Insidious - 5m

Lol what

Joy Ride - $1.1m

Considering this is probably 3 days worth of previews... not a great #. Hopefully goes for high single digits.

Yeah insidious looked like a break out with recent horror films floundering. I know too many people who went to see it or want to see it.

Insidious has gotta at least do 30m with that right?

Dam I should have gone higher on Insidious. Its been a very consistent franchise. I guess audiences aren't just waiting for Barbenheimrt and it really was just that they didn't want to see Indy and Flash. That's good news for Dead Reckoning.

Whoa this is cool to see. Wonder how much higher than $300m WW it can go.

I think Elio can open 40m+ next March and continue a upwards trajectory for Pixar.

Deadline is seeing a 13.25 Million Friday for Insidious (including the 5 Million in previews) and a 26 Million weekend. Joy Ride is at a 2.6 Million Friday (including 1.1 Million in previews) and a 5.6 Million weekend.

Honestly I’ll be devastated if Joy Ride opens that low , not just for the movie itself but for the genre. I sure as hell hope it does better and doesn’t collapse

Early Friday #s
Insidious - 13.5
Indy - 8
Sound of Freedom - 4.75
Joy Ride - 2.6
Elemental - 2.6
Spiderverse - 2.3

Apparantly Insidious cost $16m... wow.

That would be insanely front loaded for insidious

A $295M film got knocked out of #1 after a long weekend by a $16M film in its second weekend. Just can't make this stuff up. The signs were there for a breakout and Boogeyman will pull a 4X multiplier so there was an audience craving for horror.

Sound of Freedom could be at $41M by the end of the weekend. It would need a 6X multiplier from this weekend to possibly beat The Flash. Won't happen but just a very strange summer box office curveball.

Elemental dropped 24% week over week but has the inflated Sunday. If it can leg it out to $150M saves face quite a bit. Will also make the top 50 films to never be #1 if it gets to $142M.

Spiderverse still chugging along. No $400M but will pull off a 3X multiplier this week which is pretty impressive.

Sound of Freedom could top Avatar if they keep distributing the free tickets.

We joke, but if a billionaire decides to give away free tickets, and it leads to a $1B domestic movie, would that still technically count?

I feel like every now and then a movie comes out that changes a lot of the type of marketing campaign that is done like Blair Witch. Sound's run will have a big impact here as the grosses go higher. If it manages a great second weekend hold somehow too, would be something.

Joy Ride always looked niche, pretty much appealing only to ABCs and a small fluttering of gay people. Not surprised by its opening.

Lovely for Insidious. Apparently it's not very good but that shouldn't matter for its opening. It's a consistent brand.

I don't know any of the Joy Ride castmembers except Hsu. Maybe if it plays better if it was Hsu, Awkwafina, Jamie Chung and the girl from Parasite.

Elemental down 17% from last Friday.

Insidious - 15.2

Very, very strong. 30m seems possible?

Patrick Wilson = Scream King.

Elemental continues to hold incredibly. Spiderverse is fading though. It will need to keep its screens throughout August to limp over $400M - but thats unlikely. :-/

Bad for Indy considering complete lack of competition. A true flop.

The second one only had an weekend multiplier of 2, but I think Friday the 13th had a lot to do with shifting most of its gross to the first day. There's no way Red Door falls 50% on Sunday. I bet the final number is closer to $35M.

Boogeyman (which was supposed to be direct to Hulu... smh) had a 3.42 multiplier so there is a hunger for horror. Evil Dead probably would've done better in the summer.

I saw someone on twitter compare Elemental's performance with Elvis and it's not entirely off. If it somehow hits close to $150m domestic/$400m WW then that'd not be a hit but a step in the right direction for Pixar