$1.7m previews.

I give it a week and then ABY is outpacing it's dailies.

It had the perfect release date but a bomb is a bomb.

Argylle just didn't stand a chance about the box office phenomenon of BeeGirls.

The abrupt end of Godzilla Minus One's theatrical run is annoying. It could've made more money with such a crappy month.

Bomb as expected but it also shows that a totally open marketplace doesn't necessarily benefit a new release. Good to keep in mind for Dune before people start making $100M+ predictions.

Audience patterns seem to have changed permanently after the pandemic. They will only come out for something they actually want to see. Aside from maybe the Christmas period, there is no more guaranteed minimum of moviegoers who just want to watch something in theatres.

Charlie is saying $5.1M FRI for $6.8M opening day. Bad audience reception. $16-17M weekend.

On another note, noticed Ariana DeBose had Wish 11 weeks ago, I.S.S. 2 weeks ago and Argylle this weekend. 2 of those 3 had a $200M budget. 3 flops in a little more than 2 months.

She has Kraven the Hunter next...

C+ Cinemascore. Honestly looking forward to seeing it tomorrow lol

It really is. It was so close to 60 Million.

Beekeeper only down 28% against another action movie. The tough old dude version of Anyone But You.

So Wonka will be the first 200m grosser since... Oppenheimer? Lol pretty embarassing nothing else has grossed that high since then.

Yikes

Apparently the marketing budget was $80M and Universal is on the hook for $40M of that. What a waste of money.

In more exciting news, apparently Wonka is having WB's biggest Sat post Covid (passing Tenet) in Korea. +143.2% from Friday. $554,686,372 global now with perhaps $575M from domestic. Looking like $600M+ global.

Think Timothee should do either a romcom or something big budget but romantic like Titanic. If he does that and it does well he's on his way to becoming a Leo like draw

Here's a look at the PTA drops for the top 12:

Night Swim -11.02%
Migration -15.67%
Poor Things -19.20%
Aquaman and the Lost Kingdom -19.23%
Wonka -20.58%
The Boys in the Boat -22.91%
Anyone But You -22.93%
The Beekeeper -26.25%
American Fiction -29.48%
Mean Girls -39.52%

Surprising to see Night Swim and Aquaman had 2/4 best PTA drops this Friday. This was definitely ABY's worst Friday performance so far but it lost 9% of its theater count as well.

Poor Things PTA holds are impressive. The only big PTA drop post going wide was from tripling its theater count.

$2,648 (In 800 theaters when it reached wide release)
$2,829 +6.8%
$2,629 -7.1%
$3,085 +17.3%
$1,521 -50.7%
$1,265 -16.8%
This Friday -19.2%

-21% is great for Beekeeper considering Argylle is competition, and American Fiction rolling along with -11%.

Looks like Argylle flopped internationally.

ABY was hit harder this weekend and now needs $23.7M to get to $100M. It had a $3.5M weekend so would need a 7.8X multiplier from now on to get there. Valentine's Day and the Feb. long weekend will help but it lost 9% of its theaters this weekend so hopefully it sticks around long enough.

Also, when was the last time we saw a movie drop 42% but fall from #1 to outside the top 5 (#6)? Mean Girls did it because all the movies were so close last weekend. Renaissance dropped 75% and landed at #5 in Dec. but pretty interesting to see a moderate drop plunge in the ranks.

Aquaman is at $122M now from a 26% drop. Really ended up doing its best case scenario to possibly pull off $130M+ total given the headwinds.

Argylle pulling $18M is bad but felt like it could have dipped under $10M so I guess for box office sake at least we pulled a $60M total weekend. If there was a movie people actually wanted to see that was well reviewed we probably could have easily seen a $30M+ OW here.

Monday #'s

Argylle $1M
The Chosen: Season 4 $562,605 $7,937,936
Anyone But You $250,000 -34% $76,483,174
Wonka $240,000 -27% $201,274,847
Aquaman 2 $115,000 -34% $120,852,803

ABY is decelerating faster. Hopefully it gets a big enough Valentine's Day and long weekend boost, just needs to hold onto theaters. Will be at about $77.5M going into this weekend, maybe at $80M by the end of the weekend. It's looking like a stretch to get to $100M, needs a historically crazy type increase for Valentine's Day.