaign. Hopefully they keep it up till the release. Then with a mammoth release(4300 theaters) it could challenge DMC's opening.

For anyone that doesn't know...

TDK is ALL OVER Myspace's front page... like... 24/7...

I hope they have that sucker paid up all the way until the release date. What a great way to reach millions of young adults and teenagers (and hell, people in their 30's and 40's as well I guess)!

136 anyone?

Indy was at 89 awareness 2 weeks out, this is minimum 94 at 4 weeks. There hasnt been a film with such early knowledge since Sith.

You sure Pirates 2 and Spidey 3 weren't at a similar number?

No it wasnt; these took a while to finds but look here:

From June 19th, 2006 which had Superman Returns at 119 5 day.



Superman Returns ended with more general awareness then Pirates 2 had. Ill look for spidey 3.

Well what is TDK's "definite interest" then? That's the important number.

Evidently a lot higher than Hancock; and for sequels like this, the better the awareness, the better the interest.

Are the second and third numbers listed for P2 and ROTS "definite interest" and "possible interest"? If TDK is up in that 60+ range on definite interest then we do indeed have a monster on our hands.

Spidey 3 was at 98% awareness on April 23rd, 2007. Thats 10 days before it opened. TDK is at 985 or 99%, one or the other, 26 days before it opens.

MASSIVE difference. Hell it should DEFIENTLY be noted RS had Spidey 3 at as 125 until the final weekend, when tracking put it at 137 while MTC had it at 153. Either way, history shows RS continually under estimates these big huge monsters.

If TDK gets a bump next week or the week after to the 110-120 or 120+ region, this would look to have a very real chance at #2 opening of all time.

Here are notes from the july 7-9, 2006 prediction thread:

.

This early tracking has reaffirmed my convictions of a 140 mil OW. It will be close, but I think it will beat out DMC for #2 all-time.

new spot, my favorite one yet

http://youtube.com/watch?v=jJABP4hSd8Y