|
|
|
|
|
|
|
Page 1 of 1
|
[ 2 posts ] |
|
It's not just the Republican brand that's in trouble
| Author |
Message |
|
Beeblebrox
All Star Poster
Joined: Wed Dec 01, 2004 9:40 pm
Posts: 4679
|
 It's not just the Republican brand that's in trouble http://www.thenextright.com/josh-kahn/p ... -gop-labelLet’s start with the economy. When voters know what party each message comes from, we lose 37% to 58% and trail among independents by 18%. Ouch. However, when you read both messages without telling voters who they come from, the story gets worse.
Republican voters like the Democrat’s message more than their own party’s message by a large 14% margin when they don’t know which party it comes from. Just as disturbing, numbers among independents drop by another 10%... giving the Democrats a massive 28% advantage. Even our horrifically damaged image is better than our message on the economy. Independents and even Republicans simply like the Democrats’ plan more than ours.
Iraq and trade both follow the exact same pattern. We’re getting smashed on both issues on the partisan test, but when you look at the nonpartisan test where our damaged image isn’t a factor, the numbers get even worse among Independents and Republicans. A few Democrats (and in the case of trade a bunch of Democrats) move our way on the nonpartisan ballot, but Independents actually agree with our messages more when they know the messages came from Republicans.
On taxes, the picture gets more complex. On the partisan text, Independents like the Democrats’ message by significant 14% margin, but Republicans still like our message and give us a resounding 39% advantage. That changes drastically on the nonpartisan test.
When the party’s names are removed, Independents are almost evenly split, giving the Democrats’ message a small 5% advantage. However, Republican voters stampede away from the GOP message. Among Republicans, support for the GOP message on taxes drops by a gargantuan 53% when the party’s names are removed, leaving the Democrats with a 14% advantage. You read that right, on the nonpartisan test, Independents like the GOP message on taxes more than Republicans do and even Independents slightly favor the Democrats.
The takeaway? Our message right now is electoral poison and this isn’t all about “brand.â€Â
|
| Fri May 30, 2008 2:38 pm |
 
|
|
|
jujubee
Forum General
Joined: Wed Feb 08, 2006 11:45 pm
Posts: 6447
|
Re: It's not just the Republican brand that's in trouble I saw this. Pretty shocking, actually.
_________________
......
|
| Fri May 30, 2008 5:04 pm |
|
|
|
|
Page 1 of 1
|
[ 2 posts ] |
|
Who is online |
Users browsing this forum: No registered users and 75 guests |
|
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum
|
|
